Luxury Selling: The 21 Essentials - Andre Taylor
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- Опубліковано 8 чер 2024
- André Taylor | At the Forefront of Luxury Entrepreneurship
Visit www.andretaylor.com for details on my exclusive luxury training.
About this video:
Selling Luxury requires a unique perspective, well-developed and refined skills, and a keen awareness of global trends. There are also different strategies and tactics appropriate for large luxury brands versus emerging brands. In this video, I provide a snapshot of my popular luxury selling workshop delivered to luxury marketers and entrepreneurs around the world, exploring concepts of targeting, clienteling, conveying and building brand image and equity, and more, all in the context of maximizing sales.
To learn more about Andre's Luxury offerings get in touch by visiting: www.andretaylor.com
About André
I’m the founder of Taylor Insight Worldwide, the leader, in advising luxury entrepreneurs and emerging luxury brands, across industries, how to achieve business growth by understanding, identifying, and marketing effectively to affluent and wealthy clients.
I have counseled luxury businesses for more than twenty years working with large and small luxury brands around the world. We deliver our services via exclusive membership, insightful media and publications, events, and other resources. Focused only on luxury, our work is grounded in classic principles and provides a thoughtful examination of the issues standing in the way of top performance, straightforward guidance, and a clear and practical roadmap toward business transformation. A management consulting firm like no other.
Our clients include luxury businesses, entrepreneurial in their thinking, providing products, services, and experiences, or premier offerings, focused on rising to levels of category leadership, or becoming unmistakably the best in the world at what they do. Whether it’s attending one of our exclusive luxury seminars, subscribing to our media, or as a Taylor Insight member, our clients have included sales and marketing professionals, leaders, and principals from the top luxury brands in the world, as well as emerging brands seeking seasoned counsel in marketing and business growth.
Prior to founding Taylor Insight, I began my career on Wall Street. Later, I co-founded a pioneering sports media and technology company. It was during the growth of this business that I discovered the enormous shift taking place in luxury and affluent and wealthy audiences as we developed products and services to accommodate both premier sports enthusiasts and exclusive sponsors.
I'm the author of numerous business titles, audiobooks, video courses, and countless articles and blog posts. I often contribute to business television programming, most notably ABC News Money Matters. I am a frequent guest of podcasts and radio. More available at: www.andretaylor.com
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@theandretaylor
This was superior!!! I'm quite grateful I'd actually watched this in so many levels... I've been working in the luxury goods and this is quite frankly the most fascinating truthful video about the whole luxury selling ceremony experience. You are amazing my friend!
Thanks for watching Ele. Stay tuned and write me at: info@andretaylor.com. Tell me what challenges you face so we can direct more resources to you that might be helpful.
I see my entrepreneurial path as a pregnancy: when you are pregnant you surround yourself with positive thoughts and culture and beauty to attract a compassionate soul. Well, Mr. Taylor made me see that i need to discard everything that is sordid or not worthwhile in my mind, to free it and bring the muses of inspiration and dedication to what is important to my path! Thank you. This is already worth the course. ❤
Eliana - Thank you for this analogy. I also thank you for your kind words. It is interesting how there are certain times and stages of life where we are careful, take our health seriously, and we are careful about our surroundings and associations, and what goes into our minds. In reality, this is what is required always, but by default we develop habits, behavior, and dialogue that does not serve us. Yes, deciding that you will create a business that first serves you, and then others, is one of those times to reassess how you have been thinking, living, and other choices you have made. Once you realize this, it becomes clear you can live without many things, that have actually been in your way of having a more peaceful, fulfilling, happier, and prosperous life. I am so glad I can contribute to this NEW YOU!
@@theandretaylor ❤️❤️❤️👏👏👏thank you!
I needed this! I have a home based business in travel and always wanted to get into the luxury market. I use to be a financial planner in NY and hope to see more of your videos.
Thank you! I need this in my life. Ive been trying to tailor my business to more luxury oriented clientele and been fumbling along the way. Thank you!
Thank you for watching. I’m so glad you found value in this video. It sounds like you might be a candidate for our advanced training. Please visit www.LuxuryLifestyleAdvisor.com to learn more.
Thank you so much Mr. Andre Tylor. Your instruction, wisdom and guidance has transformed my business and life for ever. I celebrate and honour you greatly sir
Glad you are putting these ideas to work. When you can, tell me more about your business. info@andretaylor.com
Awesome video, I had a good idea for a business with friends. Thank you for this
Exquisite video! Palatable and palpable all at once! This has totally resonated with me and has elevated my sales approach immediately! I will be watching this at least 10 more times!!!!
James, Thank you for your comment, and thank you for watching. I am so glad you are finding value in this video. If you are building a brand in the luxury sector, you'll also benefit from my advanced luxury training. To learn more, visit, www.LuxuryLifestyleAdvisor.com. Be well!
I’m going to need to listen to this multiple times, extremely insightful!
Thanks for watching, my friend! Great success to you!
Thanks God I found this! I just got a job and even though Its just a sales representative job and I don't even have experience this video helps me to understand about luxury selling. Thank you for the lesson I learned a lot I hope you give us an example scenarios for better understanding. :)
Thank you, Andre. Selling luxury items, from clothing to furniture, requires a unique approach to service and sales.
Thank you for your comments. Great success!
This video is exceptional
Thanks for watching and thanks for your comment! Great success!
Thank you for sharing! I appreciate this! I’m a realtor who is trying to move my average price point up and this will definitely come in handy.
Mariah, Thanks much for visiting and watching. 2018 is a great year to raise your price point! Please keep watching all of my videos and make sure you visit my website and subscribe to my Luxury newsletter. Many more tips will come your way there. www.andretaylor.com
Thank you Andre,
It's been a pleasure to listening to your tips, and the luxury brands
I'm most grateful, you're absolutely right!! Is about the customer experience with you.
Kindly Regards,
Elsa,
Elsa, Thank you for your wonderful comments. I hope you have our free report at GetAffluentBuyers.com, and are also considering membership in our luxury program. Get in touch for more details: info@andretaylor.com.
very helpful,thanks sir.
Thank you so much for those essential tips .
I appreciate you stopping by and watching. Keep your eye on success!
Thank you very much Andre!
it was really amazing video, I really appreciate that,
Khaled,
Thank you Khaled for watching and for your comments!
Excellent delivery and information...proud of U my brother!
Thanks for your comment. I am glad you enjoyed. Stay tuned.
Thank you for sharing this Andre. As a Brand Manager for luxury beauty brands this is very helpful!
You are so welcome, Michelle. I appreciate you watching!
Thank you for your time Andre. I appreciate your videos...
Thank you Teresa!
@@theandretaylorI'm honored by your response. Kind Regards!
As a new Volvo sales associate this information has helped dramatically, thank you for your insight.
Todd, Thank you for your feedback. I am so glad you found this video helpful. Take a look at our membership program specifically for luxury professionals here: www.MastersATLuxury.com
Thanks for sharing these valuable thoughts with us :)
It is my pleasure. Thanks for watching and for leaving your comments!
Thanks
It's my pleasure!
Thank you so much for such an informative video.
Thank you for your wonderful comment! Keep watching!
so informative
Thanks for watching!
Excellent. Thank you
My pleasure! Continued success!
Gracias
It’s my pleasure!
I feel like Steve Jobs advertised Apple like a luxury product
Dave: Thank you for your comment. There is no doubt that many of the principles associated with luxury marketing were exhibited in Steve Job’s approach to launching and growing the iPod, IPhone, iPad, and entire Apple brand from its clean retail presence, to elegant product design. Luxury continues to evolve and mean different things in different markets, often to the dismay of vintage brands and purists. Nevertheless you’ve pointed out a clear example of how modern products have adopted luxury attributes.
@@theandretaylor does it mean that vintage and purists can't be a luxurious brand?
Thanks for the video. I will be implementing this information into my business as a beauty service provider.
Hello Subrina, I am so glad you are finding these videos helpful.
you're the man
Grateful for your comments!
It was my pleasure to watch this video. I am seriously considering becoming a presenter at a cosmetic company where the prices are towards the higher end of the scale. At this point, I am in the research stage, during which I am doing all I can to learn where to find the best markets for the products, and how to conduct myself as I present them to the members in those markets. I found this video informative and helpful regarding my quest. Should I become a presenter, I will recommend your video to other presenters. Thank you for help, and all the best to you.
Thanks so much for taking the time to watch and the time to comment. I appreciate you sharing your plans with me and I am so glad you found this video helpful. Let's stay in touch!
Thank you for taking the time to respond to my comment. I don't know if the narration is you or a professional narrator, but after watching this video a few times, and videos from presenters of the company I plan to join, one thing that stands out is the narration. Thanks to you, I am making a concentrated effort to speak in a professional manner, and significantly decrease okays, here we goes, hmms, uhms,etc, which are in many of the videos I have watched. With that said, many of the videos I have watched from people in the company I plan to join, speak to the same aspects as you do in this video, granted, in a less sophisticated manner, but what I have learned from them and you, is helping me gain insight, and growing my confidence, and for that I thank you..
Listening...again
:)
That’s one of the keys, Teresa. Listen, again and again!
I found this as I have put my business into the luxury sector as I was dealing in scrap stuff before with piece worth show to a dealer once every few months now I am looking to deal with quality jewellery and have found the traders, bought the stuff and am now working on selling it and getting the best price possible
Jamie, Thanks so much for your comments. Great success to you in your new direction. You may find additional value in my free report on finding the best customers for your luxury products and services. You can get it at www.GetAffluentBuyers.com
The difficult type of customer can be a nightmare for any type of business, not just the luxury type. A difficult type of customer must be identified straight from the get go and delt with accordingly when needed. Sticking to policies if they are there is an essential must. That's why they are there for for everyone's protection. It is much better and safer to often say to that kind of customer that something is not part of your offered products or services asap rather than have a lengthy unpleasant and unprofitable experience that may even cost your business legal fees and possible liability at the end because no matter what you did you just could not satisfy them. If possible these kind of bad customers should be identified and steered clear of. This is much easier done in smaller companies.
Thanks so much for your comments! I appreciate your thoughts on this important topic. Stay tuned!
Thank you
David, I appreciate your comments. All the best to you.
Thanks
Goodwork 👍🏻
Thank you, Ujay!
Great video
Thank you, David. Great success to you!
Just SUBSCRIBED!!! K
Welcome Khay! Make sure you visit www.andretaylor.com to learn more about my offerings? Building a business in luxury?
Hello, and what a great video. Your 7th point was about using CRM tools to build relationship with clients.
I'm an online marketer and would really like know, that what luxury brands are executing this well? So what are the best example brands leveraging CRM/marketing automation?
Gucci and Coach (former employee) put a lot of training and effort into this
I'm in the UK how can I learn more, my business idea is going towards this angle
Rabia, Thank you for writing. We'd love to hear more about your business plans and explore how we can help. Could you send us an email with an overview and your contact information? info@andetaylor.com
Thanks for posting this video. To be honest at first, I thought this was going to be a vid by the ex-pimp andre taylor aka: gorgeous dre. I was pleasantly surprised when the video turned out to be a rather straightforward, professional business strategies talk on legitimate selling of high end luxury goods and services. Thanks again for posting this material and I look forward to learning more about reaching and connecting with luxury brand Customers.✋👍
Angelo - Great to meet you, here on UA-cam. Sometimes, I am confused with the other person that posts frequently with the same name. Thank you for your interest in my content. You can find a great deal from me on luxury from my UA-cam homepage by accessing the playlists there. I also invite you to subscribe to my UA-cam channel, and luxury newsletter via my website: www.andretaylor.com. Great success to you!
Andrey everything is amazing, but just a minor token of advice. Unbutton the jacket when you sit down. You would look amazing.
I somehow overlooked responding. Thanks so much for your feedback and advice. Appreciate your support!
Andre, this is false. Completely false, man. You are literally taking general marketing principles and applying it to "luxury". This should be criminal lol.
I'll give you one example: a luxury brand does not give a shit about their competition, because they have no competition.
If there is more than one maker of luxury cars, clothes and goods, ect... then they compete with each other, your comment was silly.
Lmao hahahahaah what a joke. You don't know shit about luxury. There IS NO COMPETITION. NO POSITIONING. If there is, it is NOT luxury. It is premium or ultra-premium.
A Hermes handbag does not compete with a Gucci handbag. A Gucci handbag does not compete with a Hermes handbag. They are literally their own design, style and taste. You either LOVE them or you don't.
Exactly. They don't care about how many cars or bags or any other product they will sell if it's compared to other brands. Premium brands compete, Luxury brands tend to have higher prices and permanent quality customers
@masakasama can you explain more about what you mean??? I didn't quite understand, but would like to.
P
Thanks for watching!
Great video
Thanks for your comments. I hope this is helpful to your business!