Why Your Luxury Product or Service is Not Selling : Andre Taylor
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- Опубліковано 18 лис 2019
- Learn more about Andre's exclusive training:
www.LuxuryLifestyleAdvisor.com
About this video:
Your luxury product or service is not selling for a reason. You might be making one or more, of five mistakes outlined by André in this video. These mistakes will prevent your success, no matter how wonderful your product or service may be.
Why Your Luxury Product/Service is Not Selling
by André Taylor
The five reasons are:
(5) Sales Process: You are not professional in your sales efforts. You don't have a defined approach and sales process. You are not trying to sell your product or service. You are depending on clients to show up, or expect word-of-mouth, or minimal marketing to do the work for you. Your sales process is sloppy.
(4) Copy: You have not carefully chosen the right words to sell your product or service whether it is in-person scripts, or copy for marketing and sales materials. You have left the words up to chance, and what you are saying is not having the right impact with your prospects and clients.
(3) Offer: You have not positioned, packaged, and presented a compelling offer to the marketplace. Your overtures do not make the prospect or client want to act to get what you have in return or to deal with you specifically. You may not know how to construct and offer your luxury product or service properly or how to create alternate or additional offers in the sales process to close the deal.
(2) List: You are not directing your sales efforts to the right persons. You don't understand the different levels of affluence and wealth, specialized segments of these income categories and how these potential buyers think and act. You may not even have a list at all and are completely aimed at the wrong target to sell your product or service.
(1) Your Psychology: You have conflicts in the way you think that block your ability to be successful with affluent and wealthy clients. Conflicts can be wide range from, not liking the role of selling, not being a student of sales and marketing, feeling like you are bothering others, resentment toward successful people, not feeling prosperous, being more in-tune with lack rather than abundance, a poor work ethic, or a lack of skill and professional development.
Visit www.LuxuryLifestyleAdvisor.com to learn more about training with André to overcome these blocks and others and get on the path to more success selling your luxury product, service, or experience.
Write André at info@andretaylor.com to learn more about his work which includes:
premier and luxury brand strategy development
entrepreneurship/business growth training
business development training
client attraction training
sales training
sales management training
client development training
business growth and scaling training
André Taylor teaches entrepreneurs, business owners,
and sales professionals with premier, luxury, and bespoke
offerings how to grow by finding, satisfying, and keeping
inspired clients.
André has a 38-year career building and advising businesses,
is the author of more than a half-dozen books, dozens
of courses and training programs, and speaks around
the world on developing profitable Luxury brands and businesses.
He's been featured in a wide range of media, and a regular contributor to business programming -- television, radio, and online.
His 21 Essentials of Selling Luxury are used by the top
brands around the world and his LuxuryLifestyleAdvisor Certification training is helping luxury sales, marketing, and business owners worldwide understand and excel in the luxury and high-end marketplace.
www.LuxuryLifestyleAdvisor.com
I love that your video has no music and you're speaking softly. So refreshing.
Thanks for your comment. I appreciate you watching!
@@theandretaylorIt's true, no distractions, just knowledge and wisdom..
Dang Andre. As always, simple and elegant advice that pulls no punches, but delivered so smoothly that your ego doesn't have time to reject it. I've seen this before, the 'Hollywood Movie" (protagonist just magically stumbles onto the 'one right' fairy Godmother character who makes their business profitable) approach to business strategy. I've definitely seen it in my own projects. Thanks as always.
Thank you my friend for your comments. Simple, elegant, and effective advice is what I strive for. Let's have fun in business, examine these ideas with maturity and insight, and prosper. That's the name of the game. Stay tuned. Much more to come.
I have just stumbled on your channel and i am loving it. I will watch as many of your videos as possible. Well done
Aluvion, welcome. It is nice to have you watching and wonderful to hear that you'll be taking a look at more videos. I hope you'll be able to apply the tips I've shared in your career and business and will consider taking your study further with my in-depth luxury training. See you in more videos!
Being aligned with the client in the high end of the market is so important to selling successfully.
Yes, it is, my friend. Much of one's success in the high-end, (really, at all levels) is getting the mind right!
I’ve been hooked on your videos since I found them a few days ago. This is powerful stuff you’re sharing. I just created a product that placed me in the luxury goods market and I’m trying to put my plan together.
Dave, welcome. It is great to meet you. I'm glad you discovered my channel and even more thrilled that my content will be valuable in your new endeavor. I hope to see you engaged in our in-depth luxury training which will certainly help you in your business planning and execution.
I am a new subscriber to this channel. Fantastic information. Thank you Andre!
Lovely meeting you, Eliana. Welcome. Thank you for stopping by and subscribing. Enjoy and when you can, let me know what you’re working on and how you’ll be using these insights. info@andretaylor.com
Good information.. Thank you ..
Glad to hear. Also consider my other offerings -- Taylor Insight membership at www.andretaylor.com
Amazinggg! Thank you!
Amazing right back to you! Prosper!
Awesome, just came across you channel. Thanks for sharing 👍
Thanks for watching!
Wow! Thanks for making that so clear. Great information.
I apologize for my very late response. Thank you for watching!
Excellent
Thank you for your comment. Great success to you!
Thank you! Thank you! Thank you!
It is my pleasure! Thanks for watching!
I continue to enjoy your videos. You are so knowledgeable professional and honest. Youve given me such insight in my journey of turning my handmade craft business towards more high end. Hope to be able to do one on one someday.
Thank you for continuing to watch and for your lovely comment. I am so glad you have consistently found value. Keep building that business and aiming higher! If you haven’t yet watched my free webinar, please take a look. www.LuxuryLifestyleAdvisor.com
Great video and content. I'm definitely going to take a look. Wow! And do I have conslict! 😂👌👍👏
*conflict 🙄😂
Thanks for watching. You’ve come to the right place to resolve your conflict and grow. Feel free to write, and share more about your business and how I can help further. info@andretaylor.com
Excellent content
Stay tuned! Appreciate you watching.
Id swear you a libra the way you break luxury down
You guessed it! :-) Thanks for watching!
Word of mouth? LOL When I hear someone say that I know that they know little about business.
Thanks for watching!
#1
That's right. That's you. Number 1. Thanks for watching!
This is wonderful information. It reminds me of how The Gap branched into lower end (Old Navy) and higher end (Banana Republic) after they had a nice base. If I am honest with myself, I may be better anchoring myself in middle end and branching out into higher end after I get some experience in selling my business/idea. Yankee Candle did that with their candles that eventually morphed into the Woodwick brand with fancy fire wicks that crackle.
I want to sell motivational athletic wear to Ironman Triathletes, and I have a great product, but it doesn't move ppl. It really is a, "oh that's nice...love the slogan" response and I have been trying to build on what I am learning from the responses of the higher end (Bently-driving and Park Avenue living) ppl I know. They are on board, and clearly they have the money, but they are not buying. I seriously expected them to buy merely because they had the money (bahahahahaha!).
These videos have really opened my eyes. Do I want to go high end? Yes. Can I rise to the challenge? Yes. Can I relate to this population? Not at all. I do have faith that if I can launch a brand I can work to make it great so I CAN eventually vibe with these clients. High end triathlete wear translates into my competition is Lulu Lemon...and....I am not Lulu Lemon...so that could be a problem for sure. Now I know that from this video.
Admittedly, it is hard as a triathlete to dim my light and consider mid-end clients instead of going for the highest heights, but self-knowledge is power and if authenticity and connections sell a brand, there is no shame in giving ppl what they want through what I can offer.
Maybe for the time being I can look at becoming the cool kids clothes instead of the rich kids brand...at least for now. I can sharpen the saw as I make my mistakes with a more forgiving crowd. Still going to learn and watch these videos, though. I will check in with how it resonates with me which way to go, but assuming someone will buy just because they have the money is...well...sophmore at best.
Thanks again. Maybe not the usual comment here, but maybe I can make my mistakes early and move into a higher level as I see fit. Still going for quality and culture, though. This strategy doesn't vibe with my overachieving spirit, though. I will figure it all out. I am thinking out loud here.
I love your commentary and analysis and I agree wholeheartedly. Focus and growth is a tricky thing, and always grounded in the underlying understanding and alignment with an audience and how closely you map to their needs, are "one with them" and are not conflicted in your approach. Thank you for watching, and I hope you'll continue to do so. If I can be helpful, feel free to drop me a line: info@andretaylor.com