Luxury Branding and Marketing: Andre Taylor
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- Опубліковано 9 чер 2024
- Luxury branding and marketing is a different process when you are a small luxury brand vs. big luxury brand. It is an error to think you are competing with large luxury brands if you are a tiny company. You cannot compete in the same way with brands that have existed for decades or more than a century. What you can do is create a different path based on your product, service, and the experience you create for clients. That means you can still prosper greatly. In this video I explain:
00:00-00:44 There has been no slow down in the luxury market, even with the pandemic.
00:46-02:00 What's different about small business luxury and big luxury?
02:01-02:35 Five differences in small vs. big luxury
02:36-04:50 No one buys small luxury automatically
04:51-06:59 You must be more intentional about what you do
07:00-09:39 You have to overcome suspicion
09:40-11:36 You will have to do things you might not want to do
11:40-15:08 Prestige vs. product quality and quality of experience
15:09-16:30 Summarizing the five differences
16:31-18:32 Executing as a small luxury business
FREE REPORT: "Six Mistakes Made by Luxury Businesses and How to Correct Them."
Visit: www.andretaylor.com
Write me: info@andretaylor.com
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About André
I’m the founder of Taylor Insight Worldwide, the leader, in advising luxury entrepreneurs and emerging luxury brands, across industries, how to achieve business growth by understanding, identifying, and marketing effectively to affluent and wealthy clients.
I have counseled luxury businesses for more than twenty years working with large and small luxury brands around the world. We deliver our services via exclusive membership, insightful media and publications, events, and other resources. Focused only on luxury, our work is grounded in classic principles and provides a thoughtful examination of the issues standing in the way of top performance, straightforward guidance, and a clear and practical roadmap toward business transformation. A management consulting firm like no other.
Our clients include luxury businesses, entrepreneurial in their thinking, providing products, services, and experiences, or premier offerings, focused on rising to levels of category leadership, or becoming unmistakably the best in the world at what they do. Whether it’s attending one of our exclusive luxury seminars, subscribing to our media, or as a Taylor Insight member, our clients have included sales and marketing professionals, leaders, and principals from the top luxury brands in the world, as well as emerging brands seeking seasoned counsel in marketing and business growth.
Prior to founding Taylor Insight, I began my career on Wall Street. Later, I co-founded a pioneering sports media and technology company. It was during the growth of this business that I discovered the enormous shift taking place in luxury and affluent and wealthy audiences as we developed products and services to accommodate both premier sports enthusiasts and exclusive sponsors.
I'm the author of numerous business titles, audiobooks, video courses, and countless articles and blog posts. I often contribute to business television programming, most notably ABC News Money Matters. I am a frequent guest of podcasts and radio. More available at: www.andretaylor.com
andretaylor.com
/ taylorinsight
linkedin.com/in/andretaylor/
@theandretaylor
Thank you! 5 Significant considerations:
5. People don't automatically buy things
4. Must be more intentional
3. Must overcome suspicion
2. May have to do things you don't like to do
1. Perception of product and experience
Thanks so much for watching! Great success to you!
“You’re learning your audience and your audience is learning you!” Thank you for another powerful video full of value and insight, sir!
Great content . Thank you .
Thank you for watching Cory. Trying to demystify the process which creates clarity and confidence!
This was such a fabulous video that spoke to every part of the struggle with small luxury sales. These tips have made me feel empowered in my business!
Thank you for watching and for your lovely comment. My goal is to see you empowered. Luxury is comprised of many distinct communities and categories, and it is easy to become enthusiastic about the beautiful products, services, and experiences, and not realize how to engage clients at your level. I hope this video gives you another way of looking at your business. I invite you to get in touch if I can be helpful further or if you want to share more details about what you do. info@andretaylor.com
Thank You!
You're welcome! Thanks for watching!
I am so glad you popped up on my feed again! ❤
Me too! :-) Make sure you are subscribed so you are alerted to new videos!
You are a 💎!
Thank you for your kindness! Great success to you!
As a founder and creative director of BLCKSUN a Ghanaian luxury fashion house, I must say this video was much needed and very insightful, thank you so much for hard work.
Michael, thanks so much for watching. So glad we found each other. Great success with your brand. Remember to download my free report! www.andretaylor.com
@@theandretaylor Thank you sir! This six report reminds of a book I read "the luxury strategy by J N Kapferer and V Bastien". very insightful.
@@michaelowusu-adjei3363 : Oh, it is MUCH better than that book. My work covers what they do not. Far more relevant to you, the luxury entrepreneur. Let's get you, in one of my programs for luxury entrepreneurs!
Will look you up chale
This was wonderful, Mr. Taylor. I subbed 1 minute in.
Thank you Ginger! I am so glad you are here. Much more to enjoy! Stay tuned!
Absolute gems! Subbed and cant wait to soak up all the wisdom 👏🏽👏🏽👏🏽
Thank you, my friend. So glad you've landed on my channel. Enjoy! And do say hello. Tell me what you are working on. info@andretaylor.com
I am so glad to have found your channel! Thank you.
Stephanie, Welcome! I am glad you found my channel also. Send me a message via email. Tell me what you do, and why you're watching. I'd like to send you something specific to you. Write me at: info@andretaylor.com
I greatly appreciate these videos, thank you for the information and your time.
Bjorn - It is my pleasure. So glad you found me!
Thank you Andre. Ive just started a new business that is luxury and new in its idea.
Thank you my friend. Tell me more! Info@andretaylor.com
I have too!
Great video thank you
It is my pleasure. I am so glad you enjoyed it. Make sure you come back!
Great information!
Thank you, Michael. Keep watching!
Can I have your email ? Plz
You can write me at info@andretaylor.com Thanks for watching!