How to Make Your Brand Look Expensive [Luxury Branding Tips]

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  • Опубліковано 4 тра 2024
  • If you want to charge high-end prices, you’ve got to LOOK expensive. In this video, I’ll teach you how to make your brand look expensive, by breaking down the design secrets that ALL luxury brands use. You’ll learn:
    Why looks matter in branding
    The characteristics that ALL luxury brands share
    7 design tips that make your brand look expensive
    How you can apply these in your brand
    Use these tips to build a gorgeous, high-end brand that customers cannot resist--and will pay luxury prices for!
    Grab my free high-end branding checklist to see how you’re doing ➡️ lizmariestrategy.com/get-luxu...
    0:00 Introduction
    1:19 HOW TO LOOK EXPENSIVE
    2:30 GOOD BRANDING EMPOWERS YOU TO CHARGE MORE MONEY
    3:07 CHARACTERISTICS OF HIGH END BRANDS
    5:43 BADGE VALUE
    7:07 KEY THINGS THAT LUXURY BRANDS CONSISTENTLY DO
    8:28 HOW THEY MAKE THEIR AUDIENCE FEEL
    9:43 DESIGN TRICKS LUXURY BRANDS USE
    11:35 SLEEK TYPOGRAPHY
    12:09 USE BLACK AND WHITE
    13:31 USE A WORDMARK LOGO
    14:25 USE A MONOGRAM PATTERN
    15:01 USE REALLY GOOD PHOTOGRAPHY
    Do you have any questions, tips, or ideas about branding? LMK in the comments section below! 💬 🗣️
    + don’t forget to...
    ❤️ Subscribeeeeee
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    #luxurybranding #luxurybrands #luxurybrand #branding #branding101 #brandidentity #logodesign #logodesign #branddesign #branddesigner #branddesignerlife #brandinginspiration #brandstrategist #brandstrategy #brandingconsultant #brandingideas
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КОМЕНТАРІ • 203

  • @nehasingh-it2kw
    @nehasingh-it2kw 11 місяців тому +30

    It would be great if you don't incorporate the background music because it interrupts the information you are providing which is more valuable. Your content is really informative.

  • @jaydaellis5710
    @jaydaellis5710 2 роки тому +58

    This was soo good! I’m a fashion designer and I’m currently trying market to a luxurious audience and I gained so much from this!

  • @FortunaAstral
    @FortunaAstral 9 місяців тому +1

    I cannot believe how much the white space and minimalist look actually helped. Thank you for sharing so much!!

  • @ObsidianFutures
    @ObsidianFutures 2 місяці тому +1

    Exactly why sometimes you shouldn't try to compete for having the lowest price, my products are worth X amount because I'm better than my competition.

  • @oumkanyaa
    @oumkanyaa Рік тому +3

    This is so helpful. Exactly what i’m looking for. Thank you sooooo much! 😍💗

  • @yesguinee
    @yesguinee Рік тому +1

    I love everything in this video. It's unlike anything I've heard about brand marketing. That's very generous of you. Thanks ❤️

  • @thedragon6599
    @thedragon6599 2 роки тому +60

    I am FLABBERGASTED that you do not have millions of subscribers already. This video was fantastic and very educational. Keep up the phenomenal work!

  • @Incognegroww
    @Incognegroww Рік тому

    Your energy is beautifullll & this was very confirming thank you sis 🌹

  • @craigclark3480
    @craigclark3480 8 місяців тому

    ...you are spot on! Good information thank you!

  • @passportbro904
    @passportbro904 Рік тому

    You killed it, I underestimated you at the start of the video, my bad, had to pause it after a while and grab a pen and paper, I know what I'm doing, but you just added alot more value. Thank you. Liked and subscribed

  • @nieron
    @nieron Рік тому +1

    I've been searching for a video like this...thanks for explaining...New subscriber.

  • @evelinbarnet7537
    @evelinbarnet7537 Рік тому +1

    Thank you so much for this valuable information and for your time really appreciate it, is hard when you don’t know what you are even doing 😊thank you for

  • @ibellabeauty
    @ibellabeauty 9 місяців тому

    Girl this was sooooo good! Thank you!!!

  • @fli_pep
    @fli_pep 6 місяців тому

    Love this. So glad I found you. Excellent video!!! I wish I can like it twice.

  • @lenaschirinzi7594
    @lenaschirinzi7594 28 днів тому

    Holy! I just came across your chane at the right timel, thank you so much for insightful tips ! They are really helpful as I am starting a new High end business now! I'm glad I actually invested into proffessional branding, it's on the way and can't wait to see the launch of the website too! Subscribed to your chanel xxxxx

  • @PZCherokee
    @PZCherokee 2 роки тому +13

    I'm taking notes. This was really helpful. Never noticed all these things until you broke it down like this. Thanks for sharing.

    • @LizMarieStrategy
      @LizMarieStrategy  2 роки тому +2

      I'm so glad it was helpful Zay! That's what I'm here for :)

  • @fliu5282
    @fliu5282 Рік тому

    Oh wow. I m speechless. You speak every words for my product firmmer. Thank you. I will use your service soon.

  • @AZ-um1oz
    @AZ-um1oz Рік тому

    Very well done analysis of luxury branding, thank you!

  • @elizabethannszabo1566
    @elizabethannszabo1566 2 місяці тому

    Thankyou so much for your generous heart and for the fabulous information about branding - I have started a jewellery business with my teen aged granddaughter - to engage her in and to teach her about business - making gemstone bead necklaces [which is my love]
    I love everything about you - the way you deliver information and the quality of that information, your sass and your commitment to women starting their own business

  • @user-zs3rs5me9l
    @user-zs3rs5me9l 8 місяців тому

    YOU NAILED IT - I JUST SUBSCRIBED!!!!

  • @Ishnaveen
    @Ishnaveen 4 місяці тому

    hey girl! thanks for this video

  • @_taimurali
    @_taimurali Рік тому +1

    Way way way UNDERRATED. You're awesome!

  • @victoralvia
    @victoralvia 2 роки тому +2

    Thank you so much for this. It was very insightful, very powerful, I hope your brand continues to grow. 💯❤

  • @terrahumphrey9455
    @terrahumphrey9455 2 роки тому +1

    Liz Marie, you just gave out sooooo much great information. thank you!!

    • @LizMarieStrategy
      @LizMarieStrategy  2 роки тому

      I'm so glad it was helpful! Thanks so much for watching!!

  • @judithangerman
    @judithangerman День тому

    I watched your video twice! Your information is excellent and your presentation is amazing!!

  • @sec2017
    @sec2017 Рік тому

    Amazing video !! Your so gorgeous, thank you for this ❤

  • @shokhrukhkhaytimov661
    @shokhrukhkhaytimov661 Рік тому +1

    This is really good info that you could have easily charged people thousands of dollars but you made it free for pro!
    Great job thanks!

  • @bayside833
    @bayside833 2 роки тому +1

    This video was absolutely amazing. Thank you so much for this

    • @LizMarieStrategy
      @LizMarieStrategy  2 роки тому +1

      Thanks so much, I'm glad the information was useful!

  • @nomalungelomthimunye9579
    @nomalungelomthimunye9579 2 роки тому +1

    I love your energy 😍😍and thank you for this video, very informative ❤️

  • @Hugyourself
    @Hugyourself 7 місяців тому

    Thank you!! ❤

  • @khay_m
    @khay_m Рік тому +1

    I have had this video saved on my “watch list” for months. I am right now watching this.
    This Video is Absolutely GREAT! :::

  • @aldan4046
    @aldan4046 2 роки тому +2

    You’re giving away all the codes. Liz Marie, you are a God.

  • @prosk8er12345
    @prosk8er12345 3 роки тому +17

    This is very insightful & nhelpful! I'm watching all of your videos. Keep it up, Liz Marie :)

    • @LizMarieStrategy
      @LizMarieStrategy  3 роки тому

      Thank you for the feedback! I really appreciate it!!

  • @BenjaminBryant
    @BenjaminBryant Рік тому +1

    Amazing tips thanks so much!

  • @razali4773
    @razali4773 11 місяців тому

    So informative thank you!

  • @noneofyourbusiness9635
    @noneofyourbusiness9635 Рік тому +1

    Wonderful! Love your style.

  • @entHERpreneur
    @entHERpreneur 6 місяців тому

    To the point and valueable content ❤

  • @bonitawise8743
    @bonitawise8743 Рік тому

    This was a really good video that I watched more than once and can not wait to share.

  • @djsamsmite
    @djsamsmite Рік тому +2

    The breakdown of the typography was an amazing angle. Nice content

  • @wurlds1st722
    @wurlds1st722 Місяць тому

    Amazing video so helpful.

  • @user-zj6xf1ks7b
    @user-zj6xf1ks7b Місяць тому

    Excellent information!! Thank you.

  • @udingibson6392
    @udingibson6392 2 роки тому +1

    very helpful thanks for the video

  • @easycycling
    @easycycling 2 роки тому +1

    Loved this! TY

  • @oluajibola569
    @oluajibola569 8 місяців тому +1

    I am designing a magazine for sterling products using black, red, gold, and white colour for the cover. However, your presentation made me know better that ignorance is too expensive.

  • @amisalam8636
    @amisalam8636 2 роки тому

    Amazing content , I learned so much n I love ur energy .!

    • @LizMarieStrategy
      @LizMarieStrategy  2 роки тому

      Ami! Thank you so much for the kind words and for watching. It really reenergizes me to keep on going!

  • @bigeyesamina
    @bigeyesamina 2 роки тому

    Detailed! Welldone and thank you!

  • @ClubCalixte
    @ClubCalixte 2 роки тому

    thank you soo much!! This will help me with my new fashion brand.

    • @LizMarieStrategy
      @LizMarieStrategy  2 роки тому +1

      YESSSS the luxury vibe is perfect for a fashion brand. I'm so glad this helped

  • @m.carter9090
    @m.carter9090 2 роки тому

    Thank you Liz! Fabulous!!!

  • @carilesli7046
    @carilesli7046 2 роки тому +1

    That was excellent LIz, thank you. I may reach out to you in the future when I'm ready to create my brand.

    • @LizMarieStrategy
      @LizMarieStrategy  2 роки тому

      Thanks, Cari! And apologies for the delayed response. I'd love to chat when ever you're ready :)

  • @holanicolette
    @holanicolette 2 роки тому

    Love your tips! Thank you so much

  • @gmdthinkalikepodcast
    @gmdthinkalikepodcast 2 роки тому +5

    Hi Liz 🙋‍♂️ great informative video. Keep doing what you’re doing 👍🏽

  • @elcypereira7392
    @elcypereira7392 Рік тому

    Great video! Thank you!

  • @123countdown
    @123countdown 2 роки тому

    I really love your smile. The video was really really helpful. Keep creating, 2022 is gonna be your year.

  • @khadijaait-6964
    @khadijaait-6964 Рік тому

    This was so good thank u

  • @catsinpajamas
    @catsinpajamas Рік тому

    Really useful, thank you.

  • @EmmaDivaOfficial
    @EmmaDivaOfficial 3 місяці тому

    I've learned a lot, thank you!

  • @VIKTAURI
    @VIKTAURI Рік тому

    Thank you really good info

  • @sarahparisienne
    @sarahparisienne Рік тому

    It s amazing, great video, bravoooo👌👏👏👏

  • @AnaxusPerfumes
    @AnaxusPerfumes 2 роки тому +1

    Became your 300th subscriber. Great info, thanks!

    • @LizMarieStrategy
      @LizMarieStrategy  2 роки тому

      Wow! Thank you so much for watching and subscribing to my channel!!

  • @cieraadair
    @cieraadair 2 роки тому

    This was VERY helpful! Thank you so much!!!!

  • @christymcclendon7336
    @christymcclendon7336 2 роки тому

    very helpful, thank you!!!

    • @LizMarieStrategy
      @LizMarieStrategy  2 роки тому

      You're so welcome Christy. Thank you for watching!

  • @PhillipDrumz
    @PhillipDrumz Місяць тому

    Great video!

  • @elizabethfacundo
    @elizabethfacundo 11 місяців тому

    thank you so much!

  • @stephenmillerPSF
    @stephenmillerPSF 2 роки тому

    This vide really helped with my Brand sheet thank you!

  • @sk8xnick
    @sk8xnick 6 місяців тому

    The lower the views the more useful and professional the videos are. Thank you

  • @rrassa999
    @rrassa999 2 роки тому +1

    Amazing content. Thank you

  • @alixhills8394
    @alixhills8394 2 роки тому

    Informative Video

  • @donaemurphy943
    @donaemurphy943 27 днів тому

    Thank you girl .

  • @xintingcai7242
    @xintingcai7242 2 роки тому

    Great content, more likes!
    Knowledge and time are the most priceless things !

    • @LizMarieStrategy
      @LizMarieStrategy  2 роки тому +1

      Couldn't agree more!! Thank you for sharing a few minutes of your time with me!

  • @SatyamSharma-sx5bu
    @SatyamSharma-sx5bu 2 роки тому

    How come you're page is small with such great content 🙂 I'm so thankful I watched your videos ❤️ thank you

    • @LizMarieStrategy
      @LizMarieStrategy  2 роки тому

      Thank you so much, I'm SO happy to hear that you find my content valuable!

  • @ArewaLanre
    @ArewaLanre Рік тому

    Beautiful Video Marie! You've got a new Subscriber! :)

  • @andile5945
    @andile5945 2 роки тому

    Confident, excellent knowledge base & attention grabbing smile. Maybe you are a luxury brand. Thanks for the info

    • @LizMarieStrategy
      @LizMarieStrategy  2 роки тому

      Oh gosh, I'm blushing!! Thank you for the sweet words

  • @nsika.
    @nsika. 2 роки тому

    Thank you for this 🤍

  • @momenttomomentleadership
    @momenttomomentleadership Рік тому

    I have never subscribed to a channel so quickly in my life.

  • @Niamato_inc
    @Niamato_inc 2 роки тому +1

    Liz, I am in love with your energy.
    Glow mademoiselle.

  • @magdaelenalozoya3093
    @magdaelenalozoya3093 Місяць тому

    Thanks😘

  • @darlenerenfro2426
    @darlenerenfro2426 2 роки тому +1

    Thank you

  • @BlaQFireNation
    @BlaQFireNation Рік тому

    First off, I love how you started off this video!!! Omg that’s soooooooo true!!! 😂😂😂

  • @bmb1980
    @bmb1980 2 роки тому +2

    This is an incredible video. I loved the tangible pieces of advice as I can put them to use straightaway. Subscribed! I hope you don't mind if I reach out in the future.

    • @LizMarieStrategy
      @LizMarieStrategy  2 роки тому

      This makes me so happy! Thank you!! And of course, you got all the links to reach me in the description!

  • @TheBrandLegacy
    @TheBrandLegacy 6 місяців тому

    Great video

  • @albertknight8861
    @albertknight8861 2 роки тому +1

    Great content love it....

    • @LizMarieStrategy
      @LizMarieStrategy  2 роки тому

      Albert! Thanks for commenting. So glad you enjoy it!

  • @margyiphillips4931
    @margyiphillips4931 Рік тому

    New Subbie here. This information is valuable.

  • @macavelli8905
    @macavelli8905 2 роки тому +1

    Good presentation...

  • @AncientLuvsWEsotericKnowledge
    @AncientLuvsWEsotericKnowledge 2 роки тому +1

    Thanks for keeping it real! Professional, yeah means I need it to look like it cost money lol

  • @kaitlinmontgomery2750
    @kaitlinmontgomery2750 Рік тому

    Your gap is so cuuuute 🫶

  • @Khadijahsmama
    @Khadijahsmama Рік тому

    I just found your channel and this was a great video. You also sound Dutch lol

  • @chrissemma5356
    @chrissemma5356 2 роки тому

    You go more technical on this...and it's understandable since your designer...Thanks for the tips very helpful

    • @LizMarieStrategy
      @LizMarieStrategy  2 роки тому

      You're so welcome! The technical stuff may be a little deep for non-designers, but it is interesting!

  • @hamidnazir9938
    @hamidnazir9938 2 роки тому +1

    Aww i love your smile :)

  • @dotunfadairo8496
    @dotunfadairo8496 Рік тому

    This was great. Thank you so much.
    Please a quick question: I've seen a few people using the phrase "Affordable Luxury". Personally i don't think it makes much sense due to Luxury being seen as expensive and maybe also exclusive. What's your take on it, please?

  • @hadjermdh1485
    @hadjermdh1485 2 роки тому

    Thankuu u , i apperciate u

  • @josephthabomaluleke
    @josephthabomaluleke 2 роки тому +2

    My brand is cheap and selling. I am in the process of transitioning 😹😹😹😹. Thanks for this great video.

    • @LizMarieStrategy
      @LizMarieStrategy  2 роки тому

      That's so good to hear and happy this video helped! Thank you so much!!

  • @tistoublomberg
    @tistoublomberg 5 днів тому

    Thank you so much, I'm helping a woman to start selling her handmade arctic knives to start living on that business. This has helped me a lot! Since they are hand made and every knife is different, would that increase the price even more? Like paintings or sculptures?

  • @destinyhenderson8196
    @destinyhenderson8196 2 роки тому +1

    Liz girl your dope ☺️💯 This really helped me a lot. I appreciate you💕🍪
    -sincerely a struggling college student

  • @outthetrunk4365
    @outthetrunk4365 11 місяців тому

    goated video

  • @ayasl4509
    @ayasl4509 Рік тому

    I subscribed!

  • @damarezcurtis
    @damarezcurtis 2 роки тому

    Love the video I am a marketeer and webmaster who is starting his own luxury brand.

    • @LizMarieStrategy
      @LizMarieStrategy  2 роки тому +1

      YES I'm here for it. Who's your target audience?

    • @damarezcurtis
      @damarezcurtis 2 роки тому

      @@LizMarieStrategy my target audience are young adults in their 20's but also older and younger people. I want to be different with my use of materials like htv flex glitter and rhinestones. Also I want to focus on quality and not quantity so that if a customer buys anything they will be back. I think people are not buying a product they are buying an expierience.

  • @RMHART
    @RMHART 2 роки тому +1

    As me hooked in the first few seconds! A luxury brand what the fuck does that actually mean hahahaha! Love your vibe!

    • @LizMarieStrategy
      @LizMarieStrategy  2 роки тому

      hahaha so glad it resonates!!! Thank you for watching!!

  • @LucasSilva-sz4bv
    @LucasSilva-sz4bv 3 місяці тому

    What a big class! You could sell this video as a course.

  • @FrancescaSVision
    @FrancescaSVision Рік тому +2

    Thank you so much for this!👏 You also remind me of a well known photo model but I forgot her name. Before I launch my shop I want to do premium brand packaging for all my art& photography framed prints. every photographer & artist on the internet delivers them in a basic ugly package , so I think this will help me stand out along with the fact that I will have very unique frames on some prints. However since framed prints are more fragile for delivery, it feels difficult to make a durable and rigid package that also looks very nice. But not impossibile!:)) Do you think custom adhesive tape looks unprofessional??! Apart from the personalized paper with the brand pattern as you said & a rigid but beautiful box with my logo , I'm also thinking of buying black or turquoise polystyrene boards , which look premium in my opinion compared to the white ones. The boards are for more security. But I'm worried about the custom tape; I don't really like it and I wouldn't use it but it's a must. What do you think?

  • @zanelemtshali5437
    @zanelemtshali5437 8 місяців тому

    If you do not have a branding company, i think you should, you are too good.