How to Make Your Brand Look Expensive [Luxury Branding Tips]

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  • Опубліковано 29 січ 2025

КОМЕНТАРІ • 217

  • @ObsidianFutures
    @ObsidianFutures 10 місяців тому +10

    Exactly why sometimes you shouldn't try to compete for having the lowest price, my products are worth X amount because I'm better than my competition.

  • @nehasingh-it2kw
    @nehasingh-it2kw Рік тому +78

    It would be great if you don't incorporate the background music because it interrupts the information you are providing which is more valuable. Your content is really informative.

  • @leviwanyoike
    @leviwanyoike 3 місяці тому +3

    Second time watching this and nearly 2 years later it still packs a ton of value.
    I was nodding and smiling because I have since pivoted to work with luxury lifestyle brands, and my design language is often described using every term and example you spoke about.
    Keep inspiring others especially young designers… and please keep smiling. Lots of love from Kenya 🇰🇪

  • @JaellOfficial
    @JaellOfficial 3 роки тому +67

    This was soo good! I’m a fashion designer and I’m currently trying market to a luxurious audience and I gained so much from this!

  • @fortunaastral
    @fortunaastral Рік тому +6

    I cannot believe how much the white space and minimalist look actually helped. Thank you for sharing so much!!

  • @elizabethannszabo1566
    @elizabethannszabo1566 11 місяців тому +2

    Thankyou so much for your generous heart and for the fabulous information about branding - I have started a jewellery business with my teen aged granddaughter - to engage her in and to teach her about business - making gemstone bead necklaces [which is my love]
    I love everything about you - the way you deliver information and the quality of that information, your sass and your commitment to women starting their own business

  • @hxxzxtf
    @hxxzxtf Рік тому +3

    🎯 Key Takeaways for quick navigation:
    00:00 🎯 *Introduction to the importance of looking expensive in branding, connecting it to higher prices.*
    - Emphasizing the impact of looking expensive on profitability.
    02:38 💼 *Characteristics of high-end brands: high price point, design-driven approach, quality, exclusivity.*
    03:17 🎨 *Design elements in luxury branding: importance of great designers, minimalism, strategic use of colors.*
    07:00 💬 *Messaging strategies: projecting confidence, building an aspirational lifestyle, making the audience feel special.*
    09:21 🌐 *Application of visual elements: focus on minimalism, typography choices, strategic use of colors.*
    13:30 🖋️ *Logo design in high-end brands: preference for word marks or word marks with monograms.*
    15:24 🛠️ *Practical advice for luxury branding: emphasis on look and feel, confidence, lifestyle portrayal, and offering a checklist for improvement.*
    Made with HARPA AI

  • @thedragon6599
    @thedragon6599 3 роки тому +60

    I am FLABBERGASTED that you do not have millions of subscribers already. This video was fantastic and very educational. Keep up the phenomenal work!

    • @LizMarieStrategy
      @LizMarieStrategy  3 роки тому +1

      Ah thank you so much! I really appreciate it!!

    • @nationaltoolcompany
      @nationaltoolcompany 6 місяців тому

      I love what shes doing and she knows what shes talking about but sitting in front of a sheet with creases in it doesnt exactly say "Luxury." I love this girl but this is a big miss.

  • @oluajibola569
    @oluajibola569 Рік тому +2

    I am designing a magazine for sterling products using black, red, gold, and white colour for the cover. However, your presentation made me know better that ignorance is too expensive.

  • @thewiredninja.exe_
    @thewiredninja.exe_ Рік тому +2

    Can u put ur brand pallette background instead of White space?

  • @judithangerman
    @judithangerman 9 місяців тому +1

    I watched your video twice! Your information is excellent and your presentation is amazing!!

  • @PZCherokee
    @PZCherokee 3 роки тому +16

    I'm taking notes. This was really helpful. Never noticed all these things until you broke it down like this. Thanks for sharing.

    • @LizMarieStrategy
      @LizMarieStrategy  3 роки тому +2

      I'm so glad it was helpful Zay! That's what I'm here for :)

  • @taimuralix
    @taimuralix 2 роки тому +2

    Way way way UNDERRATED. You're awesome!

  • @passportbro904
    @passportbro904 2 роки тому +1

    You killed it, I underestimated you at the start of the video, my bad, had to pause it after a while and grab a pen and paper, I know what I'm doing, but you just added alot more value. Thank you. Liked and subscribed

  • @PrinceMalachi7
    @PrinceMalachi7 3 місяці тому

    Thank you for this information. I would not call my brand high end. But you still gave me alot to think about when it comes to branding

  • @shokhrukhkhaytimov661
    @shokhrukhkhaytimov661 Рік тому +2

    This is really good info that you could have easily charged people thousands of dollars but you made it free for pro!
    Great job thanks!

  • @djsamsmite
    @djsamsmite Рік тому +2

    The breakdown of the typography was an amazing angle. Nice content

  • @evelinbarnet7537
    @evelinbarnet7537 Рік тому +2

    Thank you so much for this valuable information and for your time really appreciate it, is hard when you don’t know what you are even doing 😊thank you for

  • @MIXTAPEEDITION
    @MIXTAPEEDITION Рік тому +1

    YOU NAILED IT - I JUST SUBSCRIBED!!!!

  • @khay_m
    @khay_m Рік тому +2

    I have had this video saved on my “watch list” for months. I am right now watching this.
    This Video is Absolutely GREAT! :::

  • @entHERpreneur
    @entHERpreneur Рік тому +1

    To the point and valueable content ❤

  • @noneofyourbusiness9635
    @noneofyourbusiness9635 2 роки тому +1

    Wonderful! Love your style.

  • @meloniegreen1480
    @meloniegreen1480 4 місяці тому

    Thank you!!! Amazing tips!🎉

  • @ibellabeauty
    @ibellabeauty Рік тому +2

    Girl this was sooooo good! Thank you!!!

  • @GET0V3RHERE
    @GET0V3RHERE 3 роки тому +3

    You’re giving away all the codes. Liz Marie, you are a God.

  • @nieron
    @nieron 2 роки тому +1

    I've been searching for a video like this...thanks for explaining...New subscriber.

  • @fli_pep
    @fli_pep Рік тому

    Love this. So glad I found you. Excellent video!!! I wish I can like it twice.

  • @AnaxusPerfumes
    @AnaxusPerfumes 3 роки тому +2

    Became your 300th subscriber. Great info, thanks!

    • @LizMarieStrategy
      @LizMarieStrategy  3 роки тому

      Wow! Thank you so much for watching and subscribing to my channel!!

  • @obianujunkem5394
    @obianujunkem5394 25 днів тому

    i learnt alot,thank you

  • @Hairandmakeupbylena
    @Hairandmakeupbylena 9 місяців тому

    Holy! I just came across your chane at the right timel, thank you so much for insightful tips ! They are really helpful as I am starting a new High end business now! I'm glad I actually invested into proffessional branding, it's on the way and can't wait to see the launch of the website too! Subscribed to your chanel xxxxx

  • @mythys_fr
    @mythys_fr 2 роки тому +2

    I love everything in this video. It's unlike anything I've heard about brand marketing. That's very generous of you. Thanks ❤️

  • @TraciFluellen
    @TraciFluellen 10 місяців тому

    Excellent information!! Thank you.

  • @fliu5282
    @fliu5282 Рік тому

    Oh wow. I m speechless. You speak every words for my product firmmer. Thank you. I will use your service soon.

  • @nickuvarov1
    @nickuvarov1 Рік тому

    The lower the views the more useful and professional the videos are. Thank you

  • @3.0CSL169
    @3.0CSL169 Рік тому

    ...you are spot on! Good information thank you!

  • @oumkanyaa
    @oumkanyaa 2 роки тому +4

    This is so helpful. Exactly what i’m looking for. Thank you sooooo much! 😍💗

  • @BlaQFireNation
    @BlaQFireNation 2 роки тому +1

    First off, I love how you started off this video!!! Omg that’s soooooooo true!!! 😂😂😂

  • @momenttomomentactingstudio
    @momenttomomentactingstudio Рік тому

    I have never subscribed to a channel so quickly in my life.

  • @BBouigieLaw
    @BBouigieLaw 2 роки тому +1

    This was a really good video that I watched more than once and can not wait to share.

  • @juandelacruz-jt9kq
    @juandelacruz-jt9kq Місяць тому

    Thanks a lot
    more power

  • @tistougames
    @tistougames 9 місяців тому

    Thank you so much, I'm helping a woman to start selling her handmade arctic knives to start living on that business. This has helped me a lot! Since they are hand made and every knife is different, would that increase the price even more? Like paintings or sculptures?

  • @prosk8er12345
    @prosk8er12345 3 роки тому +19

    This is very insightful & nhelpful! I'm watching all of your videos. Keep it up, Liz Marie :)

    • @LizMarieStrategy
      @LizMarieStrategy  3 роки тому

      Thank you for the feedback! I really appreciate it!!

  • @AmareshAsmara
    @AmareshAsmara 2 роки тому

    Your energy is beautifullll & this was very confirming thank you sis 🌹

  • @udingibson6392
    @udingibson6392 2 роки тому +1

    very helpful thanks for the video

  • @Ishnaveen
    @Ishnaveen Рік тому

    hey girl! thanks for this video

  • @Hugyourself
    @Hugyourself Рік тому

    Thank you!! ❤

  • @sec2017
    @sec2017 Рік тому

    Amazing video !! Your so gorgeous, thank you for this ❤

  • @Seekerofknowledges
    @Seekerofknowledges 2 роки тому +1

    Liz, I am in love with your energy.
    Glow mademoiselle.

  • @123countdown
    @123countdown 3 роки тому

    I really love your smile. The video was really really helpful. Keep creating, 2022 is gonna be your year.

  • @th9455
    @th9455 3 роки тому +2

    Liz Marie, you just gave out sooooo much great information. thank you!!

    • @LizMarieStrategy
      @LizMarieStrategy  3 роки тому

      I'm so glad it was helpful! Thanks so much for watching!!

  • @EmmaDivaOfficial
    @EmmaDivaOfficial Рік тому

    I've learned a lot, thank you!

  • @elizabethfacundo
    @elizabethfacundo Рік тому

    thank you so much!

  • @rrassa999
    @rrassa999 2 роки тому +1

    Amazing content. Thank you

  • @sarahparisienne
    @sarahparisienne Рік тому

    It s amazing, great video, bravoooo👌👏👏👏

  • @bayside833
    @bayside833 3 роки тому +1

    This video was absolutely amazing. Thank you so much for this

    • @LizMarieStrategy
      @LizMarieStrategy  3 роки тому +1

      Thanks so much, I'm glad the information was useful!

  • @khadijaait-6964
    @khadijaait-6964 2 роки тому

    This was so good thank u

  • @victoralvia
    @victoralvia 3 роки тому +3

    Thank you so much for this. It was very insightful, very powerful, I hope your brand continues to grow. 💯❤

  • @nomalungelomthimunye9579
    @nomalungelomthimunye9579 2 роки тому +1

    I love your energy 😍😍and thank you for this video, very informative ❤️

  • @VIKTAURI
    @VIKTAURI 2 роки тому

    Thank you really good info

  • @PhillipDrumz
    @PhillipDrumz 10 місяців тому

    Great video!

  • @donaemurphy943
    @donaemurphy943 9 місяців тому

    Thank you girl .

  • @kaitlinmontgomery2750
    @kaitlinmontgomery2750 2 роки тому

    Your gap is so cuuuute 🫶

  • @gemetcetera
    @gemetcetera Рік тому

    one thing to consider maybe is that these brands using minimalist word marks and their name in sans serif only is that they have hundreds of years, in some cases, to back up that brand. people already have associations with Chanel, lv, etc. no one knows about new "luxury" brands and so I don't know how far walking the walk will get you when you don't have the same things to show for...

  • @josephthabomaluleke
    @josephthabomaluleke 3 роки тому +3

    My brand is cheap and selling. I am in the process of transitioning 😹😹😹😹. Thanks for this great video.

    • @LizMarieStrategy
      @LizMarieStrategy  3 роки тому

      That's so good to hear and happy this video helped! Thank you so much!!

  • @lolawho8676
    @lolawho8676 21 день тому

    Such a great content !!! Pity the music gave me headache!

  • @m.carter9090
    @m.carter9090 3 роки тому

    Thank you Liz! Fabulous!!!

  • @stephenmillerPSF
    @stephenmillerPSF 3 роки тому

    This vide really helped with my Brand sheet thank you!

  • @easycycling
    @easycycling 3 роки тому +1

    Loved this! TY

  • @bigeyesamina
    @bigeyesamina 3 роки тому

    Detailed! Welldone and thank you!

  • @AZ-um1oz
    @AZ-um1oz 2 роки тому

    Very well done analysis of luxury branding, thank you!

  • @magdaelenalozoya3093
    @magdaelenalozoya3093 10 місяців тому

    Thanks😘

  • @macavelli8905
    @macavelli8905 3 роки тому +1

    Good presentation...

  • @darlenerenfro2426
    @darlenerenfro2426 3 роки тому +1

    Thank you

  • @LucasSilva-sz4bv
    @LucasSilva-sz4bv Рік тому

    What a big class! You could sell this video as a course.

  • @TheBrandLegacy
    @TheBrandLegacy Рік тому

    Great video

  • @dotunfadairo8496
    @dotunfadairo8496 Рік тому

    This was great. Thank you so much.
    Please a quick question: I've seen a few people using the phrase "Affordable Luxury". Personally i don't think it makes much sense due to Luxury being seen as expensive and maybe also exclusive. What's your take on it, please?

  • @Khadijahsmama
    @Khadijahsmama 2 роки тому

    I just found your channel and this was a great video. You also sound Dutch lol

  • @holanicolette
    @holanicolette 3 роки тому

    Love your tips! Thank you so much

  • @ArewaLanre1
    @ArewaLanre1 2 роки тому

    Beautiful Video Marie! You've got a new Subscriber! :)

  • @Travelwithsatyams
    @Travelwithsatyams 3 роки тому

    How come you're page is small with such great content 🙂 I'm so thankful I watched your videos ❤️ thank you

    • @LizMarieStrategy
      @LizMarieStrategy  3 роки тому

      Thank you so much, I'm SO happy to hear that you find my content valuable!

  • @Lookslingrgrl
    @Lookslingrgrl 3 роки тому

    thank you soo much!! This will help me with my new fashion brand.

    • @LizMarieStrategy
      @LizMarieStrategy  3 роки тому +1

      YESSSS the luxury vibe is perfect for a fashion brand. I'm so glad this helped

  • @hamidnazir9938
    @hamidnazir9938 3 роки тому +1

    Aww i love your smile :)

  • @christymcclendon7336
    @christymcclendon7336 3 роки тому

    very helpful, thank you!!!

    • @LizMarieStrategy
      @LizMarieStrategy  3 роки тому

      You're so welcome Christy. Thank you for watching!

  • @GoddessOfLoveWarTarot
    @GoddessOfLoveWarTarot 3 роки тому +1

    Thanks for keeping it real! Professional, yeah means I need it to look like it cost money lol

  • @kazitiles8882
    @kazitiles8882 8 місяців тому

    can you please help me to craft a logo , how can i get connected with you

  • @andile5945
    @andile5945 3 роки тому

    Confident, excellent knowledge base & attention grabbing smile. Maybe you are a luxury brand. Thanks for the info

    • @LizMarieStrategy
      @LizMarieStrategy  3 роки тому

      Oh gosh, I'm blushing!! Thank you for the sweet words

  • @amisalam8636
    @amisalam8636 3 роки тому

    Amazing content , I learned so much n I love ur energy .!

    • @LizMarieStrategy
      @LizMarieStrategy  3 роки тому

      Ami! Thank you so much for the kind words and for watching. It really reenergizes me to keep on going!

  • @RMHART
    @RMHART 3 роки тому +1

    As me hooked in the first few seconds! A luxury brand what the fuck does that actually mean hahahaha! Love your vibe!

    • @LizMarieStrategy
      @LizMarieStrategy  3 роки тому

      hahaha so glad it resonates!!! Thank you for watching!!

  • @margyiphillips4931
    @margyiphillips4931 2 роки тому

    New Subbie here. This information is valuable.

  • @alixhills8394
    @alixhills8394 3 роки тому

    Informative Video

  • @nsika.
    @nsika. 3 роки тому

    Thank you for this 🤍

  • @samanshehzad232
    @samanshehzad232 4 місяці тому +3

    Background music is so loud that its hard to concentrate on what you’re saying

    • @Lolamola333
      @Lolamola333 2 місяці тому

      What she saying is has so much value but music is so annoying

  • @gmdthinkalikepodcast
    @gmdthinkalikepodcast 3 роки тому +5

    Hi Liz 🙋‍♂️ great informative video. Keep doing what you’re doing 👍🏽

  • @DeeVision_
    @DeeVision_ Рік тому

    Hey how can I contact you

  • @albertknight8861
    @albertknight8861 3 роки тому +1

    Great content love it....

    • @LizMarieStrategy
      @LizMarieStrategy  3 роки тому

      Albert! Thanks for commenting. So glad you enjoy it!

  • @bmb1980
    @bmb1980 3 роки тому +2

    This is an incredible video. I loved the tangible pieces of advice as I can put them to use straightaway. Subscribed! I hope you don't mind if I reach out in the future.

    • @LizMarieStrategy
      @LizMarieStrategy  3 роки тому

      This makes me so happy! Thank you!! And of course, you got all the links to reach me in the description!

  • @destinyhenderson8196
    @destinyhenderson8196 3 роки тому +1

    Liz girl your dope ☺️💯 This really helped me a lot. I appreciate you💕🍪
    -sincerely a struggling college student

  • @ayasl4509
    @ayasl4509 2 роки тому

    I subscribed!

  • @chrissemma5356
    @chrissemma5356 3 роки тому

    You go more technical on this...and it's understandable since your designer...Thanks for the tips very helpful

    • @LizMarieStrategy
      @LizMarieStrategy  3 роки тому

      You're so welcome! The technical stuff may be a little deep for non-designers, but it is interesting!

  • @cieraadair
    @cieraadair 3 роки тому

    This was VERY helpful! Thank you so much!!!!