Killer Craft Show Tips for Your Candle Pop Up Event (Show & Tell, Setup, Display, Sell More)
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- Опубліковано 12 лип 2024
- #BlackTieBarn #CraftShowTips #CandlePopUp
Looking for help to have a great candle pop up event to sell more product and make more money? In search of helpful craft show tips, display ideas, and ways to improve your chances for a successful show? In this video, I will take you behind the scenes of my most recent holiday candle pop up event. I will discuss my strategy, new products, checkout process, displays and setup, promotion and show specials, how to engage with customers, managing inventory, and prepping for your show! Whether you make and sell candles or other products, I hope these tips can help! I also hope you enjoy some of the footage and a sneak peak at some of my new candles!
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00:00 - Intro/First Look at new products
01:13 - Craft Show Experience / General Tips
08:30 - Show Specials
13:15 - Payments/Checkout
15:16 - Setup & Display
19:22 - Customer Service & Engagement
24:55 - Help
25:50 - Hold Orders
26:17 - Upselling
27:22 - Show Prep & Inventory
32:46 - Final Thoughts
NOTE: This description and video may contain affiliate links to products I enjoy using myself. Should you choose to use these links, this channel may earn affiliate commissions at no additional cost to you. I appreciate your support!
Hi Wade, you have nailed it!!!! I have been doing craft shows and Festivals for 30 plus years. Setting up your booth in a U shape ( known years ago as Horseshoe) in so customer's can shop is true...I started the Horseshoe out and months later did Horseshoe in and sold way more products, also if outside they can come into the shade of your canopy. Also people want to touch the product so having several on display is better than one of each, cause you want your traffic to moving not be at a stand still waiting for other people to leave so they can buy what they want or ask any questions. Love your display, never thought of having my brand on my table cloths will definitely to that for next year. You're right about the bundling too ( buy 3 get 1 free) they just don't like it, they LOVE it. Works great on my soaps and melts too! I'm still testing my candles hope to have you test them sometime! Thanks.......lab.
100% keep people shopping not standing around waiting!
I’m so happy you spent a good amount of time discussing this… one thing I cannot stand is walking into a store and someone hounding me and asking me if I need help every two seconds or speaking to me while I’m trying to shop (im talking to you Sephora! Your employees are ANNOYING!) A nice greeting or quick hello at the door is ok but any more than that is annoying to me. So I agree 100% with what you said regarding letting people shop and do their thing and then speaking to them. The setup is also important when it comes to that and everything you said on that is I 100% agree with. You covered a lot of important things that I don’t think many would think of. Love the setup and the shelving is awesome
Thank. I appreciate the feedback. Glad you enjoyed the video. :)
I know this is a long one... but I had a lot of info to include. Ill talk about some general experience and tips then dive into more specific ones. Some new products and other footage included as well. Thank you all for being here. I included a few links to materials that are helpful to get for shows in the description. Talk to you soon!
The absolute BEST advice. Thank you
❤️ no problem!
Awesome! So happy the show was a success!! You're killing it!
🥰
Love the details! Keep it coming. Appreciate it so much. You are helping ppl more than you know 😻
I hope so! Thanks Laurie!
Love the tips!..it all makes sense
Thank you for your videos! They are so helpful and you always provide such great, valuable information!
Thanks Joy. I appreciate that!
Love all your videos - thanks for sharing Wade!
Ty! And you're welcome!
I totally agree with your approach on the U-Shape set up. It is definitely more inviting and gives the shoppers more room to shop.
❤👌
Thanks for sharing
Found your channel, and love it! Thanks for the tips and knowledge!
Ugh, wade you are SO helpful and kind!!! and you hedge your words so much, but your opinions are so valid and well-substantiated! thank you again :)
Lol, yes... I do at times don't I? Most crafts and business for that matter... is a world of uncertainty, so I TRY to not claim everything as a certain fact or only one right or wrong. :)
But thank you very much for the kind words and your opinion.... of my opinions. :)
Wow what a collection of candles
❤
The tips are greatly appreciated
Glad you like them!
Yes i agree i tell people to smell my candles and soaps and they love it thankyou you have been the best to learn from
Thanks so much Kathleen!
Omg I’m learning so much with you thank you. I could listening to you all day wow thanks again
🤗🤗 thanks so much. Glad you enjpy!
This was awesome and much needed. I’m hoping to attend a show in May 24 😊
Good luck!
Thank you 😊
Thank you for all the information. You have great tips and it's so helpful. I appreciate it. 😊
Thanks Lori!
I intend to hit the ground running this spring and I've made notes. Thanks as always!
Awesome!
Thanks so much for this video. It was so informative. I have yet to do a vendor event and the information was invaluable! Thank you for breaking down how the promotions work. Such great advice!!
Thanks Joni. Glad you found it helpful. :)
Glad I watched your video! I am new to candle making and events this year - I found confirmation in the things I am already doing and good ideas to incorporate for future shows. Thank you!
Of course!
AWESOME video!!! I wish I had a video like this to watch some years ago when I first started selling soap! This was extremely helpful ~ ESPECIALLY the part where you talked about doing a special promotion and the way you explained & broke it all down. You explained it in a way that was easy (for me) to understand. I’m not busy savvy (yet) and this was really helpful for me! Thanks Wade! 🙌🏼
Thansk Angel! Glad it helped. I was worried I was going into too much detail. But I hate holding stuff back. Lol
Just here to say hats off to KC! Y’all really kicked my team’s back side! Cowboys are starting to sputter! HELP!
Ha. Thanks Mitch. You guys are gonna be fine. I'm just glad to see Chiefs starting to click after all the new pieces and players coming back from injury. Might be scary if offense gets back on track which should just be a matter of time
Mitch, don't give up on us yet. We're going to the Superbowl #Cowboys #DC4L #Theater
Oh yeah, Wade...love everything about this and the setup😍😍😍
What do you do when you want to continue learning and you have seen all your videos? Watch them again!! I’ve been watching your videos for over a year now and always gain more knowledge every time I watch one. Even again 😂
Haha. Thanks Rebecca!.
Wade, thank you again for your spot on info. I started in the early 80’s at shows. Thank the divine beloved fir my past to help me with the present 💝
👌❤️
Hi Wade, Great video! I'm doing my first show in May and this was a huge help. I had questions and you answered them. Thanks for all the wonderful advice!
Glad it was helpful!
This was great information! Super helpful thanks!!
Absolutely! Thanks for watching
Awesome video as usual!
Glad you enjoyed it!
Great video! I have a big holiday show coming up the first week of December and these tips were super helpful. Thanks so much Wade!!
No problem Linda!
OUTSTANDING video! I've shared this with my Boutique team. What a great training. Thank you!!
Awesome! Thank you!
I just went to my VERY FIRST craft show on small business Saturday:) very, very motivating. Thank you for your generous information you’ve been giving aspiring candle makers :))
Of course! And congrats!
Sounds great!!!
:)
By far the best craft show video I’ve seen. I have been a seller at craft shows for 4 years but always look for new ways to improve my booth. Your advice was excellent.
Thanks Meg!
Okay Wade AKA Black Tie Barn…. We see you! 😜. Loving your new containers & look!
🤣🥰
Great helps. Very informative and helpful. Mucho Gracias
Ty!
I agree about the U shape booth space. I always try to create an environment that makes people want to come in to shop. I do stand most of the time, but I usually greet and say I’m there if they have questions.
Yep. Same here!. Thanks for the feedback!
Excellent video. This is definitely a master class
Thanks so much. Happy you enjoyed it!
This was so awesome! Very informational just getting started with Vending Craft shows..
SO good!!
Thanks Lisa 😄
Great information as always Wade, thank you for sharing.
You bet
This was AWESOME video new to craft shows and you gave a lot of great insight to have a better show
Thanks Rick!
Thanks for the tips! The making a big order for the whole show is a good idea. I will try it on my next event
❤ np!
Wow wow wow that all looks so good 😍 wish you continued success 🍀
🥰
Thank you, Wade. This was another super awesome vidoe and very informative. Greetings from Pretoria, South Africa.
Ty! :)
Great video! Lots of good info - thank you!
Thanks! You're welcome!
Thanks so much for this!
You're welcome!
Okay. I’m back
To comment again. I completely agree with the setup of the booth. At my farmers market, that’s how I do it. I’m the only one at my market that does it, but it really allows customers to browse. Also, that’s such smart advice about the inventory portion of your video. I might have to try that. I have so much listed in my square that at the market, I have to scroll thru each product to find what I need. Maybe I’ll give this way a shot! It does take a ton of time looking for each product. Thanks so much!
Absolutely! Thanks for your input and feedback as well
Hi Wade. Thanks for another valuable video. You got me reevaluating how to set my tables inside my tent. I like the retail store feel idea! I’ll let you know how it goes!
Awesome. Yes I think it works really well!
Great video thank you I took so many notes !
❤🤣
Great info thank you for taking time to pass on yout tips.
Np Alison!
Thank you 🙏🏾 this has been so informative me.
❤️
I’m doing my first vendor fair and this video was super helpful. Thank you
Np!
@@BlackTieBarn Hi Wade , I’m doing my first vendor fair, what’s a good way to promote to attract customers? Thank you for your generous information 💓
Very good information.
Thank you🙏🍀
Welcome :)
Great information Thanks for sharing
👍
This was very helpful. Thank you
You're welcome!
Wow! Super great video! I do soaps and c. so far no candles but this was a huge help. Thanks!
No problem!
Love your display and the functionality of it. I did a pop-up launch event to get myself going…Scary but I will continue to step out there. Like you, time is an issue for me (prepping/planning with my career.
Yes, completely understand. You got this!
@@BlackTieBarn I appreciate that! Fingers crossed 🤗
Thanks for the tips. I have 3 coming shows. 🤞🤞🤞 I always do the U table set up too, so customers come in instead of passing by. Thanks
So true! Have fun!
I'm still watching through this but you gave great advice around the 6 minute mark you said to not get too excited or discouraged at a show but to let the whole show play out and evaluate afterwards. I really need to learn to do this. One show I didn't do good within the first 30 minutes and was totally convinced the show was a bust and then it turned out to be my best show to date.
❤️. Yep, happened to ne before as well. I've also had some start strong and then just taper completely off. Lol
@@BlackTieBarn It can be a total roller coaster ride!
Very Good Detailed Information
Thank you!
Great video!! I still waiting for your recipes on how to color candles 😊
🥰👍 Thanks!
What a great video! I’m just started in candle-making. I’m in Ireland. Had big big problems with C-3 and 464 with hot throw, which left me crying (as Christmas is coming) but your videos saved me! I’m doing test candles tonight with C-3 and 464 and Vybar, if this doesn’t work I’m ditching the 100% soy hippy life 😅😂 and going across to the dark side! Thanks for your great videos and information! ❤🎉
I agree with you about the interaction in shows. I HATE it when sellers jump on me as soon as I approach and will just turn around and leave. This is also why I never even go to Lush anymore. I want to be able to look around without being forced to buy.
Yes. Couldn't agree more. :)
The video was great ❤All your points were very helpful. I could listen to your ideas for hours. How do you handle collecting tax? Keep making videos.
Hi Wade. It’s all good…and it’s NOT procrastination, haha. “I wanna say it’s procrastination but is it if I’m always busy?” Maybe you’re like me and are always sure you have more time than you actually do! I’m the queen of last minute prep…even when I’ve had months of planning with lists that reference other lists. I’m that person who’s always one to three minutes late, blowing in like a tornado, then panting as I blow my hair out of my face and say “Well let’s go, what’re you all waiting for, c’mon!” 😂 I’ve gone so far as to make my firstborn (of three) promise me she will stall everyone at my own funeral; hide my body or lock the clergy in the coat closet…whatever it takes. Because if everything starts on time and runs smoothly, mourners and celebrators alike will be peeking in my final resting place just to make sure it’s me! (Please understand that I’ve been a Nurse for many years before my interest in making candles…so I have an offbeat sense of humor.) I enjoy all your videos and am learning so much! Thanks for all your hard work.
Thank you for the inspiring video! I’m intending to have pop ups at the later part of this year. Wondering if you could share the checklist of what to bring for the show! I’m excited and worried about how it will turn out but you have motivated me to enjoy the process! Tq!
Ahh great idea.... I'll work on that
Wade, I’m in Kansas City and I would have loved to come out and meet you had a known there was a show. Nevertheless, I appreciate your videos and your plethora of information. I’m still trying to create a quality candle to get my business launched, and your videos are really helpful. 😊
Thanks so much. Yeah I was so inundated and busy I didn't really do any videos or announcements leading up to the show. It was just a crazy few weeks for me. But... I guess they all are. 🤣
I really enjoy all of your videos- You’re very easy going. For a new candle maker it means a lot to be able to understand all that it’s to know about the candle business. CAN YOU BE MY MENTOR?? LOL
Thanks so much Erika! 🥰
Thank you for sharing your insights to shows. I am just getting started and want to do some shows this summer and have a booth at an inside flea market. I don’t know how much inventory I should aim for to get the booth started and an online Shopify. Any suggestions will be appreciated. I am learning so much from your videos. And your set up looked great. I agree with having the Are for customers to come in and look around and not just shuffle by.
Hard to rally answer as it will depend and differ for everyone. It'd rather have more than enough though. Running out sucks. I'd take like 20 or each scent
Ooh I have an idea why people buy from the shelves. It means they can look and not feel pressured to purchase. When you make your way to the table (they expect you to be behind it- even though you say you don’t stand there but off to the side) and they feel exposed. Classic psychology. But thank you for the tip because I hadn’t thought of setting mine up with selves before. P.s find your videos super helpful. Thank you from Australia. 👍😉🌺🇦🇺🌸🥰. And I wrote this before you said you would walk to another booth if the set up was different. I am exactly the same hence why I stand by the quote above. People don’t like the table for that reason.
Waaaoooo!!!! What a beautiful presentation! What type of color do you use that your candles look that beautiful and bright and where do you get it from? And like i always said..... You are the best. Thank you for your video.
Thanks Marisol. I use colors mostly from candle science and natures garden. Thanks so much for the kind comments! 🥰
Love ❤️ your set up hi!!! Do you prefer wax or wooden wicks for the candles?
You look like Theo von- thanks for the tips ❤
No problem
I would be interested in knowing how you get your product and set up from your car to the show space. Loved this video. good information.
Good question.... I could have discussed that for sure. This space is a bit tricky. They have an elevator so you can use a cart or dolly. But its also busy and I'm inpatient and just made 30 trips back and forth! Lol. Plus the event has some helpers which is nice.:
I like your display, but I can understand the stands aspects, they also hold more product!!!
Yes.. its a tough choice
A tip I learned years ago get a tote or two and keep your show stuff in it I.E table cloths, stands, Business cards, etc. and leave that stuff in the tote it's less stuff you have to remember the night before and when you get to the show you find out you for got.
Absolutely!
Thanks I enjoyed this.
Can you share your list of things to take for your shows.
Sure. On the road now but will when I can. :)
I take inventory as I am packing up after the show. For those who like pen and paper, rather than an app, (me😊) use a spreadsheet to keep up with inventory - Excel, hand written, typed...
💯
This really helped me a lot, because I’m doing a pop up shop next year! If it’s not to much trouble do you think you can do a video on how to use craftybase and how you do your inventory?
Absolutely and definitely planned! :) but I do have se craftybase videos already if you haven't checked them out. :)
This was a great video, thank you so much. I am loving the shelve idea. What type of shelves would I be looking for? Are they already made or do you assemble them at the show? Thanks.
Honestly I am not sure yet. Still thinking about that myself. I like the ones I took this time though. Preassembled but looked nice
Good perspective on the boutique and how many products on a table. I felt like it took me time to find the product in my bins as it was my first show and I was nervous and unorganized 😆 although i package the candles either in paper or product boxes so I don't know how to handle that the best way... 🤷♀️ They don't have lids so I can't stack them, but I can see how that was a hold up. I only have a 6ft table so that clogged the space in itself when it got busy. I have 4 oz candles for $14 or 2 for $25 and the promo sale got half my sales for the weekend!!! Definitely recommend special promos
Also I didn't realize how much time I needed and didn't take a good enough inventory.. so I tried listing in the costs versus the items but then I couldn't accurately account for what I sold. 2nd time I did it by item specifics and I can say it took a lot longer but I felt I had a double check system in place... all trial and error I suppose! But it was definitely my bad for not being as prepared as I should have been!!! This time I'm going to do so much better 🤣 thanks for the awesome tips!
You are right Rachael, booth space size and tables available dictate a lot of the setup you can do
👍
@@BlackTieBarn I took your advice and went back to the simple checkout process and added the ones that had product boxes on my table and it made it SO much easier!
@@rachaelg.4804 Awesome. So glad it worked out for you! :)
The way you describe how to set up the booth and customer service is the exact OPPOSITE way that I was taught at my last job. I hated it and I am sure the customers hated it. Push push push, funnel, confront, suggest. We tracked our add-ons in sales and I was consistently one of the highest ($ per hour worked). I could not convince my boss and their boss to just BACK OFF of people, they come in to browse and may have a rough idea of what they wanted. Just give a little nudge but mainly leave people alone.
Well, that is corporate retail I guess, they operate based on reports and percentages.
Haha. I couldn't agree more. Thanks for the input and feedback.:)
You must have worked for Bath and Body works or Sephora.
Hi Wade! Can I ask what you place your wax melts in for the show. It looked so clean!!! Thanks for all of your videos. I’m just starting out and I’ve learned so much from your videos.
This is great. Thanks for the tips - especially the inventory tips.
👍
Hey Wade! This is great details. I finally just registered my business and one of the first things I plan on doing is events to get started. What size wooden wicks do you use? I swear I have tried almost every wooden wick with every wax combo and they are just dang temperamental, even with the suggested WW waxes. I have found that mixing 464 and VCS does help stabilize the flame. I get a more controlled flame and burn with the whispers wicks versus the boosters. So just curious what wick works for you?
It varies a lot by container, wax, and fo. I mostly use .02 and .03 Crackling wicks
Thanks that was helpful. FYI, I think you should only use shelves for display, scrap the tables.
I learned a lot from this video. Thank you wade. As always. You've been a big help. Where do you normally do popups/ shows may I ask. I've been considering when to do my first; but I'm not sure where to start. Craft shows, the mall, farmers markets?
I've only sold in person so far and I'm working on a website soon with Shopify and even have yet to buy my first POS for card. We've come a long way and I think I might document my journey on UA-cam as I figure it out as well.
Any of those are good. Early on, I like to do what I can for practice and exposure
@@BlackTieBarn Okay, thank you. I've mostly sold at my day job, but also have made a habit of keeping a backpack on me, with candles, a receipt book (just in case), business wallet (always limited cash of about $20 in $1's or $1's and $5's with a change despensor, and an inventory sheet. I'll have the website up as soon as I can. For now I just provide a business Gmail.
...I was not as prepared as I thought I was. I didn't print out (or have them printed) any flyers or anything 😥. So far I've sold 19 candles in 2 weeks though.. so I'm proud of myself for that and couldn't be more thankful of or appreciate my customers more. There's been a ton of support and it's just amazing.
@@thedoubleboiler6971 Thats great. What a way to start. I don't see you having any problems in the future with your passion and hard work.
@@BlackTieBarn Thank you so much! That actually means a lot to me and it is very reassuring.
Very helpful video. I'd love to know where you got the vertical shelf you used for your display? Is it easy to transport? Thx so much 🙏🏼🕯️
I really didn't buy them for this purpose...I'll have to look back at where I bought them. But yes fairly light so easy to transport. I always use an enclosed trailer for shows
Shopify has locations and you can move inventory between them so you can create a show location to move inventory to and collect the correct tax in
Yep. Many people aren't using shopify pos though so it would be be ideal for it. It's okay but sort of expensive imo.
Love your videos. I’m doing my first pop up in another month. I do have a question, should I lower my prices when doing a pop up? Or should I just keep them the same price as my website? Thank you for taking the time out to read and answer
Stay tuned. Covering this on next q&a video!
I love the look of your table covers if you feel comfortable would you mind sharing where you bought them from?
Sure tablecoversnow.com
Hey! Thank you for the video, it was amazing. I do have a question about the shows, how do you feel about having a tip jar there? Do customers often want to leave you a tip because of your customer service skills?
I don't have a tip jar but most people pay with card anyway and the payment system allows tips (shopify, square, etc)
I feel the same way about venmo. I use square. I’m curious about the “deals”. Do you recommend doing this for a weekly farmers market, too? I’ve thought about just using shelves too. But, not sure how I would haul it all. Thanks for another great video!
Hey Hillary. Probably not "show specials" necessarily at a farmers market. But generally promotions to buy more than 1 are good.
Your display looked amazing! I love the look of those boxes, especially for your brand. I just did my first market and I had my wax melts just on the table, I have been looking for something to display them or store them but unsuccessful. Would you mind sharing where you were I got those clear wax melt holders for the table?
Sorry--where you got* those wax melt display trays
Of course. I BELIEVE they were from Maple Street Candle Supply. But it was so long ago. :/
np
@@BlackTieBarn thank you so much!! I also love the shelf idea so I'll be using that too. 🙂 Very helpful video!
Hi Black Tie Barn, I have been watching your video's (just found them) fantastic info, am looking at starting candle making on a more serious level so i find all of your info priceless, thank you. can i ask what size are the candles in the glass jars with the black lids please? Thanks from Tasmania 🙂
Thanks Todd. I believe they are 13.5oz jars. They hold roughly 10-11oz of wax
@@BlackTieBarn thanks for the reply mate
Great info in this video!! I've yet to do a craft show, but I'd like to if NM ever fully opens up 🙄. I really like the idea of creating inventory specifically for the show. Thanks for all you do! :)
Jeanne @HarvestHerbals
You're welcome Jeanne! Thank you for the feedback!
Hi Wade, when do you start to make your fall / winter candles?
Also, how do you handle the heat and candles sweating with outdoor markets in the summer? Any tips 😩
This is amazing! What does the '27' and '26' on your candles mean? Is that the scent number for customers future reference? Also what size jars are the candles you sell? I think I saw two different sizes
It's part of the name for that particular collection as it's sort of an "address" or location. But also the number/order the scent was released. :)