This is the link to the results...it includes all of the stats about the brands' social media followings and Google search results (be sure to click on TABLE VIEW) to see all of that : www.cosmetify.com/us/the-cosmetify-index/
I don't think most people on TikTok care about the quality of the product. If TikTok is banned then I'm interested in how this is going to affect makeup sales because half of these brands wouldn't even sell if they didn't have a social media presence.
I usually limit myself to 1 comment, but I just have to say that I can imagine my mother's reaction if I'd asked for Dior products as a teenager!!! She didn't even buy things like that for herself. In fact, I doubt anyone we knew used luxury makeup or skincare. This was among middle class families in the 70s.
@@JenPhelps The only department store brand she bought was Clinique, later on after she started working outside the home. She liked them because the products are fragrance free.
My mom said no to a pair of Calvin Klein jeans (Brooke Shields) era. So l saved my babysitting money to buy a pair. Image that actually being responsible!!
When I was a teenager in the early 80’s the big cosmetic brand was Merle Norman! Bless my parents for buying me everything in that brand! I loved going into the store and testing everything and getting their little samples of gloss,etc- so nostalgic to me!
Not to date myself... but my first makeup was from Woolworth's! Pink Frost lipstick for 50 cents, translucent loose face powder for 75 cents, 0.5 oz of musk oil for $1, and Pond's cold cream for 75 cents, and a very basic mascara (non-waterproof) by Maybelline for $1.50. Eye shadow and powder blush weren't very popular yet for average people.
I am so glad you think ColourPop should have made that list. That is definitely MY #1 brand. There's so much to love about them. Their products are made in the USA. They're not tested on animals. They're good quality. They're affordable. They're fun. They have great sales. I check their website every day because you never know what you can get for a steal at 40% off.
I'm from Brazil and Colourpop is my favorite american makeup brand. It's very pigmented, high quality and affordable. I wish we had Colourpop stores here!
As a teenager I washed my face with Ivory soap ! Makeup was not allowed so I would sneak my blue eyeshadow from Maybelline and put it on in the gym locker room. I cannot imagine my mother purchasing Dior for me. She did wear luxury products from Estee Lauder and Clinique. My venture into "fancy" makeup was Lancome. Their mascara and eye liner were such a splurge. Great look on you today, love the eyes.
I also feel like back even not that long ago there was a general feeling that drugstore makeup wasn't good for middle aged women so my mom also bought Estee Lauder and Clinique. She wasn't a big makeup wearer and she rarely bought makeup but when she did buy it was that price tier of makeup.
I went to a very old timey Lutheran school during mid-elementary years. In 4th grade, I got in trouble for wearing a barely there pastel pink frosted lip balm. My teacher told me I couldn't wear it. LOL😊
Let's recap: economy is hitting some of us really hard and can barely afford drugstore makeup while some teens can tell their parents "I want Drunk Elephant and Dior and I want it NOW" Got it.
The Ordinary is cheap af because it’s junk. It’s the placebo effect that some think it “works” just because they love the super low price so much. You pay for what you get in skincare… and The Ordinary is super low tier garbage.
The eyeshadow colors you're wearing look great with your gray sweater. I love your channel! I watched another woman's channel a lot also, but she launched her own line of makeup, and she just promotes her line now instead of recommending good products from various manufacturers as you do. And they're so expensive that I can't afford them. Your channel is truly helpful, though. I have bought makeup on your recommendation and I've never been disappointed. And I appreciate that you tell us what isn't so great! So please keep it up! You're getting better and better.
My nephew is a makeup artist for clean brands and he travels to different Sephora stores. He says that Charlotte Tilbury pushes other brands out and has some sort of special deal with Sephora. I’ve never been very impressed with any of her products. I did really like one of the blushes, but it was so messy. I’d love so see a video of your top ten. I do love a lot of ELF products. I bought the Fenty blush you recommended. I do love Moira. I’ve been exploring Korean makeup and have always loved their BB and CC creams. Also just bought the silver Tir Tir after watching another video of yours. Of course I buy new Laneige lip balm every year - gummy bear and peppermint swirl are my favorites.
This list in my opinion is way way out of touch. I don’t know how they got this ranking. But Rare beauty made Selena a billionaire this yr and not in the top 50? I say Poppycock
I 💯 agree about Drunk Elephant. It makes me sad that teens are getting manipulated by them, but teens are definitely on a different planet lol, and brand matters more than quality or cost to them. I think Nyx and ColourPop should have been on the list as well as RMS and NatashaDenona. I love all your side parted hairstyles these past few months... your hair looks great!
Another refreshing video! You certainly are creative with your video ideas. This was interesting and got us all thinking of reasons why a certain brand made it/didn’t make it on the list. Have to agree with your reasoning on why they did or didn’t…. Make it . Really surprised at NYX, and CT! No one really shows her products in videos. Have a wonderful Christmas with your family! You have out done yourself this year with so many fantastic videos💕💕.
I think one issue is I’m not sure their method of data collection is a good indication of brand popularity. Something is talked about or searched doesn’t necessarily mean it’s being purchased or used by the consumers. Measuring based on notoriety/trends of a brand also doesn’t say anything about the quality. By that logic, Youth Foria could be #1 simply based on the controversy. Idk maybe I’m in the minority for this, but my point being I’m also scratching my head at this list and how they went about it. Ends up feeling misleading or not entirely inaccurate. (Also many of these lists often are sponsored or incentivized)
Wow, granted I rarely buy hi-end, this was so interesting. I was hoping colourpop & nyx would be up there too. I don't get drunk elephant either. I've just been loving cosrx & BOJ. Thank you for being here for us !
Hi Jen I'm a bit older than you and I still buy drug store make-up over high end.Colorpop, L'Oreal, Elf etc. Because I don't buy into the hype with the high end marketing for make up and its what im used to.Ive always had to buy my own makeup. You look very Beautiful today but you always do 💗. Merry Christmas to you and your Husband Son and Family. I love your videos because I appreciate your honest reviews 🎄⛄🎁
I got a jar of noxema as a teenager..for my skin care, my mom NEVER bought me anything of the make up persuasion….my goodness times have changed! Now I buy anything I want as far as skin care and make up goes, I usually go for clean, cruelty free and what’s kind to my skin. I would’ve liked to see tarte on this list.
Hi Jen Friends! The pretty Too Faced Born This Way mini palette in Cold Shoulder is out of stock at Ulta. It’s available at Sephora, Sephora at Kohl’s, and (yay!) Target! UPDATE: Target is offering a buy two, get one free on all Ulta at Target minis, and this palette qualifies! Deal is good through Dec 22.
Yes, I agree with you on Drunk Elephant. They were famous year ago and I felt for the trap back them as well as Sunday Reily, but now there are so many dupes with similar/better effective products. Teenagers using high end make up/skin products is ridiculous. I just bought a mascara for my 14 yo’s stocking and that is about it, drugstore and clean were my two musts. Nail polish and lip balm are all she is allowed to wear. Mascara for parties only. I am lucky if she even washes her face with Dove lol😅
My 13yo has acne, and we've even tried to make it fun - nice-smelling face wash, even an Olay face brush - and it's still like pulling teeth to get her to wash her face. 🤷♀️ Here I remember being so excited as a teenager when Clean & Clear and Clearasil Daily Face Wash came out! She does like mascara, so I got her the elf tubing mascara so at least she can remove it quickly.
Hmmm, I'm with you -- I don't understand why some of these brands are on the list and some aren't. Weird for Rare Beauty to go from #1 last year to absent from the top 50 this year. Don't know of anyone who uses Glossier or Rhode, but that's my little rural corner of the world. I'd love to see a similar video from you about your personal opinion on brands that used to be so huge at Ulta and which now either aren't carried at all or which have been reduced to one tiny spot and which you rarely hear about any more. Too Faced, Urban Decay, etc. -- how the mighty have fallen!
I got Noxema as a teenager 🤣 Come on parents, fueling a luxury addiction at a young age doesn’t teach them the important things in life. To each his own, but overconsumption IS an issue nowadays.
Another great and informative video. I love driving down Connecticut roads with you. I was born there and lived there till I was 20. It’s still in my soul even though I’ve been in Florida almost 55/years❤❤
I'm feeling my age with some of these brands, like Rhode (which I'm not into) and Dior (which I'm well over). It's nice to see elf on the list, but I'm sad there's not more drugstore brands. I still buy a lot of drugstore and only do high-end for formulas or shades I depend on or need and treating myself to something nice.l here and there. Check out the "lipstick effect," which I think nicely explains why people are buying luxury in this economy. In hard times, people will treat themselves to small luxuries as a coping mechanism. I can't lie: times are hard and stressful, and yet I do sometimes treat myself to something very nice, like a high-end lipstick or small palette.
How refreshing is this video ! 💜 Jen Always stay this way ! Way too many influencers get more influenced by the Profit versus the connection with their viewers . I would rather buy from the smaller brands that actually come through with results instead of, padding the pockets of those that really doesn’t come through with the results. Charlotte Tilbury does have some eyeshadows I like but, out of all foundations I’ve ever used this one oxidized the most ! Orange within 30 min of application. I am 56 , and skincare is my biggest splurge 😂 Thank you for your hard work !! Merry Christmas 🎄
Great Video & Happy Holidays! I’m really surprised that Makeup By Mario, Hourglass, YSL, Supergoop, Pattern by Tracee Ellis Ross, Summer Friday’s, or About Face did not make it onto the list 🤨🤔🤯🤷🏾♀️
It is funny to me about Charlotte Tilbury. I blocked her ads on UA-cam because they so annoy me! 😂 The increase in luxury brands confuses me. I can tell you that I would never pay for Drunk Elephant products. Just too cheap and I really hate snobby marketing.
Okay, social media following, social media engagement, and searches on social media or extensions thereof. Where is sales? You mentioned sales went 160% for Sol de Janiero but nothing else. Where are the sales? That’s odd to me bc while I understand social interaction is important, does it really top sales? Actual money spent on a product? I agree Rare Beauty should have been on the list. And all the luxury makeup? That’s a hard no, for the most part. Skincare maybe makeup, just no. There are so many great products in makeup area it’s a no contest for me. People complain about the economy but pay $80.00 for a foundation then complain about the price of bacon and eggs? It’s insane. Jen, I had to stop myself bc I was teetering into other areas that wouldn’t benefit anyone 😂! Enjoyed the video and I look forward to them during Vlogmas. Your opening segment is so peaceful and serene. Thank you for such a great vibe.
I’m drawn to Fenty so I’m pleased to see them on the list. Nyx and elf are also brands that I go to. Milani seems quite solid so I feel like that should be on the list.
Thank you. I have always worn a side part until last year when I got skin cancer in my part line further back on my head. I had surgery and I now have a big bald spot in that area and I had to switch to a middle part to hide it. I do still like the side part though and I wear it when I have no place to go because you can't see the bald spot on camera. 🥰❤️
I bought one Charlotte eye palette, and I rarely use it. It's so fragile as well, so i have to keep it safely in a drawer, which doesn't help in remembering to use it once in a while.
I hear buzz about how CT has too little for dark skin, but it is more than that keeping me away. I see little in that line that will work for any but warm skin tones. People with cool or olive skin tones cannot find what they want with CT, very much like with Tarte.
@buyerbware25 It's not a complete look palette, in my opinion. I had to use other shadows to get a look I liked. It's a lot of sparkly toppers to me. I'll give it a try since I remembered it's in that drawer. It definitely isn't calling my name. Lesson learned. It's not all it's hyped up to be.
Hi Jen. Ireally enjoy coming here to see if there's anything new or interesting in makeup,especially drug store brands .Thank you for your honesty and tips. I'm 66,WOC and I lean cool neutral in skin tone Most of my eye palettes are warm neutral and I see that you give great advice on the cooler neutral palettes. I appreciate your hard work and opinion.
I purchased bubble to try but the packaging malfunctioned and I had to toss as I could not get the product out was really disappointed. Take care and stay safe. ❤❤❤
Also surprised about Rare Beauty wow. And I do not get the hype with Drunk Elephant at all 🤷♀️ I do love Laneige. I love their sleeping lip mask. It has saved my dry lips. Plus I have used some of their skincare products and really enjoyed them. ELF is one of my all time favorites. For makeup and skincare. I love that they come out with new things all the time plus they make more affordable alternatives to high end. I’m a drugstore girlie so I rarely buy higher end. I don’t use charlotte tilbury and feel she’s overpriced. I guess I’m left a little confused by the list also. But thank you for counting it down with us! Have a great rest of your week. Hugs! 💖 Edited to add: I love the SOL de Janiero products too! Especially their body mist. I WILL spend money on more expensive fragrances. One of the things I do though, is use the sol de Janiero (I have a few different scents) and layer those with my expensive perfumes and they last longer bc I don’t put as much on. But I still get the scent of the high end fragrance. It’s a good hack when you can find the scent in the sol to match. Like #40 matches Prada Candy which is one of my faves. But she expensive!
I love your peaceful Vlogmas and channel❤🎄☃️❤️ I use the Glossier tubing mascara because it's easy to remove, and as a contact wearer, it never flakes...it doesn't give the biggest eyelashes, but otherwise I do like it. Also. ELF's Brow Wow is great! I do like RMS, their blushes!!!!
Never heard of half those brands 😅 I agree with the top pick Sol de Janeiro. Ive loved them for years I jump to order anytime they launch something new. 2024 was their year! Thank you for the video! Loved hearing your thoughts!
I have a fragrance sensitivity, so Drunk Elephant is one of the few skincare brands that I can use. They have lots of fragrance free skincare products that I use everyday, so even though they are expensive, some of their products are my HGs. There aren’t that many products on the market that are truly fragrance free. Their Marula Oil in particular is a must-have in my skincare routine. I tried the Ordinary Marula Oil and didn’t like it at all, so I bite the bullet and use Drunk Elephant.
Your hair parted in side parting is much more flattering than middle you look fab sub fro Ireland . Love your videos and what a beautiful place you live .
Thank you!! I always used to part it on the side but after years of doing that I got skin cancer in my part. I had surgery to remove it last summer and have had a bald spot there, so that's why I've been wearing a middle part...to hide the bald spot. I wear it on the side if I'm not going anywhere that day. You can't see the bald spot on camera but you can in real life. 🥰❤️
I was surprised to hear Natasha Denona wasn’t on the list, at least I didn’t think you said it. I have been loving sol de janeiro since I bought their Bum Bum cream for my birthday last year. It took me almost a year to use up because it’s so heavily fragranced, but I did end up buying their entire shower care kit that they had for the holidays 😊
I do like elf mostly drugstore for me but Moira is when I have tried in the powder and I absolutely love it I have the four-dimensional powder that has the green in it and it's just fantastic so anyways another great video thanks for all the work that you put into this
Catrice & Moira I think elf gets googled because in my case none of my stores carry any of the popular products. Ulta will get the newest releases occasionally but they're usually sold out.
I remember some CTilbury drama with influencers getting pr with items missing or being stolen;does that count? Still haven't tried this brand;in Sephora it is a little boring display. Was surprised Tarte wasn't on the list too.
Hi Jen, a very interesting selection of brands on this list? I would be interested to know how they came up with this list (age demographic) . Love Katherine xoxo
Hey Jen! I wholeheartedly agree with you- ColourPop definitely should have been on the list. They have great products, and they are affordable. Not everything has to be uber-expensive to be good. As I've mentioned to you before, their eyebrow pen is terrific! I can't wait for you to try it and tell me what you think. Your favourite palette is Stone Cold Fox. Mine is It's a Mood. I am a little bit Scandinavian, but I'm primarily Irish-German, and believe me, I look very Irish. My skin is porcelain, I have reddish hair, and hazel eyes that change color according to what I'm wearing. I have what they call a "peaches and cream" complexion. I like the colors in the It's a Mood palette because even the cool colors lean warm. Your skin is alabaster, and you have pink undertones that go with your blue eyes, so Stone Cold Fox is a good palette for you. I really dislike Drunk Elephant. I think they're disgustingly overpriced, and after hearing about the "Sephora Kids," I'm even less interested in their product line. It kinda turns me off on wanting to shop at Sephora, too. I don't know about you, but I don't see the point in wasting all my money on luxury brands. It's not as if they are better than any other brand; you are paying for brand recognition. I don't mind having prestige items once in awhile, as a treat, but I mostly try to stick with "drugstore" brands. Most of them are just as good as prestige or luxury, and way more affordable. Are you ready for this weekend? It's going to get ugly. It's supposed to start snowing here in Binghamton overnight, and we are supposed to get significant accumulation. Sat. and Sun. it's only going to be in the teens, and down to 2 degrees at night. And that's before the wind chill. We are paying for the warm winter we had last year...in spades!
@@gasparinha Spiedies are the best, especially chicken spiedies! I can't understand why they've never taken off elsewhere. Everyone who comes to the area thinks they're great! ETA: I like Salamida's spiedie sauce the best!
I found it. Sorry. I love your hair today and I have loved Vlogmas Thank you for all the work you have put into it. And I love your 24 days of Christmas advent, I live that your son picked out the products. 🎄❄️🎁☃️
Hi Jen. I think if Colourpop could be purchased in Europe without the shipping/customs cost, I believe they would be higher on the list. Love your content. X
Hi Jen, thanks for the video. One thing - with respect to Bubble, their products are mostly *not* fragrance free. When you look at the ingredients lists, they don't have added fragrance, but they do contain fragrant ingredients such as lavender water. You may not be able to smell it, but the products do have fragrance.
@@JenPhelps !!! Then they're lying. But they're not the only brand that does that. "Fragrance free" is a phrase that doesn't have a specific legal definition in the US, so brands can use it as they please. If you were to ask them, they'd probably say they don't add fragrance, and that's why they say that on the labels.
I'm not the social media demographic; so, I'm not one who can comment on those who were and weren't on this list. I liked your video and found it unique. Thanks for sharing. 🦋👩🦰
Supergoop! The best facial sunscreen. Gwyneth Paltrow is definitely involved in the brand. Yes, it looks expensive at first glance, however the super slip of this product is so easy to spread so a tiny bit goes a long way.
The parents buying luxury make up for their kids are setting them up for real downfalls when they are on their own with entry level salaries and real bills to pay. Luxury should be for when you’re a grown up and can actually afford it. I LOVE RMS. Just started using her products this year and I love them all. So flattering.
Are we sure this isn’t like the Allure Beauty Awards, where brands pay to be on the list?? 👀🤷♀️😆 I just do not see most of these brands being top 10, tbh. But maybe it’s bc I’m not on TT. Thanks, Jen! Love your hair in this style. 😍
This is the link to the results...it includes all of the stats about the brands' social media followings and Google search results (be sure to click on TABLE VIEW) to see all of that : www.cosmetify.com/us/the-cosmetify-index/
I’m sorry Nyx should have been on the list especially with their butter melt bronzer and blushes
Right?? They had so many great launches this year!
@ yeaaa I don’t feel like this list is a good representation of sales
Agreed. Nyx is amazing
And that new lip gloss/stain.
Not a trusty list. NYX was a given.
Baby tiktokers definitely affected these results. Just because something is “viral” doesn’t mean it’s good quality 😅
100% agreed. Truly boggles my mind. 😟
Exactly
Absolutely
I don't think most people on TikTok care about the quality of the product. If TikTok is banned then I'm interested in how this is going to affect makeup sales because half of these brands wouldn't even sell if they didn't have a social media presence.
@@SherrieHerbert Exactly, I think it’s going to hurt a lot of their sales but honestly I’m not exactly mad about that 😂
Never purchased anything from Drunk Elephant and never will. Totally agree that they're an incredibly expensive brand for basic products
I was influenced to buy that fat lip balm. So overrated. Anything from the drug store is actually better.
Love your hair side parted…very flattering
I agree! The side part on Jen is my favorite!
@@Future-zx9tsi think so too.
I usually limit myself to 1 comment, but I just have to say that I can imagine my mother's reaction if I'd asked for Dior products as a teenager!!! She didn't even buy things like that for herself. In fact, I doubt anyone we knew used luxury makeup or skincare. This was among middle class families in the 70s.
Same! My mom hardly buys makeup at all, let alone expensive stuff.
@@JenPhelps The only department store brand she bought was Clinique, later on after she started working outside the home. She liked them because the products are fragrance free.
My mom said no to a pair of Calvin Klein jeans (Brooke Shields) era. So l saved my babysitting money to buy a pair. Image that actually being responsible!!
Haha I did the same thing except it was Guess jeans and Z. Cavarrici's.
When I was a teenager in the early 80’s the big cosmetic brand was Merle Norman! Bless my parents for buying me everything in that brand! I loved going into the store and testing everything and getting their little samples of gloss,etc- so nostalgic to me!
LOVE your hair styled like that!
I know, right?! Jen, your hair looks so good styled with a side part and curls - gorgeous
Not to date myself... but my first makeup was from Woolworth's! Pink Frost lipstick for 50 cents, translucent loose face powder for 75 cents, 0.5 oz of musk oil for $1, and Pond's cold cream for 75 cents, and a very basic mascara (non-waterproof) by Maybelline for $1.50. Eye shadow and powder blush weren't very popular yet for average people.
omg! The musk oil!! Oh those sweet memories....😌❤
I am so glad you think ColourPop should have made that list. That is definitely MY #1 brand. There's so much to love about them. Their products are made in the USA. They're not tested on animals. They're good quality. They're affordable. They're fun. They have great sales. I check their website every day because you never know what you can get for a steal at 40% off.
Most of my eyeshadow palettes are from ColourPop. There are so many beautiful color stories.
This is worldwide. I can't get colourpop in Europe for example
I'm from Brazil and Colourpop is my favorite american makeup brand. It's very pigmented, high quality and affordable. I wish we had Colourpop stores here!
Your hair looks SO GOOD! 😊
As a teenager I washed my face with Ivory soap ! Makeup was not allowed so I would sneak my blue eyeshadow from Maybelline and put it on in the gym locker room. I cannot imagine my mother purchasing Dior for me. She did wear luxury products from Estee Lauder and Clinique. My venture into "fancy" makeup was Lancome. Their mascara and eye liner were such a splurge.
Great look on you today, love the eyes.
I snuck makeup to school too! 🤭
Their concealer is absolutely wonderful for older women with circles, slightly crepey under eyes
I also feel like back even not that long ago there was a general feeling that drugstore makeup wasn't good for middle aged women so my mom also bought Estee Lauder and Clinique. She wasn't a big makeup wearer and she rarely bought makeup but when she did buy it was that price tier of makeup.
I went to a very old timey Lutheran school during mid-elementary years. In 4th grade, I got in trouble for wearing a barely there pastel pink frosted lip balm. My teacher told me I couldn't wear it. LOL😊
Let's recap: economy is hitting some of us really hard and can barely afford drugstore makeup while some teens can tell their parents "I want Drunk Elephant and Dior and I want it NOW"
Got it.
This is SO Veruca Salt and Violet Beauregarde! They're not exactly role models, though...
@@gasparinhaawesome reference 😂
@gasparinha I know. They probably want a squirrel too.
As somebody who went to prep school as a middle-class pleb… this is nothing new.
@elizabethtangora4353 Literally I don't understand why everyone acting like children wanting expensive gifts is a modern invention 😂
The ordinary, Milani, and Catrice, I think, are 3 brands that are worth the money. You also look great !
The Ordinary is cheap af because it’s junk. It’s the placebo effect that some think it “works” just because they love the super low price so much. You pay for what you get in skincare… and The Ordinary is super low tier garbage.
The eyeshadow colors you're wearing look great with your gray sweater.
I love your channel! I watched another woman's channel a lot also, but she launched her own line of makeup, and she just promotes her line now instead of recommending good products from various manufacturers as you do. And they're so expensive that I can't afford them. Your channel is truly helpful, though. I have bought makeup on your recommendation and I've never been disappointed. And I appreciate that you tell us what isn't so great! So please keep it up! You're getting better and better.
My nephew is a makeup artist for clean brands and he travels to different Sephora stores. He says that Charlotte Tilbury pushes other brands out and has some sort of special deal with Sephora. I’ve never been very impressed with any of her products. I did really like one of the blushes, but it was so messy. I’d love so see a video of your top ten. I do love a lot of ELF products. I bought the Fenty blush you recommended. I do love Moira. I’ve been exploring Korean makeup and have always loved their BB and CC creams. Also just bought the silver Tir Tir after watching another video of yours. Of course I buy new Laneige lip balm every year - gummy bear and peppermint swirl are my favorites.
This list in my opinion is way way out of touch. I don’t know how they got this ranking. But Rare beauty made Selena a billionaire this yr and not in the top 50? I say Poppycock
Agree!
Lol at poppycock. Love that expression 😆
Lol well its the best thing I came up with to describe my feelings without cussing..
Jen, you look so pretty today!
Jen! SUCH a great video! You’re so right about Drunk Elephant. Just ridiculous!
Merry Christmas! I llove your intro! Also, ir's fun seeing where the elf shows up next. 😀
Merry Christmas Tracey!! Haha we're running out of ideas on where to put him. 🤣
@@JenPhelpsMaybe the elf could climb the the tree?
I 💯 agree about Drunk Elephant. It makes me sad that teens are getting manipulated by them, but teens are definitely on a different planet lol, and brand matters more than quality or cost to them. I think Nyx and ColourPop should have been on the list as well as RMS and NatashaDenona. I love all your side parted hairstyles these past few months... your hair looks great!
Another refreshing video! You certainly are creative with your video ideas. This was interesting and got us all thinking of reasons why a certain brand made it/didn’t make it on the list. Have to agree with your reasoning on why they did or didn’t…. Make it . Really surprised at NYX, and CT! No one really shows her products in videos.
Have a wonderful Christmas with your family! You have out done yourself this year with so many fantastic videos💕💕.
Hi Jen!! Thank you for everything you do! I just love Vlogmas!🎄❤😍
I think one issue is I’m not sure their method of data collection is a good indication of brand popularity. Something is talked about or searched doesn’t necessarily mean it’s being purchased or used by the consumers.
Measuring based on notoriety/trends of a brand also doesn’t say anything about the quality. By that logic, Youth Foria could be #1 simply based on the controversy.
Idk maybe I’m in the minority for this, but my point being I’m also scratching my head at this list and how they went about it. Ends up feeling misleading or not entirely inaccurate. (Also many of these lists often are sponsored or incentivized)
Wow, granted I rarely buy hi-end, this was so interesting. I was hoping colourpop & nyx would be up there too. I don't get drunk elephant either. I've just been loving cosrx & BOJ.
Thank you for being here for us !
Hi Jen. LOVE your hair. It looks great and so do your brows! Wish I could do mine so perfectly. Hope you’re having a great week!❤
Hi Jen I'm a bit older than you and I still buy drug store make-up over high end.Colorpop, L'Oreal, Elf etc. Because I don't buy into the hype with the high end marketing for make up and its what im used to.Ive always had to buy my own makeup. You look very Beautiful today but you always do 💗. Merry Christmas to you and your Husband Son and Family. I love your videos because I appreciate your honest reviews 🎄⛄🎁
The icy colors of the season flatter you so beautifully!
I got a jar of noxema as a teenager..for my skin care, my mom NEVER bought me anything of the make up persuasion….my goodness times have changed! Now I buy anything I want as far as skin care and make up goes, I usually go for clean, cruelty free and what’s kind to my skin. I would’ve liked to see tarte on this list.
Same. I had to buy my own skincare and makeup if my mom didn’t have a product she’d let me use. She had Mary Kay and Avon makeup, nothing fancy.
Hi Jen Friends! The pretty Too Faced Born This Way mini palette in Cold Shoulder is out of stock at Ulta. It’s available at Sephora, Sephora at Kohl’s, and (yay!) Target! UPDATE: Target is offering a buy two, get one free on all Ulta at Target minis, and this palette qualifies! Deal is good through Dec 22.
Your hair is so cute and the shimmer on your eyes is perfect for the holidays! Love getting this extra content from you in December 🫶🏽
Savy senior doesnt understand why The Ordinary &Inkey List did not make the cut.? Have a blessed 🎄. Arkansas fan who really enjoys your videos.!!
Fantastic video Jen ! Surprised by the results …. Thank you
Yes, I agree with you on Drunk Elephant. They were famous year ago and I felt for the trap back them as well as Sunday Reily, but now there are so many dupes with similar/better effective products.
Teenagers using high end make up/skin products is ridiculous.
I just bought a mascara for my 14 yo’s stocking and that is about it, drugstore and clean were my two musts. Nail polish and lip balm are all she is allowed to wear. Mascara for parties only. I am lucky if she even washes her face with Dove lol😅
My 13yo has acne, and we've even tried to make it fun - nice-smelling face wash, even an Olay face brush - and it's still like pulling teeth to get her to wash her face. 🤷♀️ Here I remember being so excited as a teenager when Clean & Clear and Clearasil Daily Face Wash came out! She does like mascara, so I got her the elf tubing mascara so at least she can remove it quickly.
Hmmm, I'm with you -- I don't understand why some of these brands are on the list and some aren't. Weird for Rare Beauty to go from #1 last year to absent from the top 50 this year. Don't know of anyone who uses Glossier or Rhode, but that's my little rural corner of the world.
I'd love to see a similar video from you about your personal opinion on brands that used to be so huge at Ulta and which now either aren't carried at all or which have been reduced to one tiny spot and which you rarely hear about any more. Too Faced, Urban Decay, etc. -- how the mighty have fallen!
Have a lovely Christmas Jen, enjoy your rest, you deserve it! 🥰🎄🎅🏻 xxxx
Aw thank you! Merry Christmas to you too!
@ thank you! 🎄🎅🏼🥳 xxx
Your hair looks so pretty on this video. Smooth and healthy. ❤
I got Noxema as a teenager 🤣 Come on parents, fueling a luxury addiction at a young age doesn’t teach them the important things in life. To each his own, but overconsumption IS an issue nowadays.
Another great and informative video. I love driving down Connecticut roads with you. I was born there and lived there till I was 20. It’s still in my soul even though I’ve been in Florida almost 55/years❤❤
Please show how you did your hair today! It’s beautiful!
I'm feeling my age with some of these brands, like Rhode (which I'm not into) and Dior (which I'm well over). It's nice to see elf on the list, but I'm sad there's not more drugstore brands. I still buy a lot of drugstore and only do high-end for formulas or shades I depend on or need and treating myself to something nice.l here and there. Check out the "lipstick effect," which I think nicely explains why people are buying luxury in this economy. In hard times, people will treat themselves to small luxuries as a coping mechanism. I can't lie: times are hard and stressful, and yet I do sometimes treat myself to something very nice, like a high-end lipstick or small palette.
That makes sense!
Yes, the "lipstick effect". I thought the same thing.
How refreshing is this video ! 💜 Jen Always stay this way ! Way too many influencers get more influenced by the Profit versus the connection with their viewers . I would rather buy from the smaller brands that actually come through with results instead of, padding the pockets of those that really doesn’t come through with the results. Charlotte Tilbury does have some eyeshadows I like but, out of all foundations I’ve ever used this one oxidized the most ! Orange within 30 min of application. I am 56 , and skincare is my biggest splurge 😂
Thank you for your hard work !! Merry Christmas 🎄
Merry Christmas to you too!
@@JenPhelps 🤗
Great Video & Happy Holidays! I’m really surprised that Makeup By Mario, Hourglass, YSL, Supergoop, Pattern by Tracee Ellis Ross, Summer Friday’s, or About Face did not make it onto the list 🤨🤔🤯🤷🏾♀️
Merry Christmas Miss Jen & family
Drunk elephant Ridiculous 😢
Over priced and never worth it
I have their retinol and it does work. Not sure about other creams.
It is funny to me about Charlotte Tilbury. I blocked her ads on UA-cam because they so annoy me! 😂
The increase in luxury brands confuses me. I can tell you that I would never pay for Drunk Elephant products. Just too cheap and I really hate snobby marketing.
By the way, where did you get the Advent Calendar bags, Jen? So cute 🥰 🤗
Amazon!
Okay, social media following, social media engagement, and searches on social media or extensions thereof.
Where is sales? You mentioned sales went 160% for Sol de Janiero but nothing else. Where are the sales? That’s odd to me bc while I understand social interaction is important, does it really top sales? Actual money spent on a product?
I agree Rare Beauty should have been on the list. And all the luxury makeup? That’s a hard no, for the most part. Skincare maybe makeup, just no. There are so many great products in makeup area it’s a no contest for me.
People complain about the economy but pay $80.00 for a foundation then complain about the price of bacon and eggs? It’s insane.
Jen, I had to stop myself bc I was teetering into other areas that wouldn’t benefit anyone 😂!
Enjoyed the video and I look forward to them during Vlogmas. Your opening segment is so peaceful and serene. Thank you for such a great vibe.
So much knowledge! Thank you for sharing it so generously 🙏❤
Augustinus Bader is super bougie! 💸💸💸
I LOVEEE your hair!!!!
I’m drawn to Fenty so I’m pleased to see them on the list. Nyx and elf are also brands that I go to. Milani seems quite solid so I feel like that should be on the list.
Glossier stretch concealer love it on-my mature eyes
Your hair looks so pretty!
Love!!!! You side part, what a difference, looks very stylish on you❤🎄☃️🎅🏼
Thank you. I have always worn a side part until last year when I got skin cancer in my part line further back on my head. I had surgery and I now have a big bald spot in that area and I had to switch to a middle part to hide it. I do still like the side part though and I wear it when I have no place to go because you can't see the bald spot on camera. 🥰❤️
I bought one Charlotte eye palette, and I rarely use it. It's so fragile as well, so i have to keep it safely in a drawer, which doesn't help in remembering to use it once in a while.
I hear buzz about how CT has too little for dark skin, but it is more than that keeping me away. I see little in that line that will work for any but warm skin tones. People with cool or olive skin tones cannot find what they want with CT, very much like with Tarte.
@buyerbware25 It's not a complete look palette, in my opinion. I had to use other shadows to get a look I liked. It's a lot of sparkly toppers to me. I'll give it a try since I remembered it's in that drawer. It definitely isn't calling my name. Lesson learned. It's not all it's hyped up to be.
Hi Jen. Ireally enjoy coming here to see if there's anything new or interesting in makeup,especially drug store brands .Thank you for your honesty and tips. I'm 66,WOC and I lean cool neutral in skin tone Most of my eye palettes are warm neutral and I see that you give great advice on the cooler neutral palettes. I appreciate your hard work and opinion.
Merry Christmas Jen!
Merry Christmas to you too! 🎄☃️🎁
Beautiful Jen! Love your hair today! ❤️🎄💚
Interesting compilation of products. Your list is MUCH more in line with my thoughts. Merry Christmas and thank you for Vlogmas. I love it.
Merry Christmas to you too! :)
I love your shop your stash advent calendar with your son.
I purchased bubble to try but the packaging malfunctioned and I had to toss as I could not get the product out was really disappointed. Take care and stay safe. ❤❤❤
Also surprised about Rare Beauty wow. And I do not get the hype with Drunk Elephant at all 🤷♀️ I do love Laneige. I love their sleeping lip mask. It has saved my dry lips. Plus I have used some of their skincare products and really enjoyed them. ELF is one of my all time favorites. For makeup and skincare. I love that they come out with new things all the time plus they make more affordable alternatives to high end. I’m a drugstore girlie so I rarely buy higher end. I don’t use charlotte tilbury and feel she’s overpriced. I guess I’m left a little confused by the list also. But thank you for counting it down with us! Have a great rest of your week. Hugs! 💖
Edited to add: I love the SOL de Janiero products too! Especially their body mist. I WILL spend money on more expensive fragrances. One of the things I do though, is use the sol de Janiero (I have a few different scents) and layer those with my expensive perfumes and they last longer bc I don’t put as much on. But I still get the scent of the high end fragrance. It’s a good hack when you can find the scent in the sol to match. Like #40 matches Prada Candy which is one of my faves. But she expensive!
I agree with you 100% about Drunk Elephant. I absolutely love Fenty and have most of their products. Very solid products.
I love your peaceful Vlogmas and channel❤🎄☃️❤️ I use the Glossier tubing mascara because it's easy to remove, and as a contact wearer, it never flakes...it doesn't give the biggest eyelashes, but otherwise I do like it. Also. ELF's Brow Wow is great! I do like RMS, their blushes!!!!
Never heard of half those brands 😅 I agree with the top pick Sol de Janeiro. Ive loved them for years I jump to order anytime they launch something new. 2024 was their year! Thank you for the video! Loved hearing your thoughts!
I have a fragrance sensitivity, so Drunk Elephant is one of the few skincare brands that I can use. They have lots of fragrance free skincare products that I use everyday, so even though they are expensive, some of their products are my HGs. There aren’t that many products on the market that are truly fragrance free. Their Marula Oil in particular is a must-have in my skincare routine. I tried the Ordinary Marula Oil and didn’t like it at all, so I bite the bullet and use Drunk Elephant.
Interesting! I wonder what makes the Drunk Elephant one so different because it's a single ingredient product.
@ the Drunk Elephant one is more of an oil while the Ordinary had a different feel to it. I found it pilled some and it didn’t do much for my skin.
The list may be similar to the Allure beauty awards, those who pay to be on the list make it and those who don't aren't mentioned.
Your hair and makeup are absolutely gorgeous today!
You’re looking really beautiful today. Thank you for this video ❤😊
I love elf&Colorpop agree with your opinions .
Your hair parted in side parting is much more flattering than middle you look fab sub fro Ireland . Love your videos and what a beautiful place you live .
Thank you!! I always used to part it on the side but after years of doing that I got skin cancer in my part. I had surgery to remove it last summer and have had a bald spot there, so that's why I've been wearing a middle part...to hide the bald spot. I wear it on the side if I'm not going anywhere that day. You can't see the bald spot on camera but you can in real life. 🥰❤️
I was surprised to hear Natasha Denona wasn’t on the list, at least I didn’t think you said it. I have been loving sol de janeiro since I bought their Bum Bum cream for my birthday last year. It took me almost a year to use up because it’s so heavily fragranced, but I did end up buying their entire shower care kit that they had for the holidays 😊
I do like elf mostly drugstore for me but Moira is when I have tried in the powder and I absolutely love it I have the four-dimensional powder that has the green in it and it's just fantastic so anyways another great video thanks for all the work that you put into this
Moira is so slept-on! I love their liquid eye shadows.
Well, that's a surprise. Today I am wearing the Cold Shoulder Nude pallet. I never hear anyone talking about it.
Catrice & Moira
I think elf gets googled because in my case none of my stores carry any of the popular products. Ulta will get the newest releases occasionally but they're usually sold out.
I remember some CTilbury drama with influencers getting pr with items missing or being stolen;does that count? Still haven't tried this brand;in Sephora it is a little boring display. Was surprised Tarte wasn't on the list too.
Hi Jen, a very interesting selection of brands on this list? I would be interested to know how they came up with this list (age demographic) . Love Katherine xoxo
Hey Jen! I wholeheartedly agree with you- ColourPop definitely should have been on the list. They have great products, and they are affordable. Not everything has to be uber-expensive to be good. As I've mentioned to you before, their eyebrow pen is terrific! I can't wait for you to try it and tell me what you think. Your favourite palette is Stone Cold Fox. Mine is It's a Mood. I am a little bit Scandinavian, but I'm primarily Irish-German, and believe me, I look very Irish. My skin is porcelain, I have reddish hair, and hazel eyes that change color according to what I'm wearing. I have what they call a "peaches and cream" complexion. I like the colors in the It's a Mood palette because even the cool colors lean warm. Your skin is alabaster, and you have pink undertones that go with your blue eyes, so Stone Cold Fox is a good palette for you.
I really dislike Drunk Elephant. I think they're disgustingly overpriced, and after hearing about the "Sephora Kids," I'm even less interested in their product line. It kinda turns me off on wanting to shop at Sephora, too.
I don't know about you, but I don't see the point in wasting all my money on luxury brands. It's not as if they are better than any other brand; you are paying for brand recognition. I don't mind having prestige items once in awhile, as a treat, but I mostly try to stick with "drugstore" brands. Most of them are just as good as prestige or luxury, and way more affordable.
Are you ready for this weekend? It's going to get ugly. It's supposed to start snowing here in Binghamton overnight, and we are supposed to get significant accumulation. Sat. and Sun. it's only going to be in the teens, and down to 2 degrees at night. And that's before the wind chill. We are paying for the warm winter we had last year...in spades!
Hey, I went to SUNY-B! Living in the south now, I don't miss it sleeting all winter, but we rarely get a flake at all. 😐 Have a spiedie for me!
@@gasparinha Spiedies are the best, especially chicken spiedies! I can't understand why they've never taken off elsewhere. Everyone who comes to the area thinks they're great! ETA: I like Salamida's spiedie sauce the best!
I agree with u. I missed nyx, huda, beauty creations....
I dont understand that drunk elephant was in the list 😮
Sculpted by Aimee is a fabulous Irish brand..amazing to see it on this list!!❤
Loving the side part.. ❤
If it doesn't make sense, it's usually related to TikTok. 😂 my guess is trends, controversy, and virality are what made this list.
Your hair is always looking so nice 😍
Jen, is there somewhere to look up the top 20? I love this video and would love to know where some other brands landed on the list.
I found it. Sorry. I love your hair today and I have loved Vlogmas Thank you for all the work you have put into it. And I love your 24 days of Christmas advent, I live that your son picked out the products. 🎄❄️🎁☃️
Aww thank you so much!
Love your hair like this!
LOVE the side part. 😍
Hi Jen. I think if Colourpop could be purchased in Europe without the shipping/customs cost, I believe they would be higher on the list. Love your content. X
Jen, you look extra beautiful in this video. 😍 Also, do you think there's a chance you could do a tutotial on how you curl your hair?
I did one here (it's from a year or two ago but I still do it the same way!) ua-cam.com/video/GKm_5wsPJIU/v-deo.htmlsi=-aZPhidfRI8Xda_E&t=837
@JenPhelps Thank you so much! 🤗
Hi Jen, thanks for the video. One thing - with respect to Bubble, their products are mostly *not* fragrance free. When you look at the ingredients lists, they don't have added fragrance, but they do contain fragrant ingredients such as lavender water. You may not be able to smell it, but the products do have fragrance.
Interesting...they claim to be fragrance free on their packaging.
@@JenPhelps !!! Then they're lying. But they're not the only brand that does that. "Fragrance free" is a phrase that doesn't have a specific legal definition in the US, so brands can use it as they please. If you were to ask them, they'd probably say they don't add fragrance, and that's why they say that on the labels.
Gotcha!
Hey Jen, have you tried the haruharu wonder barrier essence?? Sooooo moisturizing for dry skin. And the glass packaging 🤌🏼
I'm not the social media demographic; so, I'm not one who can comment on those who were and weren't on this list. I liked your video and found it unique. Thanks for sharing. 🦋👩🦰
Supergoop! The best facial sunscreen. Gwyneth Paltrow is definitely involved in the brand. Yes, it looks expensive at first glance, however the super slip of this product is so easy to spread so a tiny bit goes a long way.
The parents buying luxury make up for their kids are setting them up for real downfalls when they are on their own with entry level salaries and real bills to pay. Luxury should be for when you’re a grown up and can actually afford it.
I LOVE RMS. Just started using her products this year and I love them all. So flattering.
I agree!
Your hair looks so beautiful today!
oh you look so pretty Jen!!
YAY! Love my Jen time!!!🤩🤩
Your hair looks fabbbbb❤
Your hair!! ❤
Your hair looks great!
Are we sure this isn’t like the Allure Beauty Awards, where brands pay to be on the list?? 👀🤷♀️😆
I just do not see most of these brands being top 10, tbh. But maybe it’s bc I’m not on TT.
Thanks, Jen! Love your hair in this style. 😍
Your hair always looks great, but I love this look today!