Facebook Conversion Tracking | How to track custom conversions and events in Facebook
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- Опубліковано 27 лип 2024
- In this tutorial, you will learn how to set up the Facebook pixel using Google Tag Manager, how to configure custom conversions, and how to send events to Facebook. You will also learn how to track conversions from Facebook into Google Analytics 4 (GA4) by configuring a conversion in GA4 and using campaign-tagged URLs for your Facebook Ads.
JUMP TO A TOPIC:
0:00 Introduction
1:20 Adding the Facebook pixel to your website
3:48 Creating a custom conversion in Facebook
8:08 Using conversions with ads in Facebook
9:04 Reporting on conversions in Facebook
9:35 Sending events to Facebook using Google Tag Manager
14:35 Tracking conversion from Facebook in Google Analytics
15:07 Configuring conversions in GA4 (Google Analytics 4)
16:51 Creating campaign tagged links for Facebook ads
18:10 Conclusion
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![[2022] How To Set Up Facebook Conversion API w/ Google Tag Manager (Server-Side)](http://i.ytimg.com/vi/DViXnxKgAmE/mqdefault.jpg)
THIS IS THE BEST TUTORIAL VIDEO for Facebook and Google T Manager - Slow and detailed - JUST WOW!
Awesome Benjamin! As always spot on. Having watching your vids from couple of years and they have never failed. Cheers mate! Keep em coming and thanks a zillion!
One of the best videos i have ever come across for understanding facebook conversion tracking. Great job!
Thanks Benjamin! As always, high quality info
This video is packed with information. Thank you.
Thank you so much for all of your videos!! They're easy to understand and easy to follow. After watching your videos, I've been able to set up Google Ads and Google Ad Conversion tracking and booked numerous jobs because of it. Thank you! :)
Amazing! That’s fantastic.
Well done young man, I am learning about all the subjects you are talking about. Very clear, specific and detailed.
I came for the content and stayed for your voice. Lifelong fan now!
ach, what a calming, and super helpfull tutorial. I need more and I dont even know about what hahha, loved this
You know it is going to be a good day when you see a new Loves Data video!
You're such a pleasant individual. Thank you so much.
Thanks Benjamin! was struggling trying to find the right video for this but everything worked so smoothly following this tutorial.
Awesome!
This is one of my fav channels...thank you homie!
That was really helpful. thank you for making a video on this topic.
Hi Benjamin - What a wonderful tutorial! Thank you very much.
I try to learn from you as much as possible :)
Can you please explain more about the process of creating email subscription trigger?
I tried to look for this one but couldn't find it.
🙏
Very nicely explained! Thanks
Hello sir I'm from India you are an amazing man . Your video outstanding to understand whatever it's. When I see your tutorial always I get something new knowledge and it's really works . Keep sharing your experience.
You are simply the best!
Love the videos, clear and easy to follow.
Thank you for sharing this information.
YOU ARE THE BEST! 🥇
100% the best explanations.
So helpfull - the video contained so much useful information that I've been looking for! The video title could perhaps do an even better job at describing what the video is about I reckon
Super helpful video.. make more videos like this
👍 In this tutorial, i gain lots of knowledge thanks
@Benjamin - id like to see tutorials for meta advertising optimisation etc from you since you are so good with analytics...
Not sure if this is your area but would be super interested in conversion campaign optimisation & campaign tweaks, set up etc.
I'm pretty good with it already but always good to have a new paid of eyes
Hi Benjamin, this is really an ultimate video that I never came across. I was breaking my head, how do If i browse someone's site in google and am seeing their facebook Ads. I hope I can run facebook Ad and also can track people from google.
very important video
thank you so much
Awesome video as usual Benjamin!
I was wondering how effective was Google Tag Manager sending events back to Facebook for conversion tracking? Is it actually 100% accurate and does it help performance a lot?
I also have this doubt
great and helpful videos, may i ask one question: i set 2 button conversions both in google ads and facebook business, i checked date for past 1 day, the facebook pixel button conversion always shows way more conversions than same conversion in google ads, why this discrepancy happened? i mean, the conversion is same, the data date is same, how this happened?
Thank you so much!
You’re welcome!
wow nice
Hi,
Thanks for the video. I have a question. Can I use the same trigger for different events or do I need to create a unique trigger for each event created? Like this example in Google Tag manager you just showed? For example I have a trigger for "contact form 7 submit". Can I use it on both GA4 events and the Facebook Pixel event just created without any duplicates?
Hi Benjamin, thanks for your videos! With my Shopify account, I followed your videos for setting up tag manager and GA4 for Shopify. Now I installed my fb pixel, and when testing events on facebook, with the chrome extension, the event of Add To Cart it fires twice. Any idea why? thank you
I just want to know is if mandatory to verify website
Who can help me set this up on my music website?
I have a question regarding the piece on creating the events. For some reason I don't see this in my FB account? I was able to place the pixel, create the conversions but not the events, does it matter? Help please.
Hi Benjamin, here's a tricky question I only trust you to answer... Would you add the Facebook Pixel to Shopify Store via GTM or their Shopify Direct Integration?
It's always a good idea to setup all tracking in GTM if you're using it. It simply keeps everything in one place nice and neat. And it works great and let you track and fix all issues right away.
My question: Why do I have to setup extra in GTM while I created custom events in Facebook itself to track and optimize in the FB Manager system good? Just want to know more about the importance of GA4
Hello Mr Benjamin.
It's been one month since I followed a tutorial on Google Ads, Tag Manager and Google Analytics 4. If you wish, I'd like to ask a few questions.
I've created a conversion ad and its conversion settings in Google tag manager to track conversions.
I have a few questions:
1. Questions about the Google Analytics feature, when I have created a tag manager for Google Ads ad conversions, do I have to create two containers in Google Tag Manager, one for Google Analytics and the other for conversion tracking? Or only need 1 container.
2. Questions about the Google Tag Manager and Facebook Pixel features, when I have created a tag manager for Google Ads ad conversions and want to do remarketing through retargeting Facebook Ads, do I have to create two containers in Google Tag Manager, one for Google Analytics and the other for tracking? conversion? Or only need 1 container at the same time for Google ads.
3. Is it possible to track ad conversions using only 1 container which is intended for viewing Google Ads conversions and Google Analytics.
Thank you, I hope you can answer. Sorry if there are concept errors and questions, if there is a misperception, I hope you are willing to correct my mistakes.
Does this method still work in 2024?