You answered my question that other tutorials did not, which conversion method is better - import from GA4 or use Google Ads conversion. Your tutorial are the best. Thank you very much for making these videos.
🎯 Key Takeaways for quick navigation: 00:06 🚀 *Setting the Stage for Google Ads Conversion Tracking* - Introduction to the importance of Google Ads conversion tracking in campaign performance. - Overview of the video's focus on Google Ads conversion tracking tutorial for 2022. - Mention of covering dedicated Google Ads conversion tag and importing conversions from Google Analytics. 01:02 📊 *Two Options for Tracking Website Conversions in Google Ads* - Explanation of the two options for tracking website conversions: dedicated Google Ads conversion tag and importing conversions from Google Analytics. - Quick recommendation for quick setup: Importing conversions if already using Google Analytics and need a swift implementation. - Emphasis on the accuracy and benefits of the dedicated Google Ads conversion tag despite requiring more setup time. 03:17 🔄 *Understanding Attribution and Accuracy in Conversions* - Illustration of how attribution impacts the reporting of conversions in Google Ads and Google Analytics. - Clarification on why dedicated Google Ads conversion tag ensures all conversions are attributed correctly. - Emphasis on the role of attribution in accurate optimization and reporting in Google Ads. 04:42 📈 *Dealing with Discrepancies: Google Ads vs. Google Analytics* - Explanation of common reasons for differences in conversion numbers when comparing Google Ads to Google Analytics. - Recommendation to explore attribution reports in Google Analytics for a deeper understanding of marketing channel performance. - Inclusion of a link for viewers to learn more about attribution in Google Analytics. 05:12 🛠️ *Setting Up Dedicated Google Ads Conversion Tag with Google Tag Manager* - Step-by-step guide on setting up a dedicated Google Ads conversion tag using Google Tag Manager. - Overview of creating a new conversion action, choosing a category, and configuring conversion settings. - Highlighting the importance of Google Tag Manager for easy management of multiple tags on a website. 13:12 🔄 *Exploring Other Conversion Tracking Options in Google Ads* - Overview of alternative ways to track conversions in Google Ads: for apps, phone calls, and importing conversions. - Explanation of tracking app installs, phone call conversions, and importing conversions from various sources. - Emphasis on the importance of linking Google Analytics to Google Ads for importing conversions. 15:02 🔄 *Importing Conversions: Google Analytics UA and GA4* - Detailed walkthrough of importing conversions from Google Analytics UA and GA4 properties. - Step-by-step process, including selecting conversions and completing the import process. - Caution against double-counting conversions and the importance of setting up each conversion action only once in Google Ads. Made with HARPA AI
Hello I love your videos. Do you know what I would like to see? For me is important when I have a new account to check if the conversions are working. I think everyone has hard time about this issue, not for the implementation but the checking. thank you, and I hope to see a video from you about this issue. Thank you!
your vdieo is really helpful, thank you. Can i ask a quick question: does google machine need to learn again after i moved my conversion button (whatsapp) on home page to contact page on my same website? Cause i noticed that my conversion shows 0 after i moved conversion button on homepage, but i did not change the button code anything, just move from one page to another. Usually i got 15-20 conversions daily.
Hi, Thank you very much for making the video. I need your help because I have spent my day on this and I couldn't figure out right solution. How should I make the trigger for purchase, i.e if someone has placed the order on my site, what should I write in the trigger? I use woocommerce.
Your explanations are crystal clear but with the newest version of Google Ads, there is no option for me to use Google Tag Manager and no Conversion Label is supplied. I cannot get the conversion to work even though it seems to fire when I run the preview. Any ideas on what could be the problem??
Do I need to add google ad conversion tag for all the events, purchase, add to cart, begin check out and search? So total 4 same tags with Conversion ID and different Conversion label.
Hi Banjamin, my google tag is already correctly configured in tag manager, connected to analytics and installed to all my web pages and what's more ARE accurately reporting when someone sign-up for my services. The problem is that my google ads account is NOT reporting these sing-ups. Looks like these is a disconnect between tag manager and my google ads account. How do I fix this?
Should I create New google ads conversion Goals tracking, after importing google analytics event tracking(which I have already set in analytics) into google ads? or google analytics tracking event is enough to track desired goal!. Thanks
Question :O I am trying to set up a direction conversion. But it asks me to enter a URL as a tracker... But which URL should I put if I want to track the google maps ad ? it is a bit confusing ^^"
I'm facing an issue when setting up ecommerce store in WordPress and don't know which task to do first Google ads, analytics, tag manager? Kindly assist in this regards
My Google Ads campaigns makes me scan my website then doesn't let me add the new conversions with Tag Manager. Do you know how to switch this back to the orginal method? This is a new update that happened last month for new accounts.
Hey there, I was wondering if I could possibly talk to you over zoom ? I’m having a difficult time with my conversion tracking and it won’t let me run my ads. Thanks Dalton
I love the way you presented this but I don't see anywhere a mention of " For conversion tracking to work, you'll need to add the global site tag and event snippet to your website " . So it means that we created the tracking but won't work no??
Thanks for this info, very helpful. My setup seems to be working fine except that the conversion tracking isn’t always seeing the conv value. If I go into webpages on the conversion in Ads, it shows me plenty of order ids but only 1 in 5 have a conv value against them. Is anybody able to help?
Hello, I set up my campaign a month ago and before I set it up, I determined my bid strategy and then I made an assignment to the campaign I opened. FOR 1 MONTH MY CONVERSIONS WERE MEASURED AND MY CAMPAIGN was going very well but then I said to change my bid strategy and I accidentally deleted it while changing my old strategy and couldn't get it back. Then I set a new bid strategy but I noticed that my conversions were not being saved and I couldn't understand why
what about conversions on phone call from Google ads. secondly I am bit confuse on the conversion value. why we should change it from 1$? or in my case 1PKR and what value should I enter if I am using phone call conversion?
Since latest GDPR privacy policy in EU Cookie Banner prevent all kind of cookie to be set, we also block GA tag unless user gives explicit contents. I was wondering if this can push Google ADS to increase CPC since it can track only part of the conversions. In this case would a "maximize click" campaign be a better option? Thanks
Thank you for the video! So what if I'm an affiliate who is just promoting a Clickbank product using a video ad and a landing page which leads to that offer, do I only need to add the google site tag to the landing page that I've created? I don't have a thank you page... do I also need to use the event snippet or not? Thank you for your help!.
@@klaushoffman6320 Hi, the event snippet should only be placed in the vendor's thank you page, not to the landing page so you need to contact him and ask for that.
Благодарю за видео. Вопрос: если я добавила дополнительную ссылку, или уточнение и поставила сразу галочку "мобильные устройства", то у меня только на мобильных будет отражаться эта дополнительная ссылка или уточнение. Или и с компьютера и с мобильного? Т.е. хочется понять вводить 1 раз, или два раза нужно одно и тоже уточнение и дополнительную ссылку дублировать?
What I can do if there is no OPTION for USE GOOGLE TAG MANAGER, I only hace install the tag by yourself or Email the tag.....So where i can get the CONVERSION LABEL if its not that option...
If you setup google analytics conversion and set it to data driven attribution model(instead of last click) - would that give you the same result as using the internal google ads tracking?
You can use audience targeting with a video campaign in Google Ads. There won't be a specific 'Liverpool fans' audience, but you could combine demographics to hit your targets. However, you might be better trying UA-cam Promotions, I found they were good at driving views and subscribers: ua-cam.com/video/-LhFz1PfOQI/v-deo.html
Hi Benjamin, What do you choose as a conversion actions for your Google Ads? I am in the B2B area and my primary goal is to fill out contact forms. Many landingpages also offer the option of downloading whitepapers or fact sheets. Which of these three options would be the right conversion action? Do you have an approach how to figure out the right conversion action for each ad?
Is there a way how to import conversion from GA4 and report them identically in both platforms? (Google Ads & GA4) with "last click attribution" settings? I would like to use GA4 conversions only, but I want to have the same reports of conversions on both platforms. Like if I set "last click attribution" in GA4, I want to see at GA4 and at Google Ads the same conversion results.
Can you also demonstrate how to set up the conversion value/shipping value which match with our store purchase value for ecommerce using google conversion tracking via google tag manager? thanks
I’ve just had a look and Google has added a new ‘scan your website’ feature. And you’re right, it doesn’t provide easily readable details to configure the tag in Google Tag Manager. To get around this, you’ll need to ‘scan’ your website, and then choose the option that says ‘Add A Conversion Action Manually’ right down the bottom. Once you’ve configured the conversion manually, you can then click ‘Save And Continue’. Then click ‘Done’. Then click the name of the conversion you just created. Then click ‘Tag Set-up’. And then… choose ‘Google Tag Manager’. Wow! They’ve made that super tricky! Hopefully Google tweaks this because it’s awful.
lt sounds to me that it is not easy to grasp but it would take time to be proficient in the tricks and tips about Google Suite: Google Ads, Google Analytics and Google Search Console etc..................
What’s changed for you? It’s still the same for me. The only difference I’ve seen is the new interface puts it in a slightly different place, but the steps are the same.
Well that was...informative. It's just so much to cram into my head, but I really hope I can rember all of tNice tutorials. I have a bunch of ideas for
👉Watch my updated conversion tracking tutorial at ua-cam.com/video/f2t9I6GL_aY/v-deo.html
I love your attitude and smile. Keep up the good work and happy Monday!
*Conversion tracking always seemed confusing, but your clear explanation made it so much easier to understand and set up. Thanks a lot!*
Bro thank you. I have searched for at least 2 days straight up for a solution
You answered my question that other tutorials did not, which conversion method is better - import from GA4 or use Google Ads conversion. Your tutorial are the best. Thank you very much for making these videos.
🎯 Key Takeaways for quick navigation:
00:06 🚀 *Setting the Stage for Google Ads Conversion Tracking*
- Introduction to the importance of Google Ads conversion tracking in campaign performance.
- Overview of the video's focus on Google Ads conversion tracking tutorial for 2022.
- Mention of covering dedicated Google Ads conversion tag and importing conversions from Google Analytics.
01:02 📊 *Two Options for Tracking Website Conversions in Google Ads*
- Explanation of the two options for tracking website conversions: dedicated Google Ads conversion tag and importing conversions from Google Analytics.
- Quick recommendation for quick setup: Importing conversions if already using Google Analytics and need a swift implementation.
- Emphasis on the accuracy and benefits of the dedicated Google Ads conversion tag despite requiring more setup time.
03:17 🔄 *Understanding Attribution and Accuracy in Conversions*
- Illustration of how attribution impacts the reporting of conversions in Google Ads and Google Analytics.
- Clarification on why dedicated Google Ads conversion tag ensures all conversions are attributed correctly.
- Emphasis on the role of attribution in accurate optimization and reporting in Google Ads.
04:42 📈 *Dealing with Discrepancies: Google Ads vs. Google Analytics*
- Explanation of common reasons for differences in conversion numbers when comparing Google Ads to Google Analytics.
- Recommendation to explore attribution reports in Google Analytics for a deeper understanding of marketing channel performance.
- Inclusion of a link for viewers to learn more about attribution in Google Analytics.
05:12 🛠️ *Setting Up Dedicated Google Ads Conversion Tag with Google Tag Manager*
- Step-by-step guide on setting up a dedicated Google Ads conversion tag using Google Tag Manager.
- Overview of creating a new conversion action, choosing a category, and configuring conversion settings.
- Highlighting the importance of Google Tag Manager for easy management of multiple tags on a website.
13:12 🔄 *Exploring Other Conversion Tracking Options in Google Ads*
- Overview of alternative ways to track conversions in Google Ads: for apps, phone calls, and importing conversions.
- Explanation of tracking app installs, phone call conversions, and importing conversions from various sources.
- Emphasis on the importance of linking Google Analytics to Google Ads for importing conversions.
15:02 🔄 *Importing Conversions: Google Analytics UA and GA4*
- Detailed walkthrough of importing conversions from Google Analytics UA and GA4 properties.
- Step-by-step process, including selecting conversions and completing the import process.
- Caution against double-counting conversions and the importance of setting up each conversion action only once in Google Ads.
Made with HARPA AI
I was looking for a good educator. Loved this video, Benjamin!🔥
You are an amazing teacher, I'll bet you taught English professionally in Asia before? Just a hunch, brilliant!
This is the BEST ever tutorial on youtube right now! Thanks!!
Always great content!! I would not know what to do without his videos :)) 5 MEGA-STARS
Nice explanation with smiling face,😀. thank you expert
This is an extremely comprehensive video. Thanks for putting this out there! great work
Thank you Benjamin for your quality work. You are loved ! All the best to you
You're so happy about the conversions man, I LOVE IT! Everyone needs this type of energy when dealing with the complexities of Google!!!!
Thanks. It’s use full. Good luck team
omg thank you this is exactly what i needed 😊
by far the best explanations... thx
Thank you for explaining this thoroughly!
Thank you so much loves data for this tutorial.
Hello I love your videos. Do you know what I would like to see? For me is important when I have a new account to check if the conversions are working. I think everyone has hard time about this issue, not for the implementation but the checking. thank you, and I hope to see a video from you about this issue. Thank you!
Great tutorial Ben. Thanks you much
it's finally ti. i'm ready to learn.
As always - you're just amazing. Great tutorial!
dude explained sNice tutorialt like it was soone who knew everytNice tutorialng already but just needed to make sotNice tutorialng
One more Great Tutorial❤
Love the video!
Always love your explanation
your vdieo is really helpful, thank you. Can i ask a quick question: does google machine need to learn again after i moved my conversion button (whatsapp) on home page to contact page on my same website? Cause i noticed that my conversion shows 0 after i moved conversion button on homepage, but i did not change the button code anything, just move from one page to another. Usually i got 15-20 conversions daily.
Hi Benjamin - Do you have like a tuturiol for adding google ads conversion tracking for different website domain? Thank you
Hi, Thank you very much for making the video. I need your help because I have spent my day on this and I couldn't figure out right solution.
How should I make the trigger for purchase, i.e if someone has placed the order on my site, what should I write in the trigger? I use woocommerce.
Excellent presentation! Keep up the great work!
In quarantine and my brain just burst ♀️
Godlike Tutorial THANK YOU
i love this video!
Your explanations are crystal clear but with the newest version of Google Ads, there is no option for me to use Google Tag Manager and no Conversion Label is supplied. I cannot get the conversion to work even though it seems to fire when I run the preview. Any ideas on what could be the problem??
hi, i have this problem too, if you solved it can you tell me how you did it?
Excatly! I have the same problem. in the newest version there is none option for that. Did u find a resolution? would happy to know!
same here
Same Problem. Mra to client ka project hai😢
Excellent tutorial mate.
Can you also do a short video on how to install the conversion tag on a wix website?
Many thanks
If I want to record voice over my , should I do tNice tutorials in soft soft as well?
Do I need to add google ad conversion tag for all the events, purchase, add to cart, begin check out and search? So total 4 same tags with Conversion ID and different Conversion label.
Hi Banjamin, my google tag is already correctly configured in tag manager, connected to analytics and installed to all my web pages and what's more ARE accurately reporting when someone sign-up for my services. The problem is that my google ads account is NOT reporting these sing-ups. Looks like these is a disconnect between tag manager and my google ads account. How do I fix this?
High quality content.Many thanks!
Was a very helful Vedio thank you so much
GREAT VIDEO. THANK YOU
Thanks! A good, simple and informative video!
thank you very much!!!!
Should I create New google ads conversion Goals tracking, after importing google analytics event tracking(which I have already set in analytics) into google ads? or google analytics tracking event is enough to track desired goal!. Thanks
Question :O I am trying to set up a direction conversion. But it asks me to enter a URL as a tracker... But which URL should I put if I want to track the google maps ad ? it is a bit confusing ^^"
Thank you for the videos. You've saved me a lot of wasted time and effort.
Glad I could help Juan!
I'm facing an issue when setting up ecommerce store in WordPress and don't know which task to do first Google ads, analytics, tag manager? Kindly assist in this regards
Could you show us how to setup the phone call conversion, how it actually looks/works etc? Same with app install goals
My Google Ads campaigns makes me scan my website then doesn't let me add the new conversions with Tag Manager. Do you know how to switch this back to the orginal method? This is a new update that happened last month for new accounts.
Yes, I cover exactly that in this video 👉 ua-cam.com/video/sCQXelvnjGE/v-deo.html
Thank you so much!!
Thank you so much. Learned a lot of new useful tNice tutorialngs about soft soft!
Please can you do a video for purchases
Hey bro! I need soone who know After effects. Can you help?
Hey there, I was wondering if I could possibly talk to you over zoom ? I’m having a difficult time with my conversion tracking and it won’t let me run my ads. Thanks
Dalton
Is this still relevant for 2024 or is there an updated video?
I love the way you presented this but I don't see anywhere a mention of " For conversion tracking to work, you'll need to add the global site tag and event snippet to your website " . So it means that we created the tracking but won't work no??
Thanks for this info, very helpful.
My setup seems to be working fine except that the conversion tracking isn’t always seeing the conv value. If I go into webpages on the conversion in Ads, it shows me plenty of order ids but only 1 in 5 have a conv value against them.
Is anybody able to help?
Hello,
I set up my campaign a month ago and before I set it up, I determined my bid strategy and then I made an assignment to the campaign I opened. FOR 1 MONTH MY CONVERSIONS WERE MEASURED AND MY CAMPAIGN was going very well but then I said to change my bid strategy and I accidentally deleted it while changing my old strategy and couldn't get it back. Then I set a new bid strategy but I noticed that my conversions were not being saved and I couldn't understand why
how to track conversion from call only ads? I see no code for website in call only ads but its there for other categories of ads not for calls only
how much time does it take to activate the conversion tracking code in google tag manager?
what about conversions on phone call from Google ads. secondly I am bit confuse on the conversion value. why we should change it from 1$? or in my case 1PKR and what value should I enter if I am using phone call conversion?
Since latest GDPR privacy policy in EU Cookie Banner prevent all kind of cookie to be set, we also block GA tag unless user gives explicit contents. I was wondering if this can push Google ADS to increase CPC since it can track only part of the conversions. In this case would a "maximize click" campaign be a better option? Thanks
just perfect
I track using Website, but not getting event snippet tag, don't know why, please help
Kudos man. You kept it very simple and helped make the first steps in soft soft. Very Helpfull! Thanks!
Hello Benjamin, Can i set up conversion tracking for a tourism website ? will i be able to get the conversions for something like request a quote?
Hi, it is the same if I select "all pages" as a trigger?
Thank you for the video! So what if I'm an affiliate who is just promoting a Clickbank product using a video ad and a landing page which leads to that offer, do I only need to add the google site tag to the landing page that I've created? I don't have a thank you page... do I also need to use the event snippet or not? Thank you for your help!.
Hello I'm an Affiliate at maxbounty, and I have the same concerns as you. Can we chat about it ?
@@klaushoffman6320 Hi, the event snippet should only be placed in the vendor's thank you page, not to the landing page so you need to contact him and ask for that.
Благодарю за видео. Вопрос: если я добавила дополнительную ссылку, или уточнение и поставила сразу галочку "мобильные устройства", то у меня только на мобильных будет отражаться эта дополнительная ссылка или уточнение. Или и с компьютера и с мобильного? Т.е. хочется понять вводить 1 раз, или два раза нужно одно и тоже уточнение и дополнительную ссылку дублировать?
What I can do if there is no OPTION for USE GOOGLE TAG MANAGER, I only hace install the tag by yourself or Email the tag.....So where i can get the CONVERSION LABEL if its not that option...
I cover that issue in this video: ua-cam.com/video/1Ia7eReQRdA/v-deo.html
@@LovesData many thanks
The add conversion page no longer looks like this. You have to scroll further down and click the Add a conversion action manually.
I found out why soft softs so different compared to Ableton. It is because there is a default limiter on the master that i didn't know about.
It's strange, but I can't add code with "Use Google Tag Manager". I don't have the functionality.
If you setup google analytics conversion and set it to data driven attribution model(instead of last click) - would that give you the same result as using the internal google ads tracking?
I’m struggling with a Liverpool FC channel is it possible to get Google Ads to target Liverpool fans❤
You can use audience targeting with a video campaign in Google Ads. There won't be a specific 'Liverpool fans' audience, but you could combine demographics to hit your targets. However, you might be better trying UA-cam Promotions, I found they were good at driving views and subscribers: ua-cam.com/video/-LhFz1PfOQI/v-deo.html
Big thanks
I love it Sir can you help to edit
Hey Benjamin, is there a seperate way to create conversion for local store campaign?
Hi Benjamin, would this be useful for a UA-cam channel for the videos people watch and subscribe to?
Hi Benjamin,
What do you choose as a conversion actions for your Google Ads? I am in the B2B area and my primary goal is to fill out contact forms. Many landingpages also offer the option of downloading whitepapers or fact sheets. Which of these three options would be the right conversion action? Do you have an approach how to figure out the right conversion action for each ad?
Is there a way how to import conversion from GA4 and report them identically in both platforms? (Google Ads & GA4) with "last click attribution" settings?
I would like to use GA4 conversions only, but I want to have the same reports of conversions on both platforms. Like if I set "last click attribution" in GA4, I want to see at GA4 and at Google Ads the same conversion results.
Can you also demonstrate how to set up the conversion value/shipping value which match with our store purchase value for ecommerce using google conversion tracking via google tag manager? thanks
thanks!
thanks
Thanks!!!!!
My pleasure!
Ah dayum!! Official.
Make more videos like this one :-) @17:21
BEEST!!!
Thank you . I have been searcNice tutorialng for tNice tutorials in youtube for months.
As of today I am only given 2 options no Google tag manager option which is why I seeked out this video. Strange.
I’ve just had a look and Google has added a new ‘scan your website’ feature. And you’re right, it doesn’t provide easily readable details to configure the tag in Google Tag Manager.
To get around this, you’ll need to ‘scan’ your website, and then choose the option that says ‘Add A Conversion Action Manually’ right down the bottom.
Once you’ve configured the conversion manually, you can then click ‘Save And Continue’. Then click ‘Done’. Then click the name of the conversion you just created. Then click ‘Tag Set-up’. And then… choose ‘Google Tag Manager’.
Wow! They’ve made that super tricky! Hopefully Google tweaks this because it’s awful.
i couldnt see set up tag
5 minutes in and tNice tutorials is 10 tis harder than garageband on my phone
lt sounds to me that it is not easy to grasp but it would take time to be proficient in the tricks and tips about Google Suite: Google Ads, Google Analytics and Google Search Console etc..................
Outdated video method doesn't work anymore!!!
What’s changed for you? It’s still the same for me. The only difference I’ve seen is the new interface puts it in a slightly different place, but the steps are the same.
Fakhri Habibi hamoud
But soft soft is so cool, it cant happen
Well that was...informative. It's just so much to cram into my head, but I really hope I can rember all of tNice tutorials. I have a bunch of ideas for
with tNice tutorials..
U just need ur pc, ur pc keyboard and a mouse.
tNice tutorials was really helpful on day 1 of softS for . I managed to create a whole 5 sec loop hahaha. But I am proud of myself and cannot