Google Ads Remarketing Tutorial 2023 (Plus 3 Mistakes To Avoid)

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  • Опубліковано 8 лют 2025

КОМЕНТАРІ • 157

  • @Adudeinthewoodz
    @Adudeinthewoodz Рік тому +11

    Bloody good video! As someone battling thr after effects of PTSD, memory, processing, and attention is tough.
    The way you structure your videos is incredibly helpful. Your tone of voice, non-sporadic editing style, and guided tours are a God send.
    Thankyou and God bless.

    • @cemepkacemepka
      @cemepkacemepka Рік тому +1

      true that! Thanks for the problem sloving Loves Data. You rock.

  • @snjames1
    @snjames1 Рік тому +2

    I still have the old version in most of my client's accounts. I'm not too fussed with which one I use... after 16 years running Google Ads campaigns you just get used to Google periodically changing things. No point complaining about it!

    • @abdulmalikalzughaibi8193
      @abdulmalikalzughaibi8193 10 місяців тому +1

      Hey! Can you please give me advice. I was running ads and everything was good but after I did the steps on the video my ads stopped working and I checked it's active but there's no new data. What could be the issue? Please help.

  • @jaymarshall365
    @jaymarshall365 Рік тому +3

    It's like you read my mind of what video I want to see next..lol. Great info as always. Thanks for sharing.

    • @LovesData
      @LovesData  Рік тому

      Ha! Awesome! Glad it came out at just the right time.

  • @LondonDavis-zg8fj
    @LondonDavis-zg8fj 8 місяців тому

    Everything is clear. Brief and clear. No water. Thank you)

  • @christine-p3j
    @christine-p3j Рік тому +1

    Thanks for your teachings, they are clear and to the point. Very useful. To answer you question, I prefer the old version because I have been using Google Ads for about 5 months and I just got used to the complex interface, and I still have a way to go to learn about all the campaigns. I don't have time to start anew.

  • @DylanBaldwin-if4yd
    @DylanBaldwin-if4yd 6 місяців тому

    Crisp, smart way of explaining, necessary and sufficient information. That was helpful. Thank you.

  • @CharlesMoody-mt6jw
    @CharlesMoody-mt6jw 9 місяців тому

    Really clever explanation and no unnecessary verbiage! Respect! + subscription

  • @seguidoresdejesusofc
    @seguidoresdejesusofc Рік тому +1

    Excelent tutorial, thanks.

  • @PedramMaleki-t7q
    @PedramMaleki-t7q 7 місяців тому

    Complete, straightforward, clear. Thanks

  • @JackSimon-kj8pb
    @JackSimon-kj8pb Рік тому +1

    Appreciate the non-fluff straightforward approach. Was a great review for me. Thank you!

  • @KeywordResearchSimplified
    @KeywordResearchSimplified 5 місяців тому

    Thanks for the clear explanation on Google Ads remarketing!

  • @CharlieMarshall-qn5jv
    @CharlieMarshall-qn5jv 8 місяців тому

    You putting this up for free is actually clutch - praise to you

  • @KamoniDickerson
    @KamoniDickerson 8 місяців тому

    Clear and understandable, I wish there was more information like this.

  • @WilliamSpencer-ln9fh
    @WilliamSpencer-ln9fh 2 місяці тому

    Thank you for explaining everything so clearly. Everything is very clear. Like for the explanation.

  • @TemekaHelms
    @TemekaHelms Рік тому

    I enjoyed some of the ideas presented in the video. As for the audio part, I think it could be somewhat better, but still the content was okay. Nowadays, I might see more videos from this artist.

  • @GabrielShields-wd9tf
    @GabrielShields-wd9tf 6 місяців тому

    Thanks for the video! Loved it very much!

  • @NeskorenaSvenya
    @NeskorenaSvenya 6 місяців тому

    Thank you! I have created a campaign with you today.

  • @nadia.makarenko.labiche
    @nadia.makarenko.labiche 29 днів тому

    Thank you for clear and helpful explanations

  • @Johnny-ov7qe
    @Johnny-ov7qe 9 місяців тому

    Great video! If you had a client that wanted a retargeting campaign estimate of impressions AND a budget estimate how would you come up with those two data points?

  • @amatuer2
    @amatuer2 Рік тому +1

    Thank you. I really like d the way you used both the new and previous pages to explain this 🎉

    • @LovesData
      @LovesData  Рік тому +1

      That’s great to hear. It’s a bit tricky with the new version being rolled out through to 2024, so thought I’d better cover both.

  • @scorpi1756
    @scorpi1756 Рік тому +4

    Thanks Ben, love your videos.
    But how about "dynamic" remarketing? This video explains standard remarketing only. GA4 does not carry over the ecomm_ variables (e.g. ecomm_prodid) required that was integral for Dynamic Ads targeting. I can't find anywhere that explains how dynamic remarketing now works without these variables in GA4. In GA4 because there is no "Hits" Scope which was in UA Custom variables. Our dynamic remarketing ads no longer works since UA stopped generating data. In out Google Ads Tags Source, these UA ecomm parameters now have zero data. Does a new event with specific parameters need to be set up in GTM Now? Thanks

  • @UbaldoWard-li4iq
    @UbaldoWard-li4iq 6 місяців тому

    No water, fast! Way to go.

  • @DanielCain-zz3uv
    @DanielCain-zz3uv Рік тому

    A good lecture that will benefit all who have followed this excellent explanation.

  • @marketerstephen
    @marketerstephen Рік тому +2

    Hi Benjamin, what remarketing audience(s) would you recommend for non-ecommerce websites? Also, what would you recommend for remarketing in the cases where audiences are small?

  • @ArchieIrwin
    @ArchieIrwin 8 місяців тому

    You explain it very well!

  • @AdrianBrożek-p9b
    @AdrianBrożek-p9b Рік тому

    You share so good content for free, you're a bless!

  • @pixelgap
    @pixelgap Рік тому

    Your tutorials are amazing. So easy to follow. Thank you

  • @ابومساعد-م3و
    @ابومساعد-م3و Рік тому +2

    Thank you for the most informative explanation of how to contact you

    • @LovesData
      @LovesData  Рік тому +1

      I’m glad you liked it!

  • @JamesGriffith-s9d
    @JamesGriffith-s9d 4 місяці тому

    It's a pleasure to watch.

  • @panwang0
    @panwang0 Рік тому +1

    Thanks for your great tutorial. Except for more flexibility by importing GA audience list. Any pros for Google Ads audience list?

  • @RachelLatson
    @RachelLatson Рік тому +6

    For some reason, my GA4 audience lists are not populating in Google Ads and I'm a bit stumped, I watched this video hoping to help troubleshoot the issue but I'm not finding any mention of this. My GA4 account is linked to my Google Ads account and data is populating back and forth. I set these up a few months ago and have tried disconnecting and reconnecting GA4 and Google Ads with no change. Can you help me?

  • @technotemper
    @technotemper 7 місяців тому

    Hello Benjamin, another super awesome video.
    I also have a question. Do I add both remarketing tag and conversion Tag in my google tag manager? Conversion Id in both the case looks the same.
    Or should I add only one tag ? Also why all pages initialisation and not all page as trigger?
    Waiting to get an answer for this.

  • @vivianajerez7963
    @vivianajerez7963 Рік тому +2

    Hi, can you show how we can configurate Dynamic remarketing for a ecommerce page? Thanks 😁😁😁

  • @Gardena-WorldofWatering
    @Gardena-WorldofWatering Рік тому +1

    Thanks for this. I saw an unexpected hike in our Google costs and only today realised why. it seems that when Google helped set up our GA4 integration they created audiences that have cost us a fortune. Do you think it is worth trying ti reclaim back some of these costs?

    • @LovesData
      @LovesData  Рік тому +2

      It doesn’t hurt to ask, but I’d be surprised if they provide any refunds or credits.

  • @ZayLaVee
    @ZayLaVee 8 місяців тому

    I followed along and created everything in the video. Should I get rid of one of the methods now? Will it cause duplication?

  • @RC-Marketing
    @RC-Marketing Рік тому

    awesome, amazing detailed many thanks 🙏🏽

  • @mrespinosa
    @mrespinosa 9 місяців тому

    Nicely explained. I have been having my remarketing campaign set up for over 1 month and not even 1 impression. What's going on?

  • @JosephPearson-ft9zf
    @JosephPearson-ft9zf 9 місяців тому

    The video is great, informative!

  • @onigbindeyinka1108
    @onigbindeyinka1108 11 місяців тому

    Detailed! Thank you

  • @QuintynNelson
    @QuintynNelson 7 місяців тому

    Thank you for creating the video - likes Unequivocally !!!!

  • @u.gene.d
    @u.gene.d Рік тому

    Thank you, this was very helpful.

  • @Rama-nj8hq
    @Rama-nj8hq Рік тому

    Thanks for the video.
    Is it possible to create 2 remarketing tag from 1 Google ads account for 2 different website?

  • @danielespezzamonte5190
    @danielespezzamonte5190 11 місяців тому

    Hi Benjamin. Thank you for your video. According to you, why I see a certain dimension for a public in GA4 and a quite different size for the same public while imported in Google Ads?

  • @IanBryant-mp5dn
    @IanBryant-mp5dn 8 місяців тому

    It's really great.

  • @jlmf6274
    @jlmf6274 Рік тому

    The new videos are looking great!

  • @hubyxreds
    @hubyxreds Рік тому

    Thanks for the content!

  • @AlexChapman-p3p
    @AlexChapman-p3p 6 місяців тому

    That's just awesome.

  • @FelixOsborne-qn3lz
    @FelixOsborne-qn3lz 9 місяців тому

    It's beyond praise.

  • @pratyushgourav2783
    @pratyushgourav2783 Рік тому

    Hey, Benjamin What about the "Membership Duration" option which was there while creating Remaketing list in the previous version of Google Ads and not in the new one.

  • @walterb-edm
    @walterb-edm Рік тому +2

    Why not using view_item events for the audience ?

  • @homesignup
    @homesignup Рік тому

    Fabulous tutorial!!

    • @LovesData
      @LovesData  Рік тому

      Thank you! Glad you like it!

  • @ngocanhs495
    @ngocanhs495 Рік тому +1

    when i open Audience manager in google ads, the blank page is showing, nothing text in this page. Do you know why?

  • @ZacharyHall-i2n
    @ZacharyHall-i2n 6 місяців тому

    Everything is great!

  • @AngelFernandezDigital
    @AngelFernandezDigital Рік тому

    Hello, does Google Merchante center Next support dynamic remarketing? has it got to be it be activated there?

  • @afsana2595
    @afsana2595 7 місяців тому

    Thank you

  • @vishalthale
    @vishalthale Рік тому

    hey I have google ads conversion tracking tag along with conversion linker set up do I also need remarketing tag for doing remarketing

  • @snipeway-smarthome
    @snipeway-smarthome 11 місяців тому

    excellent video

  • @RayWang728
    @RayWang728 Рік тому

    Super insightful!

    • @LovesData
      @LovesData  Рік тому

      Thank you. I’m glad you liked it!

  • @Teamspickprofi
    @Teamspickprofi Рік тому

    Hi There!
    Great Video. I was hoping you could answer a question that I have :)
    I want to start a Re-Marketing Campaign in Google Ads. I have created an audience in GA. However, in GoogleAds I have about half the users than it says in GA4. For example, if in a particular audience it says in GA4 that I have 200 users, whoever in GoogleAds it says I have only 100 (in the same audience). Do you have any idea why this is the case?
    greetings & thanks in advance!

  • @mostafakatongo9602
    @mostafakatongo9602 6 місяців тому

    Great!

  • @LynnWurz
    @LynnWurz Рік тому

    This video can considered as quite interesting, he was right in many points. I find however that the voice was dull, but it had some great bits. Do subscribe their channel for their next releases.

  • @Kidultloo
    @Kidultloo Рік тому

    may I know if I created under Google ad and GTM both, does it a.matter? or I need to.either remarketing?

  • @KlejdiEthemi
    @KlejdiEthemi Рік тому +1

    Hello Benjamin, followed all the steps you mentioned, but I have noticed the audience I have created in Google ADS is populating very slow where as the same audience in Google Analytics has way more users. Is this something that I should worry about or is it normal for Google Ads to track users much slower than Google Analytics? Thank you in advance!

  • @traveler9688
    @traveler9688 Рік тому

    Hi, have your course put a subtitle texts ? thanks

  • @johanswart9556
    @johanswart9556 Рік тому

    If I already have a Tag installed, do I have to reinstall another one?

  • @elegantmovies7691
    @elegantmovies7691 4 місяці тому

    Hello brother I have one doubt. Which type of landing page used remarking?

  • @ColinReid-vd5um
    @ColinReid-vd5um Рік тому

    very very cool

  • @julietagomez4688
    @julietagomez4688 Рік тому

    Hi Benjamin! New subscriber here! :) What if we implement both? Audiences in GA4 and the tag from Ads and Tag Manager at the same time? Would that cause a better impact?

    • @LovesData
      @LovesData  Рік тому

      You can implement both without any negative impacts.

  • @nishchaljoshi2142
    @nishchaljoshi2142 Рік тому

    Best video.

  • @amirakabaniMMA
    @amirakabaniMMA 9 місяців тому

    To your question in which method to create audinces I will use: which remarketing method helps me share the coockies of the products that i want to do remakreting in social media also?

  • @NatividadHagen
    @NatividadHagen Рік тому

    On this one I have a combo of feelings. The actions and video editting were seen well but it became boring after a while. Could sound more eye or ear-catching to newcomers.

  • @fanlunacom
    @fanlunacom Рік тому

    How to switch from old advanced version of interface to a new?

  • @qwe7410
    @qwe7410 Рік тому

    If i'm running a campaign XYZ on say home appliances that target all in Australia?
    How will running a parallel remarketing campaign work or be effective?
    If someone googles, won't Google ad still publish both ads and the user could be clicking the original campaign XYZ instead of the the remarketing campaign
    Also on the Google Ads > Linked account
    Google Optimize sharing was not on, should i on it?

  • @shanelim8384
    @shanelim8384 Рік тому

    I have an issue that my audience build in GA4 link with Google ads showing that "Not eligible due to a sharing, privacy, or other policy issue", aim I able to collect the audience via GTM?

    • @LovesData
      @LovesData  Рік тому

      Sounds like more of a policy issue than an implementation issue. I’d contact Google Ads support and ask them.

  • @googleanalytics4591
    @googleanalytics4591 Рік тому

    How to Find Out the Placement Locations for Google Ads Remarketing in GA4

  • @fatnerdstock
    @fatnerdstock Рік тому

    where can find the page pATH SECTION

  • @junaidahmadkazi7104
    @junaidahmadkazi7104 11 місяців тому

    Import list from GA4 .. Looks like an easy task

  • @SimoneGrimani
    @SimoneGrimani Рік тому

    thanks

  • @HenryBarton-oz3qp
    @HenryBarton-oz3qp Рік тому

    You're doing a good job.

  • @JackPotter-xj4ox
    @JackPotter-xj4ox 9 місяців тому

    Beyond competition.

  • @CatherinaHaslip
    @CatherinaHaslip Рік тому

    The artist did a good job with this, but at times I became bored and went into another place in my mind. I am not sure creator’s fault but videos that I watch often hold my attention.

  • @usmansajjad1048
    @usmansajjad1048 Рік тому

    I'll import from google ads'

  • @DuaneBaltimore
    @DuaneBaltimore 11 місяців тому

    Much like this video, I must admit that the movie was simply ok. Got the information that I required, but the video didn’t do much apart from passively presenting the information. I wasn’t excited completely and certainly it didn’t interest me.

  • @DMROBIULLAH-4612
    @DMROBIULLAH-4612 Рік тому

    i know how to learn google display ads

  • @pavelfajman7793
    @pavelfajman7793 9 місяців тому

    New version of Google ADS is terrible. Google has gone mad

  • @unbr3akable688
    @unbr3akable688 Рік тому

    Haha, I dislike both versions of google ads!

    • @LovesData
      @LovesData  Рік тому

      Ha! Still a thousand times better than Meta.

  • @GoGoGadgetGiveadamn
    @GoGoGadgetGiveadamn 8 місяців тому

    Is there a video on actually creating the ad in the end?

  • @LeviColling
    @LeviColling 4 місяці тому

    Really clever explanation and no unnecessary verbiage! Respect! + subscription

  • @PeterPitts-cc4tv
    @PeterPitts-cc4tv 5 місяців тому

    Crisp, smart way of explaining, necessary and sufficient information. That was helpful. Thank you.

  • @CalebGibson-v7f
    @CalebGibson-v7f 6 місяців тому

    Appreciate the non-fluff straightforward approach. Was a great review for me. Thank you!

  • @IsraelWalker-vc4zc
    @IsraelWalker-vc4zc 8 місяців тому

    Everything is clear. Brief and clear. No water. Thank you)

  • @BaileyShaw-p9n
    @BaileyShaw-p9n 6 місяців тому

    You putting this up for free is actually clutch - praise to you

  • @JacksonTodd-z3e
    @JacksonTodd-z3e 6 місяців тому

    Clear and understandable, I wish there was more information like this.

  • @RileyBeech-f6r
    @RileyBeech-f6r 2 місяці тому

    Thank you for explaining everything so clearly. Everything is very clear. Like for the explanation.

  • @FrankOak-ti4qj
    @FrankOak-ti4qj 6 місяців тому

    Thanks for the video! Loved it very much!

  • @QuentinWalters-hz7go
    @QuentinWalters-hz7go Рік тому

    A good lecture that will benefit all who have followed this excellent explanation.

  • @ChristopherHood-p9t
    @ChristopherHood-p9t 6 місяців тому

    You explain it very well!

  • @AtticusWhite-o5c
    @AtticusWhite-o5c 5 місяців тому

    No water, fast! Way to go.

  • @LawsonFisher-x9t
    @LawsonFisher-x9t 5 місяців тому

    The video is great, informative!

  • @KaidenWoodward-xn6yn
    @KaidenWoodward-xn6yn 6 місяців тому

    Thanks for the video!)