Google Analytics 4 Events and Google Ads Conversion Tracking

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Learn more about Key Events in Google Analytics 4 and how to create them in Google Analytics, how to create them with Google Tag Manager, and how to import them as conversions into your Google Ads account and optimize for them.

[@tyler5485]

Great stuff! Question - Why not the other way around - setup conversions in Google Ads and then import over to Analytics?

[@shiekdawood4934]

What is the difference between creating a conversion directly in google ads versus creating in ga4 and importing it in google ads