Complete Google Ads Conversion Tracking Tutorial For 2023

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  • Опубліковано 18 жов 2024
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    Welcome to our in-depth tutorial on Google Ads Conversion Tracking. This video is a must-watch for marketers, businesses, and anyone interested in maximizing the potential of their Google Ads campaigns. In this guide, we delve into the world of conversion tracking, demonstrating how to set it up using different methods and platforms.
    Video Chapters:
    1:19 Google Ads Conversion Tracking with Google Analytics 4 and Google Tag Manager
    35:29 Google Ads Conversion Tracking with the Google Tag
    58:46 Google Ads Phone Call Conversion Tracking
    1:29:02 Google Ads Shopify Conversion Tracking
    1:45:30 Google Ads WooCommerce Conversion Tracking
    We begin by introducing the concept of Google Ads Conversion Tracking, explaining its importance, and how it can help optimize your marketing strategy.
    Google Ads Conversion Tracking with Google Analytics 4 and Google Tag Manager
    In this section, we cover the integration of Google Ads Conversion Tracking with Google Analytics 4 and Google Tag Manager. We'll walk you through setting up Conversion Tracking using these tools, demonstrating how to link your Google Ads account with Google Analytics 4 and install tags via Google Tag Manager.
    Google Ads Conversion Tracking with the Google Tag
    Next, we explore how to set up Google Ads Conversion Tracking using the Google Tag. This will include an explanation of what Google Tags are, how to create them, and how to use them for conversion tracking in Google Ads.
    Google Ads Phone Call Conversion Tracking
    Our tutorial takes a turn towards phone call tracking, a highly valuable yet often overlooked aspect of Google Ads. Learn how to track phone call conversions from your Google Ads, helping you to understand which ads are driving phone calls and ultimately leading to sales.
    Google Ads Shopify Conversion Tracking
    If you're running an e-commerce store on Shopify, this segment is essential viewing. We'll guide you through the process of setting up Google Ads Conversion Tracking on Shopify, ensuring you can accurately track conversions resulting from your Google Ads.
    Google Ads WooCommerce Conversion Tracking
    Lastly, we focus on WooCommerce users. We'll show you how to implement Google Ads Conversion Tracking on your WooCommerce store. This knowledge will enable you to track and optimize your Google Ads campaigns efficiently.
    Helpful URLs:
    Google Ads Conversion Tracking Google Analytics 4 & Google Tag Manager: • Google Ads Conversion ...
    Google Ads Phone Call Conversion Tracking: • Google Ads Phone Call ...
    Google Ads Google Tag Conversion Tracking: • Google Ads Conversion ...
    Google Ads Conversion Tracking on Surfside PPC: surfsideppc.co...
    Google Ads Guide on Surfside PPC: surfsideppc.co...
    Google Ads Tutorials Playlist: • Free Google Ads Course...
    Hashtags:
    #GoogleAds #ConversionTracking #SurfsidePPC #GoogleAdWords

КОМЕНТАРІ • 62

  • @charleswillcock3235
    @charleswillcock3235 Рік тому +12

    This is the best explanation I have found on UA-cam / Google. Your presentation style is far better than Google manage. You have covered a lot of material here, I think this would get even more traction if you made a shorter version which did not cover all the options. Do not delete this video but make a 10 to 15 minute version which just says Do this, next do this. Very little reason why.
    I have watched a number of videos covering this topic and yours is the best. I suspect people have looked at the length 1.55.11 and not given it a chance.

  • @dr.lashea1971
    @dr.lashea1971 7 місяців тому

    This video is everything I needed!! Agencies wanted to charge me $$ claiming they needed to make custom code for my conversion, but I knew it was a lie. I kept searching and finally ran across your video. Thank you for this awesome & easy to understand tutorial. 😊

  • @KeywordResearchSimplified
    @KeywordResearchSimplified 25 днів тому

    *You made the process so much easier to understand. Could you do a follow-up on how to troubleshoot common tracking issues?*

  • @ginellemisare
    @ginellemisare Рік тому +2

    Precise, clear, easy to understand. I instantly subscribed on your channel when I saw this video. Kudos, keep it up!

  • @rftvsm7697
    @rftvsm7697 Рік тому +1

    Liked and subscribed. I have watched complete Google ads.

  • @AlvaroMenezes
    @AlvaroMenezes Рік тому +2

    One of the best tutorials over there. Thank you very much.

  • @jonb7052
    @jonb7052 Рік тому +4

    Thank you so much, this is perfect timing.

  • @mdmonirulislam3524
    @mdmonirulislam3524 Рік тому +1

    Thank you so much. Keep giving us videos like this more.👍👍😃😃

  • @xXilluminatus
    @xXilluminatus Рік тому +1

    Great stuff, thanks for making this free, it helps small businesses such as myself that can't afford a professional firm.

  • @primersystems
    @primersystems 11 місяців тому +2

    Thank you for this tutorial

  • @thornlesspig7373
    @thornlesspig7373 Рік тому +2

    This came at a great time for me 🙏

  • @olgavolynets2689
    @olgavolynets2689 Рік тому

    All your videos are amazing. I didn't find anything better. Thank you 👏👏👏

  • @marketinglane
    @marketinglane Рік тому +1

    Hi there! Thank you so much for this video. very helpful! I just have a question regarding the tag type on GTM shall I use "g ads conversion" or "g ads calls from website conversion" on the tag configuration? thanks!

  • @georgebuko2385
    @georgebuko2385 2 місяці тому +1

    Will you do ga4 set up? Seems like a mind field especially for a beginner

    • @Surfsideppc
      @Surfsideppc  Місяць тому

      Yes I will, I follow OptimizeSmart and they have great GA4 tutorials. I can do a basic set up though and the main reports I use to track traffic/conversions.

  • @mohamedbaz9063
    @mohamedbaz9063 Рік тому +1

    Really thank your for awesome explain . Regarding
    Tracking Calls from Website there is a built in Google Tag in Tag manager called
    Google Ads Calls from Website Conversion. Do your recommend to use it or the typical Google Ads Conversion Tracking ?
    Thanks in advance

  • @RebeccaEllison-m5g
    @RebeccaEllison-m5g Рік тому +2

    My "Reports" section in Google Analytics (at the min marker 16:55 in your video) looks different than mine? I do not have an "Engement" dropdown menu option. Only "Generate Leads", "Drive Online Sale", "Raise Brand Awareness", and "Examine User Behavior". How can I add or find the "Engagement" section? Also, when I try to add a new conversion event in Google Analytics, the text showing the number of characters turns red, which prevents the save button from activating. Any advice on what I might be doing wrong?

  • @richardfothergill8090
    @richardfothergill8090 Рік тому

    Best tutorial

  • @rajudesai3069
    @rajudesai3069 Рік тому

    Very interesting video thanks 👍

  • @noug4tfalte
    @noug4tfalte Рік тому +1

    Great video, thank you. One question to the shopify setup: Is it really necessary to create GA4 via the Tag Manager if you have already done this connection via the Shopify plugin "Google & UA-cam"?

  • @7.winter
    @7.winter 11 місяців тому

    Hi Thank you for providing such great tutorial for us. Just I could not understand where we need to pate the code in the site

  • @johnhebert957
    @johnhebert957 9 місяців тому

    Thanks for the very helpful video. Regarding the section "Google Ads Shopify Conversion Tracking", once everything was set up conversions were automatically imported into Google Ads from Shopify. However, for most of these conversions, it seems as though these conversion events are not being tracked within Google Analytics. Should we perhaps recreate those Shopify imported conversions within GTM as GA4 events, mark those events as conversions in GA4, then import them into Google Ads? Then just deleted those imported events from Shopify in Google Ads?

  • @VijayBansal10
    @VijayBansal10 Рік тому +1

    can you make video on offline conversion tracking and conversion API server side?

  • @Fedgery007
    @Fedgery007 Рік тому

    This was so helfpul! Thank you!

  • @robertvargas169
    @robertvargas169 8 місяців тому

    Hello,
    I have a question regarding "Track Clicks On Your Website As Conversions" time stamp: 1:23:00
    I have completed all of the steps with regards to mobile phone number tracking (google tag manager, installed/tag & linker submitted). From what I can see, you are using WordPress's customize under header section. My issue is, I am not using WordPress header option. I am using Elementor to build my header.
    My question is. How do I use that HTML code on my Elementor header?

  • @askthedogguyYouTube
    @askthedogguyYouTube 11 місяців тому

    In the section where you are using a header/footer plugin you add the code to the header - “every page” - I don't understand why it's not added to the Thankyou page exclusively?

  • @bobanradovic8024
    @bobanradovic8024 10 місяців тому

    How are conversions created for the Thinkific platform?

  • @lashglowsupply
    @lashglowsupply 5 місяців тому

    best video

  • @dylankubetz2342
    @dylankubetz2342 Рік тому

    thanks for this. With my analytics debug view isn't showing google as a device option. Do you know what would cause this ?

  • @MagnusKunkel-Bode
    @MagnusKunkel-Bode Рік тому

    Love. your videoes! Keep up the good work.
    Are you going to do a step by step tutorial for Server side tracking?

  • @AtlantiXYL
    @AtlantiXYL Рік тому

    I watched like 70% of your stuff on your channel in the past 3 weeks. It has helped a lot. Can you make some videos explaining how to target zip codes where services are in high demand, but no ads are being served. For example, plumbing services in rural areas

    • @AlexMartynov96
      @AlexMartynov96 Рік тому

      This is my favorite Google Ads channel for years now

  • @NellyWise360
    @NellyWise360 7 місяців тому

    Question about THANK YOU pages in GOOGLE SEARCH campaigns: If I have 5 campaigns, one for each state, and I am geofencing each campaign to each state, do I still need to setup 5 different landing pages in order to effectively steer my campaign with conversions? e.g. thanks-texas, thanks-alabama, thanks-wyoming, thanks-montana, thanks-california, etc ? Instead, if I just put one thank you page as "thank-you" is that okay in the case where I am geofenced in each campaign? I really don't have time to create 5 separate thank you pages and configure 5 difference conversions in GTM and GA4...do I really have to do that?

  • @Christopher-th5m
    @Christopher-th5m Рік тому +1

    Would you know why it says "No devices available" In Google Analytics Debugging?

  • @rftvsm7697
    @rftvsm7697 Рік тому

    At 54.50 mins of the vedio sir you are using another plugin, can I used "header footer and post injections" the same plugin which we used for button clicks earlier in the vedio. Can't I just paste the snippet after button snippet.

  • @hritikmore2447
    @hritikmore2447 6 місяців тому

    why are you not using site kit of google?

  • @camilleyang2992
    @camilleyang2992 7 місяців тому

    I had set redirect submit page to thank you page

  • @dilyana7309
    @dilyana7309 10 місяців тому

    Thank you for the great video. Do I need to add Google Tag event snippet through HFCM pluggin if I have it set up events through Google Analytics and Google Tag Manager? Thank you, and I love your channel.

    • @Nafirul-ads
      @Nafirul-ads 9 місяців тому +1

      If events are set up through Google Analytics and Tag Manager, adding the Google Tag event snippet via HFCM plugin might be redundant. It's often more efficient to manage all event tracking through GA and GTM. Feel free to DM if you have more questions or need further guidance!

    • @dilyana7309
      @dilyana7309 8 місяців тому

      @@Nafirul-ads Thank you for your reply and help. I haven't watched a better video tutorial explaining conversion tracking than yours. Thank you.

  • @relax2234
    @relax2234 Рік тому

    But what if you have no Thank You page? Only a Button that linked with the affiliate offer??? I don´t want to track only views, I want to track conversions, but haven´t access to the product side.

  • @mohamedbaz9063
    @mohamedbaz9063 Рік тому

    Also For
    Clicks on your number on your mobile website tracking Should I have this text on website Clicks to call. And the trigger "All Pages" Will this make the tag fire once page load and will be considered as a conversion ? although the visitor doesn't click any tel link but he already trigger the tag as he view the page !!!

  • @DylanOConnor-zj3vp
    @DylanOConnor-zj3vp 6 місяців тому

    I added my ga4 event followed your steps did it twice but for some reason its not showing up on debug view in google analytics why?

  • @Barnastics
    @Barnastics Рік тому

    Do you offer a service to set this part up?

  • @camilleyang2992
    @camilleyang2992 7 місяців тому

    I was using elementor form how to track it

  • @rajarashid4791
    @rajarashid4791 Рік тому

    can you make video on server side google ads tracking

  • @leaderzikos1260
    @leaderzikos1260 11 місяців тому

    thank youuuuuuuuuuuuuuuuu

  • @LuisSuarez-s6r
    @LuisSuarez-s6r 10 місяців тому

    Why are the convertions Inactive and how to fix it?

  • @AtrocitusGR
    @AtrocitusGR 11 місяців тому

    Does it track pop-up forms as well?

    • @Surfsideppc
      @Surfsideppc  11 місяців тому +1

      As long as you are tracking the form submission when it is submitted, you can track the button link text using GTM. Otherwise, you can redirect traffic to a Thank You page and track the thank you page as a conversion.

    • @AtrocitusGR
      @AtrocitusGR 11 місяців тому

      @@Surfsideppc Sounds good, thanks

  • @duivelman10
    @duivelman10 Рік тому

    I did all the steps for my shopify store but it still misses some conversions. How do i fix this?

  • @AaronConway
    @AaronConway Рік тому

    How can we contact for consulting?

  • @SpartanPride4Life1
    @SpartanPride4Life1 Рік тому

    This was unbelievably helpful and thorough - thank you so much for making this!!

  • @לוחמים_כלכליים-מבית_קלימבה

    GA4 Not Working well

  • @justinstephens5118
    @justinstephens5118 Рік тому

    Why is every time I look at a video like this my screens look NOTHING like the tutorial? I despise google

  • @camilleyang2992
    @camilleyang2992 7 місяців тому

    Your Video always clear and English is very good 🎉suppor your channel, I will subscribe to paid member, I want to learn all about Google ads, can you help me ❤

  • @rod-truck-com
    @rod-truck-com Рік тому

    thanks so much

  • @lifestyle24asia
    @lifestyle24asia 9 місяців тому +1

    Thanks for the Tutorial