Zak Brown: McLaren's Marketing Maestro

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  • Опубліковано 22 січ 2025

КОМЕНТАРІ • 167

  • @BMPHF1
    @BMPHF1 4 роки тому +114

    What a brilliant video! Zak is definitely one of the main reasons why McLaren have risen close to the top of the midfield. The environment at McLaren is a lot better than before and kudos to Zak for leading such a well-run team.

    • @AlexTalksRacing
      @AlexTalksRacing  4 роки тому +7

      Thanks, glad you enjoyed it! Zak has been crucial on the commercial side of things which has enabled them to get back on the right track. His influence is underrated.

    • @maxtonharley7835
      @maxtonharley7835 3 роки тому

      sorry to be so offtopic but does anyone know a tool to log back into an instagram account..?
      I was dumb forgot my password. I would love any tricks you can offer me

    • @thiagokareem7045
      @thiagokareem7045 3 роки тому

      @Maxton Harley Instablaster :)

    • @maxtonharley7835
      @maxtonharley7835 3 роки тому

      @Thiago Kareem thanks so much for your reply. I got to the site through google and Im trying it out atm.
      Seems to take a while so I will reply here later when my account password hopefully is recovered.

    • @maxtonharley7835
      @maxtonharley7835 3 роки тому

      @Thiago Kareem It did the trick and I actually got access to my account again. I'm so happy!
      Thanks so much you really help me out :D

  • @hamishcounsell5579
    @hamishcounsell5579 4 роки тому +69

    He is legit the definition of f1 2020 my team

    • @hamishcounsell5579
      @hamishcounsell5579 4 роки тому +1

      Tim Dev well he did if you watched the video lmao he had his own team and drove for his own team I used f1 game mode as an example because there is no other game that lets you own a team and drive for them

    • @Hamisxa
      @Hamisxa 4 роки тому

      @@hamishcounsell5579 RaceDriver Grid was the inspiration for that game mode in F1 2020

    • @hamishcounsell5579
      @hamishcounsell5579 4 роки тому

      Hamisxa an arcade game from over 10 years ago?

    • @Hamisxa
      @Hamisxa 4 роки тому

      @@hamishcounsell5579 Yes and still the best team managing and racing game. Codies made it so good that any Grid after feels underwhelming

    • @rehannoor4961
      @rehannoor4961 3 роки тому

      @@hamishcounsell5579 it is also the game that makes codies get the license for f1 game. because its such a good arcade game.

  • @soholmgaming
    @soholmgaming 4 роки тому +121

    Deserves like SOOO much more attention mate! Love it!

    • @AlexTalksRacing
      @AlexTalksRacing  4 роки тому +2

      Thank you! Hopefully it will one day 😂

    • @jonahturner6389
      @jonahturner6389 4 роки тому +2

      Definitely, I just found this channel and I love it already

    • @AlexTalksRacing
      @AlexTalksRacing  4 роки тому +3

      That means a lot, hopefully you'll enjoy my future content!

  • @How23497
    @How23497 4 роки тому +19

    What Zak done for the team is absolutely amazing, he deserves every single it of respect given to him

  • @sbinotto3780
    @sbinotto3780 4 роки тому +46

    I didnt trust the process in 2017, i thought they would go down
    But since 2019 im a huge fan, and you have to respect that they went basically from 2nd worst team to 3rd best team (arguably)

    • @AlexTalksRacing
      @AlexTalksRacing  4 роки тому +2

      They've had a great rise back to the upper midfield. Fantastic signings behind the scenes such as Zak, Andreas Seidl and James Key have been instrumental in their success.

    • @N-Collective
      @N-Collective 4 роки тому +1

      Couldnt agree more i thought zak was going to be the man to kill mclaren but i was wrong. Hes made it into the social STAR of the grid. Who wouldn't want to be associated with that fun orange car and those high profile drivers.

    • @BarongInside
      @BarongInside 4 роки тому +1

      Their decision to ditch out the Honda engine in 2018 probably a gamble for their future at the time, but at least they're successful with gained a lot of trust with the new investor

  • @redluca56
    @redluca56 4 роки тому +9

    Hey mate, absolutely terrific video. I'm in the process of writing a book about a driver based loosely on Lando Norris, and I have my own version of Zak Brown and I couldn't for the life of me find anything that streamlined and explained his journey so this video helped immensely. Thank you!

    • @AlexTalksRacing
      @AlexTalksRacing  4 роки тому +1

      Thanks, that means a lot! Hope the writing is successful 😁

  • @nathanJordannath89
    @nathanJordannath89 4 роки тому +23

    One day in the future f1 fans will look back and Zak will be known as the person who saved McLaren and brought it back to winning
    [Edit ] let’s gooo P1 🥳 and P2 a McLaren 1-2

  • @chrisclifford4109
    @chrisclifford4109 4 роки тому +2

    Great vid! Zak has the perfect mix of racing passion and business knowledge. I can’t believe you’re only at 2k subs, this channel is going to blow up this year!

    • @AlexTalksRacing
      @AlexTalksRacing  4 роки тому

      Zak is massively underrated in my opinion and is the perfect man to lead McLaren. Thanks for your kind words, I just need to upload more frequently and I'm sure the subscribers will come!

  • @joryballard
    @joryballard 4 роки тому +3

    So glad to be here before this channel blows up!

  • @robotboyawesome8375
    @robotboyawesome8375 4 роки тому +1

    I never realised you were not a big channel hope to be along the ride for you first 1K

  • @kangsalep4881
    @kangsalep4881 4 роки тому +1

    Nice job mate! Im sure you worked so hard when researching this topic, but also serve the information in small bite sized package! Brilliant

    • @AlexTalksRacing
      @AlexTalksRacing  4 роки тому

      Thanks! Yeah it took a while putting the video together.

  • @SirGingerOfKnight
    @SirGingerOfKnight 4 роки тому +1

    Considering slightly surprised by no mention of James Key in this video considering he came in as part of the long term reshuffles and recruitment
    99/100! Subscribed

    • @AlexTalksRacing
      @AlexTalksRacing  4 роки тому +2

      I wanted to focus on the management side of things rather than technical, but I might do a video on James Key in the future. Thanks for watching!

  • @charliew6024
    @charliew6024 4 роки тому +1

    So when watching this, i thought this was by one of those big f1 commentators, and facts channels, then i looked and you only have 361 subs?????
    This video has insanely good video quality, along with amazing audio quality, it also made me like zak even more.
    I subbed, and i hope to see more videos like this, maybe of claire? considering her recent leave in F1, i think if you mention her name, it would give you a boost in viewers and or subscribers.

    • @AlexTalksRacing
      @AlexTalksRacing  4 роки тому

      Thanks! I'm trying my best to make content that is entertaining but also informative. I've already done a video on Toto Wolff and I definitely plan to continue this series!

    • @charliew6024
      @charliew6024 4 роки тому

      @@AlexTalksRacing terribly sorry, i didnt know you would respond this quick, but i did quickly check after i commented if you had already done toto, which you did, so i edited my message to ask for claire. Thanks for fast response tho!!

    • @AlexTalksRacing
      @AlexTalksRacing  4 роки тому

      Haha that's okay, I have notifications come through on my phone and I want to engage with as many viewers as possible! I might do a video in a few weeks looking back at Claire's leadership of the team as I don't think the decline was her fault.

  • @BIGBLOCK5022006
    @BIGBLOCK5022006 2 роки тому

    Gil de Ferran is a smart addition to the team because of his experience in open wheel racing even though he ran in the Indy Car Series.

  • @carrelatedshorts
    @carrelatedshorts 3 роки тому

    Hello, thanks for this video, it is very educational & informative.
    Keep up the good work!

  • @melaskan7286
    @melaskan7286 3 роки тому +1

    Zak and Andi are a dream team, the team really improved under their leadership

    • @AlexTalksRacing
      @AlexTalksRacing  3 роки тому +1

      They definitely have, I think they'll continue to help McLaren rise back to the top.

  • @LSAD1101
    @LSAD1101 4 роки тому

    Randomly scrolling F1 and McLaren twitter tags when I saw a link to this video. Top quality content! Gained a new subscriber here and I can’t wait to see more!

    • @AlexTalksRacing
      @AlexTalksRacing  4 роки тому

      Thanks, I really appreciate it! Hopefully you'll like what I've got coming up 🙏🏻

  • @valerierodger7700
    @valerierodger7700 4 роки тому

    Great video!
    I think a lot of people still underestimate the importance of the personalities of the people in charge and the atmosphere they create. You could probably structure entire management courses around the F1 paddock, with so many examples of brilliant and disastrous leadership and management styles. Toto's incredible leadership skills and the atmosphere he creates brings out the best in people - you could have the exact same people in a team like Ferrari or Red Bull, and they wouldn't be performing at the same level - and that absolutely has a lot to do with that successes of Mercedes. Zak was the best thing to happen to McLaren in a long time, and bringing in Andreas was a brilliant move on his part.
    I have always been a fan of Mika Häkkinen, so I've always had somewhat of a soft spot for McLaren. Between Zak and Andreas, and now Ricciardo and a return to the Mercedes power unit, I'm really excited to see what they can do in the coming years.
    (And yes, I should include a nod towards the technical direction of James Key in improving the car, and the developing talent of Landon Norris)

    • @AlexTalksRacing
      @AlexTalksRacing  4 роки тому

      Thanks for watching, you're comment is spot on!

  • @KrunkSounds
    @KrunkSounds 4 роки тому

    earlier this year McLaren sent a job post for someone in marketing. I unfortunately don't have all the skills that they were after, but the environment in the team looks so fresh and exciting, that I know I would have absolutely loved it. There's so much passion in the sport, so being on a positive side of that is so important.

    • @AlexTalksRacing
      @AlexTalksRacing  4 роки тому

      The team has transformed over the last 10 years from cold and clinical to fun and passionate without losing any of their drive to get back to the front!

  • @nasirulium
    @nasirulium 4 роки тому

    Holy crap, the quality's AMAZING. I'm hooked.

    • @AlexTalksRacing
      @AlexTalksRacing  4 роки тому

      Haha thanks! Hopefully you'll like what I've got coming up!

    • @nasirulium
      @nasirulium 4 роки тому

      @@AlexTalksRacing Oh? I'll be waiting for it, congrats on 100 subs man

  • @arnabganguly
    @arnabganguly 4 роки тому

    100th Sub... 😎😎😎😎.. keep up the good work mate, here to witness this channel take off 🧡

  • @channelbree
    @channelbree 3 роки тому

    The decision to re-brand and reorganise the management structure has been a success. McL is now has one of the best looking cars on the grid for me and Zak with Andreas beside him seem like a winning combination.

    • @AlexTalksRacing
      @AlexTalksRacing  3 роки тому

      Definitely, with those two managing at the top I can only see success going forward!

  • @stillabh
    @stillabh 4 роки тому

    Nice video mate! Keep up your hard work, this channel need more attention

  • @RaunaqSahu
    @RaunaqSahu 4 роки тому

    Your channel deserves more subscribers. Fantastic content!

  • @georgewba6245
    @georgewba6245 3 роки тому

    Really interesting video mate

  • @MadeByPerspective
    @MadeByPerspective 4 роки тому +4

    Top video! Enjoyed this one 👌🏽

    • @AlexTalksRacing
      @AlexTalksRacing  4 роки тому +1

      Glad you liked it! Thanks for sharing it as well, I really appreciate it! Your videos are immense 🙌🏻

    • @MadeByPerspective
      @MadeByPerspective 4 роки тому

      All good mate 😊
      Looks like you’re good at what you do, always happy to share a fellow creators quality work! 🙏🏽

  • @joleneannturner7785
    @joleneannturner7785 4 роки тому +1

    Brilliant video.

  • @angelosorio8371
    @angelosorio8371 4 роки тому

    Amazing video! Really deepens the knowledge of F1 and its behind the scenes movements

  • @tag9047
    @tag9047 3 роки тому

    I love Zak. The Netflix series made me a major fan of Zak.

  • @markussdanklers6737
    @markussdanklers6737 4 роки тому

    Such an underrated channel.

    • @AlexTalksRacing
      @AlexTalksRacing  4 роки тому

      Thanks, I hope you like what I've got coming up in the future 🙏🏻

  • @AbcDef-dy2vq
    @AbcDef-dy2vq 4 роки тому

    It was absolutely spot on!!

  • @klater5842
    @klater5842 4 роки тому

    This video is quality, I'm definitely subscribing :)

    • @AlexTalksRacing
      @AlexTalksRacing  4 роки тому

      Thanks! Hopefully you'll like what's coming up next 🙌🏻

    • @klater5842
      @klater5842 4 роки тому

      @@AlexTalksRacing looking forward to it

  • @caio5987
    @caio5987 4 роки тому

    Nice vid, keep up the good work! You just got a new subscriber

  • @dadarkar
    @dadarkar 4 роки тому

    Hey man great video! Zak was at it again mid year wasn't he when there were rumours floating around of McLaren possibly being bankrupt but then he was able to pull in some royal money from Bahrain.

    • @AlexTalksRacing
      @AlexTalksRacing  4 роки тому +1

      Thanks! Yeah he was a key part of making that deal happen.

  • @TheMotorMouthPodcast
    @TheMotorMouthPodcast 4 роки тому

    Awesome video mate 👍

  • @tomwileman7619
    @tomwileman7619 4 роки тому +1

    I think he also does a good job of opening up f1 to the US market

    • @AlexTalksRacing
      @AlexTalksRacing  4 роки тому +1

      I've just realised I used the Schumacher name instead of Brown, sorry I thought this comment was on my latest video so apologies 😂 You're 100% correct Zak opens up a lot of opportunities in the USA.

    • @tomwileman7619
      @tomwileman7619 4 роки тому

      LTF1 no worries 😂

  • @southpark5555
    @southpark5555 3 роки тому

    0:06 ------ absolutely ---- the unsightly halo, which isn't aerodynamic design. The grey image photo has a beautiful sleek look, while the yellow colour has the look of a station-wagon (and also with the ridiculous looking halo structure).

  • @christopherdranias6217
    @christopherdranias6217 3 роки тому

    Zak is the man! Go McLaren 👌🏻🙏🏻

  • @alexandre4466
    @alexandre4466 4 роки тому

    excellent work. Thanks

  • @GlutenFreePizzaCook
    @GlutenFreePizzaCook 4 роки тому

    Please do Jean Todt! Really love this type of content!

    • @AlexTalksRacing
      @AlexTalksRacing  4 роки тому +1

      Thank you! I plan to do a video on Jean Todt in the future

  • @architecthyde
    @architecthyde 3 роки тому

    Such a great man

  • @labradorislove
    @labradorislove 4 роки тому +1

    your presentation is very good.

  • @randomnumber89
    @randomnumber89 4 роки тому

    Great video!

  • @analiarondonarias5893
    @analiarondonarias5893 4 роки тому +7

    Management is so important,this is why we have Mercedes dominance.

    • @AlexTalksRacing
      @AlexTalksRacing  4 роки тому +1

      Very true, management drives the culture whilst it motivates and delegates employees. There's much more to F1 than just engineering and driving ability.

  • @AlpineGABE
    @AlpineGABE 3 роки тому

    How on earth has this guy got so few subs!! Omg this was so cool

    • @AlexTalksRacing
      @AlexTalksRacing  3 роки тому +1

      Thanks, really appreciate it!

    • @AlpineGABE
      @AlpineGABE 3 роки тому

      @@AlexTalksRacing no worries, youtube algorithm took me hear as my first recommended video!

  • @deeznoots6241
    @deeznoots6241 4 роки тому +1

    3rd in the championship baby, hell yeah

  • @kruqtion9615
    @kruqtion9615 4 роки тому

    Could you do a video on Mattia Binotto? Or maybe some of the more obscure F1 personnel no one knows much about such as Enrico Cardile who’s now the “head of performance development” for Ferrari

  • @tristanblackmore7606
    @tristanblackmore7606 4 роки тому

    Great video👍

    • @AlexTalksRacing
      @AlexTalksRacing  4 роки тому

      Thanks for watching, glad you enjoyed it 🙏🏻

  • @andruthifaldy391
    @andruthifaldy391 4 роки тому

    love it!

  • @Seweryn99
    @Seweryn99 4 роки тому +1

    i like zak

    • @AlexTalksRacing
      @AlexTalksRacing  4 роки тому

      He's a good leader and a great fit for McLaren.

  • @mehdielhat9411
    @mehdielhat9411 4 роки тому

    Wow awesome video awesome channel thanks for this please can you do christian horner

  • @sulphurous2656
    @sulphurous2656 4 роки тому

    It's obviously the orange livery, it's the key to all of this.

  • @leongt1954
    @leongt1954 4 роки тому

    He also own a HSV Racing V8 Supercar which let to him buying a part share in Walkinshaw Racing v8 supercar team and Lando Norris along with Daniel Ricciardo are just itching to race Bathurst

  • @stepladder3257
    @stepladder3257 4 роки тому

    Ferrari needs someone like him

  • @GloomGaiGar
    @GloomGaiGar 3 роки тому

    I distinctly remember everyone hating on him when he took leadership of McLaren. People made it look like he stabbed Ron Dennis in the back.

  • @Woopy11
    @Woopy11 3 роки тому

    M1 label would look good on the car. But in the midst of other super global big names, out of place it seems for a small local teleco. Lol

  • @stephenmac23
    @stephenmac23 4 роки тому

    damn.. zak brown is responsible for that UBS logo in F1? i was wondering what that was

    • @AlexTalksRacing
      @AlexTalksRacing  4 роки тому

      His marketing agency business was a key part of bringing the brand to F1.

  • @turncloak.
    @turncloak. 3 роки тому

    well, here we are...

  • @MarloC137
    @MarloC137 3 роки тому

    Is Zak Brown related to James Brown ?

  • @Spy_ro95
    @Spy_ro95 4 роки тому

    Why is this in my recommended after United Autosports Class win at le mans? xD

    • @AlexTalksRacing
      @AlexTalksRacing  4 роки тому

      Probably because Zak Brown owns United Autosports 👍🏻

    • @Spy_ro95
      @Spy_ro95 4 роки тому

      @@AlexTalksRacing Well, i knew that already, but the timing is like:
      So you're a f1 fan and a mclaren fan at that. Also you watched the le mans race, which his team won in the lmp2 class.
      That means, you might be interested in more information about this particular person^^

    • @AlexTalksRacing
      @AlexTalksRacing  4 роки тому

      The UA-cam algorithm works in very mysterious ways my friend 😂

    • @Spy_ro95
      @Spy_ro95 4 роки тому

      @@AlexTalksRacing I guess so😄
      But it's nice to see the background of some of the team principals and technical staff.
      Keep it up😁

    • @AlexTalksRacing
      @AlexTalksRacing  4 роки тому

      @@Spy_ro95 I'm trying to get people to know the background figures in F1 not just the drivers. I appreciate your support and thanks for watching! 🙏🏻

  • @PG-20
    @PG-20 3 роки тому

    Zak is the daddy of McLaren

  • @johnnykapiszony56
    @johnnykapiszony56 4 роки тому

    United Motorsport won 2020 LMP2 Le Mans

  • @mercury6765
    @mercury6765 4 роки тому

    Good video, but Zak is not CEO of McLaren group - only racing.

  • @rmyazid284
    @rmyazid284 4 роки тому

    Little hard to understand for non native speaker, sorry but awesome content

    • @AlexTalksRacing
      @AlexTalksRacing  4 роки тому

      Thanks for your feedback! I've tried to slow down my speech in my latest videos and hopefully that continues in my future content 🙏🏻

  • @wad316
    @wad316 3 роки тому

    Ricardo Tosser Rosset 😂😂😂💀💀💀

  • @jasperli
    @jasperli 4 роки тому

    Not gonna mention how they managed to steal James Key under Toro Rosso's nose?

    • @AlexTalksRacing
      @AlexTalksRacing  4 роки тому

      This video I mainly focused on the managerial side of things, but you're right to point out how great of a signing James Key was! Thanks for watching 🙌🏻

  • @echospage
    @echospage 3 роки тому

    ariverderciiii

  • @speed6725
    @speed6725 4 роки тому

    When Honda started to be successful after McLaren dropped them, I thought McLaren made a huge mistake. But in the long run, it was the right thing because Honda is leaving after 2021.

    • @AlexTalksRacing
      @AlexTalksRacing  4 роки тому

      McLaren had no idea Honda would not be a really competitive PU until 2019, hindsight is a great thing but like you said they're leaving

  • @rinkinki
    @rinkinki 4 роки тому

    Hilton has been sponsoring McLaren for decades. Zak didn't bring that one

    • @AlexTalksRacing
      @AlexTalksRacing  4 роки тому +2

      He was a key part of extending their partnership in 2017 until 2021 and helped them expand their activation programme. Basically the new deal between the two parties was more significant than the original one which was in place since 2005. I should've made that more clear. Thanks for watching! 🙏🏻

    • @rinkinki
      @rinkinki 4 роки тому

      @@AlexTalksRacing oh nice! Thank you for the explanation, I appreciate it.

    • @AlexTalksRacing
      @AlexTalksRacing  4 роки тому

      @@rinkinki no worries! Thank you for pointing out my initial error, I'm glad when viewers highlight things that I didn't explain properly and that was one of them 👍🏻

  • @smallben7744
    @smallben7744 4 роки тому

    0:23 Fake News... Fake Team

  • @ANOAFunnyVideo
    @ANOAFunnyVideo 4 роки тому

    £150 Million of debt with the Bank of Bahrain and selling the MTC, 2 things he didn't tell you about McLaren, Financially insecure and long term a risky investment !!

    • @AlexTalksRacing
      @AlexTalksRacing  4 роки тому +1

      Unfortunately this pandemic has affected McLaren quite a lot, but they have good senior management in place to move forward.

    • @ANOAFunnyVideo
      @ANOAFunnyVideo 4 роки тому

      @@AlexTalksRacing let's hope you are right, selling the MTC is losing the heritage of the team, Ron would never have done that, desperate times clearly

    • @peppamintyy
      @peppamintyy 4 роки тому

      @@ANOAFunnyVideo I think what he's done is selling and then leasing it from the buyer. Zak talks about it in Beyond The Grid podcast that MTC remains McLaren's home and he said that McLaren is a racing company, not a real estate company, thus the move made sense financially, especially during the pandemic.

  • @allainangcao28
    @allainangcao28 3 роки тому +1

    A river dirt chee…

  • @Migrhejo
    @Migrhejo 4 роки тому

    Great video mate👏👏

  • @noahknapp5745
    @noahknapp5745 4 роки тому

    Awesome video!