Why your personal brand is failing...

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  • Опубліковано 30 бер 2021
  • Building a strong and profitable personal brand is basically everyone's goal these days. And honey, I don't blame you! The great this is that it's really not THAT hard if you avoid the personal branding mistakes I share in this video.
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    //YOU’LL LOVE THESE VIDEOS TOO
    How I TRIPLED My Instagram Growth ORGANICALLY 2021 - • How I TRIPLED My Insta...
    How to Reach Out to Influencers to Promote Your Business (And Get a RESPONSE) - • How to Reach Out to In...
    6 Steps to Build a STRONG Personal Brand (On AND OFF Social Media) - • 6 Steps to Build a STR...
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    // E R I N
    I'm Erin and I'm a full-time entrepreneur. I have a digital marketing & video production company called Erin On Demand. I teach entrepreneurs how to stand out online through content marketing, digital strategy, and video production. I’ve worked with companies from National Geographic, to local mom & pop shops, helping them create compelling content that attracts their target audience. This channel, takes you through my journey of building my business from the ground up, while sharing information on how I market, strategize, and operate in my business… to hopefully help you build yours!

КОМЕНТАРІ • 201

  • @lyndaelletv829
    @lyndaelletv829 3 роки тому +102

    Okay.. 1. Your makeup looks 🔥🔥
    2. Who here is working on their
    personal brand in 2021??
    We’ve got goals & we’ve got this! Be authentic, be unique, be strategic, and be YOU! Success will follow! ✨💰💪🏾

    • @asiaalyssaofficial
      @asiaalyssaofficial 3 роки тому +1

      Amen!!

    • @ebonixbeauty
      @ebonixbeauty 3 роки тому +1

      Me❤️

    • @tiffanyemanuel7312
      @tiffanyemanuel7312 2 роки тому +1

      I am. It's not going so great

    • @lyndaelletv829
      @lyndaelletv829 2 роки тому +1

      @@tiffanyemanuel7312 You've got this, Tiffany! 💪🏾 Success won't happen overnight, and your hard work will certainly pay off. Check out our videos for help with your personal branding! And let me know if you have any questions, I would love to help!

  • @TumiEdun
    @TumiEdun 3 роки тому +72

    The title didn’t have to call me out like THAT lol

  • @theholistichunny
    @theholistichunny 3 роки тому +30

    This has definitely has made some gears click for me. I’ve been feeling unmotivated to post content bc I don’t know how to narrow down to one niche as a creative person. But watching this made me realize my common thread is creativity- whether it’s cooking a new dish, doing a new activity, exploring, etc. Thank you for this chat!

  • @SY-sp8uo
    @SY-sp8uo 3 роки тому +27

    *Great companies that build an enduring brand have an emotional relationship with customers that has no barrier. And that emotional relationship is on the most important characteristic, which is trust.* - Howard Schultz

  • @nessawithsmiles
    @nessawithsmiles 3 роки тому +21

    I love how you encourage ppl to BE THEMSELVES in their brand rather than latching onto what they see working for otherssss. People are truly losing originality and originality without a true story behind “why” you’re doing what you’re doing other than “I saw someone else do it” will not stand.

  • @karlayshacoleman3151
    @karlayshacoleman3151 3 роки тому +16

    From the flawless makeup finish, to the new nails, to the grace, elegance, truth and richness of your content...Girl yes, just YES! 😌👌🏽take a bow👏🏽

  • @shazexpressions
    @shazexpressions 3 роки тому +17

    Girlllllll if inspiration was a person it would totally be you👑!!!!

  • @TheLeah2344
    @TheLeah2344 3 роки тому +9

    I started sharing more about myself in my business because I knows people support my business because they connect with me and not just because they like my products. It was very scary at first but I knew it was important for me to do.

  • @nicoleonfeels
    @nicoleonfeels 3 роки тому +46

    Maybe if I had Erin’s style, my personal brand would be more on point lol. I am living for today’s look ✨

    • @lyndaelletv829
      @lyndaelletv829 3 роки тому +3

      You and Erin are both great in your own ways! Keep it up 💪🏾

    • @MPllll.
      @MPllll. 3 роки тому +6

      Erin has an amazing, unique style that fits her. You also have your own unique and amazing style 💕 look toward your own style and uniqueness within and embrace it - there can't be two of you love. You are already awesome! 💕💕

    • @mehretbiruk
      @mehretbiruk 3 роки тому +1

      Sameeeeeeeeee lol she needs to do a video on how she stays on point

    • @girlygains
      @girlygains 2 роки тому

      Girl! I stay so raggedy looking I’m like girl you can’t record looking like this. My goal is to start getting dressed more lol

  • @emelielindstroem
    @emelielindstroem 3 роки тому +11

    Great tips! The balance between sharing enough of yourself and feeling like you are oversharing is a thin line sometimes...

  • @livimurray
    @livimurray 3 роки тому +11

    I finally quit playing and bought the yearly annual ebrand club membership. So grateful for all of the FREE knowledge you've given out, and honestly I'm so excited to be apart of your boss entrepreneur community.
    Thanks so much, Erin for providing a space for young Black women to thrive, and I can't wait to meet you!

  • @shivangsethi4130
    @shivangsethi4130 3 роки тому +8

    When you are yourself - that creates your niche. I love that. Thank you!

  • @haleycason6931
    @haleycason6931 3 роки тому +8

    I have never really cared about my personal brand as far as social media or how I present myself because I feel that posting on social media whether instagram, tik tok, or Facebook is exhausting. I have never thought about my personal brand this way, or even I had a personal brand to begin with. Ugh, now I am gonna have to rethink this. Thank you Erin.

  • @lmichelle1488
    @lmichelle1488 3 роки тому +2

    Thank you Erin! I watch many of your video's and this, (I think) is the one that encouraged me to finally go after what I feel is my calling. My "personal brand" is to encourage women after 50 to embrace their life! I love cooking, entertaining, parenting adult children, having a sexy marriage after 35 years, traveling, etc. Thank you for being such an inspiration!

  • @nikagshipp
    @nikagshipp 3 роки тому +3

    I love how you kind of did this video on a whim without an outline because I was literally just thinking to myself it so hard to crack this social media code and I prayed for some guidance and boom! this was the first video on my UA-cam feed!! Thank you for always sharing your amazing tips!!

  • @CiegiLaPriest
    @CiegiLaPriest 3 роки тому +1

    This video was right in time! I had to pause it, go get my notebook, and take notes!
    Dropping gems! Thank you

  • @ChisomNgige
    @ChisomNgige 3 роки тому +2

    The first question is what I needed, thanks Erin

  • @stephaniejsmes8991
    @stephaniejsmes8991 3 роки тому +5

    Erin thank you for sharing this advice. I love the impromptu factor of this. Thanks for bringing up the fact that aesthetics is NOT the only part of branding . We appreciate your tips.

  • @TheFocusOfLovecom
    @TheFocusOfLovecom 3 роки тому

    you're so warm and personable...I actually listen to the entire video! i love that you did not edit it and just flowed so naturally and giving to us! Thank you LUV!

  • @drjademd
    @drjademd 3 роки тому +1

    Love this video and topic!

  • @HeyAlexisDominique
    @HeyAlexisDominique 3 роки тому +2

    The tips are definitely helpful! Currently working on building my personal brand & this came at the perfect time!

  • @GabrielleSWalker
    @GabrielleSWalker 2 роки тому +2

    This video has been in my "watch later" for foreverrrr. Since like last summer, and man.. when I say I watched this right on time!! I had been struggling with this for a while because so many people, especially in the YT world, make it seem like you have to do things in such a particular wayyyy. Overtime I felt like I was putting myself in a box - on top of the fact that doing things those ways weren't doing anything for my platform/channel and ESPECIALLY not for me. After over a year on YT at 85 subs, I'm just now getting to a place where I've realized some of the things you've said and have been being more just myself, but even still I've been feeling like I shouldn't be doing it this way. But this video and your words just affirmed my prayers that I need to keep doing what I'm doing. I just want to be and embody me. And the fact that I can is amazing. I'm so happy I know this now, while my channel is still growing. Thank you sm Erin 💕

  • @keekeefnay2010
    @keekeefnay2010 3 роки тому +2

    This is really giving me some things to think about. Thanks for sharing!

  • @KateReding
    @KateReding 3 роки тому +3

    Love the advice of going narrow and deep and letting people see the real aspects of your life to get to know you more!

  • @INTERESTEDINFORMEDINSPIRED
    @INTERESTEDINFORMEDINSPIRED 3 роки тому +3

    Oh Erin this is so powerful. It has to apply or relate to your audience otherwise it doesn’t land. I like your structured videos but I like the freestyle even more! And I love the shirt

  • @XPLifeNow
    @XPLifeNow 3 роки тому +1

    Great information! Thanks Erin!

  • @BloomWithBri
    @BloomWithBri 2 роки тому +3

    This was GOLD! love love love this. I have been struggling in this area and these tips definitely helped! I’m rewatching this again and again

  • @rebeccathenjrealtor
    @rebeccathenjrealtor 3 роки тому +1

    You are sooo good!! Ovi there are so many people discussing brand development but none caught my attention the way you have!! Great content! Im learning a lot!

  • @Sara-9865
    @Sara-9865 3 роки тому +2

    Hey this video really enlightened me. I realized I was trying to curate images and overthink and it was really boring instead of just show my personality that my friends love

  • @jbritish876
    @jbritish876 3 роки тому +3

    Beautiful sharing darling💕 Keep shining👌

  • @lettsblend
    @lettsblend 3 роки тому

    Yup this is what I needed to hear, this whole personal brand thing can get confusing at times and I sometimes get overwhelmed with trying to fit in one box so this was a great video to help clarify where I need to go with it.

  • @cozyconference1895
    @cozyconference1895 3 роки тому +1

    I had a eureka moment during this video. I was like yes to storytelling, and authenticity, and making people just feel you thru the internet! Thank you so much for sharing this! And it was fun to watch, you look so great! 😍❤️

  • @priestessishtah333
    @priestessishtah333 3 роки тому +1

    Girl! Right on time with this one. And you are WEARING that shirt and chain👏🏾 and then the nails....yazz! So happy u did this pop in. Ty💞💋

  • @RebeccaSarah
    @RebeccaSarah 3 роки тому +1

    Love the tips, love the makeup look 😍
    Thanks for this, I definitely need to start taking my personal brand more seriously.

  • @istoryawithkimgonzales4917
    @istoryawithkimgonzales4917 3 роки тому

    Hey Erin! Came across your video through my friend and I've been struggling hard with my podcast. Thanks for this. You encouraged me to keep going.

  • @dominiquecharlery
    @dominiquecharlery 3 роки тому

    Erin your advice is always on time !!!

  • @dasiajoyner5097
    @dasiajoyner5097 3 роки тому +1

    loved this video and all of your advice!! . This is exactly what I was looking for, thank you for all of the helpful tips and tricks and really focusing on being on yourself. I will be applying this to my own personal brand and hope to see a better change!

  • @NigelBattlecreatorcoach
    @NigelBattlecreatorcoach 3 роки тому +1

    Giving A divine beat FACE and dropping knowledge! We love you Erin!

  • @XiomaraArielle
    @XiomaraArielle 3 роки тому

    This was amazing! SO much needed. Thank you for sharing Erin!

  • @byalicexo
    @byalicexo 3 роки тому +2

    you gave such great advice and i had so many take aways from this video. i love how much you always break things down so that it's easy to understand and see how/where tips can be implemented in my life. i really love these pop-ins 🥰🥰🥰

  • @audreymighty-harmon3319
    @audreymighty-harmon3319 3 роки тому

    Erin this was an excellent video. I appreciate the points you hit as well as the how to examples. Even the title...thank you. So genuine.

  • @ChatsWithFlo
    @ChatsWithFlo 3 роки тому

    I love the tip about building your personal brand around who you are. It makes it more simple, relatable, and easier to draw people like yourself. 🔥🔥

  • @__itslau_
    @__itslau_ 3 роки тому +2

    I love this video soo much! Although I felt attacked in the title lol 😂🤦🏻 It really put stuff into context for me!! Love your vids Erin! Thank you 🙏🏼🙏🏼

  • @EricaVain
    @EricaVain 3 роки тому +1

    Great advice Erin!!!!

  • @korielate6729
    @korielate6729 2 роки тому

    Loved the style of this video, it was very raw and authentic while still very valuable.

  • @HAIZZUL
    @HAIZZUL 3 роки тому +2

    Great points and tips Erin. 🌸🌺

  • @iamskinbeauty
    @iamskinbeauty 3 роки тому

    You broke it down so well... I totally agree with this video 1000%....

  • @coachshenae3859
    @coachshenae3859 3 роки тому +2

    This is a great, well needed topic! Yes help us out girl 🥴😂❤️

  • @MsVictoriane
    @MsVictoriane 3 роки тому

    I love the relaxed feel of this video. Great tips!

  • @faithmomlife
    @faithmomlife 3 роки тому +2

    This really hit home, Erin! Again, inspiring and informative video at the same time. Really want to improve in my story-telling. Thank you for clarifying the difference between self-awareness and self-promotion.

  • @capriaj5649
    @capriaj5649 3 роки тому +1

    This video came in perfect timing. I was just so upset with myself for not creating the UA-cam channel I envisioned - Capria Talks. These tips help me refocus- thank you

  • @brittsgarden2968
    @brittsgarden2968 3 роки тому +1

    This is awesome and so relevant and on time, keep dropping Tea, E !

  • @constancegoldwing5867
    @constancegoldwing5867 3 роки тому

    Girl, you look SOOOOOOOOOOOO good. loving loving LOVING the makeup. Actually, I just love everything!

  • @rajnaturals
    @rajnaturals 3 роки тому

    Thank you for being a ball of light for us!!

  • @Love_SumLotta
    @Love_SumLotta 2 роки тому

    Thank you for the tips! I need to start posting personal videos more. I been posting travel vids having fun over the summer lol but I’m getting back to it. ❤️

  • @ThesselyJuliet
    @ThesselyJuliet 3 роки тому

    i love this video!!! so casual, but these tips hit home for me. Especially the bedsheets example. keep this style of content coming! xxx

  • @ChisomNgige
    @ChisomNgige 3 роки тому +3

    Yeah please do more of these kind of videos. I’ve been struggling with my personal brand; trying to grow on UA-cam and trying to connect more with followers on Instagram, but it’s been very hard. But after watching this, I think I’ve been missing a lot out of the big picture.

    • @brittsgarden2968
      @brittsgarden2968 3 роки тому +1

      I can definitely relate - I am going to check out your YT and Insta

    • @ChisomNgige
      @ChisomNgige 3 роки тому +1

      Awwnn thanks a lot

  • @DesirayH.S
    @DesirayH.S 3 роки тому +1

    This was a nice video. So calm :) and I love the tips you gave. Especially the one about letting people know why you are the way you are. More pop in videos, please!

  • @HAIZZUL
    @HAIZZUL 3 роки тому +3

    Yes please do more like this.

  • @Charlisanse
    @Charlisanse 3 роки тому

    Thank you for these tips Erin!!! you're the best when it comes to building your own brand and starting a youtube channel. Love from korea

  • @theafrolatinablogger4801
    @theafrolatinablogger4801 3 роки тому +1

    I love this conversational type of videos Erin! Makes me think if I enjoyed it then I should do something like this on my channel. Anyways, thank you for the valuable tips and the examples used to buttress them!

  • @lenairene206
    @lenairene206 3 роки тому

    So helpful thank you! I resonate with all this I am a photographer and just left my 9 to 5 job to stay at home with the kids focus on my photography business and I’m working on getting my real estate license now as well. It can be hard because I used to feel and still do feel majority of the photography industry is male dominated. I’m girly I like styling, I like my nails and I’m always with my kids. Embodying who I am and showing up as my true self had been a work in progress.

  • @Natasha_StyleZ
    @Natasha_StyleZ 3 роки тому +1

    Great information so helpful 💛

  • @iamDestinyAdams
    @iamDestinyAdams 3 роки тому +1

    Loved this Erin! This is exactly why I needed to hear today as I restructure.

  • @biebie1
    @biebie1 3 роки тому +1

    This is a "how to..." that my (direct af) brain need thank you🙏

  • @HeyyyHR
    @HeyyyHR 3 роки тому

    I love the fact that you provide real examples of everything you discussed in this video. Most times I feel like you’re still “too nice” abt it but I get it. Definitely scheduling a strategy call.

  • @Somsomaa
    @Somsomaa 2 роки тому

    I LOVE YOU 🤦🏻‍♀️ u just said what I need to hear

  • @teonnaussery-brooks2940
    @teonnaussery-brooks2940 3 роки тому +1

    I haven’t started a personal brand but I have been thinking this because I am about to be a stay at home mom of 2 while trying to start a bakery business after 6weeks of giving birth.

    • @shazexpressions
      @shazexpressions 3 роки тому +2

      Do itttt Queen
      You gots this!

    • @teonnaussery-brooks2940
      @teonnaussery-brooks2940 3 роки тому

      @@shazexpressions Thank you for the encouragement. I think this could be something great to share with the world.

  • @RoselomonTV
    @RoselomonTV 3 роки тому +9

    I clicked so fast! I'm so ready to watch this because of the title

    • @RoselomonTV
      @RoselomonTV 3 роки тому

      Your videos are always nice. Today's video is echoing. Did you film in an empty room?

  • @divinedestiny8086
    @divinedestiny8086 2 роки тому

    That was a great vid. I’m just starting out and am binge watching your channel, lol. I’m learning a ton! Thank you :)

  • @GracefulBreakthroughs
    @GracefulBreakthroughs 3 роки тому

    Thank you Erin!

  • @nyekulakoroma7277
    @nyekulakoroma7277 Рік тому +1

    I literally watched all your videos!!! And every advice you gave works

    • @ErinOnDemand
      @ErinOnDemand  Рік тому

      I'm so happy that you implemented what I shared and got the results you wanted!! Thank you for watching Nyekula!

  • @kharaseeley3208
    @kharaseeley3208 3 роки тому

    Absolutely loved this great job thanks for the info!

  • @asiaalyssaofficial
    @asiaalyssaofficial 3 роки тому

    Love it! Currently working on personal branding

  • @JansLifeTV
    @JansLifeTV 3 роки тому

    Everything you share is always so helpful. THANK YOU 💙

  • @amandacarr3929
    @amandacarr3929 3 роки тому

    I love thiS! thank you!

  • @TheLisaTorres
    @TheLisaTorres 2 роки тому

    Its very important to convey your story while building your personal brand.

  • @LyfeDestiny
    @LyfeDestiny 3 роки тому +7

    Thought u was Monica for a min u so pretty 😍

  • @YungFlirtZ10
    @YungFlirtZ10 3 роки тому

    your huge answered questions that been questioning whether to snip parts of me but how you mention it should be accepted if its contrast to the purpose and mission.

  • @ayahlifemiraclelife1909
    @ayahlifemiraclelife1909 3 роки тому

    This encouraged me to change my instagram handle that I wanted to for a long time but it didn't feel right timing in the past.... To make it more personal and about me. I'm feeling the steady foundations growing and able to become braver & more authentic and vulnerable with my content all the time. Praise god )( Thx for the vid, blessings xxx

  • @shannonsegall
    @shannonsegall 3 роки тому

    Personal branding is so KEY! These tips are fire 🔥

  • @RoamIntoYoga
    @RoamIntoYoga 3 роки тому

    Thanks for the tips!!!

  • @agirlnamedkeith
    @agirlnamedkeith 3 роки тому

    So many helpful tips as always!

  • @KamoFlawless
    @KamoFlawless 3 роки тому

    This was such an insightful vide. Thank you so much ❤️

  • @growwithcharity
    @growwithcharity 3 роки тому +3

    My personal brand, the current heart ache I am going through.

  • @aranzaaranda
    @aranzaaranda 3 роки тому

    I absolutely love this!!!

  • @msyonbon
    @msyonbon 3 роки тому +1

    I talk about this a lot too society needs and just wants people to be them! Im here for the cute pictures and clean aesthetics but everyone is different and unique to different audiences just fall into your natural being and niche.

  • @ContagiousCo
    @ContagiousCo 3 роки тому

    I already know this video finna be flame 🔥 n right on time too I appreciate This Erin

  • @Shefightsdifferent
    @Shefightsdifferent 3 роки тому +1

    This info is everything! I feel like I need to sow a seed! Seriously thank you. And it's not that I didn't know some of this, but just hearing it gave me the ease to actually do it this way. I try to be authentic as possible however I do feel myself at times trying to over promote myself or say "see me" in a sense versus just being. Thank you for these nuggets of confirmation. I share my story as a former shopaholic who now spends better (not a financial expert) who allowed God to fill the voids, and still invest in quality clothes, shoes and items wisely. Hence the name Heeled and Healing.

  • @deneseowens3932
    @deneseowens3932 3 роки тому

    Great vid! I am struggling to start a business and I feel like I am all over the place. This spontaneous video is very helpful and made me really think of myself.

  • @mandisamakubu7651
    @mandisamakubu7651 3 роки тому

    Love these so much!! Please continue with the pop-ins❤️❤️

  • @ebonixbeauty
    @ebonixbeauty 3 роки тому

    I appreciate the advice. Learning what to do and what not to do before I become an influencer

  • @voltairepabustan
    @voltairepabustan 3 роки тому

    Great value. Thanks for sharing!

  • @UnderneathHerSkin
    @UnderneathHerSkin 3 роки тому +1

    Good points

  • @notfortheordinary
    @notfortheordinary 3 роки тому

    You are speaking truth. 👏🏽👏🏽👏🏽

  • @HAIZZUL
    @HAIZZUL 3 роки тому +2

    One thing I want to say is I'm proud of you for using your knowledge that will capture your target audience. I hate to see these women looking for clout with no clothes on. Shout out to the E Brand 🌺 I know it's a random comment. Sorry lol

  • @Kickinitwithkitv
    @Kickinitwithkitv 3 роки тому

    You are so golden Erin!

  • @kristinamorrison50
    @kristinamorrison50 3 роки тому

    I really enjoyed this video and I also love the shirt !! x

  • @glowupwithelon
    @glowupwithelon 3 роки тому

    Thank you for this video. It was very helpful

  • @DeeBlaregold
    @DeeBlaregold 3 роки тому +1

    Thank you, Mommy! I got tickled when you said, ... “Crusty-eyed and rag on your head.” I just posted a video similar to that. 🤣 looking crazy on camera. I decided I just want to be my 60-year-old self, while working towards my goals. Thank you for the great information about overall arching goal to your business.