Personal Branding 101 [Build Your Personal Brand In 2023]
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- Опубліковано 16 лип 2024
- Learn personal branding strategy and how to build a personal brand in 2023 and beyond.
#branding101 #brandingtips #brandstrategy
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By the end of this video, you’ll have the fundamentals of personal branding and the understanding of personal brand strategy to build a personal brand in 2023 and beyond.
First, you’ll learn how a personal brand is an asset you can build to open doors in your business and personal life and how your personal brand already exists whether you’ve taken the time to develop it or not.
Then you’ll learn how to build a personal brand with a step-by-step process and modern personal branding techniques.
With these personal branding tips, you’ll be able to increase your personal brand value and awareness and build an asset that will open doors for years to come.
0:00 Personal Branding 101 [Build Your Personal Brand In 2023]
1:19 Step #1 - Determine Your Goals
2:22 Step #2 - Uncover Your Audience
2:59 Step #3 - Analyse Your Audience
3:58 Step #4 - Define Your Audience
5:31 Step #5 - Identify Attributes & Lean In
6:49 Step #6 - Work Towards Being Your Most Authentic Self
8:33 Step #7 - Give Value
9:53 Step #8 - Collaborate With Your Peers
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Being over 40 and building a personal brand is a unique experience - it's both a personal reinvention and a digital revamp that requires a lot of introspection. I've found that many of the approaches to personal branding have overlooked the extent and value of personal introspection. I truly value your video content.
👍👍👍👍
Stephen, your content has been in rotation with my other studies for the past week. Idk when the algorithm slipped you into my sight, but I’m glad I bit… You speak for a group of us out here who see the market differently than most. Those of us that truly want to be iconic and unique in our field. There’s not much of that content floating around on UA-cam, especially for my specific field. So thank you for being a hidden gem that will play a major part in my success story. You’ve easily earned my sub.
Great to hear thank you 🙏
Love this video, definitely one that you wanna bookmark and watch every now and then as you develop and grow to remind yourself of why you started building your personal brand. The tips are useful, clear and easy to understand, it was easy for me to pause, self-reflect and already see the correlation between the points and my life as a brand. This is definitely a gem to keep for a long time. Thank you.
Delighted to hear Jedidah 👍
Awesome video, being yourself can be hard, and to show it publicly even tougher. Really needed to see this. Thank you!
You're so welcome!
I keep thinking about how you said "Your personal brand already exists". It reminds me of one day at my uni when a group of us were hanging out, watching videos of public figures. The guys in the group suddenly told me that x figure was wearing an outfit that I'd totally wear.
I was dumbfounded that people would associate certain types of clothes and colors with me, but it does make sense in terms of this personal branding you were talking about.
Branding is about creating an image that resonates through associations 👍
I really like your videos. They are very helpful and valuable. I think a short summery at the end of the videos with all the steps listed again would help to really let it sink in again.
Florian Kummer super idea... I’ll look at adding something like that to my process 👍🙏
While watching this and writing in my world document all the answers to the questions, I realized that my personal brand name is, well, my own name. Love it.
😀😀 - Glad you got value Christopher
Thank you for this great explanation! I've been working on branding for a while but it's an ongoing thing and I still need to grow and get better with it 😊
Most welcome 👍
Well said! Being yourself can be hard, and to show it publicly even tougher
Spot on!! 👍👍👍
Awesome insight. This video really helped me clear the fog and develop some clarity to move forward with building my personal brand. I really like when you said that our personal brands already exist, we just need to develop and nurture it into an asset. Great perspective.
My main struggle is ambition. I understand the slower I go the better, but theres just so much value I want to give and people I want to inspire. Everything in time....
Your ambition is not your struggle... It's your strength.
Patience is your challenge...
Learn to be patient, be kinder to yourself, focus on the progress
Look at where you are from where you were, not where you are from where you want to be, 👍
Thank you Stephen, your video was very to the point and actionable. I'm a software engineer (primarily games and apps) and have recently taken an interest in further developing my own personal brand. I write blog posts and make videos about programming topics that interest me and I feel as though I've (perhaps inadvertently) been developing my own brand for a while now, but having watched your video I'm going to really delve into each step you discussed and plan it out more pointedly.
Thanks again, this was a great video! 🤘
🙏🙏🙏🙏
Always spot on ! Stephen; very practical & helpful... Thank you !
Very welcome
Very inspiring video that brings so many valuable insight fo building your personal brand. I'm just starting and it helped a lot to understand the foundations that you need to get right. I used it as a step-by-step guide to evaluate my assets and decide what & how I'd like to translate. Thank you for preparing this video!
Delighted you got value 👍
SO much needed and fantastic value you are providing. Thank you!!
Glad it was helpful!
Thank you for this valuable information as I aim to establish and continue to execute on my personal brand on my UA-cam channel, my music, and overall business. Needed this!
Glad it was helpful!
awesome this is real refresh I have always been worried on how I Will but myself out there. But you have enlighten me that it is more about authenticity and not perfection.
And with this I also think building a personal brand creates more opportunity for your business brand as people and relate the brand to a face. Thanks a lot awesome
Great to hear 👍😀
Thank you for the video. I was looking for a video like this tonight! Thanks
Glad it was helpful!
I have been given a project by my brand Professor to create a personal brand, and I'm at sea. Will need more introspection, and rewatch this video several more times to know how to begin. Thanks for this as always.
Fantastic!
Thanks a lot Stephen, this video is so insightful, full of great tips
Glad it was helpful!
OMG... You don't know how much your content is valuable... It really helped gain clarity... Thanks from the heart mr. Stephen 💙
I appreciate that!
You are a master for sure. Thank you for sharing your knowledge with us!
My pleasure!
Wow exactly what I was looking for 🙌
👍👍👍👍
I'm almost 39 and about to start my own personal brand. Working for companies that don't care about you or your family has broken the camel's back so to speak.
Touche
Starting your own business and brand is a ballsy move. Congrats on having the mustard Rex
Good luck and reach out for any brand challenges along the way
👍
Thank you for sharing this information 🙏.
My pleasure
I started my personal brand last year and I'm now working on fixing it by deleting my old content as I realized i wasn't really authentic and wanted to be liked... so I was all over the place and creating content without my specific audience in mind. Thanks for the video.
Most welcome
I legit come to your videos solely to hear the intro and outro 🔥🔥🔥
I appreciate that
Great Content! I think this video had some amazing advice.
A Rose has Thorns Cheers 🙏
All These tips are really informative. Well explanation about personal branding improve and growth.
Glad it was helpful!
thank you so much
Welcome 😊
Very helpful video. I staeted building my personal branding on LinkedIn, but never go deeper into the social media platform.
I think it's time to get out my confortable shell and share my talent with the world. But I need a mentor"
I always thought I needed a mentor... But I never really got the mentor I craved. Instead, I took it upon myself to seek the answers my idealistic mentor could have answered... you don't need anybody but your own determination and resoursefulness... Aim to become the mentor you would have wanted 😊👍 - Use mine, and others content to help you along the way
Good content. Thanks for uploading.
You're welcome
Awesome input is given really superb!!!
Glad it was helpful!
Thanx for the insightful tips. I had to sub. Good stuff.
Thanks for the sub!
@@BrandMasterAcademy can’t wait to learn what your channel has to offer 👍
This video helps a lot.
Glad it was helpful
thank you
👍🙏
Excellent video, thank you very much for the pointers, I have taken notes and looking forward to building my youtube channel by building my brand! Thanks! 😀
Cheers Shaun... checked out your channel... all the best (I was a technical analyst 15 years ago) .... head & shoulders, double tops etc 😁
@@BrandMasterAcademy Thanks for taking a look, I appreciate that! Awesome to hear, do you still invest in the background to life? 😊
@@ShaunTrades_ Not with technical analysis 😁
Good content Stephen. I like it.
Glad you like it
Great video!
Most welcome 👍
56... I'm Santa. This was a great video for me!
Glad you enjoyed it!
That intro music makes me shake my shoulders 😄
My kids dance to it 😂👍
… it’s actually the way to develop a business brand. You do the above first, even for a few years…give give give first with no expectations - how rare is that today amongst the social media noise of „give me your money first…“ Gary Vee absolutely right…
👍
I really loved the jab jab jab ... no right hook. I guess that's what I was missing in my strategy 😂
😂
wanted to share the challenges i expirienced: i gave/sent a set of free products to 3 different women. only one of the 3 supported me on feedback and testing productsand photo taking, the other 2 just wanted free products or just see it in person? they acted like they have better things to do? big divas that wont support when asked....
I've spent some years growing a car photography page (under my own name) but i'm finding it really hard to add value and grow. I'm also into biking and feel I could add value/tips etc there but not with supercars. It might be different if I actually owned one, lol. As the audience followed me for car content/photos I feel I can't just introduce biking into it. The hard part is trying to monetize a supercar photography page
Ask yourself.. (or ask them directly) what does my audience also have a passion for... Great way to find nuggets of gold as to how you can expand your position
You may want to create another handle for the biking. One of the most important things is the passion you bring into your page. Are you passionate about the biking or the supercars?
Great content as always...i'm wondering about the other regular corporate brand strategy elements that you mentioned in other videos? arn't they applicable in personal branding( i'm talking about brand value, mission, visual identity...)?
100% - Personal and Corporate branding differ very little. Brand personality and Competitor relationships are the two main areas
@@BrandMasterAcademy you don't just share this epic content, you respond to every single comment..wow..truly the best strategy channel ever..thanks alot
all of your video this video is intersting and 1 suggestion for you please make your video interstin gplease
I didn't even know that this existed and I got into affliate marketing thinking this was the only way to make money online... I'm so lost lol
Tell me what your so confused about and I’ll see if I can help
I'm so torn how to develop my brand's personality, when my customers who are high-paying professionals, but I'm a bubbly person, who is quite a dork around the edges.
Absolutely, finding that balance is key.
Your brand can be professional yet still reflect your unique personality. Think about blending your bubbly side into your brand's voice in a way that resonates with your audience and differentiates you.
Remember. A lot of these “High-paying professionals” are dorks around the edges, just like you. It’s not a weakness, but your super power.
Use your uniqueness wisely, in contexts where it adds value and relatability. It's all about striking the right balance that feels true to you and appeals to your clients.
Hope that points you in the right direction!
@@BrandMasterAcademy I never expected a reply - that's so kind of you. Thank you! That really does help me present myself in a way that is more embracing and genuine. I'd never thought of my clients as being inner dorks, too. Of course they are! Anyone passionate about an intellectual field is! :D
As an incoming journalist and a public relations practitioner , how can I brand my personality
You don't brand your personality. You leverage your personality to brand yourself (your personal brand).
So this content published 2 years ago but it's for 2023 ?
I am having a hard time jotting down what my logo would look like
Unless you're a professional designer, I wouldn't try.