Why You NEVER Wear Logos with the Old Money Aesthetic

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  • Опубліковано 19 лип 2024
  • Book a 1-1 style consultation with me and learn how to dress authentically old money - www.gent-z.com/oneonone
    Discover a better alternative to wearing logos and brands as you develop your unique old-money aesthetic and style.
    In this video, I am wearing a Brooks Brothers sports jacket in Harris Tweed
    go.shopmy.us/p-3385389 (commission earned)
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    Timestamps:
    0:00 Intro
    0:41 Why no logos?
    4:58 What to look for?
    6:18 Where to shop?
    7:34 Any exceptions?
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КОМЕНТАРІ • 134

  • @Gent.Z
    @Gent.Z  14 днів тому +1

    Book a 1-1 style consultation with me and learn how to dress authentically old money - www.gent-z.com/oneonone

  • @peterefc277
    @peterefc277 5 місяців тому +24

    Balenciaga is surely some kind of social experiment to see how much people will pay for the most horrendous clothes imaginable

  • @Macks645
    @Macks645 5 місяців тому +20

    Old money style sounds a lot like the no money style I grew up with. No logos means people don't know how poor you are. Learning how to tailor your clothes means you can get a good fit for less and buying quality clothing means you don't have buy new clothes as often.

  • @countalma9800
    @countalma9800 4 місяці тому +8

    I think it’s totally appropriate to wear an emblem of an organization that you are affiliated with, like a club, school, or sports team. That is definitely an “old school” tradition. For example, I have a baseball cap with the palm beach yacht club emblem on it, gifted to me by my sister who is a member. I wear it occasionally in the summer to the beach.
    Lacoste and Polo RL have long been accepted in “high society” circles and you can even see British royalty in clothes from those brands with visible logos. Polo RL has also been the official designer of the Wimbledon uniforms.
    I also do have a few pieces from brooks brothers with the embroidered Golden Fleece emblem and it doesn’t bother me. I used to wear Lacoste but then stopped because the brand’s aesthetic doesn’t appeal to me anymore. Doesn’t mean I consider it to be bad taste. It’s just that my personal taste has evolved and changed.
    So, as a general rule of thumb - avoid logos, but there are a few exceptions.

  • @justinhumphreys4000
    @justinhumphreys4000 5 місяців тому +19

    Another interesting video . I mostly agree but must admit that most my wardrobe is made up of Ralph Lauren Polo . The reason for this is I like the fit and the quality so although an Oxford button down or a polo may cost more than other brands I know it will fit without even trying it on and will last much longer no matter how many times it is worn or washed . I find the small logo range subtle enough but do avoid the more recent large pony range and some of the brighter colours . Their chinos and jeans also have minimal to no obvious logos and fit without alterations. I look forward to your next video

  • @rickpostdp
    @rickpostdp 5 місяців тому +12

    Even though I totally agree with your points stated in this video and I am a big fan of no logos myself. But I also think that a polo or a cable knit from Ralph Lauren (with the small logo) screams old money style. It’s just a classic and classy vibe. But love the video!

    • @PatrioticLiberal89
      @PatrioticLiberal89 5 місяців тому +7

      Agree. You can't really separate old money from preppy and their logos. It's mostly understated to fit in with academics and lawyers/ MDs who live and vacation at the same spots. Tory Burch, RL, Lacoste, Lilly Pulitzer are appropriate imo.

  • @frasierfrasier1769
    @frasierfrasier1769 5 місяців тому +71

    Wealth whispers.

    • @darya.winterhalter
      @darya.winterhalter 4 місяці тому

      Богатство делает то, что хочет, наивный юнец 🤭

    • @granthuling3235
      @granthuling3235 4 місяці тому

      Wealth whispers, “wealth whispers.”

    • @halfnorfolk5310
      @halfnorfolk5310 4 місяці тому

      @@darya.winterhalterAnd wealth always has! 😂 Agreed.

  • @juliannakaberovsky4545
    @juliannakaberovsky4545 4 місяці тому +17

    I only have two : Ralph Lauren and Lacoste! I know you're right about the logo but, i love to show my Ralph Lauren logo, i can't help myself lol

    • @Stevenballerda
      @Stevenballerda 4 місяці тому

      Same but to an extent like eg the polo embroidered knitted sweater. It’s small but noticeable and classy. Unlike the big bear hoodies or colourful in your face brand clothing

    • @Gr33nsurfer
      @Gr33nsurfer 4 місяці тому +2

      I do not liek logos but if i see a high quality shirt and it happens to have a ralph lauren logo on it I might still go for it as long as there are not to many in my wardrobe. But I think the "no logo" has nothing to do with "old money style" but rather with keep it simple and have something less to worry about form/color and how you could combine it.

    • @bennychun1021
      @bennychun1021 2 місяці тому

      Ralph lauren horse is very sexy

  • @3581tossit
    @3581tossit 4 місяці тому +5

    Hello again from Italy. Absolutely agree with your no logo approach. I equate logos with a 3-series BMW. Don't do it. I do have one Polo shirt with logo but it is plaid so the little horsey gets lost in the pattern. With due respect to your presentation in the video, I question pairing the brownish tan cable sweater with the black / white herringbone pattern of your jacket. Also, there is a hanging thread on your right sleeve visible at 2:09.

  • @sallysbananenrepublik3740
    @sallysbananenrepublik3740 5 місяців тому +23

    Important video👌
    Big flashy designer logos are one of the reasons why people lack class this day and age⚰️

    • @Gent.Z
      @Gent.Z  5 місяців тому +4

      Thank you! Yes, honestly I'm not sure when wearing designer logos became 'the thing' to do but I'd be interested to look into that

  • @MrFenris75
    @MrFenris75 5 місяців тому +9

    I rarely wear logos. However, I do have a few pieces in my closet that I wear from time to time that do have small logos (Polo shirts)or logos that are covered up with accessories (Levi's). The two things I wear on an everyday basis with small logos are my glasses (Ray Ban) and also my watch (JLC).

    • @Gent.Z
      @Gent.Z  5 місяців тому +4

      Ah yes, well I wouldn't consider a watch with a logo to be 'wearing' a logo. Are there even any watches without logos? 😅 And I personally wouldn't mind wearing a pair of Ray Bans, at least you know you are buying good quality

    • @DickonThompson
      @DickonThompson 5 місяців тому

      @@Gent.Z You might say that Movado has a line of watches with no logo, just a gold circle. But realistically, if a person 'knows' watches, they will be able to recognise the watch on your wrist at some distance. Good video, BTW, thank you.

  • @walterfoyt5985
    @walterfoyt5985 5 місяців тому +15

    I prefer items without logos. The only item I have with logos are my polo shirts, which has the small polo horse logo.

    • @uladzimirc5672
      @uladzimirc5672 4 місяці тому +2

      Yes, small logos are OKAY. as long as it doesn't disturb your garment - have it :)

    • @oliverholmes-gunning5372
      @oliverholmes-gunning5372 4 місяці тому

      Personally I think a small logo is fine on anything (shirt, polo shirt, t-shirt, sweater), but never a big logo. The one exception I will make for this is Hackett, because as an Aston Martin enthusiast I do like their Aston polo shirts, all of which have multiple Hackett logos emblazoned all over them. But that's just my personal taste specifically because I like the design of that one shirt; as a general rule, unless it's a college or club insignia, large logos should always be avoided.

  • @halfnorfolk5310
    @halfnorfolk5310 4 місяці тому +2

    “The Old Money Book” by Byron Tully is a great read and basically sums everything up!

  • @oysterman962
    @oysterman962 5 місяців тому +27

    The problem lies with this new trend of pretending to dress like old money and copying the quiet luxury aesthetic which has created a conscious proactive movement towards avoiding brand labeling. I don't entirely agree with this pretentious concept because it's in itself a manifestation of a social media hype and influencers. In my experience as a private banker dealing with wealthy clients of both old and new money classes, I don't think there is a clear cut rule. I think this is more common sensibility in individual behaviour rather than an old money specific dress code. As I can assure you that in reality, more often than not, old money dress like no money. Some of the new generation of old money don't have the same self respect for wealth or appearance as their parents. Maybe because inheritance made them careless and lazy. There are also some old money children that like to flaunt their inheritance on loud luxury sports cars and yachts. Remember that these generational rich kids are educated at the same schools as new money kids. What new money flaunts, old money follows.
    Surprisingly it's actually the new money folk that are dictating the way you should style your fashion. They're more likely the influencers of this old money fashion fallacy.
    So should you wear labels? Personally I think it depends on the occasion but generally, in my opinion I believe it's more important to find clothes that fit you properly so you feel confident rather than worry about the logo. As long as the logo is subtle, and not from a hypebeast fashion house. For example the small polo player logo on a polo shirt is acceptable in a casual setting because it's a generic household brand which is worn by a diverse demographic regardless of status. Worn in the streets of downtown LA to the Hamptons, the brand is timeless. Similarly Lacoste is another brand I don't mind, considering it may be an original old money brand with it's origins linked to tennis. As a rule of thumb just stay away from overtly emblazoned or oversized logos. Also any clothing worn in a workplace or formal environment you should avoid logos altogether. I wouldn't wear a dress shirt with logos. Business attire is strictly no branding unless it's an absolute requirement to have your company's logo. But even then I detest logos on work uniforms as I once worked for a large banking firm during the financial crisis. The bank insisted staff wear the corporate uniform with the bank's logo emblazoned on the suit jacket. One of my colleagues wearing the uniform at the time was assaulted on a train by a disgruntled stranger after the bank announced it's record billions in profit during the financial meltdown. The bank's logo was associated with greed and distrust.

    • @Gent.Z
      @Gent.Z  5 місяців тому +2

      A lot of interesting thoughts there. It's good to get your perspective, so thanks for taking the time to share that with us. The anecdote about your coworker is shocking, but shows an extreme example of how clothes can affect the way you are treated

    • @iamsoshibby
      @iamsoshibby 5 місяців тому +4

      100% Agree and I'll add, quiet luxury isn't an aesthetic it's a lifestyle, they're low profile and blendi-in. Funny side note, I race Rolex one-design and Maxi yachts and for the most part it can difficult to distinguish an extremely wealthy yacht owner from a boatyard worker, esp in the Med, they both wear khaki short and a t-shit.

    • @pat1589
      @pat1589 4 місяці тому +2

      You need to write less. That was like reading a book. Be more to the point.

    • @oysterman962
      @oysterman962 4 місяці тому

      @@pat1589 Agreed and thanks for reading 👍 About to commence writing a book based on my memoirs working with wealthy individuals and their eccentricities, lifestyles and financial habits. Some anecdotes compare to Wolf of Wall Street. More focused on personal wealth of the private banking industry as opposed to investment banking of the corporate raiders.

    • @pat1589
      @pat1589 4 місяці тому

      @@oysterman962 different.

  • @editboy09
    @editboy09 5 місяців тому +3

    I'm Gen X. But I think these style rules you present on your chanel can be applied across demographics. Great channel.

  • @simunijima3327
    @simunijima3327 5 місяців тому +6

    I’m so happy that your channel is growing!

  • @boomerang1125
    @boomerang1125 Місяць тому

    I love the "old money" aesthetic. I'm an "aging baby-boomer", not a Gen X, Y or Z. However, I appreciate the thoughtfulness and content of your videos. I love natural fabrics: the look, the feel, the way they drape... it's timeless and elegant. I do like Ralph Lauren because I'm American and he designs for American 'old money'. I don't give a sh*t about French or Italian "looks". If the RL or Polo logo is small, it's okay. I prefer that quality and taste speak for itself. One is successful because of personal grit, intelligence and determination. Perfect taste is an art form and mentors are highly valued individuals. To be a "gentleman" is to be truly evolved. It transcends nationality or nuance.

  • @barrymurphy1337
    @barrymurphy1337 5 місяців тому +2

    The only clothing I would wear with a logo is Fred Perry. It helps that their laurel wreath is by far the most aesthetically pleasing & iconic logo of any clothing brand.

  • @sole__doubt
    @sole__doubt 4 місяці тому +3

    The only article I wear with any logos are my sneakers. I love my Nike SB Dunks.

  • @AnEnglishGentleman
    @AnEnglishGentleman 12 днів тому

    Taking RL specifically as an example, I have many items that have stood the test of time. The Polo range may not be their highest quality, but it is still good quality, while remaining just the right side of understated in my opinion.

  • @jemradwan
    @jemradwan 3 місяці тому

    Agree and I had lived by this rule for years, however I ended up with some used tennis wear I like that came with logos 🎾 : A Lacoste polo shirt, some Reebok tennis shoes, and a Fred Perry sweatshirt.

  • @PatrickGunderson
    @PatrickGunderson 5 місяців тому +1

    I have been replacing all of my clothes with branding for years, but I have one minor exception, and it’s not really a logo, but I do own a lambs wool Burberry scarf with their trademark check pattern. It goes with anything I want to pair it with and lightens my face when I wear it around my neck. Still, there is no mistaking what it is.

  • @Ray03595
    @Ray03595 5 місяців тому +3

    a few Ralph Lauren pieces here and there have a logo, but do prefer without. ive never thought of RL as a "showy" brand even when I do see it though. I wouldn't really consider it flexing since it's so common across many economic classes.

    • @Gent.Z
      @Gent.Z  5 місяців тому

      In my opinion, the old money TikTokers have turned it into a more ‘showy’ brand than it used to be. Personally, as someone who grew up in a fairly normal middle class village, someone wearing a Ralph Lauren polo definitely would be ‘flaunting’ a bit compared to everyone else

    • @loofloof1441
      @loofloof1441 5 місяців тому

      Same here...
      Most people know its expensive but its not in your face like a huge armani t shirt.​@@Gent.Z

  • @specteramber
    @specteramber 4 місяці тому +1

    I have one tote with a big logo on it. It's an Armani Exchange white bag with a metal buckle logo across the front. It's about as big as the palm of my hand, and I don't mind it, it adds a point of interest, otherwise, it would look pretty plain and clinical

  • @scottg2946
    @scottg2946 3 місяці тому

    So right!

  • @nightrider12soul
    @nightrider12soul 5 місяців тому +3

    The small logos like Lacoste,Fred Perry are not the issue.

  • @ronaldpoppe3774
    @ronaldpoppe3774 5 місяців тому +3

    I think small suttel logos like the polo horse or the Brooks Brothers logo are fine. I own a few of both of these brands. I just do not like the large over sized ostentatious logos. They just don't look stylish or classic. Suttelty is key. Best regards Ron

  • @kenzok9797
    @kenzok9797 5 місяців тому +2

    It’s kinda funny born in queens Ny , it was easy for me to fall into the street wear clothing there big on logos nd new trends keeping up w the latest as I grew out of the streetwear era it had its time for me it was fun nd someway to express yourself now I cleaned it up my physicality helps wear plain fitted t shirts I go for clean simple nd let my frame do the talking and I as well ditch logos a few years back they were tacky nd didn’t want to be associated lol

  • @piraterobby_14
    @piraterobby_14 5 місяців тому +1

    Good advice and I mostly agree with everything except the fabrics you just described and the combos. Unless is Sea island Cotton is just not worth it. cotton is not a good material anymore and I cannot think of any brand who does a good job at it. I prefer tech shirts that are way more breathable and will not wrinkle as much. These usually have some sort of cotton in it along with their own proprietary blend such as elastane, rayon, linen, polyester, etc.
    Suit supply and Spier and Mackay are good but not great in my opinion. I have a couple of their stuff but some shirts are already loosing their shape after 3 years (and I know how to take care of garments). Brooks brothers is mostly crap imo and their fit is a hit or miss. Molstly miss.
    Some stores that have been good: Bylt has some great shirts, Bonobos is tailored, Mizzen and Main, Sunspel, Buck Mason, Charles Thyrwitt, etc.
    You fint far better quality in these for your money.
    Cashmere is the way to go in the Fall and Winter.

  • @liptak15
    @liptak15 3 місяці тому +1

    I prefer clothes without logos, I wear bespoke suits and blazers, Charles Tyrwhitt shirts and sweaters, with two exceptions - Polo RL polo shirts and Barbour jackets. If it is acceptable for the british royal family, it is acceptable for me as well :).

  • @patrickpaganini
    @patrickpaganini 2 місяці тому

    I totally agree - no logos. I take the label off my Levis jeans. Except for Fred Perry coz I like their stuff.

  • @iamsoshibby
    @iamsoshibby 5 місяців тому +3

    My country club cloths, Lacoste 🐊 or Bobby Jones have logos and I have a wool check Dunhill trousers with a logo down the leg but they're all sportswear so no big deal right?

  • @thechairman74
    @thechairman74 3 місяці тому

    Spier and Mackay are quite good. Their only serious drawback is their return policy. You have to pay for returns from the USA to Canada as they don't have US distribution. Charles Tyrwhitt's returns are super easy.

  • @TheLotan
    @TheLotan 5 місяців тому +2

    Can we see some style tips for hot weather?

  • @erikhn9331
    @erikhn9331 3 місяці тому

    I'm an old money guy from my noble navy officer family, and I try to express, quality and style, even if you can see, that something has been repaired. It doesn't make me look shappy in any way. You must respect money and style has also to do with the way you wear your quality clothes. An exception is my casual - still stylish - sneakers - you have to get close to see the logo (it's not Nike or the like) but still it's difficult to get sneakers without a logo on the outside.

  • @mopar1788
    @mopar1788 3 місяці тому

    I must say that I am very impressed with your choices of celebrity men who should be used as role models. A few you could add, Jason Statham and Sylvester Stallone. Both action heroes but two very good men. Also Kirk Douglas and Jimmy Stuart. You did an excellent job.

  • @kirkdarling4120
    @kirkdarling4120 3 місяці тому

    The tiny Lacoste gator and the tiny Ralph Lauren pony have been "old money" from their inception. In fact, that was my first exposure to such things back in 1965 when I moved to a suburb and first went to school with "old money." I was the kid who didn't have a gator on my shirt.

  • @SimonTBam
    @SimonTBam 5 місяців тому

    I have a number of items of Ralph Lauren Purple Label clothing. There is in fact a logo on their polo shirts.

  • @DONFUEGO8302
    @DONFUEGO8302 5 місяців тому

    A Video about Alain Delon or about Italian/Neapolitan Style would be great! Keep on going! Already oke of my fav Channels

    • @seabreeze4559
      @seabreeze4559 5 місяців тому

      He brought WASP fashion from England to France so.... nah?

  • @SimonChambers
    @SimonChambers 5 місяців тому

    I mostly avoid logos, buying MTM clothes from a local designer, Proper Cloth MTM shirts, Spier & MacKay, Land's End. I do have a couple of quarter zips from Rodd & Gunn that have a small logo on them, and bought some of their socks with the hunting dog logo. But the logo isn't well known, so the socks could just have dogs on them, and the logo on the sweaters is very small and subtle. My T-shirts are from ASKET and don't have a logo either.

  • @Heywood.Jablome
    @Heywood.Jablome 3 місяці тому +1

    Raymond Reddington 💯

  • @jeremiahcastro9700
    @jeremiahcastro9700 5 місяців тому +3

    I've recently been learning and meditating on the concept of fashion and this helped me to understand the etymology of the word:
    _fashion_ from Latin _factionem_ "a making or doing, a preparing from root word dhe- "to set, put"
    In short fashion is a way in which you do something. Therefore the way one dresses does communicate what they do and they way they carry themselves: this video really helped engrain this concept.

  • @Johnnycam1
    @Johnnycam1 4 місяці тому +2

    I never thought of Polo as showy.

  • @joselitomcTV
    @joselitomcTV 5 місяців тому

    Can you do a video for tropical weather style? I am from Puerto Rico so it’s very hard throughout the day and i would appreciate it you could give me style advice for this type of weather.

  • @SimonTBam
    @SimonTBam 5 місяців тому +1

    Personally I have SOME clothing with logos, most of them however are fairly small or innocuous as with the dress shirts from Ralph Lauren... although I had to throw my favorite one away recently, and am looking for a replacement in the same cloth. The small logos are quite tasteful I think. I do have some polo shirts with larger logos on, however I would not wear them just on their own as a 'statement piece' as it were, how I tend to wear these is in combination with other items that either cover up completely any large branding or massively minimise the impact of it. Generally I have only bought pieces with larger logos having checked the quality of the materials and fit. Fit is king. A person can look a million times better in a hundred dollar suit that fits than a thousand dollar suit that does not fit, even if one is made of nylon and the other of cashmere.

  • @Charismaniac
    @Charismaniac 10 днів тому

    Ted Baker is a great Old Money type of brand.

  • @martinesquivel5434
    @martinesquivel5434 4 місяці тому

    I hope you have a big impact on Gen Z style.

  • @smrk2452
    @smrk2452 4 місяці тому +1

    Some old money people have a personal tailor to make their clothes, perfectly fitted and unique. They don’t go clothes shopping.

  • @erisium6988
    @erisium6988 5 місяців тому

    The only logo i wear are lauren items (mainly polo, jackets and sweaters) pretty much all of them have them and its best quality + style i can get in my country without ordering international in my opinion. I feel like this little polo emblem is a little bit like a pocket square in suit, it make item look less boring. I feel like i prefer to have that logo in those items it helps a lot if u wear for example only an shirt or something without many layers, it makes outfit less empty there is something "going on" in that mid section where in suit we would have a pocket square or at least just a pocket. But i stoped few years ago wearing all those big branded tshirts and hoodies i think they just look tacky and i think people should just avoid looking tacky and if there is small emblem or even ck from calvin klein if its small and clean and doesnt "scream" i think it can even make item slightly better or maintain the look no problem and saying anything about them is simply over reaction we should focus on not having things like all those Supreme hoodies that are just big logo.

  • @btudor_06
    @btudor_06 5 місяців тому

    I really like the clothing from Mango. Mediteraneean old money like, better quality than H&M and Zara, and friendly to my teen wallet. And they also have no logos !

  • @dcjimr1
    @dcjimr1 5 місяців тому +2

    I love natural fabrics but almost everything I buy has a bit of spandex in it for comfort. It's astounding how much more comfortable a piece of clothing is with 2% spandex. I don't have any clothing with logos (athletic gear excepted) and I think I have the same BB blazer! 😁

    • @Gent.Z
      @Gent.Z  5 місяців тому

      Oh yes, I agree! A little stretch with a 98% cotton shirt is a great idea! And nice choice on the blazer! Good for keeping warm this winter

  • @onceuponatimeinamovie3577
    @onceuponatimeinamovie3577 4 місяці тому

    I went to a private elementary school where most of the children were from upper class families unlike me who came from a middle class household. I remember that every year there was a new trend regarding a brand. Since we were wearing a uniform there was not a lot of place left for personal expression besides shoes. I remember how Puma shoes were a big deal at some point and how many times I begged my parents to buy me some until they did. At some point Lacoste shoes were « the thing » . Today I realize how cheap and low quality these shoes were.
    Last summer, I went to a shoes store in Montreal. I was looking for something cheap that would last for one season, and that I wouldn’t mind scraping while doing longboard. I bought a pair of Lacoste... This is what it is, a cheap pair of shoes poorly made that will last one season. I just acknowledge it now.
    On the other hand, people trash Hugo Boss, but i still have my good old Chelsea boots that I bought 7 years ago.

  • @chrisdahms9682
    @chrisdahms9682 5 місяців тому +1

    I live in California and work in the tech field, you look like an alien to me 🤣

  • @strictlyaesthetic9202
    @strictlyaesthetic9202 5 місяців тому

    Thank you....

  • @lilya7110
    @lilya7110 4 місяці тому +1

    Questioning your choice of a dark tan sweater, gray heathered tee and black and white herringbone jacket 🤔

  • @ma.ku.520
    @ma.ku.520 5 місяців тому +1

    Polo is the only brand I wear with the small logo on the breast. But I would agree with your opinions!!

  • @adams1253
    @adams1253 5 місяців тому

    I normally shop at COS, not too cheap but also not too expensive, step up from Primark/HM/next.
    Massimodutti is good too but the sizes come quite large.

  • @robinsongw
    @robinsongw 2 місяці тому

    Agree with no-logo clothes. Then, curiously, some of the very wealthy will opt for a >$25,000 watch (Vacheron Constantin, Audemars Piguet, Patek Phillipe, etc.). So much for subtilty.

  • @SundayHarbor
    @SundayHarbor 5 місяців тому

    The only logos I like are the Polo Ralph Lauren dress shirts IF its a multi colored embroidered pony. I like the little details of it not that it shows anything off.

  • @keltecdan
    @keltecdan 5 місяців тому +3

    Old money, new money well how about no money.

  • @johnroberts1141
    @johnroberts1141 3 місяці тому

    A small polo logo or small lacoste logo is fine.

  • @ronwren1
    @ronwren1 4 місяці тому +1

    If it's from Ralph Lauren,I love it with or without a logo.The quality is there.His home goods are also perfection.Anyone should be proud to wear a polo with the polo player logo.So,I disagree with this video.

  • @keith536
    @keith536 4 місяці тому

    Agree. Logos screams I'm newly rich or I'm trying to be.

  • @Alithia451
    @Alithia451 5 місяців тому

    One RL polo with a big blue stripe diagonally over the chest, really looks like a shirt worn by polo players.

  • @jeremiahbok9028
    @jeremiahbok9028 5 місяців тому +1

    Good advice as ever! I have an Original Penguin with a penguin sewn on the pocket. I have similar feelings to you. I wish it wasn't there, but it's small, it's not a famously recognizable logo, and nobody is going to think I'm trying to show off. I would never have heard of Original Penguin if it wasn't for the Gent's Lounge channel. The shirt is an unusual shade of blue with small grey flowers, blue flowers, and red flowers, not exactly something I'm likely to find somewhere else. So I put up with the little penguin. 😉I also have a cozy Calvin Klein, 100% wool sweater I like, and the logo is small and the same color as the sweater. As for shoes, logos are a plague in the shoe aisle, so I put up with a few quality shoes that have subtle logos. Logos are hard to avoid entirely. Such is life. They definitely tend to take away rather than add to an outfit but as you say under certain circumstances they're, while arguably still not quite classy, acceptable.

    • @Gent.Z
      @Gent.Z  5 місяців тому

      For sure, Penguin is definitely not one of those 'flashy' brands, and it sounds like a unique piece! Sometimes logos can be a little tricky to avoid, but the more subtle they are, the less of an issue it is, in my opinion

  • @johnfrei9057
    @johnfrei9057 4 місяці тому +3

    Yeah if Ralph Lauren wants me to advertise for him he can pay me.

  • @ivancho5854
    @ivancho5854 3 місяці тому

    The avoidance of logos is partly about not making yourself a target.

  • @richpollock383
    @richpollock383 4 місяці тому

    If you can avoid Polo Ralph Lauren, do. They tried to hijack the term"Polo" from Polo players. Suing the players association (founded in 1890) for using the term regarding clothing advertised in their player magazine. After years of back and forth it has sort of settled into draw. With the real Polo players (USPA United States Polo Association) selling their clothes through an online store and the faux POLO guy from the Bronx selling his version everywhere else. If you must wear a logo proudly wear the one of actual Polo players. USPA stuff is just as good (or better) at less than half the cost.
    PS if your "Polo" shirt has a pocket .. it is a golf shirt.
    Polo players don't carry a score card.

  • @peterefc277
    @peterefc277 5 місяців тому

    I think logos are more acceptable with proper functional outerwear. North Face, Patagonia etc.

  • @georgetown8986
    @georgetown8986 3 місяці тому +1

    A Ralph Lauren Polo shirt with a polo player is the quintessential old school shirt. It has such a history and the logo is small. I believe it is an old money look and widely accepted as such. Polo is not showy at all; sans the "big pony" and other woke lines that are ridiculous and marketed to another socioeconomic class of people.

  • @TheCameltotem
    @TheCameltotem 5 місяців тому

    So the thing is you shouldn't be out looking for logos because when you have wealth you don't need to show to anyone you have money. However it doesn't mean that having a smaller logo is forbidden, it's just not common.

  • @bboggs1277
    @bboggs1277 4 місяці тому

    A lot of people I have known with money look poor. They keep their money in investments, don't care what others think and don't like to stand out.

  • @herbtube7824
    @herbtube7824 2 місяці тому

    Logos are perfectly ok with sports or marine affiliated clothing. "Big logo brands" generally don't produce clothing that has appeal to me.

  • @Aliceteacup
    @Aliceteacup 4 місяці тому +3

    This “old money esthetic” is literally a cliche. Princess Diana wore Dior, Louis Vuitton, and Gucci, so did Audrey Hepburn and Jackie Kennedy. All style icons, just to mention three obvious examples. There are people who dress with no logos at all and look perfectly hideous. Style is an individual preference that usually has more to do with balance and careful selection, not logos or lack of them.

    • @kirkdarling4120
      @kirkdarling4120 3 місяці тому

      The concept is entirely different because those women wore dresses that were specially designed for them by the top designers of those houses.

    • @Aliceteacup
      @Aliceteacup 3 місяці тому +1

      @@kirkdarling4120 I was not referring to their dresses. They carried handbags and pouches with visible logos all over that were not designed for them.

    • @kirkdarling4120
      @kirkdarling4120 3 місяці тому

      @@Aliceteacup Yes, those were specially designed as well. Those women were the trend setters. They displayed new designs _first_ which guaranteed media coverage.

    • @Aliceteacup
      @Aliceteacup 3 місяці тому

      @@kirkdarling4120 In fact the Gucci Constance bag that Jackie wore was not designed for her, nor was the Louis Vuitton toilette pouch Diana was often photographed carrying for convenience while out shopping. It is no less disturbing to wear florals from head to toe as logos. The key is always discernment.

  • @TCshore1
    @TCshore1 4 місяці тому

    Many years go in Newport R.I the Americans Cup Challenger Series was sponsored by Louis Vuitton. The American Cup the most prestigious yacht regattas in the world with Louis Vuitton an ultra luxurious brand of luggage and bags the average person never heard of. Now you see cheap LV knockoff junk all about you see

  • @alexmarques2398
    @alexmarques2398 5 місяців тому +3

    No logos, no polyester.
    But why insisting in copying 'old money' style? (It seems a youtube trend.) It's just fake, otherwise we wouldn't need to learn from youtube.
    Inspiration from classy people, yes. Otherwise, what do we have? Teenagers' style?

  • @ezra420420
    @ezra420420 4 місяці тому +1

    never say never

  • @-HRH
    @-HRH 5 місяців тому +2

    I'm actual "old money", as people are fond of calling generational wealth. I'd say it depends on the age and the occasion. At leisure with friends and contemporary family members, we're keen on labels and logos as they're fun. In more formal settings, however, outfits are much more sedate and smart.

  • @robo2606
    @robo2606 5 місяців тому +2

    The only item with a logo is my navy 'Harrington' jacket from Lacoste 😎

    • @Gent.Z
      @Gent.Z  5 місяців тому +1

      Sounds stylish to me!

  • @RobertJones-et7gh
    @RobertJones-et7gh 4 місяці тому

    Logos might not be found on the clothing items of the rich. But they are certainly plentiful on their wrist watches and automobiles, along with the social class judging that is associated with them.

  • @Soulheads-yy3zq
    @Soulheads-yy3zq 5 місяців тому

    Alternatively, wear the logos… until you reach a level where you no longer need to wear the logos. In the meantime, try to keep the logos on the smaller side.

  • @sp-bl1sl
    @sp-bl1sl 4 місяці тому

    Barbour has DESTROYED their product with logos.

  • @KadeBronson
    @KadeBronson 5 місяців тому +1

    Your hair looks amazing in this video.

    • @Gent.Z
      @Gent.Z  5 місяців тому

      Thank you!

  • @rovercoupe7104
    @rovercoupe7104 5 місяців тому

    Jaguar, not Mercedes. A black Merk is flash. M.

  • @albertsmyth9616
    @albertsmyth9616 5 місяців тому

    People always get this wrong (generally speaking). They wear badly made, terrible clothes plastered all over with huge logos and think that makes them look cool. Well constructed clothes made with good fabrics have absolutely no need of a logo anywhere on them. Good taste has nothing to do with logos….ever.

  • @filippomonaco2303
    @filippomonaco2303 2 місяці тому

    I don't agree. Small logos are fine on more casual garments (such as polo shirts), the big ones better not.

  • @freddobbs2011
    @freddobbs2011 5 місяців тому

    oops. The James Bond sweater shows a logo.

  • @supersonique001
    @supersonique001 5 місяців тому

    I have a feeling Justine Bieber missed this video! Better give him a call right away before he embarrasses himself even more! LOL.

  • @pavXX
    @pavXX 5 місяців тому

    Yep never been a fan of logos.

  • @condocord7544
    @condocord7544 3 місяці тому

    Always wear your snook! Be loyal.

  • @darkphotographer
    @darkphotographer 2 місяці тому

    got a napapiri jacket , tha has big logo and the norvigian flag , well rip off the logo and flag , is not old money style but is actually a good winter jacket but logo is to big and in your face ,

  • @WFORacer
    @WFORacer 5 місяців тому

    My t-shirts have AR 15’s logos on them, pairs nicely with my Centurion Card as I chow down in fancy places. As I have gotten older my level of IDGAF has exponentially risen. 😂

  • @IAmYourFatherAskYourMom
    @IAmYourFatherAskYourMom 3 місяці тому

    Old money. 😂
    "My grandaddy was rich and left me a bunch of money or that's what I want you to think."

  • @RichardBarnett-hs1qy
    @RichardBarnett-hs1qy 4 місяці тому

    A bit ironic that Ralph Lauren emulates 'Old Money' style,.... but slaps his ghastly logo on everything? Working class aspirational.

  • @Heywood.Jablome
    @Heywood.Jablome 3 місяці тому +1

    I prefer shirts without breast pockets. They look dumb and God help ya if you ever actually use it as a pocket!

  • @lordrobert12
    @lordrobert12 4 місяці тому

    Ralph Lauren may corrupt and cheapen the image someday by peddling their giant polo pony logo with its brazen appeal to blacks. That said, there really nothing is wrong with his small classic polo pony because it has endured the test of time, and it IS classic “ old money.” The same holds true for brands like Lacoste, and Brooks Brothers and their logos!!

  • @craigmignone2863
    @craigmignone2863 3 місяці тому

    Why are you such a fanboy for Ralph Lauren if fashion was an art he'd be considered a faker?

  • @darya.winterhalter
    @darya.winterhalter 4 місяці тому

    А можно не сепарировать людей по признаку одежды? Это ведь невероятно глупо. Да и зачем подстраиваться под дряхлых стариков, сделавших состояние на сером криминале, если ты не такой? Если ты молодой человек, который честно заработал на свои Гуччи и Луи Виттоны? Носи с удовольствием и не оглядывайся на тех, чья жизнь настолько неинтересна, что они тратят её на обсуждение твоего аутфита или дрочат на престарелых мафиози! 💪

  • @ABC-rh7zc
    @ABC-rh7zc 4 місяці тому

    You should never wear logos with ANY aesthetic

  • @wranglercycling6420
    @wranglercycling6420 5 місяців тому

    I love polyester or lycra...! Everything else is no good for hot climates