Відео

Everything that was once good or fun seems to be turning into shit nowadays so sad..

being a girl is truly 24/7 unpaid performance art

Idk about everyone but I’m sure that we have been in the situation where you don’t want to be aesthetic, you just wanna be. Sometimes I even feel guilty or not that put together if I don’t put on an “aesthetic” outfit, but sometimes a very basic outfit is convenient and comfortable for my everyday life and going to social media and seeing people being aesthetic just makes me feel unhappy with the things that I have. Let’s not talk about the people that their entire life revolves around being only aesthetic and posing for the camera, they just want a birthday party for the aesthetic pictures and not the memories. And don’t get me wrong, I don’t think there’s anything wrong with wanting to throw an amazing party and post aesthetic pictures with your friends, I just feel that it shouldn’t be always the norm and the same thing every single time you hang out with that person.

I don't think I'll ever rent an item just to show it off, like with the bags examples. I agree it can be better for the environment, but so is thrifting and doing clothes swaps with your friends and many other options. I hope renting fashion help people transition towards freeing themselves from the need of newness.

Nothing makes me laugh more than this ill-educated young people sitting in their beautifully decorated first world homes, filming videos on their fancy cameras or phones - "working" a job that lets them sit around all day without any real requirements and then they want to complain about Capitalism - the level of cognitive dissonance you must have... yes yes socialism is so much better, and I'm sure you have seriously thought about moving to Venezuela or North Korea where life is just so much better. This brain rot is really disturbing.

I can definitely see myself renting a v fancy or unique xmas sweater for an event, seeing as it’s only worn once or twice a year

I just think we need to stop posting our entire lives online and stop needing endless validation. And mind our own business! Lol not everything is a “trend” sometimes it’s just life.

I have never seen ur vids before but I instantly subscribed after this. I’m so so so so sick of all of this. I’m glad to find a part of the internet that can acknowledge that these practices can be harmful

I've taken myself off of tiktok. It's made things easier to enjoy in long form and IRL. But reall tiktok has just accelerated the ease of access to know where something is from, and everyone strives to belong to a group that exudes a certain feeling.

Have a look back in history and you will see “influencers” have been around for centuries. Think Hollywood stars. Think the Princess of Wales (Edward VII) or Beau Brummell for menswear.

Ah yes, another self important UA-camr who wants to turn every fun trend on TikTok into another long winded commentary related to capitalism and hyper trends and bla bla bla. Let people have their fun, and stop making it about some greater issue. My god. Respect but I’m so fucking sick and tired of it. It’s so hard to find your place nowadays, and no amount of self fulfillment with fix that. I would kill to have the flexibility to change my wardrobe as much as I want wuthout worrying about the money. But i can’t.

Couldn’t agree more ❤

Not going anywhere. It will go through different phases but influencers are here to stay.

Haha I deleted TikTok for this exact reason! I felt like it was just constantly watching adverts… and it was working! I was suddenly buying some much cheap tat!

I wouldn't mind renting clothes to get an opportunity to try on silhouettes/colors that I'm interested in but scared to buy blindly (I don't live in an area where i can try clothes on in stores), and i love the idea of renting special occasion clothing, but the idea of renting more seriously than that is not something i like. While I recognize that there are a lot of contextual issues with people's relationships to clothing, ultimately the way our society is structured, where we are constantly spending money but never actually own anything, is bad in my opinion, and extending it to clothes is not... great. Like, i think obviously there's a huge difference between the loss of physical media and the idea of clothing rental as an alternative to fast fashion! But to the philosophy of "well we're already used to renting all our films and houses, what's clothes?" I think the best solution would be to invest in smaller amounts of clothing we plan to own for life, not to accustom ourselves to a lifetime of renting and never owning. (I know my viewpoint could be taken as quite materialistic but from a class perspective I honestly find it terrifying that we just accustom ourselves to never owning anything because truly owning like, a house or a car is impossible for most of us, and I don't want that philosophy to just seem normal to us.) In a way fast fashion is similar, in that people are constantly buying cheap clothing (that's killing the planet!) but they never *own* a beautiful wardrobe that expresses themselves. If the attitude towards renting is the same as the fast fashion mindset that's not a solution (and as you say, wouldn't work longterm anyway because rental services would have to have the latest trends on hand always) but i do like the idea of renting as a good remedial step towards trying things on and finding our personal style! In short: as part of a shift towards viewing fashion not as endlessly shopping for a dopamine fix and a competition with other IG users, and towards viewing it as self-expression, renting sounds lovely, and seems as though it could have a long future ahead of it. But as a replacement for fast fashion, heinous.

I'm also sick & tired of brands exploiting fashion students to intern for free and either have to perform as a real employee, without even a clue what they are doing (which is really stressful :S), or as an "ordinary seamstress" so they learn nothing on the job in terms of designing or production :S Meanwhile the brands and designers profit from this free labor.

Personally I am getting really tired of subscriptions and having to pay for stuff every month instead of just a one time upfront cost, so I don’t see myself renting clothes, perhaps only for once-in-a-lifetime events.

I’ve been tracking the cost per wear of my clothes for the past 9 years and I think it will be cool for me to do a cost comparison of owning vs renting

We are all just marketing 101. It is the age of persuasion .

Absolutely not. The fact that it was AirBnB, Uber, fashion rentals... No. Clothes are so personal. Clothes should fit the person wearing them. Clothes can carry disease and insects. The only time it's really acceptable is the special occasion rentals. Tuxedos, wedding dresses, red carpet dresses, expensive items that get worn once on a day when the wearer is exceptionally well groomed. We know and accept that renting housing is worse than owning your own home. We know and accept that renting streaming services is worse for the customers that owning their own hardcopy. This feels like we are forgetting how to be human. That we're forgetting how to live. People forget that rags used to be a resource. These days, our cleaning rags are bought new, are disposable after one use. I don't think there is a craving for newness in everyone. I feel like it's the addictive streak that many of us have, focussed onto 'new' instead of 'food' or 'alcohol'. It also feels a lot like palming off responsibility, like it's the fashion equivalent of veganism - "I don't eat meat therefore no animal died for my food" no, the animal still died, but it was an elephant who trampled the crop or rabbits in the fields or every insect in a ten mile radius instead of the one cow. "I don't buy new clothes so I don't have to worry about sweatshops, or child labour, or toxic runoff from making polyester and rayon". Infuriating. Was not expecting to feel so heated over this, sorry for the rant.

This is so good👌🏾🔥

I tried renting my clothes quite a long time ago, maybe 6 years ago and I was quite dissapointed. As a petite person nothing really fitted me correctly. I didn’t really like most of the style of the clothes they rented. We could purchase the clothes if we wanted so I did keep one shirt. I was very much not in the sustainable mindset back then. And it was quite expensive to do it regularly as it was a subscription service. But recently I went on their website to see if maybe they would sell some of their inventory and they did. They were so much stuff ! And all of it was synthetic ! I couldn’t find ONE item that wasn’t synthetic. I felt pretty disgusted by this. I think this pretty close to being fast fashion. Maybe it’s a little better but their model resides on this system so I wouldn’t recommend unless you are really a huge consumer of fast fashion. And it might push you to buy more things, especially if you keep the fast fashion mentality.

your videos are lovely time spent. its amazing learning all of this. i buy as much of my clothes as i can from depop. and used to use vinted all the time when i lived briefly in england. i just learned a new word from your video: waste colonialism. i knew what it was just didnt know the term. the reality of it is disgusting. astronaut Mike Massimino said the other day on the today show that we are all star voyagers and our space ship is planet earth. he said that we tend to think we are in a cocoon here on earth. each decision we make has a result, especially the one that involve consumption. it would do us well to become wiser and more caring.

This, to me, is akin to living in a hotel. There may be some advantages, but...and isn't it ultimately more expensive?

Bag charms remind me of my granddaughters putting keychains on their backpack. Are we little kids?

I have always wanted to try out rental services but have hesitated due to not knowing the exact way they clean the clothes. I have very sensitive skin and can only use laundry detergent brands that I know and trust that won't aggravate my eczema. I do know some dry clean their clothing but that can be a con in terms of the environment.

I struggled to find renting actually live up to all its promises. I used Rent the Runway for items to wear for work trips. However, every time the items came I liked/fit into only one or two of the items. And you can’t “trade” in items for that month without paying more. Additionally, I had items arrive with broken or missing buttons. In the end renting has a long way to go before I think it’s worth it. I also was paranoid of getting anything on the garment. Every month I felt like I was wasting money to wear 1 or 2 new items.

£7.50 to replace a button!? I almost fell off my chair. Straight up a profiteering scheme.

11:57 Just to let you know that the preferred term is usually disabled over differently abled! 😊

I've always thought it made sense for formal wear. Everything else...maybe. I knew someone that used one of these services where you could buy the clothing if you liked it enough and she said it kind of expanded her selection, but it is expensive in the long run. I personally would rather just buy something I love and wear the heck out of it. And for that reason, I don't think I'd want to rent out my clothing because what if someone ruined something I really liked? Interesting topic! I just think we need to normalize owning less. Have you read "The Year of Less" by Cait Flanders? If not, I highly recommend it!

As a supply chain analyst, I'm concerned about durability,if these clothes can realistically be rented more than once. Textiles, even when good quality, are a delicate material. Between multiple users and multiple transports the risk of the garment getting damaged or worn down seems like few garments would actually be profitable & sustainable to rent.

something i’ve never related to or understood is how people can buy new clothes every week. where do they store their clothes? how can you wear such a volume of clothes? imo you really can’t have personal style if you’re not wearing what you already have consistently. i understand that there are broader trend cycles such as the pendulum of skinny to baggy jeans or silhouettes but the microtrend ultra specific aesthetic does my head in

If you don't already own or can't borrow, renting clothes for special occasions is a great alternative. I'm not so sure the same goes for trendy or everyday clothes

Oh wow that’s my comment! Thank you so much for making this video 😊 I really enjoyed hearing all your thoughts on the subject. I am still not totally sold on rental as a good solution, however I didn’t know about peer to peer rental and actually that seems like a really interesting model I need to look more into! I will also definitely be checking out the rental sites you mentioned for secondhand pieces.

There's no way I'd rent out my own wardrobe. I just have everyday clothes in there that I love and treasure and couldn't imagine someone else wearing. Also, I don't think anyone would want to rent what I've got. So I'm safe.

Awesome video ❤

There are 2 big issues with these modern rental services with the subscription models. 1) the shipping isn't trivial waste 2) the clothes wear out faster than you think. All the processing of the clothes is supricingly energy and resource demanding and we do not take care of rented clothing as well as our own. The clothes get more wears within a year, but very rarely during its lifetime. Rentals for events makes perfect sense and has been common for decades. The fact that renting a wedding dress or bridesmaids dresses was considered a novel idea shows how bad he consumerism has gotten.

ah! I'm literally studying this (Circular Solutions, Service-as-a-Product models). There's a lot of way to go but also a lot of promising in-roads! also re: shipping emissions... a dress would need to be shipped to each of the would-be renters if they bought something new online instead.

a lot of sorority girls have started to use nuuly and RTR to get cute formal clothes for events! I think this is so smart as i think sorority themed events can create a ton of waste

I can totally understand renting something like a ski jacket, but I wouldn't be a fan of renting dresses etc where they actually touch your skin. Especially polyester that absorbs smells. I have a couple of party dresses and I just re-wear them and repair them as needed. I've seen some videos of brides reusing the material for their wedding dresses, turning it into pieces of formal wear/everyday clothing! I'd love to do that

I can see the appeal and viability of rental clothing for special occasions, but I don't see it catching on for casual wear. I feel like that only appeals to very a specific, very limited audience. And I don't see it working as an alternative to fast fashion, since I don't think it would appeal to the same audience that buys a lot of fast fashion. Rental fashion is more expensive, and keeping track of rentals and returns is extra work.

To be honest I would rather have rental stores giving their stuff to second hand stores (as they need to select clothes which have a decent quality to last multiple rents), then the cheap stuff people often buy when they want to try something out or want something new regularly.

Amazing video, as always! 👏😊 Lots of interesting points! Really looking forward to your interview with Eshita! Along the lines of what Eshita had to say about people renting items to try them before buying- I think fashion rental could be a great way for people to discover, expand, and/or evolve their personal style! 👌 One additional downfall to clothing rental I thought of is the time limit of the rental process…Knowing that you have the item(s) for a limited amount of time before you need to decide whether to send it back or purchase it could result in a pressure-induced impulse decision to purchase the item when you’re not 100% sure….And the pressure to purchase doubles if you couple that with any “discounts” these clothing rental companies most likely offer to people who do decide to buy the item(s). About a month ago, I bought an unworn Calvin Klein button up shirt for my mom from The Salvation Army for $6.00, which had original tags AND a “Stitch Fix” tag still attached…👀….I don’t like Stitch Fix’s model (I think the probability of liking most of the items they send you is likely very LOW because a “stylist” chooses for you based on your answers to a questionnaire), HOWEVER, the pressure to buy the items you DO like would 100% still exist because the rental time-limit + buyer discounts would still remain. And this theory is definitely supported by my experience of finding an unworn shirt, which originated from a clothing rental company, at a charity shop.

I’ve been renting dresses for special occasions for a couple of years now and I love it! I want to see more rental options from brands as this can potentially move us away from cheap materials and low quality construction to higher quality clothes that actually lasts and can be worn many more times.

I think significantly improved virtual try-on could help prevent a lot of shopping fast fashion just to try on things. Maybe part of it is a personal styling service included in a subscription by a fashion brand.

Interesting video but I’m not sure if I agree with all your points. First of all finding clothes in size UK 18+ is a nightmare. Choices are so limited. Secondly, I believe renting is an option if you want to wear something once or twice. If Hurr wants to charge £70 for a dress worth £700 it doesn’t make sense to rent if you want to wear it more often. Not to mention that you can find those items on sale and own them for the price or rental. I believe at the moment rental is good for very expensive bags or jewellery but for it to be good for clothing the companies have to drastically reduce prices and include full sizing