📣 TEMPLATES FOR CALLING OUT BRANDS: ✨ Lululemon there are no sports on a burning planet - @lululemon needs to clean up its supply chain and stop burning fossil fuels which directly goes against its "wellness" image Email template: speakslouder.org/campaign/lululemon-olympics/ ✨ Nike hi @nike care to tell us why you're a sponsor in the "most sustainable Olympic games yet" when you're gifting athletes clothing made with a mix of non-organic cotton and polyester, and laying off your sustainability staff? don't you think that's a bit ironic? even your investors are worried about human rights issues in your supply chain. please speak up about these issues. ✨Olympics account We need to talk about the risk athletes face from global temperatures rising, which is directly tied to the fossil fuels @olympics official sponsors keep burning. putting out a pamphlet for athletes on the dangers of heatwaves but not addressing your direct ties to rising temperatures is hypocritical. brands like @lululemon should not be allowed to promote their brands on a global scale like the Olympics until they clean up their supply chains. 📖RESOURCES: basis.org.uk/wp-content/uploads/2024/06/Rings-of-Fire-FINAL.pdf www.businessoffashion.com/articles/marketing-pr/inside-fashions-biggest-olympics-ever/?Daily_Digest_260724& www.voguebusiness.com/story/sustainability/do-synthetic-kits-undermine-the-most-sustainable-olympics-ever www.thefashionlaw.com/lululemon-accused-of-global-greenwashing-effort-in-new-lawsuit/ ua-cam.com/video/WvAcpHuFGHw/v-deo.htmlsi=58Q1zxgorl0TaSDN
i think it would be cool if u do a video covering about how lvmh is constantly lying about all these green milestones theyve already reached but in truth its mostly a lie, also they use the "inside lvmh" certificate program to spread their bullshit propganda, they make loads of bold claims on there like these are a few things i took note of through the course that just felt so fake, maybe they really have made changes but idk it just sounds too good to be true/too lofty of a goal : moet henessy’s sustainability commitments - in 2020 the maisons had already met a lot of things regarding the environment and society, however they decided to structure their commitments, define a common vision and accelerate to get ahead of the competition - generate a positive impact on the planet - answer the consumers’ new expectations - engage employees and communities - “LIVING SOILS LIVING TOGETHER” is the sustainability program - meets the expectations of LVMH’s environmental and CSR’s programs - 4 key pillars and set objectives for 2030 1. regenerating soils - achieve 100% supplies from regenerative agriculture 2. mitigating the climate impact - reduce co2 impact by 50% compared to 2019, with scope 1, 2 and 3 - reduce environmental footprint 3. engaging society - want to be recognised as a committed leader - play a positive role for stakeholders and society as a whole 4. empowering our people - committed to attract and retain world class diverse talents - by being the most inclusive and engaged organisation possible i think it would be really interesting if you could take a look at some of the claims lvmh makes though this corporate propaganda course and debunk them if possible, cus a lot of people are taking their word for it and falling for it, not to mention the fact that this course and certificate is one of its kind in the industry right now, easily accessible, free and allows people to have some "credibility" in the luxury fashion world, so of course people want to believe it
the fact that they might have to remove the swimming portion of the triathlon because the river is too polluted really shows how they are not focused on the planet if you ask me
Yeah well i wouldn’t swim in my city’s river either, when it’s in the middle of the city, it’s pound to be not great to swim in. Branches of the river that go a little bit further are usually fine. Crazy though that they were planning this in the first place, glad that french people were like. No.
don't know what they were thinking in the first place, but only paying attention to the river pollution in the lead up to the games & still not managing to fix it is a great example of how not caring about the environment now will come back to bite us in the future 🥴
@@katierobinson they did spend a massive amount of money to make a new sewer system for the olympics, but french people weren’t happy that they did it only for olympics and not for any other reason.
"Not only is this t-shirt objectively ugly" 💀💀 If I was living closer to Paris right now, I'd be interested in going to the thrift shops around Paris after the games.
i’m glad someone is addressing this. i saw that it was supposed to be “sustainable” with the cardboard beds and whatnot, but then i saw all those uniforms and went ???? and like…the athletes are going to bring their own clothes, they don’t need all that crap that these corporations are shoving at them. these athletic brands are some of the worst offenders when it comes to ethical misconduct
With this topic I immediately had to think about the 61kg weightlifting competition. I noticed that someone's uniform was already so worn that it even had holes in it. But it doesn't mattered, because it's only the performance that counts. Which is a great way to think about this.
For me the biggest issue is the overconsumption and using the athletes as influencers above and beyond what we've typically seen in the past. I can understand why there are corporate sponsors, and it is likely that the smaller, sustainable brands don't have the cash available to sponsor to that extent. I can also understand the fabric composition...there aren't a lot of sustainable options for athletic wear. But this would be a GOLDEN opportunity for a company like Nike to promote a sportswear made with polyesters from recycled materials. I'd like to see that, as well as transparency in the supply chain. (Also, how many people will jump on the bandwagon of buying the athletic wear tie ins, and then stop wearing it a month down the road when the Olympics are over and the instant recognition of the tie-in fades?)
I used to say, living in South Africa, that there is no overconsumption here. But, our next door neighbour threw everything he did not want away (including a brand new air fryer) which reminds me that this truly is a global problem. I don’t want to see people being gifted things they don’t want or African countries being turned into clothing dumpsters. It is truly getting worse…
As someone working in the fashion industry and has some "insider" news, I do want to point out that it is never fully on the label/brand themselves for the fabric used or styles made. There are certain requirements from the Olympics team on what fabrics have to be used for them to be technical/considered athletic wear, and often times is difficult to use only sustainable and natural fibres that do not have the technical functions that synthetics perform very well on, such as being sweat wicking or allowing the athlete to stretch and move freely in. As for why the recycled version is not used, that is because the recycled version of a fabric is always weaker and we're not at a point in the industry where mills are able to create recycled fabrics advanced enough for performing hours and hours of intense activity in, keeping in mind that athletes train a lot harder than an average person who goes to the gym. There is a lot at stake if, for instance, a brand decides to go with a 100% recycled poly for a pair of training shorts to be worn by all the athletes during practice before the games but starts tearing due to the weaker recycled material. That being said, I do agree a lot more can be done to make our industry a lot more sustainable, but in the case of the Olympics it is not that simple or easy.
I was about to comment something similar and totally agree with you. I've been doing competitive sports since age 7 (handball) and our matches are mostly in winter. You not only need very flexible clothes, but also clothes that dry very quickly and are also durable and lightweight. Unfortunately, natural fibres don't do it. My team has had several warming up shirts made of 100% cotton. They're nice and flexible, but it takes too long to dry. Which isn't great when the gymnasiums you have your matches in aren't heated well and they stick to your skin after a while which reduces all the big and sudden movements you need to do. I also used to do judo and still do karate. My gis are all made of 100% thickly woven cotton. Summer is exhausting in them because you sweat like crazy. I also can't move as freely as I wouls in my handball clothes. The difference with those martial arts is that you nees those thicker fabrics for a little bit more protection and in case of judo, being more durable due all the pulling on your collar. I'm all for less to none synthetic fibres in clothing, except for active sports wear because of my 20+ years of experience 🙈
@@DragonriderEpona wow thanks for sharing your insights and personal experiences! The point about requiring the garment to dry quickly is a really good point.
interesting insight!!! i'm by no means an athlete lol so whilst i was thinking that natural / recycled materials could be a replacement i have no experience about continued stress on the fabric and how that would impact the wearer! but i think maybe the point that still stands is how we don't need to keep replacing these uniforms each time? if we're using virgin polyester which should arguably be strongest and most flexible, then they should be able to last for a while - and when they do break athletes could just replace that item, rather than getting a whole new kit!
Just on that sustainable food note on Olympics, they did offer mostly plant based/vegetarian food under sustainability reason but then players were complaining about food at Olympics and demanded more meat, so then there was a big delivery of animal based products to be incorporated into menu…. Pledge did not last long 😅
the more I hear about olympics the more I genuinely wish there were ni olympics in the first place. crazy unhealthy effect on athlets, huge punch to the environment, common folk suffering for the sake of the image of the country that hosts it. it's like a slow, painful end of the world, and we're parading for every bit of money to get and flaunt.
idk about removing it altogether because i imagine for the athletes it must be gratifying and something they choose to do, but i don't think it needs to be such a song and dance - building new infrastructure, dozens of corporate sponsorships etc. it feels kinda dystopian watching it given what else is happening 🥴
but there is no sustainable sportswear fabric that can wick moisture for athletic performance as good as high end polyester yet. what would be your alternative?
pointing fingers at sports federations for using polyester for sportswear as if its a valid point then not address any alternatives or any counterpoints reads off performative as hell. at the very least misinformed on what a truly sustainable olympics can look like.
You’re missing the point. It’s not about them being unsustainable purely, though that is a problem which is complicated and needs addressing. It’s the issue of them marketing themselves as sustainable when they very much aren’t. Even if there are no alternatives, which is just a flat out lie as athletes could all be required to use sustainable materials, giving an equal disadvantage to everyone compared to polyester, the disingenuous marketing and advertising cultivates an acceptance of greenwashing which makes future attempts at dealing with climate issues difficult. When the information you have to work with is limited, your capacity to fight for change is inhibited. There’s no defense for the false advertising, and there is really no need for everything to be made with polyester.
No “free stuff” is ever really free. Someone had to order and pay for it. Someone had to buy cheap product to make it, someone had to agree to make it for a cheap price, someone had to deliver it for a cheap cost. If you want “ free stuff “ ask your relatives and friends for their unwanted stuff, you’ll have more stuff than you would ever want.
I mean if anything I think all the Olympics highlights is how deeply unsustainable our monetization models are. The point of all of that is to generate revenue to make the games possible. I don’t think this is an argument in favor of it, just that it highlights how entrenched harming our planet is in just about everything we do. A “sustainable” Olympics is a bit of a silly idea and super clear example of greenwashing imo.
lvmh is like that upper class kid who went to public school and tryna be the sponsorship on every major school events. they tryna look good and be accepted by general pupils and school teacher bcos they technically different from us commoners. it's getting a bit annoying innit 😂😂 i say this speaking from my personal experience lmfao. lvmh is really that kid 😂
It's because the Olympics are expensive as fuck. The cities themselves can't afford to host them and loose millions. And brands participating act as relief. The Olympics at least have a message of world respect and cooperation. And it also gives hundreds of athletes the opportunity to compete who would have absolutely no attention (and no funding) otherwise. Sports have always centered sponsors and that's why things like american football or normal football or baseball or hockey or basketball exist in a large scale. Sport gear is extremely expensive. And without a sponsor most of the smaller sports genuinely would be impossible to pursue. Things like ice skating or gymnastics or equestrian sports already have a huge barrier to entry in terms of cost, that is so ridiculously high most people will never have a chance to participate. Sponsorships democratized sports because sports without sponsors are what it has always been: the 1% going out hunting and playing cricket and everyone else playing ball in some alleyway because even play grounds and sport fields require not just property but funding. I don't know if you have realised it but most Olympians don't make much money at all. The things they are gifted is usually the great majority of what they will have left. Even gold medals don't guarantee financial stability.
oh i do 100% get this and appreciate that it's expensive, but i think it's very disingenuous of the paris olympics to be marketing themselves as sustainable but not extending this to fashion. and for countries to be working with brands that are being investigated for greenwashing and supply chain issues is surely not right - there are other sportswear brands out there that are even slightly better than nike or lululemon! ik there's not a perfect solution but it's like this "sustainable" olympics didn't even try to include fashion!
For context my country's current GOAT of BMX Mariana Pajon got paid 33 thousand USD for winning a silver medal in the Tokyo Olympics. THE Olympic silver, an event hosted every 2-4 years (depending on event) it isn't like she is cashing that check every other month. That's the payment for people who even got medals, most of the 90 people going this year won't win any and of course the payment is larger or smaller depending on achievements. This woman won her first BMX competition when she was like 5 and she is 32 now. Athletes also have expiration dates. And like I said she is a GOAT she has been winning non stop her entire career 75 medals representing our country 56 of those are gold, 9 silver, 10 bronze. By the time she got silver in Tokyo she already had Gold in both London and Rio. She has fractured so many bones I don't even know how she is still competing. The great majority of athletes don't live like that, they don't make the cut each time and they sure as hell aren't almost always winning. Sports (outside the major cash cows that are cash cows BECAUSE of large advertising and sponsor deals) are a money sink. EDIT: she literally lost in quarter finals this year, no great payout, she will probably be retiring from BMX this year :(
A heavily polluted river with E.coli, fish with worms in for meals, less meat for athletes that actually need meat, double standards when it comes to war and genocide or child rape, little to no French history and culture in the opening ceremony , medals that get destroyed if you wear them and sweat on them, cardboard beds that might need to be recycled ( how much paper is really recycled, though? ) and a lot of objections when it comes to scoring. Yeah, I think we can pretend these Olympics didn't happen.
This feels disrespectful to the human body. Why is there such an obsession with covering up the body in so many different ways, instead of appreciating what the human body can do? Both these companies and the public are weird for this. Olympic athletes display miracles of the human body and mind. It feels bizarre how much the focus has deviated from that.
Sorry in advance for the rant... They also announced NFT collectibles on some probably half-baked app to replace their partnership with Nintendo and Sega which...as someone who studies the videogame and app market, I honestly can't express how stupid and self-destructive of a move this is. But above all, NFT is known for being HIGHLY UNSUSTAINABLE because it requires way too much energy to function. They easily could've done an app without this. In fact, it would've been way easier and obvious to NOT do it. Instead, they could've developped a gacha game which is crazy popular globally at the moment AND doesn't use some insanely energy-intelnsive tech AND is insanely lucrative AND would've targeted a public much more similar to the Mario & Sonic at the Olympics series. Moving away from Nintendo and Sega could've been the opportunity to cut away on all the associated merchandise and wouldn't have required potential users to own a Nintendo console, but what's the point if you're gonna switch to NFTs of all things?
Also the fact that a genocidal state is being allowed to compete... the olympics have lost all legitimacy. I feel for the athletes who throw their lives into training, especially the ones not from the west, but their financial stability should never depend on their medals anyway 😢
Bro imagine being an athlete, training your whole life, and not being allowed to participate in what might possibly be your biggest accomplishment because of what your country did… as much as I understand what a ban stands for, there are way better ways to make a stand.
📣 TEMPLATES FOR CALLING OUT BRANDS:
✨ Lululemon
there are no sports on a burning planet - @lululemon needs to clean up its supply chain and stop burning fossil fuels which directly goes against its "wellness" image
Email template: speakslouder.org/campaign/lululemon-olympics/
✨ Nike
hi @nike care to tell us why you're a sponsor in the "most sustainable Olympic games yet" when you're gifting athletes clothing made with a mix of non-organic cotton and polyester, and laying off your sustainability staff? don't you think that's a bit ironic? even your investors are worried about human rights issues in your supply chain. please speak up about these issues.
✨Olympics account
We need to talk about the risk athletes face from global temperatures rising, which is directly tied to the fossil fuels @olympics official sponsors keep burning. putting out a pamphlet for athletes on the dangers of heatwaves but not addressing your direct ties to rising temperatures is hypocritical. brands like @lululemon should not be allowed to promote their brands on a global scale like the Olympics until they clean up their supply chains.
📖RESOURCES:
basis.org.uk/wp-content/uploads/2024/06/Rings-of-Fire-FINAL.pdf
www.businessoffashion.com/articles/marketing-pr/inside-fashions-biggest-olympics-ever/?Daily_Digest_260724&
www.voguebusiness.com/story/sustainability/do-synthetic-kits-undermine-the-most-sustainable-olympics-ever
www.thefashionlaw.com/lululemon-accused-of-global-greenwashing-effort-in-new-lawsuit/
ua-cam.com/video/WvAcpHuFGHw/v-deo.htmlsi=58Q1zxgorl0TaSDN
i think it would be cool if u do a video covering about how lvmh is constantly lying about all these green milestones theyve already reached but in truth its mostly a lie, also they use the "inside lvmh" certificate program to spread their bullshit propganda, they make loads of bold claims on there like these are a few things i took note of through the course that just felt so fake, maybe they really have made changes but idk it just sounds too good to be true/too lofty of a goal :
moet henessy’s sustainability commitments
- in 2020 the maisons had already met a lot of things regarding the environment and society, however they decided to structure their commitments, define a common vision and accelerate to get ahead of the competition
- generate a positive impact on the planet
- answer the consumers’ new expectations
- engage employees and communities
- “LIVING SOILS LIVING TOGETHER” is the sustainability program
- meets the expectations of LVMH’s environmental and CSR’s programs
- 4 key pillars and set objectives for 2030
1. regenerating soils
- achieve 100% supplies from regenerative agriculture
2. mitigating the climate impact
- reduce co2 impact by 50% compared to 2019, with scope 1, 2 and 3
- reduce environmental footprint
3. engaging society
- want to be recognised as a committed leader
- play a positive role for stakeholders and society as a whole
4. empowering our people
- committed to attract and retain world class diverse talents
- by being the most inclusive and engaged organisation possible
i think it would be really interesting if you could take a look at some of the claims lvmh makes though this corporate propaganda course and debunk them if possible, cus a lot of people are taking their word for it and falling for it, not to mention the fact that this course and certificate is one of its kind in the industry right now, easily accessible, free and allows people to have some "credibility" in the luxury fashion world, so of course people want to believe it
the fact that they might have to remove the swimming portion of the triathlon because the river is too polluted really shows how they are not focused on the planet if you ask me
Yeah well i wouldn’t swim in my city’s river either, when it’s in the middle of the city, it’s pound to be not great to swim in. Branches of the river that go a little bit further are usually fine. Crazy though that they were planning this in the first place, glad that french people were like. No.
don't know what they were thinking in the first place, but only paying attention to the river pollution in the lead up to the games & still not managing to fix it is a great example of how not caring about the environment now will come back to bite us in the future 🥴
@@katierobinson they did spend a massive amount of money to make a new sewer system for the olympics, but french people weren’t happy that they did it only for olympics and not for any other reason.
originally macron was gonna swim in it to 'prove' how clean it was but then people living near the seine threatened to collectively shit in it LMAOO
"Not only is this t-shirt objectively ugly" 💀💀
If I was living closer to Paris right now, I'd be interested in going to the thrift shops around Paris after the games.
@@Winter-Svnssn oh it would probably be a resellers DREAM 💀
i’m glad someone is addressing this. i saw that it was supposed to be “sustainable” with the cardboard beds and whatnot, but then i saw all those uniforms and went ???? and like…the athletes are going to bring their own clothes, they don’t need all that crap that these corporations are shoving at them. these athletic brands are some of the worst offenders when it comes to ethical misconduct
honestly, i think no one needed to bring old clothes considering they got given a whole wardrobe and then some 😭
Also, how is doing a parade of nations on boats environmentally conscious? In prior Olympic games, athletes walked (which is the most eco-friendly).
i think they used "more sustainable" boats with electric motors, fuel cells and hybrid drives - but walking would have been fine too 🥴
i believe their strategy was to leverage existing assets (boats) instead of constructing a new stadium to hold the ceremony and other events
it’s mind-blowing how brands are producing crazy amounts of stuff for the olympics that no one asked for
With this topic I immediately had to think about the 61kg weightlifting competition. I noticed that someone's uniform was already so worn that it even had holes in it. But it doesn't mattered, because it's only the performance that counts. Which is a great way to think about this.
For me the biggest issue is the overconsumption and using the athletes as influencers above and beyond what we've typically seen in the past. I can understand why there are corporate sponsors, and it is likely that the smaller, sustainable brands don't have the cash available to sponsor to that extent. I can also understand the fabric composition...there aren't a lot of sustainable options for athletic wear. But this would be a GOLDEN opportunity for a company like Nike to promote a sportswear made with polyesters from recycled materials. I'd like to see that, as well as transparency in the supply chain.
(Also, how many people will jump on the bandwagon of buying the athletic wear tie ins, and then stop wearing it a month down the road when the Olympics are over and the instant recognition of the tie-in fades?)
I used to say, living in South Africa, that there is no overconsumption here. But, our next door neighbour threw everything he did not want away (including a brand new air fryer) which reminds me that this truly is a global problem.
I don’t want to see people being gifted things they don’t want or African countries being turned into clothing dumpsters.
It is truly getting worse…
it really is a global epidemic 😭
As someone working in the fashion industry and has some "insider" news, I do want to point out that it is never fully on the label/brand themselves for the fabric used or styles made. There are certain requirements from the Olympics team on what fabrics have to be used for them to be technical/considered athletic wear, and often times is difficult to use only sustainable and natural fibres that do not have the technical functions that synthetics perform very well on, such as being sweat wicking or allowing the athlete to stretch and move freely in. As for why the recycled version is not used, that is because the recycled version of a fabric is always weaker and we're not at a point in the industry where mills are able to create recycled fabrics advanced enough for performing hours and hours of intense activity in, keeping in mind that athletes train a lot harder than an average person who goes to the gym. There is a lot at stake if, for instance, a brand decides to go with a 100% recycled poly for a pair of training shorts to be worn by all the athletes during practice before the games but starts tearing due to the weaker recycled material. That being said, I do agree a lot more can be done to make our industry a lot more sustainable, but in the case of the Olympics it is not that simple or easy.
I was about to comment something similar and totally agree with you.
I've been doing competitive sports since age 7 (handball) and our matches are mostly in winter. You not only need very flexible clothes, but also clothes that dry very quickly and are also durable and lightweight. Unfortunately, natural fibres don't do it. My team has had several warming up shirts made of 100% cotton. They're nice and flexible, but it takes too long to dry. Which isn't great when the gymnasiums you have your matches in aren't heated well and they stick to your skin after a while which reduces all the big and sudden movements you need to do.
I also used to do judo and still do karate. My gis are all made of 100% thickly woven cotton. Summer is exhausting in them because you sweat like crazy. I also can't move as freely as I wouls in my handball clothes. The difference with those martial arts is that you nees those thicker fabrics for a little bit more protection and in case of judo, being more durable due all the pulling on your collar.
I'm all for less to none synthetic fibres in clothing, except for active sports wear because of my 20+ years of experience 🙈
@@DragonriderEpona wow thanks for sharing your insights and personal experiences! The point about requiring the garment to dry quickly is a really good point.
interesting insight!!! i'm by no means an athlete lol so whilst i was thinking that natural / recycled materials could be a replacement i have no experience about continued stress on the fabric and how that would impact the wearer!
but i think maybe the point that still stands is how we don't need to keep replacing these uniforms each time? if we're using virgin polyester which should arguably be strongest and most flexible, then they should be able to last for a while - and when they do break athletes could just replace that item, rather than getting a whole new kit!
Just on that sustainable food note on Olympics, they did offer mostly plant based/vegetarian food under sustainability reason but then players were complaining about food at Olympics and demanded more meat, so then there was a big delivery of animal based products to be incorporated into menu…. Pledge did not last long 😅
the more I hear about olympics the more I genuinely wish there were ni olympics in the first place. crazy unhealthy effect on athlets, huge punch to the environment, common folk suffering for the sake of the image of the country that hosts it. it's like a slow, painful end of the world, and we're parading for every bit of money to get and flaunt.
idk about removing it altogether because i imagine for the athletes it must be gratifying and something they choose to do, but i don't think it needs to be such a song and dance - building new infrastructure, dozens of corporate sponsorships etc. it feels kinda dystopian watching it given what else is happening 🥴
but there is no sustainable sportswear fabric that can wick moisture for athletic performance as good as high end polyester yet. what would be your alternative?
pointing fingers at sports federations for using polyester for sportswear as if its a valid point then not address any alternatives or any counterpoints reads off performative as hell. at the very least misinformed on what a truly sustainable olympics can look like.
You’re missing the point. It’s not about them being unsustainable purely, though that is a problem which is complicated and needs addressing. It’s the issue of them marketing themselves as sustainable when they very much aren’t. Even if there are no alternatives, which is just a flat out lie as athletes could all be required to use sustainable materials, giving an equal disadvantage to everyone compared to polyester, the disingenuous marketing and advertising cultivates an acceptance of greenwashing which makes future attempts at dealing with climate issues difficult. When the information you have to work with is limited, your capacity to fight for change is inhibited. There’s no defense for the false advertising, and there is really no need for everything to be made with polyester.
No “free stuff” is ever really free. Someone had to order and pay for it. Someone had to buy cheap product to make it, someone had to agree to make it for a cheap price, someone had to deliver it for a cheap cost.
If you want “ free stuff “ ask your relatives and friends for their unwanted stuff, you’ll have more stuff than you would ever want.
i’ve been obsessed w ur vids lately!! your iconic!
aw thank you sm this is so nice 😭
I mean if anything I think all the Olympics highlights is how deeply unsustainable our monetization models are. The point of all of that is to generate revenue to make the games possible. I don’t think this is an argument in favor of it, just that it highlights how entrenched harming our planet is in just about everything we do. A “sustainable” Olympics is a bit of a silly idea and super clear example of greenwashing imo.
agreed!!
lvmh is like that upper class kid who went to public school and tryna be the sponsorship on every major school events. they tryna look good and be accepted by general pupils and school teacher bcos they technically different from us commoners. it's getting a bit annoying innit 😂😂 i say this speaking from my personal experience lmfao. lvmh is really that kid 😂
It's because the Olympics are expensive as fuck. The cities themselves can't afford to host them and loose millions. And brands participating act as relief. The Olympics at least have a message of world respect and cooperation. And it also gives hundreds of athletes the opportunity to compete who would have absolutely no attention (and no funding) otherwise. Sports have always centered sponsors and that's why things like american football or normal football or baseball or hockey or basketball exist in a large scale. Sport gear is extremely expensive. And without a sponsor most of the smaller sports genuinely would be impossible to pursue. Things like ice skating or gymnastics or equestrian sports already have a huge barrier to entry in terms of cost, that is so ridiculously high most people will never have a chance to participate. Sponsorships democratized sports because sports without sponsors are what it has always been: the 1% going out hunting and playing cricket and everyone else playing ball in some alleyway because even play grounds and sport fields require not just property but funding. I don't know if you have realised it but most Olympians don't make much money at all. The things they are gifted is usually the great majority of what they will have left. Even gold medals don't guarantee financial stability.
oh i do 100% get this and appreciate that it's expensive, but i think it's very disingenuous of the paris olympics to be marketing themselves as sustainable but not extending this to fashion. and for countries to be working with brands that are being investigated for greenwashing and supply chain issues is surely not right - there are other sportswear brands out there that are even slightly better than nike or lululemon!
ik there's not a perfect solution but it's like this "sustainable" olympics didn't even try to include fashion!
For context my country's current GOAT of BMX Mariana Pajon got paid 33 thousand USD for winning a silver medal in the Tokyo Olympics. THE Olympic silver, an event hosted every 2-4 years (depending on event) it isn't like she is cashing that check every other month. That's the payment for people who even got medals, most of the 90 people going this year won't win any and of course the payment is larger or smaller depending on achievements. This woman won her first BMX competition when she was like 5 and she is 32 now. Athletes also have expiration dates. And like I said she is a GOAT she has been winning non stop her entire career 75 medals representing our country 56 of those are gold, 9 silver, 10 bronze. By the time she got silver in Tokyo she already had Gold in both London and Rio. She has fractured so many bones I don't even know how she is still competing. The great majority of athletes don't live like that, they don't make the cut each time and they sure as hell aren't almost always winning. Sports (outside the major cash cows that are cash cows BECAUSE of large advertising and sponsor deals) are a money sink.
EDIT: she literally lost in quarter finals this year, no great payout, she will probably be retiring from BMX this year :(
A heavily polluted river with E.coli, fish with worms in for meals, less meat for athletes that actually need meat, double standards when it comes to war and genocide or child rape, little to no French history and culture in the opening ceremony , medals that get destroyed if you wear them and sweat on them, cardboard beds that might need to be recycled ( how much paper is really recycled, though? ) and a lot of objections when it comes to scoring. Yeah, I think we can pretend these Olympics didn't happen.
This feels disrespectful to the human body. Why is there such an obsession with covering up the body in so many different ways, instead of appreciating what the human body can do?
Both these companies and the public are weird for this. Olympic athletes display miracles of the human body and mind. It feels bizarre how much the focus has deviated from that.
the greenwashing is crazyyy- thank you for talking about this!
Can you do more videos of you at protests? I’ve always wanted to go to sustainable fashion protests but I’m too young lol
ofc, next time i go to one i'll film it!!
my favourite new youtuber!!
Sorry in advance for the rant...
They also announced NFT collectibles on some probably half-baked app to replace their partnership with Nintendo and Sega which...as someone who studies the videogame and app market, I honestly can't express how stupid and self-destructive of a move this is. But above all, NFT is known for being HIGHLY UNSUSTAINABLE because it requires way too much energy to function.
They easily could've done an app without this. In fact, it would've been way easier and obvious to NOT do it. Instead, they could've developped a gacha game which is crazy popular globally at the moment AND doesn't use some insanely energy-intelnsive tech AND is insanely lucrative AND would've targeted a public much more similar to the Mario & Sonic at the Olympics series. Moving away from Nintendo and Sega could've been the opportunity to cut away on all the associated merchandise and wouldn't have required potential users to own a Nintendo console, but what's the point if you're gonna switch to NFTs of all things?
??? what on earth are they doing this for 😭 love that almost everyone is disappointed in the olympics in some way, what a great year it's been 🥴
@@katierobinson I know right?? It's painful 🤣
really like your videos
thank you sm 🫶
Also the fact that a genocidal state is being allowed to compete... the olympics have lost all legitimacy. I feel for the athletes who throw their lives into training, especially the ones not from the west, but their financial stability should never depend on their medals anyway 😢
the way we're just carrying on with the olympics & ignoring everything in the world is insane 😭
Bro imagine being an athlete, training your whole life, and not being allowed to participate in what might possibly be your biggest accomplishment because of what your country did… as much as I understand what a ban stands for, there are way better ways to make a stand.
Its fun to get free stuff