fashion brands are failing sustainability communication… here’s why

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  • Опубліковано 4 лис 2024

КОМЕНТАРІ • 19

  • @nellivilhelmiina
    @nellivilhelmiina 5 місяців тому +7

    Spot on! Sometimes I feel like we’re lead to believe that sustainability discussion is only for those with higher education. It’s not accessable. And while I do think that you need to have a level of understanding to be able to filter through misinformstion out there about this or any topic, sustainability concerns everyone and should be for anyone.

  • @RSB1949
    @RSB1949 5 місяців тому +9

    I’m a writer who worked on a major sports brands sustainability messaging. Hate jargon, but a lot of our hands are tied because of the legality of what you can and can’t say. The lawyers win over the writers every time.

    • @katierobinson
      @katierobinson  5 місяців тому +4

      love industry insight like this, and i think it's such an interesting fight between jargon and unclear messaging!! fully understand it must be so hard to get it right 😬

  • @AlexHider
    @AlexHider 5 місяців тому +5

    That’s a really common issue in pretty much every modern field, the language just takes time to settle. Queer theory is on like its third vocabulary at this point, words are whatever. It’s just important to not make semantic soup out of the conversation.

    • @katierobinson
      @katierobinson  5 місяців тому +1

      agreed! language is always evolving, it just seems sustainable fashion has got way too technical and we've lost meaning / humanity in it imo

  • @thisisnotausernameXD
    @thisisnotausernameXD 5 місяців тому +3

    Good video! This is probably me also adding to the overcomplication but handmade does have a specific meaning in that it is made by hand and not using modern machines. Of course, all clothing is made by people, but handmade clothing is only sown by hand (or embroidered, knit, woven, etc by hand). It is a more time-consuming and laborious process. The distinction is important when trying to preserve traditional textile making and sustain artisans who produce them, because many of these are disappearing and the artisans are forced to look for alternate sources of income, such as in garment factories used to produce fast fashion. So while the distiction between mass-production and small-scale production definitely needs clearer language, the term 'hand-made' also serves a specific purpose.

  • @TheAliceinFinland
    @TheAliceinFinland 5 місяців тому +3

    I would argue that buying multiple (even 2-3) clothing items per person every month is definitely overconsumption. That level of consuming and acquiring of items is a developed world priviledge and should also be called out. Especially as the number of monthly purchases is most likely on the rise, due to influencers normalazing massive over consumption

  • @AbbieRee
    @AbbieRee 5 місяців тому +3

    beautifully well put together video 🥰 such an important and interesting topic to cover thank you for shedding more light on it. really love your videos !

    • @katierobinson
      @katierobinson  5 місяців тому +1

      thanks sm for watching!!! 🫶

  • @katierobinson
    @katierobinson  5 місяців тому

    📖 RESOURCES
    Glossaries:
    - www.condenast.com/glossary
    - www.fashionrevolution.org/definitions/
    Clare Press:
    - thewardrobecrisis.com/buy-the-books/wear-next-fashioning-the-future-clarepress
    Venetia La Manna:
    - instagram.com/venetialamanna/?hl=en-gb

  • @lilacsunset3848
    @lilacsunset3848 5 місяців тому +1

    I think the problem isn’t necessarily the vocabulary but the intentional obfuscation of concepts!

  • @styleshiftermedia3400
    @styleshiftermedia3400 5 місяців тому +2

    Really well put.

  • @alexhutton8473
    @alexhutton8473 5 місяців тому +2

    This probably doesn’t help in coming up with a new definition rather than calling us ‘sustainable consumers’. But, in marketing we make a clear distinction between the customer and consumer when trying to reach our audience.
    Customer = the person buying the product
    Consumer = the person using (consuming) the product.
    Obviously you can be both the customer and the consumer but you can also be just one of these depending on the purchase, Occassion, decision and any other factors. I hope that can help in some way x

    • @katierobinson
      @katierobinson  5 місяців тому +2

      interesting, this definitely adds some depth considering 'consumer' seems a little bit more passive?

    • @alexhutton8473
      @alexhutton8473 5 місяців тому +1

      @@katierobinson you’re so right! It definitely has that passive feel to it

  • @enfant00x
    @enfant00x 5 місяців тому +1

    Great conversation, but the critique loses all potential meaning when it’s being blamed on ”capitalism”when corporatism is the real problem.

    • @katierobinson
      @katierobinson  5 місяців тому +1

      interesting, i hadn't heard this term before!