Blue Ocean vs Red Ocean Business Strategies
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- Опубліковано 3 сер 2024
- Businesses compete in various markets. One way to look at it is as in an ocean. In a red ocean there is blood in the water as firms are constantly fighting and competing for market share and customers. This is a very competitive tough market, while a Blue Ocean is a free from competition market. Firms will try to develop new products or services that put them in a Blue Ocean without competition. They do this by creating a whole new market. Thing low cost flights versus traditional flights. Fancy hamburger joints versus fast food burger joints.
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Copyright Mark Wolters 2019
Dear Marketing Student, Entrepreneur, or Interested Person, I am Dr. Mark Wolters an Associate Teaching Professor in Business Administration and I have been teaching marketing and business courses around the world since 2002. I hope that these marketing & business videos can help you learn more about business and help you succeed in class or in the business world. And yes, this is the same Mark Wolters from the UA-cam travel channel Wolters World.
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You definitely discussed it way better than my teacher, thank youuuu.
This was one of the most comprehensive, informative, energetic and concise explanation videos i have ever seen. So well explained and broken down. Thank you Mr. Wolters!
Thank you. Very nice of you
Beautiful vid my man! I recommended it to my professor and he loves it! Even here in Spain where English isn't the best, people understood you to a T, keep it up!
Thank you
Thank you for this explanation, Professor Wolters. I appreciate this video a lot.
Glad we could put it out for you to help
simple and easy to understand, So happy to see you explaining.
Glad it was helpful!
thank you for this man!
You seem like a great professor. Thanks a ton!
That is very nice of you. Thank you
Professor Wolters You’re very welcome. I’ll be waiting for your uploads.
Probably the best business book in a decade.
Great overview of Blue v Red. 👍 Have *_not_* read the book but have discussed the concepts for years. "Looking for untapped markets" is certainly prudent but business success relies on way more than that despite what the authors promote. Product innovation, customer service, channel management, disciplined growth strategies, etc. are usually more important than being first to market. Timing is often everything, eh?
completely agree. sometimes when I read the latest guru book I feel they push their idea as the end all be all when it is in reality a part of a successful strategy, not the end all be all.
this vid and man are awsome , really really love the vid and the explanation . good job :>
Thank you
Im glad, I clicked your video. 👍👍
fantastic, Thanks.
Immensely helpful - thank you!
You're welcome!
Thank you for this information sir! I do understand it easily. 😊
Cheers
Amazing professor, thank you
Cheers!
Brilliant, thanks a lot :)
Glad to help
I don't usually comment on videos, but this is a great tutorial, simple yet very effective to understand!!! Thank you. Followed.
Thank you Kenneth
My assignment is due in 21 hours, this video helped a lot!!
Glad I could help
You made it easy to consume
Thank you so much, Professor Wolter. I just got my professor of my Strategic Planning class asking me how I am I understand Red and Blue Ocean
Glad to help!
I'm studying business, I loved the video it helps me a lot, resume all the essential info. Very recommended if you are looking to get introduced to the topic.
Cheers!
You're way better at explaining this than my professors. Damn Zoom lectures would be a lot cooler if my professor was in front of the Palace of Westminster lmao
Its the little things :)
The key is getting ppl who didn't spend money and literally just stayed at home and saved. Halal restaurants get them here. They attract those families who ate at home before who now take all their family to eat out.
thank you!
You're welcome
Great video explanation. Looking forward to more content.
Thank you
@@ProfessorWolters professor by any chance do you do videos or have knowledge on current events on supply chain? Thanks. The random question is asked because the way you explain things in your videos are so easy to understand.
Well explained
thank you
Good way of explanation
Cheers!
Thanks from Srilanka 🇱🇰
You're welcome
Thanks this will be helpful for my exam in strategic management
Good luck!
@@ProfessorWolters many thanks professor. It went well
Hmmm.... I like the idea of low competition, but I don't know how to know if there will be enough demand.
That is the part that makes it tough
how does a blue ocean stay blue?
thanks from Canada! I subbed to your channel!
It doesn't. Eventually the competition comes and there is blood in the water.
Just have to keep innovating to new niches
Speaking of oceans do you and your family ever go on cruises just curious
Not a lot. We have been on a couple but we tend to do more land based trips.
Southwest actually does have free bags