Blue Ocean Strategy: Making the Competition Irrelevant
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- Опубліковано 6 лют 2025
- Blue Ocean Strategy is the best-selling book which launched a worldwide revolution in business strategy. Challenging the conventional competition based approaches to business strategy, Blue Ocean Strategy focuses on making the competition irrelevant by creating uncontested market spaces, instead of trying to beat it. It is based on a decade long study of 150 strategic moves spanning more than 30 industries over 100 years and presents a systematic way of maximizing opportunities while minimizing risks for creating new demand in the marketplace.
"Instead of focusing on beating the competition, focus on making the competition irrelevant".
Currently i'm reading this book and it is really useful.
This is a great presentation. Really liked the way how Dr. Munir explained the topic with clarity and ease.Thank you for sharing!
Today I was on a Conference call and was able to multi task and present the "Blue Ocean
Strategy" to a client who was able to present it to the banking realignment of strategies after Covid-19: The presentation was totally impacted by the " Blue Ocean Shift"
Excellent exposition...!!!Blue ocean strategy is an strategic alligment of:1.Value for the buyers2. Proffit proposition3. People proposition ( Stakeholders motivation)
Skip intro 4:40
Ricardo Pineda thank you. :)
Ty
Thankyou
very nice presentation on the essence of the blue ocean strategy
Really Great strategy and outstanding presenstion ... Big Thanks
Thanks so much, Zunaira Munir! Absolutely awesome, very clear, down-to-earth. Now I know where and how to start.
Very nice talk on Blue Ocean Strategy. Compete in uncontested market places and make the competition irrelevant.
Max Hodges Thanks for the suggestion
Thank you
great speaker-i read the book and when watching the video everything i learned in the book became even more clear
Great presentation and lot of clarity. Thank you very much Dr Munir adorable speech
Excellent narrative presentation 🌹🙏❤🌹
I Really Like The Video From Your Blue Ocean Strategy is the best-selling book which launched a worldwide revolution in business strategy
It is very useful to me since I am into Management, looking forward to having more videos or books in this chapter.
Watching little Late, but still very relevant. Extraordinary.
Excellent Presentation! Execution is the biggest challenge!
Amazing presentation.. Easy to understand.. Thank you
very resourceful lecture by Dr. Munir, thank you!
Great advise. Let me just go over here and create a new market/industry. brb
Ohhhh my friend. You have given me some very good insight and possibly helped me in coming up with a blue ocean strategy.
I was going to focus on a very limited pool of people... like "affiliate martkers" .... but instead - I'm thinking it might be better if I focused on the group that isn't served (small businesses). WHICH IS HUGGEEEEEE. My friend. Thank you very much.
this lecture is really amazing , really appreciated
It is really terrific.
BOS is always successful driver for profitable growth.
she made explanation simple and easy to grasp
Good strategy !!!Agencia de turismo solidario UNITE
Great Video!!! Made simple and easy to understand.
Greatest ever explanation
Explained in clear detail - thank you for making this resource available.
I read the book yesterday and this video certainly supplements it well.
Congrats
Duke.
nice job by lady...!!! its a great, valuable and knowledgeable!!!
Strategy is simply deciding as and when the situation comes. But one has to plan his strategies so that , things when abruptly come in can be taken care of.
Blue strategy is simply....creating a working environment, a business environment where the competition is not unhealthy , rather it is not at all fiercely competitive. It is when all work together , even competitive companies in the same industry, the no.1 and the no. 2, working healthfully to create value ,profitability and growth for all.
Very well said
good understanding of this subject
Nicely paced explanation of the concept
Thank you for share us this excelent educational material !!!
what a wonderful video...I got much on it.. thanx lady...
Fantastic! Great insight into Blue Ocean Strategy.
superb video and too informative I would suggest to all MBA students to watch this video by shiran khan
This was very good. It allowed me to take some of the ideas and translate them into my own words.
wow thanks for uploading this very good video
Many thanks for your simple exploration.
Great advice! 😊 Thanx for sharing! ⭐Pro Tip: Create Memorable Content! 🥰 It’s not enough just to post content; you need to create content that’s memorable and cuts through the noise. 🙃In fact, useful and memorable content is one of the top ways to increase website traffic. 🤑
Thank you Doc Munir. The presentation was awesome. It connected so pretty much well with the current Organisation I work with. I think you should add my Organisation in your next presentation. I proudly work for a Dunia Finance LLC based at Abu Dhabi, UAE. It very closely follows the BOS. May be a few things needs to be adjusted but applaud to the higher management to think ahead of times and lay down a strategy that is working for al be it Shareholders, Stakeholders, Customers or employees.
Interesting but sounds a lot riskier e.g. de-segmenting the market, targeting non-customers, creating demand and affording innovation are such huge costs with high risk. I also loved the idea of high value with low cost (50:20) and would like to explore operational effectiveness in blue ocean strategy.
Nasratullah Zarghoon
Thank you for a fantastic presentation.
Excellent presentation, particularly the illustrations of three companies. Would appreciate details of BoS roll-out.
Excellent
Thank you; that was beautiful :)
Lovely speach.. btw, her name's actually Dr Zunarra Munir...
Innovation...I create NEW ON ...and convert into a revoluTION.
Very useful video. Thank you!
Does anyone know in 7:19 what is the difference between New Brand development and Corporate Brand. Why they are separated as different management functions if they relate to the same thin called brand?
Amazing book, love the insights into business.
It looks like an example of Andre Riou was played but was cut so she's now referencing a video which youtube viewers haven't seen.
This is excellent and I love her accent.
7 years ago, yet people still watching it !!
Isn't that a bit of magic ?!
Excellent! Thank you to made it understood easily. Keep up the good work. You need to take some effort to make your colleagues pronounce your name better. Pretty useful for MBA students.
thanks for this informative video
I have shared this video to my all executive of the Group, later I have noticed the examples were poor.
really nice
38:00, he's not the target market, that's right, but the reason for that is that he is loyal to the other console/pc
you have to start after 6 minutes and it get into the meat of the seminar
Gracias, Muy Claro.
Can you upload the lecture? PLEASE!
Great
It's certainly a great strategy as it considers the external environment of a company as well as the internal. I'm not sure though how it can be applied to public sector services such as water and electricity! Would it be limited to cost minimization? As trying to attract noncustomers (people who don't have access to reticulated or treated water) may involve significant or expensive capital input.
well explained!!
thanks!
Is blue ocean still reinvent on marketing today or has another school of thought taken its place
Book read!
thank u from 2024
04:30
It's Zunaira Munir 😊
& not Munaira Zunir 😢
How do I find her consulting firm online? Do you know the proper way to spell her name so I can do so?
She knows her Job.
blue is friendly..and red is danger..competitive..
Who is in 2024
11:19 12:23 26:19 29:29 35:00 (rip iwata) 41:01 46:46 48:10 1:03:25
I think most difficult step is defining factors
Blue Ocean Strategy Merupakan ekspansi dan perluasan pasar untuk menguasi pasar dan meningkatkan pertumbuhan sale yang berujung frofit. Saatny Blue Ocean Menjadi Champion Ocean Strategy untuk wiw wow market.
❤
😍
OPPORTUNITY=RISK
Innovative people, convert them into opportunities and people who are working for salary checks or their small businesses, focus on Risk.
If you want to skip introductions, the real stuff starts at 4:40.
Saved me 4:40minutes
Blue Ocean Strategy is the best-selling book which launched a worldwide revolution in business strategy?
Very enlightening and detailed
No lo pueden poner en español?
I want to speak to someone about developing how to escape my Red Ocean.
What is the name of the young lady doing the presentation?
Listen the name in the introduction or read the comments you will find out.
Dr. Zunaira Munir
Let him find by himself
11:56 steve ballmer behind the curtain
Why we should DEFINITELY go to Red Ocean instead of Blue Ocean @
The Andre Riou case is seriously disappointing. Comparing two VERY different products. Like saying you can save money in motorbike manufacturing comparing it with bicycle manufacturing. Lesson: talk about you are competent about.
know the concept of blue and red is clear. sanjiv save
How to make competition irrelevant clarify that
4:36
the lecture is pretty good, 4plus mins of SD deans etc patting themselves on the back, awkwardly.
i think on the world is red ocean
An eight-minute lecture squeezed into one hour....
11 Year ago, they talk about video gaming... right now that is really incen
Not to be rude but can I really trust a woman (your Mother) on strategy? Before I invest an hour of my time watching this, I like to know ;) There's no better than hearing it straight from her son.
Pakistani actually. I would know, I'm her son
she's indian
haha, only a manager type can give a speech on a subject while also admitting that she has no understanding of it( e.g. music). These academics are funny.