How Enterprise Became A $35 Billion Family-Owned Car Rental Empire

Поділитися
Вставка
  • Опубліковано 18 чер 2024
  • Chrissy Taylor’s grandfather founded the car rental giant. Her father built it into the industry’s dominant player. Now she’s driving the $35 billion firm into the future of mobility.
    Read the full story on Forbes: www.forbes.com/sites/mattduro...
    0:00 Introduction
    1:11 Chrissy Taylor On Following Her Father's Footsteps
    4:08 Innovation At Enterprise Cars And Growth Over The Years
    7:38 Chrissy Taylor's Pivot In COVID And How The Company Remained A Float
    9:22 How Enterprise Gives Back And Its Philanthropic Community
    Subscribe to FORBES: ua-cam.com/users/Forbes?s...
    Fuel your success with Forbes. Gain unlimited access to premium journalism, including breaking news, groundbreaking in-depth reported stories, daily digests and more. Plus, members get a front-row seat at members-only events with leading thinkers and doers, access to premium video that can help you get ahead, an ad-light experience, early access to select products including NFT drops and more:
    account.forbes.com/membership...
    Stay Connected
    Forbes newsletters: newsletters.editorial.forbes.com
    Forbes on Facebook: forbes
    Forbes Video on Twitter: / forbes
    Forbes Video on Instagram: / forbes
    More From Forbes: forbes.com
    Forbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success.

КОМЕНТАРІ • 58

  • @munyumbamutwale2985
    @munyumbamutwale2985 28 днів тому +52

    With all the hatred spewing around, I really like this woman and her energy. Thousands and even millions of kids have inherited companies and run them into the ground and she has kept the legacy alive. Kudos.

    • @MattBraun
      @MattBraun 27 днів тому +2

      and most of those turned the companies around and made them better. But not this one....she's determined to get things back to the "good ol' days" :D

    • @forward_ever_ever2595
      @forward_ever_ever2595 27 днів тому +1

      ​@@MattBraunwhat u mean?

    • @DueceSpice
      @DueceSpice 26 днів тому

      AINT NO MILLIONS DUDE…YOU JUST BABBLING

    • @forward_ever_ever2595
      @forward_ever_ever2595 26 днів тому +1

      @@DueceSpice forget the numerical, but idea is true...many inherit then future gens, like the Vanderbilts just run it into the ground weather it be a lack of discipline, poor work ethic and the root unreasonably lavish lifestyles

    • @DueceSpice
      @DueceSpice 25 днів тому

      @@forward_ever_ever2595 SHOW ME A POOR VANDERBILT?

  • @wm6746
    @wm6746 28 днів тому +77

    “I started as an intern” ….she forgot to say..”Intern in my dad’s company”😂😂😂😂😂

    • @kcmark3
      @kcmark3 28 днів тому +6

      *grandfather's. Her dad could say that though! ahah

    • @creativemindplay
      @creativemindplay 27 днів тому +11

      What's your point

    • @user-dq6kw1xh7q
      @user-dq6kw1xh7q 27 днів тому +10

      Yes, so she learnt from the bottom up to Manage her family business.

    • @forward_ever_ever2595
      @forward_ever_ever2595 27 днів тому +5

      Well why should she have to say that. Its usually the starting point. Good for them. At least they didn't follow the norm where 1st gen works hard, sets the foundation, 2nd gen begins to lapse & 3rd squanders everything...like the Vanderbilt's

    • @abuzarrin9079
      @abuzarrin9079 19 днів тому +7

      Only people with a broken mindset will say this. That's the whole point of a family business, passing down to your legacies.

  • @AwomKenneth
    @AwomKenneth 23 дні тому +4

    Leading a global company in tough times shows a lot of strength and tenacity

  • @DueceSpice
    @DueceSpice 26 днів тому +12

    GRANDFATHER BUILT THE COMPANY BUT FORBES PROPAGANDA IS SAYING SHE STARTED FROM THE BOTTOM??

    • @timmietz
      @timmietz 22 дні тому +1

      To be fair, if she was not good at her job, the company would’ve been bankrupt within three years after her taking over. it has happened many times to many multi generation companies.

  • @chan90s
    @chan90s 27 днів тому +13

    I am a forever customer of enterprise. Their employees are happy, friendly and love their job. I received a free 1 day rental extension after I had a nice chat with the team

  • @jutah
    @jutah 24 дні тому +4

    good for you forbes for keeping the comments as they are

    • @jutah
      @jutah 24 дні тому

      good straight forward story too for those interested in this space. would like to see one on hertz and avis too

  • @victoriawindsor8023
    @victoriawindsor8023 26 днів тому +13

    "Enterprise Mobility" sounds like the name you would give to a company that sells Wheelchairs for Disabled People 🤣🤣🤣🤣

    • @benjaminlibertarianscorpio
      @benjaminlibertarianscorpio 7 днів тому +1

      they branched into car sales too as well as other markets

    • @victoriawindsor8023
      @victoriawindsor8023 6 днів тому

      @@benjaminlibertarianscorpio The name sounds like a company that makes Mobility Scooters for disabled people

  • @MattBraun
    @MattBraun 27 днів тому +3

    seems like they're adding the length of each video since this one to how long customers should be waiting

  • @EcomCarl
    @EcomCarl 21 день тому

    Incredible to see the journey and commitment to adaptability and innovation! 🚀 Emphasizing teamwork and mission discipline truly shows their enduring success and strong leadership.

  • @maneeshahooja
    @maneeshahooja 18 днів тому

    Well done!

  • @damham5689
    @damham5689 12 днів тому +1

    Because Jack was smart enough to only hire people smarter than he was. Even though he never went to college, he only hired college graduates.

  • @MattBraun
    @MattBraun 27 днів тому +6

    I definitely trust the cousin with the oversized shirt who can't make any eye contact....who's also reminding us that Hertz is also terrible.

    • @finnb.1845
      @finnb.1845 27 днів тому

      It’s greggy

    • @finnb.1845
      @finnb.1845 27 днів тому

      Can’t make a Tomelette without breaking some Greggs

  • @6ahmad91
    @6ahmad91 4 дні тому

    I’ve been fascinated with the Enterprise business model since I started renting cars from them 12 years ago. I feel like they nailed down a perfect capital structure. And most impressively, the nature of the business where a heavily depreciating asset is their main expenditure, their process makes it profitable and their margins are unbelievable. (They don’t share financial info so it’s just an educated speculation)

  • @MattBraun
    @MattBraun 27 днів тому +8

    This is such a great story of luck, nepotism, and why a company's service can suck so bad without any care in the world.. BRAVO! 👏👏

  • @Xenon-4300
    @Xenon-4300 27 днів тому +7

    Enterprise Mobility? Are they getting into the motorized wheelchair industry?

  • @algernon5776
    @algernon5776 28 днів тому +4

    I guess Chrissy Taylor ignored Harrison Butker's advice to just stay home and have babies. Lol 😆 😂 🤣 😹 😆 😂

  • @leonardocuevas49
    @leonardocuevas49 27 днів тому +1

    Loved the story! The “Senior Reporter” looked and sounded bored so it kind of threw off the video. Great story, bad reporter with low energy(at least in this video, can’t speak how he is OVERALL)

  • @ragdollspacearena
    @ragdollspacearena 28 днів тому +6

    for some reason I cannot stand that woman... uff hard watch. other than that nice video!

  • @EMC_CO86_0_Z
    @EMC_CO86_0_Z 28 днів тому +1

    💚

  • @karen.5705
    @karen.5705 28 днів тому +1

  • @georgeg6036
    @georgeg6036 27 днів тому +6

    The service is horrible with Enterprise. How are they still in business?

  • @Eddie100official
    @Eddie100official 28 днів тому +2

    By charging $300 for 2 days with a $7,000 car

    • @michael7054
      @michael7054 27 днів тому +2

      If you don't have your own insurance

  • @MattBraun
    @MattBraun 27 днів тому +7

    Is this a Succession parody??

  • @autodex2000
    @autodex2000 28 днів тому +12

    Started on third base and she thinks she hit a triple

  • @nickbezmaterny5567
    @nickbezmaterny5567 24 дні тому +1

    Self made CEO lol

  • @angeltrumpjr1952
    @angeltrumpjr1952 3 дні тому

    ❤️👀📲✅

  • @skrame01
    @skrame01 28 днів тому +10

    For some reason I really hate this woman.

    • @vooteimer1234
      @vooteimer1234 28 днів тому +9

      Because she acts like she was promoted without anyone considering she's part of the family that owns the company?

    • @AxeDesign920
      @AxeDesign920 28 днів тому +1

      I hated Enterprise before I knew about her. Tried to charge me $200 when I returned a car because of a dent that I couldn't see or feel. Some low level employee said the light just didn't reflect right. 20 years ago - haven't rented from Enterprise since!

  • @TheSouthernMensch
    @TheSouthernMensch 24 дні тому

    By calling the cars in as stolen and making money from it.

  • @U..R..L
    @U..R..L 28 днів тому +9

    Free Palestine 🇵🇸

  • @MattBraun
    @MattBraun 27 днів тому +1

    @Forbes working with @ComedyCentral @TheDailyShow @JonStewart
    ua-cam.com/channels/wWhs_6x42TyRM4Wstoq8HA.html

  • @DreamAgainNetwork
    @DreamAgainNetwork 28 днів тому +1

    🫡💎📈