A big thanks to keeping current and would-be FB advertisers updated with the many changes. Love this channel. So just to confirm - if one is running the "manual DCT" set up - there will be one adset for each group of 3:2:2 ad? If one decided to run with a Flex ads set up, you would only have one Broad asset ever with all 3:2:2 creative tests run under the same single adset?
You shouldn't worry about ads competing with each other. If this ever happens, one's results will naturally tank and therefore you'll keep the "winning" one live.
If the ad is not spending [cbo, manual 3:2:2], would you put min ad spend or it just means the ad is bad? Sometimes if there is a winner that allocates 90%+ of the budget, it won't spend on new adsets and it's hard to test new ads. What's your take on this?
Hey justin big fan, Quick question. I am working for local business (niche crossfit) and the problem that comes is after some time I mean the leads do come but the crossfit is quite full and after some time when the crossfit has some space then there's no more starving crowd anytips?
What would you do with a complete new ad account on a complete new brand? Everyone says purchase as conversion event is the best but we tried it properly and we get CPM's of 30-50€ on all ads and we have open targeting. Even with a more specific interest (Fashion) which has 1.3 billion audience size gives as such high CPM's. Is it possible we have to start lower? Link clicks > View content > ATC > IC > purchase ? Would be great if you could help us.
I’m still of the school of thought to start with PUR optimization, on broad. High CPMs don’t just mean you are optimizing for the wrong event. It also could mean creatives aren’t resonating at all with the audience, that you’re in a competitive space (skincare, supplements, etc.) or you lost the ad account lottery, which is a true thing.
Hey Adam! As long as you run ads, yes. I have several 6-7 figure info product owners, ecom brands, local businesses and marketers in my 1-1 consulting.
A big thanks to keeping current and would-be FB advertisers updated with the many changes. Love this channel. So just to confirm - if one is running the "manual DCT" set up - there will be one adset for each group of 3:2:2 ad? If one decided to run with a Flex ads set up, you would only have one Broad asset ever with all 3:2:2 creative tests run under the same single adset?
Much appreciated! For your first question, yes. For the latter, I simply wouldn't approach Flex ads with a 10 foot pole as of now. lol
Thanks J!
Any time!
Isn't OG broad better than audience advantage+, also do you use any exclusion for 180 past purchasers?
Starting from the principle that the simplest structure is better, A+ broad is better.
Most of the time we won’t set exclusions, no.
Hello, I am writing to you from Turkey, what should we do so that the ads do not compete with each other?
You shouldn't worry about ads competing with each other. If this ever happens, one's results will naturally tank and therefore you'll keep the "winning" one live.
If the ad is not spending [cbo, manual 3:2:2], would you put min ad spend or it just means the ad is bad?
Sometimes if there is a winner that allocates 90%+ of the budget, it won't spend on new adsets and it's hard to test new ads. What's your take on this?
Just means the new ad is bad / not as good as the current winner, so you gotta head back to the drawing board to come up with new creatives.
@@JustinLalonde and those who don’t spend or barely spend, would you turn off or just leave on? Thanks!!
Hey justin big fan, Quick question. I am working for local business (niche crossfit) and the problem that comes is after some time I mean the leads do come but the crossfit is quite full and after some time when the crossfit has some space then there's no more starving crowd anytips?
Build a waitlist or prefill cohorts for weeks/months in advice with payment deposits.
how tf u got verified under 100k do u have yt cms?
What would you do with a complete new ad account on a complete new brand? Everyone says purchase as conversion event is the best but we tried it properly and we get CPM's of 30-50€ on all ads and we have open targeting. Even with a more specific interest (Fashion) which has 1.3 billion audience size gives as such high CPM's.
Is it possible we have to start lower? Link clicks > View content > ATC > IC > purchase ?
Would be great if you could help us.
I’m still of the school of thought to start with PUR optimization, on broad. High CPMs don’t just mean you are optimizing for the wrong event. It also could mean creatives aren’t resonating at all with the audience, that you’re in a competitive space (skincare, supplements, etc.) or you lost the ad account lottery, which is a true thing.
you wont take the winning ad and put in winning campaign or something like that ?
Nope - We'll simply leave it on in this same campaign.
Is it more cheaper to advertise low ticket of digital product? Even in Q4?
Q4’s got the highest CPMs so arguably is the most expensive time to advertise.
Hey Justin, I do affiliate marketing, would your 1to1 mentorship still be good for me. Thanks
Hey Adam! As long as you run ads, yes. I have several 6-7 figure info product owners, ecom brands, local businesses and marketers in my 1-1 consulting.
@@JustinLalonde awesome thanks