The Perfect Facebook Ad Campaign Structure For 2024
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- Опубліковано 6 жов 2024
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Would you like to unlock the secrets to a flawless Facebook Ad campaign structure in 2024?
In this video, I unveil the ideal framework that has delivered remarkable results for numerous businesses.
I'll guide you through the intricacies of ad set organization, audience targeting, and ad creatives, ensuring maximum impact and engagement.
What is more, you’ll learn how to adapt to the ever-evolving Facebook landscape and stay ahead of the competition.
So, if you want to elevate your advertising game with the perfect campaign structure and propel your business to new heights in the digital landscape of 2024 - watch the video!
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I recommend you to make a video on building campaigns by objectives, it would be useful for me and others. For example, when creating the campaign, should we choose traffic or sales?
Always choose Sales! I don't make videos on the topic, since I never not choose sales, for e-commerce. (Perhaps, Leads, at times!)
@@JustinLalondeI understand, thank you for the advice. 💯
@@JustinLalonde
can I ask a follow up on that?
For TOF, or first stage in the awareness stages (out of 5)... do you still go for sales campaigns or do you ever run brand awareness or reach etc to just focus on very TOF and not immediatly selling?
I'll always run sales campaigns. Education is expensive, you don't want educate or build awareness, you're here to make money at the end of the day!@@lindisopaj
what if I don’t have a website, Fb-page only and all of our transactions/payments are in cash and our only way to sell out products is via WhatsApp (after the greetings, we may move to phonecall to close).
THANK YOU! This addressed literally every struggle and question I was having with the platform rn. What the hell are you supposed to do with ONE dynamic ad per ad set/audience?? Now I know. Pull out winners or just add a new dynamic test.
Wait though. Let's say you did a dynamic test with 10 ads (stupid I know, now). Can you deactivate losers without killing the ad set? Or is that one of those things where you just never know?
@@tgaul Ya can't or else you'd edit the ad and remove the dynamic assets manually if that makes sense! You'd just have to look at "breakdown by creative element" reporting to see which of these 10 assets performed!
Great video mate. how much budget per day do you put into the campaign structure?
Thanks for this video!
do you use broad targeting for totally new ads account with no historical data ?
Yes, I still do!
Thanks for this video!
To make sure I'm understanding correctly. 1 CBO campaign for everything, ad set with broad targeting, and (around) 3 variations per ad.
What if I have a few different ads that may (potentially) target different people. Do all of them go in the same ad set? or each creative has its own ad set with one ad inside.
These would all have their own DCTs. Perhaps, if the persona is so different, you may even need to do one campaign per persona!
@@JustinLalonde If I want to test reels and posts, can I do 2 ad sets in the same campaign with DTCS tests containing 3 creatives per format? Or is this solution not optimal with a low budget?
Hi Justin,
does this structure applies to B2B Software and how is the budget range for this kind of structure to work out?
Yes, and make sure you can spend your KPI, per day, per ad live. (E.g. Goal is $15 CPL. You want to launch 4 ads, make sure you can spend $60 a day min.)
Thank you for the information.
Thank YOU for watching!
Hi Justin. Do you set a minimum budget per adset? Or do you just accept that some ads get 0 spend, so no learnings?
Accept that some ads get 0 spend - If Meta doesn't spend on them, it means it didn't think they'd be good.
Hi! I find it super useful, but DCT tends to cut creatives in random places (ex. vertical format to square), how do I deal with it without limiting placements to vertical or feed only?
I always do automatic placements.
I do 1:1 for images and 4:5 for videos.
Are there bars added sometimes? Yes.
Does it matter? Absolutely not, at least not for performance. It would, if branding is a priority over performance!
Thank you for the video. The problem is: if you activate dynamic creative and for example upload an ad containing 3 images of 1080x1080(standard size), It looks fine in Facebook Feeds, but in Facebook Stories and Facebook Reels it looks bad because the facebook icons(your logo, shop now icon) etc.. is placed on top of your image. However, uploading image by image without activating the dynamic creative, lets you upload the same image but modifying the size for each (feed, story and reel) and so it looks good in all. How do you solve this? How can I solve it? Thank you very much for all the value you give us.
Thanks for watching! Here, you're overthinking it.
The answer simply is that it won't look "perfect" in all placements, and that it doesn't matter.
A perfect look won't give you better results.
It's a micro optimization that won't necessarily move the needle forward in your account.
I'd rather use a 1080x1080 image or 1080x1350 video with a dynamic creative test, and have them have "bars" in stories or reels placements since I trust Meta's algorithm to show my ad in placements that'll convert.
@@JustinLalonde thank you as always big man 💪
You mention a longer term ad set holding all the winning ads. Is it okay of THOSE are geared towards different personas together in the same ad group?
Great Video Justin!
When you found a winning DCT Combination and you create a Iteration of it.
Do you launch the new itareted DTC in a different Adset or Same Adset?
Different ad set!
Thanks for watching!
Hi!👋 I like your ideas about how you work with Meta ads 👍 All talks about video and picture ads but what if my top performing ad format is a products carousel? 🤔 in this case basically there are options to test different text copies and few other smaller things. Then should I create new adsets in working ACB with 2-3 new carousels to test or it is okay to add 1-2 carousels with new text copies into already working adset without creating new ones? 🤔
I'd add them to the already working ad set, since we're talking of adding carousel ads which can't be DCTs.
great video mate!! how much budget would you suggest daily for starting the campaign?
Appreciate it! Around 2x your CPA target, or minimum is AOV daily spent on ads!
Hi, thank you for the information.
Could I get your opinion? I am planning to run a campaign with a conversion objective. The campaign will include 3 ad sets and 3 ads, each with different creatives, messaging, and headlines. Is it possible to run 3 ad sets with different creatives, ad copy, and headlines in 1 campaign? I plan to use broad targeting. Should I use dynamic creatives, or would it be better to turn them off since we're still in the testing phase and have been running ads for almost 11 days? What budget would you suggest for this structure? This campaign is for a service-based business, with messaging as the targeted conversion. I really appreciate any help you can provide. Thank you.
I run ads this way:
1x campaign per product or collection
1x ad set per ad
3x ad creative variations + 2 copies + 2 headlines
All under a CBO.
So, yes, in short, you can have different creative assets.
Most accounts don't have DCTs anymore, or are about to lose it, so hence why I use the above structure.
As for daily budget, make sure you have at least 2x your cost per target action. (E.g. You want a messaging conversion to happen for $5, then spend minimum $10 per ad a day.)
@@JustinLalondeHi, thank you for your reply. I really appreciate it.
hey Justin, thanks for your information sharing
Can I use your strategy about campaign structure and creative theme for small business that have a budget of less than $3000?
You sure can!
Could you apply these same methods to local lead gen or would you approach it differently ?
I use the exact same methods for lead gen - Got a recent video up on the channel discussing my lead gen process!
Great video! What if I don’t run dtc but simple ads, you can add the ads inside the existing adset or do you create a separate new adset for each creative ?
Depends if you're using CBO or ABO.
With CBO, you can add all ads in the same ad set.
ABO I'd do one ad per ad set.
@@JustinLalonde sorry not explained correctly, I’m using CBO but I mean after having found ‘winner ad set’ the other ad sets for testing they should have one creative inside each ad set or multiple ? ( same configuration of 3:2:2 method using standard creative instead DTC )
So how would you do new creative testing? Would you create a new ad set with dynamic creative and throw it into the same CBO campaign?
Exactly! Testing and scaling are done together.
Correct! Testing and scaling are done in the same campaign.
Quick question JUSTIN, Whenever we wanna test 2 DCTs ,can they both be targeting two different concepts or is it necessary that both of the DCTs should have same concept with one isolated variation in each ?
One DCT = One concept = 3 variations of a same ad (3:2:2)
So two DCTs shouldn't be a same concept!
For starting new ad account should i go for broad or broad interest?
I'm guessing you are referring to another one of my videos here - But nowadays, I'd still go broad.
@@JustinLalonde thanks for clearing justin!
Hi, I would like to ask if this structure also works for local businesses? Thank you!
100%, currently using it with local businesses!
Thanks @@JustinLalonde !
Are dynamic creatives also good for low budget strategies? (€30 per day)
100%. I use them for ad accounts spending as low as $15 a day (local businesses).
@@JustinLalonde Okay, so a good structure might be:
1 cbo campaign 30 euros per day
2 adsets with dynamic creative active (one for reels and one for post)
3 reels in one dynamic ad and 3 posts in the other dynamic ad. (2 copy and 2 title per ad)
If the language barrier didn't bother me this is the best structure for my case.
Can you advertise for 2 businesses within 1 ad account? For example: Ice cream shop and Car dealer
Can you? Yes.
Should you? No.
Rule of thumb is: One ad account, one business.
Why? Just easier from an organizational standpoint + Some say learnings are done at the ad account level, so you wouldn't want to confuse 2 completely different personas together.
@@JustinLalonde Awesome! Thank you very much for your reply. You Rock!!
@@duurzaamdesigns6212 Thank YOU for watching the channel!
Why am I unable to, as you mentioned, take that unique ID and copy the ad to a new campaign? When I click on the dropdown to choose an existing ad, it is not clickable. Do you have any suggestions? My campaign goals remain the same: leads!
Are you using Instant Forms? If so, you can't copy the post ID!
@@JustinLalonde yeah correct, I used them as Facebook says that with them I can get higher conversion rate. Do you have any recommendations?
Not necessarily, Instant Forms are great! You just can't use the above structure since you can't extract a post ID in this case. What you can do is do one ad set, broad targeting (locally) and launch all ads in there instead. Mimicks the structureand general principle as a whole!@@harishamzic3560
Question.. we started running ads about 8 months ago. They haven't really performed that well since March and I think it's because we need to make adjustments to our creative strategy and funnel structure. Would we face an even larger set back if we decide to restructure our campaign now?
Funnily enough, I did speak to many businesses having had dips in ad performances in either March or early May.
That said, no, I don't think it'd massively negatively impact y'all.
Unless you're heavily reliant on interest or custom audiences!
Jason, great strategy. I wonder if the same mechanism applies if you only choose one broad ad set with ABO, and test at ad level, killing those with no spend and doubling down on those that are spending?
Let me challenge you here: If you do this, why not run an ASC+?
Did it exactly how you and Nick propose wit ASC+ but ironically have been getting better results with this ABO structure@@JustinLalonde
When using dynamic creative I'm not able to upload creatives optimized for 9x16 or 16x9 placements, is this a problem that would effect the performance of the ads if they can't look as good in those placements as they would otherwise?
Nope! I don't either.
1:1 for statics and 4:5 for videos!