Hi Justin, I've watched many tutorials, both domestic and foreign, on Facebook Facebook ads, some are not clear and some are too lengthy (they don't hand-hold you), you're very smart and know how to get the audience to listen and understand while being very generous with imparting details, very impressive! I appreciate your style. Efficient, simple.
This is an amazing Video. I am part of an Ecommerce Coaching group here in Australia. The KPI part where you should be aiming for around 10% ATC from landing page / link clicks was spot on.
@@JustinLalonde I'm Thinking to join AA First and see your ad architect for solid foundation, This from where I discovered you and I can relate to your story, We both start As Designer for Gaming, And I want to know if there is a difference between your ad architect and Ad engine Program
Subscribed! Thanks for this value, Justin. My e-commerce clients tend to be small businesses with around $20 per day. Would you still advise broad targeting in the US? It also makes it difficult to run several ads for the funnel stages. Any advice would be hugely appreciated 🙏
Yes, I still would run nation wide. And for a low budget like this, you can only realistically run one ad at any given time. More than that will be too much dilution of your ad budget.
so when you say you do a CBO and let facebook decide what gets the spend. If it was to spend money on 2 of the ad sets and the rest didnt get spend. Then say the 2 that got the spend had bad metrics. Would you bother testing the other ad sets or would you turn them off after 3 days if they got no results.
Hi Justin, would you place different products, i.e. lipstick and a concealer, within one ad set or would you split them if they are targeting the same audience in a CBO campaign?
i have a question about desires. when we tend to find urgent desires so we can create a more scalable ad. is it the desire that is urgent, or is it the person who makes it urgent? For example, making money desire is urgent in general, but the urgency varies from people to people. SO it is the individual that makes it urgent?
The targeted persona will be affecting the urgency of that desire. E.g. You're targeting $10M net worth individuals with a "make more money" desire... vs You're targeting in-debt individuals to "make more money". The need is stronger for one than the other.
@@JustinLalonde so in the end of the day its all about the person WHO makes it urgent. Best case scenario i guess is that the desire itself is urgent and the individual makes it extra urgent
1. what is the structure for multi-product store I have 9 products in my store 2. Do we need to create separate adset for each product or just add all the creative for all products in one asset please guide in deal please
What I don't understand is do you create for each awareness level of a lead a campaign? Or ad? Because the ad copy determines the audience. So I need many campaigns for each problem awareness level or using different ad sets or ads? And another question is: do you send traffic for a ecommerce brand to the product page or a landing page which leads to product page? Thanks for getting back.
You'd have various ads, of various awareness levels, in the same campaign. As for destination of the ads, it depends a lot based on the client. No clear cut answer here. Some cases it's homepage, collection, product or dedicated landing page...
So don't you pull winning post IDs and post it in Winners ad sets inside your Broad CBO like you used to do? Also should we use ADV+ or Orignal audience
Such a good video mate. You´re amazing. Just one question: when you always mention: concept, what does that actually mean? is it a marketing angle? because a marketing angle can also be a benefit, can´t it? as i realised over time in my e-commerce journey, marketing angles are the most important things. Is concept = marketing angle? is benefit= marketing angle? o what is it? thanks a lot!
Appreciate it! One concept = One mass market desire One market awareness level One persona One product benefit One angle (There are many angles possible to the same concept.) It's essentially the overarching "idea" behind the ad, its pillars if you want.
i have 2 questions Justin. So when testing ads you recommend let it run for at least 7 days? does this apply to all platforms, like tiktok also? 2: when testing i mostly kill ads that are under 1% CVR. After 100 clicks if i dont see sales and much add to carts, i have the incline to kill the ad. Do you recommend looking at the CVR for the first 7 days/3 days or just let it run no matter the data. Thank you so much already!
1. At least 3 days, and up to 7 days, before I make a decision to kill or keep an ad. 2. I don't look at CVR on an ad basis, only on an account or campaign basis.
I personally haven't on this campaign structure, although I have before. I don't recommend it. Naturally, you'll only or primarily attract product and most aware customers with tCPA and prevent you from reaching Unaware to Solution Aware audiences.
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Bro the first part about marketing awareness is just gold. Watching your video from time to time. Can't wait to finish it. Thanks from Australia 🇦🇺
Appreciate you tuning in!
44 minutes in and I honestly don't know how this is not top 5 in trending videos. VALUE-PACKED!
Apperciate it!
Hi Justin, I've watched many tutorials, both domestic and foreign, on Facebook Facebook ads, some are not clear and some are too lengthy (they don't hand-hold you), you're very smart and know how to get the audience to listen and understand while being very generous with imparting details, very impressive! I appreciate your style. Efficient, simple.
Thanks for taking the time to comment and watch the video, much appreciated!
This is an amazing Video. I am part of an Ecommerce Coaching group here in Australia. The KPI part where you should be aiming for around 10% ATC from landing page / link clicks was spot on.
Love it! Are you part of FGP? Only know of this one and "Daily Mentor" from AU!
Thanks for watching the video!
Great Content, Justin 👍
Much appreciated!
Getting Mentoring by you is something I'll definitly Want to take
Second link in the description covers exactly that! Would love to help you 1-1.
@@JustinLalonde I'm Thinking to join AA First and see your ad architect for solid foundation, This from where I discovered you and I can relate to your story, We both start As Designer for Gaming, And I want to know if there is a difference between your ad architect and Ad engine Program
Damnn! Thats some stuff!
Havent watched yet but i guess this is what i needed all the time❤😮
Love it!
so much to take away from this, thanks so much Justin
My pleasure! Happy viewing
Great video! Quick question, you're only showing the sales campaign. When do you typically run traffic or other types of campaigns?
Thank you! Never do we run anything else than a Sales campaign for an ecom brand EXCEPT lead gen at times for a pre launch hype up.
Subscribed! Thanks for this value, Justin. My e-commerce clients tend to be small businesses with around $20 per day. Would you still advise broad targeting in the US? It also makes it difficult to run several ads for the funnel stages. Any advice would be hugely appreciated 🙏
Yes, I still would run nation wide. And for a low budget like this, you can only realistically run one ad at any given time. More than that will be too much dilution of your ad budget.
Amazing. Thanks for the value.
Quick question: Why not use flexible ad for 3:2:2 instead of what you’re doing in this video?
I'm just not a fan of the lack of reporting you have from Flexible Ads + The way they look on feed.
how about the new update for health related products? can you share strategies coz Im in wellness niche
Yes - I could make a new video on that topic. Thanks for the idea!
so when you say you do a CBO and let facebook decide what gets the spend. If it was to spend money on 2 of the ad sets and the rest didnt get spend. Then say the 2 that got the spend had bad metrics. Would you bother testing the other ad sets or would you turn them off after 3 days if they got no results.
Nope - Chances are, if they didn't get spend, Meta doesn't think they'll do well.
Thanks for your effort! Can I get your Miro maps for a better understanding?
Thanks for watching! Miro boards are only available to our consulting clients.
Hi Justin, would you place different products, i.e. lipstick and a concealer, within one ad set or would you split them if they are targeting the same audience in a CBO campaign?
I'd split them in 2 seperate campaigns to better control the spend towards each product
i have a question about desires.
when we tend to find urgent desires so we can create a more scalable ad.
is it the desire that is urgent, or is it the person who makes it urgent?
For example, making money desire is urgent in general, but the urgency varies from people to people. SO it is the individual that makes it urgent?
The targeted persona will be affecting the urgency of that desire.
E.g.
You're targeting $10M net worth individuals with a "make more money" desire...
vs
You're targeting in-debt individuals to "make more money".
The need is stronger for one than the other.
@@JustinLalonde so in the end of the day its all about the person WHO makes it urgent. Best case scenario i guess is that the desire itself is urgent and the individual makes it extra urgent
1. what is the structure for multi-product store I have 9 products in my store
2. Do we need to create separate adset for each product or just add all the creative for all products in one asset please guide in deal please
1x campaign per product!
What I don't understand is do you create for each awareness level of a lead a campaign? Or ad?
Because the ad copy determines the audience.
So I need many campaigns for each problem awareness level or using different ad sets or ads?
And another question is: do you send traffic for a ecommerce brand to the product page or a landing page which leads to product page? Thanks for getting back.
You'd have various ads, of various awareness levels, in the same campaign.
As for destination of the ads, it depends a lot based on the client. No clear cut answer here. Some cases it's homepage, collection, product or dedicated landing page...
So don't you pull winning post IDs and post it in Winners ad sets inside your Broad CBO like you used to do?
Also should we use ADV+ or Orignal audience
Not anymore no.
ADV + is what I use!
Such a good video mate. You´re amazing. Just one question: when you always mention: concept, what does that actually mean? is it a marketing angle? because a marketing angle can also be a benefit, can´t it? as i realised over time in my e-commerce journey, marketing angles are the most important things. Is concept = marketing angle? is benefit= marketing angle? o what is it? thanks a lot!
Appreciate it!
One concept =
One mass market desire
One market awareness level
One persona
One product benefit
One angle (There are many angles possible to the same concept.)
It's essentially the overarching "idea" behind the ad, its pillars if you want.
@JustinLalonde big man. You're the best!
can i use the strategy for aware and not aware with multiple products brands ?
100%. You should have ads of different awareness levels in a same campaign.
i have 2 questions Justin.
So when testing ads you recommend let it run for at least 7 days? does this apply to all platforms, like tiktok also?
2:
when testing i mostly kill ads that are under 1% CVR. After 100 clicks if i dont see sales and much add to carts, i have the incline to kill the ad. Do you recommend looking at the CVR for the first 7 days/3 days or just let it run no matter the data.
Thank you so much already!
1. At least 3 days, and up to 7 days, before I make a decision to kill or keep an ad.
2. I don't look at CVR on an ad basis, only on an account or campaign basis.
@@JustinLalonde 3 days on any budget? Or specifically 50 or 100$ a day
What are your thoughts on adding a tCPA cap on your campaign (or ad sets) with this structure?
I personally haven't on this campaign structure, although I have before. I don't recommend it. Naturally, you'll only or primarily attract product and most aware customers with tCPA and prevent you from reaching Unaware to Solution Aware audiences.
Appreciate the response! So max conversions is the recommendation? Or is there a different recommendation (apologies if I missed this).
How much your charges for Mentorship?
$597/m or $997/m depending on the plan at the time of writing this comment. 2nd link in the description!
💯💯💯💯💯💯💯