The Tragedy of Your Tech Stack

Most salespeople treat their tech-stack like a gym membership.... "someone is paying the monthly fee but they hardly ever go". All sellers need TQ (technical quotient) today if they are to thrive in a 'digital first' world where most buyer's journeys start online and within their trusted network.
Tech-Powered Sales was published in June 2021 and has been acclaimed as the most important book in selling for the 2020s. Co-authored by Tony Hughes and Justin Michael, the book sets a gob-smacking vision for the future of sales effectiveness, championing RevOps and SalesOps, while explaining how to embrace emerging sales tools which are accelerating at breathtaking rates.Leaders and Salespeople in all roles can harness their sales stack to consistently create quality sales pipeline at superhuman levels.
The book explains exactly how to up-skill your technology quotient (TQ) by understanding how the most powerful sales technologies operate and can be configured for maximum benefit.The book is essential reading for anyone seeking to remain relevant and gain an advantage is the highly competitive world of business-to-business sales. The book can be purchased in paperback, audio and ebook formats through Amazon, Audible, Kindle and other channels.
This interview with Tony Hughes by Sarah (Sharky) Harkness on the All Ears podcast by Cattle Dog Digital.