Ideal Customer Profile

Not everyone is a prospect and that's why we need clarity about our Ideal Customer Profile and Buyer Personas so that marketing and sales engage with the right message. Understanding the buyer's drivers and motivations is essential for sales success.
Learn more in the book, Tech-Powered Sales, published in July 2021 which has been acclaimed as the most important book in selling for the 2020s. Co-authored by Tony Hughes and Justin Michael, the book sets a gob-smacking vision for the future of sales effectiveness, championing RevOps and SalesOps, while explaining how to embrace emerging sales tools which are accelerating at breathtaking rates.
The book is essential reading for anyone seeking to remain relevant and gain an advantage is the highly competitive world of business-to-business sales. The book can be purchased in paperback, audio and ebook formats through Amazon, Audible, Kindle and other channels.
This interview with Tony Hughes by Sarah (Sharky) Harkness on the All Ears podcast by Cattle Dog Digital.