Buyer/Seller Singularity

The future of selling is "buyer sentiment meets seller relevance with engagement empowered by technology" - Tony Hughes.
Buybots and sellbots will become a reality for anything that is a commodity... think about share-trading. Sellers need to create value beyond providing information and helping someone transact. They also need to develop TQ (Technology Quotient) to thrive in a 'digital first' world and in the fourth industrial revolution.
Learn more in the book, Tech-Powered Sales, published in July 2021 which has been acclaimed as the most important book in selling for the 2020s. Co-authored by Tony Hughes and Justin Michael, the book sets a gob-smacking vision for the future of sales effectiveness, championing RevOps and SalesOps, while explaining how to embrace emerging sales tools which are accelerating at breathtaking rates.
Leaders and Salespeople in all roles can harness their sales stack to consistently create quality sales pipeline at superhuman levels. The book explains exactly how to up-skill your technology quotient (TQ) by understanding how the most powerful sales technologies operate and can be configured for maximum benefit.
The book is essential reading for anyone seeking to remain relevant and gain an advantage is the highly competitive world of business-to-business sales. The book can be purchased in paperback, audio and ebook formats through Amazon, Audible, Kindle and other channels.
This interview with Tony Hughes by Sarah (Sharky) Harkness on the All Ears podcast by Cattle Dog Digital.