5 Reasons Why Daniel Wellington Is Perhaps The Worst Watch Brand Ever
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- Опубліковано 6 жов 2024
- After many delays and failed attempts to convince the rambunctious T-Rex Hugo Mountbatten to review the Daniel Wellington Classic Durham, he finally delivers. However, the result is far from perfect. Hugo’s never-ending greed and total lack of scruples has led him to ultimately sell out.
In response to his questionable love of the ruddy thing, I share 5 reasons why I believe Daniel Wellington produces some of the worst watches on sale today.
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My wife was planning to buy me one DW, I just smiled and said just give me a kiss because its a lot better :-)
HAHA
@@yourma40 wth dude calm down
@@yourma40 should have*
BJ beats a DW any day!
Awwwwwwwwwwww
Imagine paying $150 for your watch so you can have the water resistance and durability of a paper bag.
-This post was made by the G-Shock Gang.
#ganggang
G schock aka gay shock
@@jeremyemilio9378 aka 20bar water resistance and 5 years of battery
@@jeremyemilio9378 no
G-Shock? A man of culture I see
I'm Swedish and on the behalf of my country, I am sorry about all of this.
You're the first Greek I've heard of in Sweden lol
Sure you aren't Greek?
Mackis Manousaridis jag med
You have the Greekest name I've ever seen for a Swedish
IKEA save you guys
An important message to the CEO of Daniel Wellington, wear the watch you produce and not a Rolex
it's not a high end watch, nearly in every industry you make more money selling low end to mid range products. Expensive Car makers dont make as musch money as cheap car makers
I doubt the CEO of Kmart buys his clothes there.
Ricky Penson Kmart is a distributor of other products. There is no parallel there. If you are the lead member of an organization that pedals a single product-use the product.
@@ricky6608 he probably does. They've been closing left and right.
He can wear whatever he wants to. If I was CEO of BMW and I wanted a Mercedes, i would drive a Mercedes.
I was so close to buying one or two with a discount code from an influencer and this video came up with a bit of research on my end. So glad I did. I’ll be saving my money. Thanks!
good save ! glad to hear you did not waste your money Shay
Seiko5 - 100 bucks less, 100 percent better.
YESSSSSSSSS!!!!!
Absolutely sir. Spot on.
Thank you,
Best regards,
TGV
It's hard to believe that people are buying DW when Seiko and Orient for instance are selling SKX / Bambino in the same price range
Don't know if Citizen still make the Eagle, but I bought one for about 40$ and it's amazing. Basically the alternative to Seiko5 and Orient 3star.
Seiko 5 is one of the greatest inventions of the 20th century :)
100 percent better? You do realize that what you just said is that a Seiko 5 is only twice as good as a DW. That is horological slander to the great name of Seiko.
Rather foolishly, I bought a DW years ago. I wasn't in a good place at the time. I'm grateful to say I've been clean now for 6 years now. Everybody makes mistakes. I have a Nomos now and that has cured my minimalist yearnings.
You are a true gent for being able to admit that openly, especially with such humor and jest.
WOW, a NOMOS?!?! You really went all the way!!! I doff my cap in utter respect.
Keep being awesome sir!
Thank you David,
Best regards,
TGV
You are a true gent for being able to admit that openly, especially with such humor and jest.
WOW, a NOMOS?!?! You really went all the way!!! I doff my cap in utter respect.
Keep being awesome sir!
Thank you David,
Best regards,
TGV
@@theurbangentry You sir are an inspiration. Keep up the good work and thank you for helping me to open my eyes to the beautiful world of horology.
Hi David, I hope you dont blame yourself because of the DW. We have lots of right to get experiences. Consciousness and ability to analise our experiences makes us matured human. Best regards, Robert
That's a glorified dw anyway
First there was the the quartz crisis. Now there is the Instagram crisis.
At least the quartz era brought real innovation to the world.
@@ipariszalonna and accurate time keeping
This is where Daniel Wellington, MVMT etc got it right, they know the power of marketing, other watch compnies need to take notice, hopefully seeing this video will make them realise.
@@plutomotorsblackpool I'm kind of afraid they will notice and see how much profit they can make with garbage watches and only aggressive marketing.
@lasest2 Not entirely true. There is some quality people/content on instagram, you just have to find them through the clouded smoke that is those you talk about.
"I was in traffic today behind a beautiful BMW. I got out and asked the BMW owner who he was. He said his name is Josh Dulluth. I then had an idea.
We are starting a new car company called Josh Dulluth motors. We're talking to Chinese sweatships about how cheap we can make cars and get away with it. Our marketing team has gimmicks to attract market share from Tesla and BMW using only social media hype. Please buy a Josh Dulluth motors car so I can become a rich snob and buy the BMW Josh Dulluth drives. Thx."
Does this story sound trashy and shallow?
That's because it is the Daniel Wellington story.
That's the new Toyota Supra then. Isn't it?
@john m i really feel sad for the car industry, tesla is like apple in tech industry , rely heavily on marketing hype among young ppl, i swear young people are easily brainwashed these days, thankfully im not one of them, been boycotting companies like apple since i was 10
@john m Tesla is at least making some improvements in car history, they have ton of patents that are open to public and can be used by everyone. A lot of el. cars today use Tesla as their "guide" as it set a bar what a modern el. car should be. It's true that quality still isn't as good as 100y old german manufacturers but it's getting there, still plenty of things to learn.
@@Yddp3307 I can't tell about tesla, however apple is not a DW in tech. Currently I have an iP 6s which I bought in 2015, now running iOS 13 beta (the newest OS) while having zero issues with it. still fast, durable (nothing broke for 4 years of heavy use) and Apple changed my battery for free after 1.5 y since i bought it, because there were issues with it (i didnt have any extented warranty). On the other hand, one of my friends still has a S6 Edge which is also from 2015 and is super laggy, super old OS, the screen is burned out so you can hardly tell the time and components are wibbly. both phones around $750 at retail in EU
@@Mivrox very shitty comparison considering you are two different people that take care of your phones differently. I had an s4 that lasted be 5 years before the charging port went and that phone went everywhere. It was banged up and sandfilled and still worked perfectly. I just took the battery out, charged, and popped it back in. That being said, you'll always end up saving with an Android simply because Apple devices nowadays at least, are designed to be nearly unrepairable and are more fragile than ever. Older devices, in general, were more durable. You can find dozens of videos of people exposing Apple devices and repair recommending a brand new device because of a simple design issue with their products.
Almost made a mistake buying a DW. Saw this video and just bought a seiko 5 SNKL45 for about $80.
Nice choice, I have an SNKL23.
Great choice you made seiko is a great brand.
I bought snk809 instead of DW, best decision I've ever taken so far
Much better choice
@@couterei.1953 That white dials nice!
Very well done. Criticism with excellent talking points.
Long Island Watch in da house!
LIW is my go to. Love my watches btw
oh hey Mark
Hi, this is Mark from...
Idk I heard this Long Island guy wears two watches at the same time.
"Made in the finest sweatshops" I spit out my water laughing
It is the mechanical equivalent of a Kardashian.
Hear! Hear! Pretty to look at but not the type to bring home to meet your mother.
More than one Steven Williams :-)
This sums it up..
So it basically ruins careers?
Not sure if Kim was wearing one on Ellen the other day, I was looking at Ellen’s duel time AP Royal Oak. (Ellen has a very nice looking collection)
A $15 watch sold for 10 times with the only quality being its Japanese quartz movement and panasonic battery
$15 is a bit generous mate, closer to $3 I reckon
Ali Hejjo ha think your right - Exchange rage to the US dollar Aussie dollar is going down Cheers
Our Aussie dollar is pathetic
Bro, it's not even the good japanese movement.
@@happyface4234 Any movement including a Soviet one is better than a Chinese one
You know you’re havin’ a bad drug trip when you hallucinate a DW watch on your wrist, lol
haha yeah thats a bad trip
Yeah. That was so funny. I like this dude. I'm subbed.
"Made in the finest sweat shops in china"
I got a fake DW from wish for about 1€ and its same quality 🤷🏼♂️
Ben Arthur recently posted a video comparing two ‘fakes’ with the real thing. On closer inspection the cheaper fake clearly isn’t the same watch. The $20 watch was completely indistinguishable from a real DW.
link?
@@wifine1951 Just look for Ben Arthur's channel. It's one of the newest videos there. The $20 watch was literally the same one as the original Daniel Wellington.
marksshoereviews depends on the fake.some of them are the same.
marksshoereviews i just watched the video and litteraly Said that the strap, glass, cars and the movement were the same.
The only reason why the DW brand has done well is by taking advantage of the social media marketing. They give a commission to a tonne of affiliated influencers. They can afford to do this with their massive markups. The modern influencers literally do not give a crap about style. They just want to get paid
I hate so-called "influencers" devoid of any substance
Sounds like the Fyre Festival of watches except the customers haven't realized yet that they've been duped.
Who the hell is an 'influencer'?😂😄😅😆😁
they also focus on a younger age group, which is much less saturated
I try to stay away from Instagram on principle cause of this massive influx of influencers. MVMT and The Fifth do the same kind of thing.
Well we can learn a few things from DW here on how to start and sell a watch business.
1. Fancy British name
2. Advertising on social media
3. Use celebrities as sponsors
3. Fashion is first
4. Thinner the better
5. Minimalistic design
6. Quartz movement
7. Always use Chinese sweatshops
LOL ikr.
You left out "make sure quality is terrible"
It all comes down to advertising. They took a page out of Rolex's/Tag's ad playbook but made them affordable to fill price point void in the market. Marketing 101. If they were smart their next step would be to start also making higher end/ higher quality watches to get a little real respect. Otherwise once the word gets out on the quality issues, their popularity will crash.
Or Italian names. Such as hmm Filippo Loreti
The fact that people associate dw with brittan makes me feel bad for being brittish
A Casio F-91W will always have more class, style, and originality than these DW watches.
I'm always rocking my Casios
he he he nice, i always wanted this icon in my collection, but i dont know if i would wear it instead of my square g shock
@@bogusparasite6655 I have both, and trust me the feel of the F-91 is just nicer somehow, I wear it EVERYWHERE! I have a small watch collection but whenever I have some adventure to go on or just simply need something on my wrist right away, I always find myself reaching for it. :)
Where I worked, there was a controller wearing this one. He most likely wasn't into watches at all, but I thought, what watch does better represent the work of a controller? Reading numbers, cost efficient and yet reliable. For me, in a job interview this watch would have been a clear pro for this guy.
Love my gold F-91W
Thanks for outlining good points of criticism on the company, rather than just saying they're bad because they're not seiko or Timex.
Thank you my friend, very much appreciated.
Best regards,
TGV
Have to respond to your coment, I have a couple of sieko 's which I've owned for many a few years and love to bits 😊 but saying that I do have an amarni tank design worth at the most £20.00 which I love to wear. Just pulled it out the box that's my wearer for the next couple of days
Regards Mal.
While DW, MVMT and these other online watch brands are horrible, they definitely are great at marketing. Traditional watch brands need to take notes.
Mateo exactly this.
It's not just marketing in the sense of advertising, it's the price point also. Most traditional brands just aren't affordable to MVMT's and DW's target market, and those that are affordable don't offer the right design and size. People want these big dress watches and they use them more as fashion accessories than as status symbols. They can't afford the traditional dress watch brands but they don't want a $20 watch either, that's why these new brands are so popular.
JerehmiaBoaz There certainly are affordable watches at a similar price point or cheaper. Most people don't know about them though because they want watches as a fashion accessory. We can't blame them considering there isn't much use for watches now other than jewelery and to show status with ACTUAL luxury watches
@@MrSamusdark I know there are better watches for the same price but because people want watches as a fashion accessory, the watches need to look right and follow the fashion trend of the day. That isn't something traditional watch brands generally offer (it took them years to react to the demand for blue dials for instance).
Yeah I agree, but to an extent, Tag Hauer doesen't need to advertise "as seen on Kylie Jenner" or pay for celebrity endorsements, because they simply don't market to the same customer. However they definitely could make cool marketing campaigns and things like that
You were becoming the green goblin at the beginning of the video? you look like the green goblin from the first Spiderman movie
"You know I'm something of a scientist myself"
Somehow I just dont like the brand’s name: Daniel Wellington, like a new guy sitting alone during lunch time
Bagus Pambudi lmao it’s true
Wasn't Wellington like a dog name?
Daniel Wellington sounds like a music teacher with an overly big moustache and a love for saxophones
Sounds like the name of a British farmer who lives in the country, cooking pies for his family everyday.
sounds like an average dude with a sick ass watch
Best affordable classic dress watch Orient Bambino.
I could not agree Harper, outstanding choice, perhaps one of the best.
Thank you,
Best regards,
TGV
Harper Wayne agree. Strongly. Mainly I love field and divers, but I’m quite happy with my Bambino, tremendous value for its price.
Harper Wayne bought one ,classic , bang for buck unbeatable .
It's not the best as they don't use sapphire glass on the domed crystal. It's for people who don't get out too much..
Depends on what the price range is. Bambino undoubtedly a great choice for under $1000, along with Seiko Presage. For slightly more, I love the Hamilton Jazzmaster series.
I'd rather have a Timex any day before a Daniel Wellington
Time are generally completely uninteresting and uninspiring to me. There are a few new automatics that look nice, but generally, I would get a Casio instead any day.
Bob Loblaw i had one same age range with a twistoflex band as hawked by john cameron swayzee. I can still hear the ad
Omega from 1970 for me
what's wrong with Timex?
You can have a Timex, a Seiko 5 and a $5 Alibaba DW knock off for the same price as a Daniel Wellington... never mind ‘less is more’, sometimes more is more
"5 reasons why Daniel Wellington is better than Rolex"
Calm down there alpha lol
@@RykerSpeaks Well, I think in the hierarchy of fashion watches, MVMT is slightly above. But, Rolex, considering it's complete lack of heritage, is still below DW...
5 reasons why daniel wellington is better than MVMT?
Aww you beat me to it alex!
Bryan LP don’t you mean the 5th
I didn't know Willem Defoe had a UA-cam channel about watches
LOL!!!
Now you do.
“Curse you hgonz14!”
Hysterical.
Never trust a guy or a girl who wears a DW watch.
Facts
Accurate. I was going out with a girl who wore DW and subsequently found out she was going out with at least 3 other guys.
Missak Hallaj Why you judge people by the watch they wear? Haha
my music teacher wears one XD
@@Jamsaieieieiei you'd be surprised.
I really think these Swiss brands could learn a lot from the marketing strategy of dw mvmt ect
Orlando Burdon exactly. And companies like seiko too. I constantly get bombarded with mvmt, vincero, and dw ads even though I don't go on their websites or look at their watches. I'm constantly searching for seikos, orient, omega, tissot, etc etc and I have never gotten an ad from them. I'd love it if these brands would promote their items more and get people interested in their watches over mvmt and all these other trash watch brands.
however once you do a marketing like MVMT or DW, your perceived value drops....
@@brackpersian Exactly, there's a reason why Rolex is one of the most valuable companies in the world and the most valuable watch company. They do everything they can not to market their watches like these social media marketing watch companies and currently boosting their demand by limited supply. Plus, the demographic age these companies are targeting are young and would not be able to afford high end Swiss time pieces so they would essentially be blowing their marketing budget for some superficial likes and comments which would do nothing for them.
@@Ash12428 The reason you are getting bombarded with these crap watch companies is because they target people with their marketing campaigns who "like" seikos, omegas, tissots, etc. via the Facebook / IG algorithm. I run these social media marketing campaigns, not for watches but for other type of products and we all target these famous interests.
@@Ash12428 Seiko isn't Swiss like the OP was implying, but I have gotten some ads on Instagram from them, also G-Shock, specifically the $800+ ones for some reason.
I work in a watch shop and when somebody goes to buy a dw i always bring out a tissot on a tray to suade them haha
Thank you my friend, keep up the good fight sir!
Best regards,
TGV
Does it work?
@@eyeheartsushi2212 they ask why i bring one out and i tell them its to compare size and then i begin to sell them the tissot. Probably the best upsell ever
J boom Hahaha smart.
Saving souls ,one watch buyer at a time ,more power to you ,carry on the good fight
OMG..the ad before I saw this video was from DW. Are they doing this on purpose???
Freaking Hugo trying his best lol
Chen Jin My was by Philippo Loretty wich is almost equally bad
It's probably the Google advertising algorithms trying to match the closest ads to the title words of the video.
I was lucky....got a Casio Edifice ad 😀
I got one from Fitbit😂
And that's something you need to know about DW :
DW = Don't Wear !
What their shit heaps!!
I've had a friend who sported one of those... it lasted 8 months before the chassis completely destroyed itself, barely even touched it.
My grandpa's 1942 Panerai still clocks and never missed a bit, and the blasted thing got grenades thrown at it from the Brits, the Greeks and the Germans.
Made the mistake of buying vincero garbage as first dress watch found this channel and got a seiko sarb 035
Did the same thing but with an Armani and then a 033.
@@anonguy6453 33 and 35 are amazing for the price. 6R15 movement for under $300?? fucking incredible if you ask me
@Peter Aremone I contemplated about buying a Vincero, already on their website ready to order one. But than my brain told me I should do more research before doing it. So glad I listened to my brain.
Omg Vincero is so cringe and trash. They are worse than DW in my opinion purely cause of how gaudy it is.
No joke, I would rather have a $10 no name Walmart watch than I would have a Daniel Wellington or any other fashion watch.
I know exactly what you mean. I have a £5 watch I got online, the dial has a map of the world on it and the seconds hand is an airplane. The watch speaks to my love of travel and imo looks better than most fashion watches I've seen lol.
That $10 no name watch from Walmart is exactly the same watch , it's from the same factory , made of the same materials ,just without the branding , I can't believe anyone would pay for brand equity of a company that has no heritage or intrinsic value
HH Pope Francis has been presented with some mouth watering watches, not least a beautiful Patek. He auctioned them to raise money for charity.
@Roland I've found my grail watch! I can rest easy now XD
Instead of buying a Daniel Wellington, for that absurd price, I was able to get a 1970s Hamilton with a manual wind movement for $45
Abdullah Siddiqui Wow... good purchase, love to see it.
Good man - vintage is king.
I'm an architecture student and I always love looking at the buildings you have going on your desktop. Always glad to see someone with an admiration for architecture
hopefully you're not helping push that post-modernist dog shit being built these days
My favorite saying rings true here:
"There's a sucker for every scam"
isnt the fact that people are still paying five digits for technically outdated technology (arguably 3-4000 manufacturing, parts and labor and charging 12000), technically a scam? every watch snob who says automatics are better are just as hoodwinked, if not more, as those who buy DW watches?
Traditional brands need to make more watches that look like the DW at it’s price point to take back sales
What an Irony. We blame DW for not knowing what art is and for its lazy and un-innovative design but we suggest luxury brands copy DW design to take back sales!!!!
I actually like it's simplistic looks...
@Fidel Magallanes Yes! I have one of these, much better
Orient makes a ton of dress watches that clean DW's clock on every point from quality to design to value. Why waste your money on such rubbish? Check out the Orient Symphony for minimalist style, or just go with a Bambino. They've stuck with classic designs for a reason.
NO!!
I'll take my Timex Marlin over a fashion watch like daniel wellington every day of the week and twice on Sunday!
Timex Marlin looks great but the new reissues are probably not that much greater in quality than a Daniel Wellington seeing as they are Made in China pieces from the lower-end manufacturers.
Agree
I bought an Armani watch a year ago and returned it a day after. 2 weeks later I was proudly wearing a Seiko 5. These fashion watch’s really made me a watch enthusiast.
EXCELLENT!!!
True Gentry.
Enjoy your Seiko 5,
Thank you,
Best regards,
TGV
Seiko 5's are great watches. My father's has been working non-stop for 40 years
I got an AR1421 for my birthday. I personally dont like fashion watches, and if I had to choose I'd pick a Seiko, but the chronograph on that armani watch is not bad at all(ronda 5030 movement, nothing special) and is really interesting to use and is a really good looking watch. I must say I thought they were a lot worse but they're not bad at all
That reverse "D" in the logo is making me soooo uncomfortable. I can't imagine wearing it on my wrist.
Spot on comment. Superfluous for the sake of superfluous.
Best examples of absoloute modern tat whose price is driven by marketing and ignorant consumers....
1. Daniel Wellington
2. MVMT
3. Michael Kors
4. Pandora
5. Thomas Sabo
All Junk.
6. Rolex
6. Vincero, 7. the 5th
@maxpaine 0827 dont forget filippo loreti
John Bryce no, Daniel wellington is best
u forgot Tommy Hilfiger😂😂😂😂
Your intros are best in class on a regular basis. This is like Kubrick. Good work.
Oh yeah. I bought a Hamilton with a 2824 for the same price as this ccc. Some people just don"t care. This is, after all, a niche interest. I appreciate the history, but many couldn't care about horology in the least. Daniel Wellington is for them. The genuine articles are for us.
Oh yeah. This was more engaging than most of your recent uploads. O&A.
Seiko is the best
Seiko mantul👍👍👍
Yup, my chronograph ssb315p1 changes only +-2 sec per month, for a 250$ watch ! Great quality, great finish, insane value !
I'm planning to get a seiko on my birthday.
@@alexanderkurokawa8834 you know what model ?
no its not. luxurious people actually look down on brands like seiko because they make affordable watches for people who can't buy a rolex or another luxury watch brand
I was expecting them to cost like 50 bucks, but I googled them and dang! That’s highway robbery.
With no lube
One day at the office,
One of the bosses noticed that I was wearing a new watch. She said, "Is that a Daniel Wellington?". I replied with, "No boss, this is a Timex."
I then added that it costed me around $40 and that it lights up when you push the crown, when you need to read the time when it's dark.
I was wearing a Timex Fairfield 41mm, and I gave this watch to my fiancé so that she can atleast understand the joy of this hobby.
Thanks, I feel superior over my colleagues with my Casio F91W now
Casio F91W is one of the best watches in the world. You get a stopwatch for sports activities, digital time for more precise timetelling, an alarm for waking up AND you can hook it up to trigger an IED. Show me a Rolex that can do all those things.
@@tren7544 LOOOOOOOL IED PART HAD ME DEAD 💀 😂
It's literally a sexy watch
You should
Youth ae1200 is better.
13:00 “Trends come and go. Classic is forever.”
The good news is that Daniel Wellington store in San Francisco, where I live, got closed. I am happy to know that people in this city still have some taste 😀
Truthfears Guilty yeah !
san francisco?? taste? lmao
the city of drug addicts, homeless and human feces on the streets
LOL, then, your contention is that too few could afford a DW watch?
@@henryettoit897 hahaha right? SF sucks
Comedy in this video is great
I Feel Hugo should have his own channel!
Both agree and strongly disagree. Hugo is awesome, but love him on this channel in the perfect dosage.
I fully agree. To the extend of Stephen Colbert’s The Colbert Report. Wrong, and emphasizing today’s hypocrisy in the world.
Who is the Hugo he’s talking about?
@@DanielJones-du8ud The evil Dinosaur character on this channel.
You can buy a Swatch Irony Skin for 100 euros... it’s Swiss made, accurate watch and it’s very thin and classy... I got a 28 years old swatch still working 😊
Thank you, I am here for this comment.
How a person can wear a DW over something like an Orient Bambino is just baffling to me
Because knowing about an orient bambino is much less common.
Also, bambino’s are a bit thicker. I actually like slim quartz dress watches. DW would not be my first choice but let’s see these watches as what they are
youre surpassing yourself in these intros!GJob.
David Marquez lmao
Well Tristano, I never thought I would hear anything negative from you! However, what you say is valid, and the criticism offered is done with a smile on your face. I think you nailed it when you said the CEO was trained in business and not art. Everything is done on the cheap to maximise profits with little or no quality. It does prove the old adage though - If you want somebodies money, just ask them for it! Affordable watches at this level? Seiko, Citizen, Orient and even Casio.
Thank you George,
Sometimes, in order to stand up for the things we love, we have to get a bit negative.
As for your recommendations, absolutely bang on!!!
Best regards,
TGV
I think his channel represents everything that is Anti-DW ☠️ The Episode was superbly thought out and hopefully gets played out for an even greater audience over time. I will share on my social media and talk about my renewed journey into Watches and benefiting immensely from UGC. The only issues I have and I’m knit picking somewhat are terms like ‘entry level’ or ‘even a Casio’. It’s certainly not snobbery but... it’s kind of hedging it. I mean who wants to hear that if you go to buy a car and have it put into that sort of category. Oh I’m driving around in my new ‘entry level’ car, yea! To me this is what fuels a brand like DW, even that mentality not necessarily the blatant snobbery. If something is superbly designed to the point of being timeless, then it’s not about the price or obtainability it can come in at any price. If I can afford to buy it or not as a designer I admire and appreciate it no matter what. I think DW is a ‘Marketing Ploy’ watch not really a fashion watch too. I think that would be a better definition and understanding. I think to some degree ‘fashion’ is an okay term and can influence design for some timeless Watches. I think to some degree all Watches have styling with some degree of what would be fashionable in them even if it’s a retro design. I think the Watch industry needs to embrace this concept too☝🏼
Brian Knight
@TheKnightTP
Notice that the initials of the big 4 Japanese watch makers spell out COSC. There's got to be a horological joke there somewhere.
@@allrightknight DW starts to edge into the grey area of a trick. Marketing is its only virtue. You can buy the same watch from the same factory with a different (or no) name on the dial for around $10. DW buys these watches and puts another $100 on the price tag for literally the exact same thing. Take a look www.alibaba.com/product-detail/Hot-selling-factory-custom-logo-ladies_60464266097.html?spm=a2700.7724857.normalList.126.ef5b13bapLRddZ
I think that if Timex marketed the Fairfield as heavily as MVMT and DW marketed their watches they’d rule the market. A DW is just a massively overpriced Fairfield that’s not even up to the latter’s standard.
For the price of a Daniel Wellington, I’d personally prefer a more classic, 60s sort of look. The Timex Marlin reissue is one of the best, and if I were to go with an even more minimalist design I’d consider something a bit different, like a vintage Poljot Deluxe. Seiko even has many watches that could compete well for less, like the SNKL41.
Get the small seconds version of the Fairfield unless you enjoy loud ticking.
Peter Aremone
To be fair, MVMT doesn’t sound particularly upmarket either, and they sell well. Similarly, I see Nixon everywhere and they don’t sound as posh as Daniel Wellington. The key seems to be marketing when it comes to selling at lower price points from what I’ve seen at least.
This is a quite fascinating coincidence: Before I was about to rewatch this great video (which I as a Swede think should be mandatory for every young person who's about to buy a watch), I happened to watch an episode of a Swedish "lifestyle show" which was rerun quite late at night. They have two hosts: An artist well known here, and another guy who's supposed to be an expert on lifestyle stuff like food, dressing, beverages etc. They both banter off a little at each other in an entertaining way.
In this episode they had a watch theme. The "expert host" rightly visited Sjöö-Sandström, which is one of the few watchmakers we've had in Sweden. Really cool to see their little manufactory with a shop in southern central Stocholm. Great idea for this episode. They also had a morning-TV host showing some of his interesting and expensive collection of vintage watches. Again, great.
Then the same guy presents his idea of five interesting watches in various values. I actually don't remember the fourth one now, but it was an Omega Deville, a Rolex Datejust, and finally his Certina inherited from his grandfather (which of course was the priceless one, due to the affection). Again, all fine and dandy.
HOWEVER, (and here's finally the point after the tl; dr) he started with in his opinion a nice and elegant entry level watch from these five ones (the most interesting aspect for me, the others felt like "the usual suspects"). I was hoping for something like Orient Bambino, Tissot Everytime etc.
Well, guess what brand came up. Guess my level of severe disappointment. Guess why I reacted over-dramatically like Charlton Heston in the ending of Planet of the Apes.
Daniel Wellington is perhaps the greatest watch brand of the 2010s. I don't like Daniel Wellingtons, I think they're rip-offs. But I think they're brilliant. Here's why:
- DW has understood that marketing and branding and *social* value is *everything* in the modern world - in their own market. Sure, DW's won't be on the hands of military personnell on the field or divers out in the oceans. But they aren't marketed for that either. They are marketed for - drumroll please - the young urban gentry. Mainly city-dwelling urban socialites who don't have to do strenous and dangerous physical work that would demand a more robust or feature rich timepiece. The very same people H&M markets their newest clothing catalog to, to the people who buy inexpensive expensive looking handbags and tweed jackets. To the ones who buy handcrafted boots because "they'll last longer" when the people out working in the mud just wear wellies. To the people who go "clubbing" in city centers on saturdays with their friend groups in their one-piece dresses and shoes with glued-on "jewels" and their hairdos and purses made with ruffled synthetic satin.
It's all well and good saying DW carries no inherent value, and that, say, a Rolex does. We know it does - we understand somebody has spent decades honing their watchmaker's craft to work at Rolex and we understand the hours that go into making it. But we are nerds. I'm going to say that that doesn't matter. I'm going to say that the majority of Rolex's success and value is not because of watch nerds, but because it has become the one symbol of luxury that *everyone* knows. And *that* is why people flock to it. And this is what DW has understood. They have made their entire value in their marketing. They have made a brand, an image, and brilliantly realized that not much more need be made. People buy their watches because they've seen their favourite Instagram influencers wear them, or the flashy people in the night clubs they go to. And because, as TGV says - the design is all right. It's certainly not vulgar or offensive in any way. Instead it's quite minimalist and attractive. The vulgarity only presents itself when you start to realize that the reason it's so big is precisely because you want people to see it...
And let's face it, it's freaking working. DW has created an amazing presence and business out of not really that much, *in an industry that's failing* . That's incredible. If only I could create something similar in the motorcycle industry today. But I guess many of us don't work in fields where companies go bankrupt all around us, customers are growing older and dying off and new people aren't interested. It's a tough ask creating a new product and business. Hats off to DW for doing it, and finding an audience and taking it.
So why are watch enthusiasts so pissed off at DW? I guess we all have our particular reasons. Maybe someone is envious: "Who does DW think they are, going around faking it?" "Who does that person think she is, thinking she's cool buying a DW when it's really a shitter?". Maybe we just hate it because we're not the target group and we don't realize it, thinking "It's a watch, obviously it's meant for me! Why doesn't it have any of the things I like?". Maybe we just hate that there's *so* little substance that we can't wrap our heads around it. I mean, most of us already struggle with 10 000 dollar Submariners, but at least they have *something* . And *something* for 10 000 dollars is better than *nothing* for 200 dollars, right? Maybe it's because it just touches something that's important for us. So we have to say "Well sure it's minimalist but it's not *true* Bauhaus. Everyone who likes it must be wrong because True Minimalism should be taught in schools and involves rigid mathematics."
I'm gonna just say it: If you don't appreciate Daniel Wellington, you're either a snob or just too narrowsighted to see it for what it is and has succeeded in. Keyword here being *appreciate.* You don't have to like them or desire one for yourself. That's different.
Now, I don't know what's going to happen with DW in the future. Maybe they will have the power to keep setting trends. Maybe they will be crushed and forgotten when the Trendy Cool Urban Young Socialites eventually move on to a different trend. That's always the risk when the entire value of your product or service is based on a single aspect. If everyone who liked it for the brand and image move away, they will have no-one left who are buying it for the inherent quality, or for the customer service, or some other value. But the future will tell that. I just hope they guy behind DW can either adapt his business or has built it in such a way that he doesn't take a dive if it goes bust. But the future is beyond my view and this rant is long enough already.
And yeah if you made it this far, I'm sorry, I mean not to offend anyone. I don't like the watches themselves either. They're just not for me - nor were they intended, designed, built or marketed for me. And before we all got so angry, maybe we should have realized that too.
Good night everyone.
Thing is. When it’s a good watch. It sells itself. Off the top of my head, at that price point I can think of three better watches with sapphire crystal and auto movement. And I’ll say it again, when the watch is good bit sells itself. No need for social networking mastery. No need to pay influencers
Beautifully done, Old Boy! No vitriol...just the cold light of day.
Citizen do a nice range of high quality yet affordable wristwatches.
Chris Debnam
yea in in love with my pro diver ecodrive
Our fearless watch leader is back with another outstanding video
I'm learning a lot about watches... I'm researching a lot about watches... I'm starting a hobby that I myself didn't know gonna get so passionate about. As you said, people should know more about watches. Thank you for this channel and thanks to the people that comment here.
I'm learning!
Regards from Dominican Republic.
Omg I thought I was alone on this, I'm not a watch enthusiast but when I first saw this brand I felt insulted by its price tag and lack of quality.
This is one of your best videos TGV! Well done! Thanks for giving me a greater enthusiasm for watches. Someone should ask you to be a consultant (calling Seiko, Swatch, Citizen, Sinn).
In this video, we see how a gentleman explains his ideas with remarkable clarity, respect, truth, and fair judgment. Seiko5 at any day, hands down. Nothing more distant from horology than this shallow consumerism, hollow immediatism and lacking substance of this example of marketing operation. One of your best productions, TGV. I'm a huge fan of your work!
Maybe Macy’s should start selling Seiko 5s.
No money in that
Jc Penney does sale seikos watches
What an Irony. We blame DW for not knowing what art is and for its lazy and un-innovative design but we think luxury brands should make similar watches to DW to take back sales!!!
We here in Japan are laughing at these DW watches. Although, I commend the briliance in their marketing.
In short, these watches are the cheapest watch, given usually by companies, weddings, airlines, hotels, Embassies, Government Organisations, etc as a thank you token for attending.
I have countless of these watches given to me at every Diplomatic functions or Summit. I recognize straight away from the hour and minute hand as well as the lowest quality strap. These watches will lasts few months max and probably a year if lucky and unworn.
My family, tend to order these cheap watches when they host a Diplomatic receptions at our residence. As an Ambassador in a Diplomatic Corp, we give gifts just as a formality to our guests but we'll never give these out to our VIP guests. When we mass order, we can instruct the factory to put any brand or logo we desire. This is exactly what Daniel Wellington Company did. Just slap a British name and create a simple back story where nobody can back it up.
I would have more satisfaction wearing a cheap knockoff, not that I would, than any of these Daniel Wellingtons. Not even if they pay me to wear these.
Good video educating and informing the unaware new watch enthusiasts.
So you give people shitty watches? Is that supposed to be a low key flex?
The DW Classic St Mawes is £159, I bought a Tissot T-Classic Dream new from a recognized, reputable longstanding jeweller and watchmaker for £155. No comparison, not in the same league. It's like being offered a diamond and a cubic zirconia for the same price and taking the zirconia becasue it's bigger. Total insanity.
I got so excited about the intro I stopped the video and bought myself a Casio F91W lol!
I was planning to buy an MVMT. Then watched your "10 better alternatives" video. Now I am a happy owner of a Seiko SSA339J1. The first watch that I ever bought. Not counting that old Tissot I got for my 18th birthday 10 years ago. Thank you for making these videos!
I’ve had a Daniel Wellington for 3 years, never had an issue and I love the minimalist look. That’s all
lol my 5 dollar watch also still durable for 3 years 🤣🤣🤣
@@violetblue1251 you really hating huh? I like the design so that's my opinion
@Calvin Klein you should share a link
@@xDelirio1231 Got a $10 watch with the very same design. My order arrived yesterday and I'm wearing it now. www.alibaba.com/product-detail/Hot-selling-factory-custom-logo-ladies_60464266097.html?spm=a2700.7724857.normalList.126.ef5b13bapLRddZ
Dude just search ‘Daniel Wellington’ on DHGate and surf away. You will find your watch you bought for like 20 bucks. You got scammed. That’s why watch guys hate these watches. It’s style over substance, and the style part is still very very much a subjective thing on a typical DW. If you enjoy it, I won’t knock your choice. But if you wonder why all us watch guys flip out over this stuff, this is why.
The Chinese manufacturing spectrum is really incredible. The knife industry is also in a very similar position. There's TONS of cheap chinese kitchen knives, but at the top there's now also quality that rivals top end German and Japanese made knives, especially for the money.
A fine essay on the Daniel Wellington watch and what it represents.
I'am a watchmaker, me and all my watchmaker buddys simply hate that brand, it's a horrorbly POS Watch.
I am not a watchmaker, and I *HATE* that particular POS. I can´t understand why would anyone pay as much as 250USD for a watch that cost $5 to make.
The success of DW and MVMT is pretty easy to explain: They put their effort into advertising. And as you said, they're aiming for the younger crowd.
Unless you've actually been shopping for one, when's the last time you saw a Seiko ad online? A Timex ad?
And I think overreaching (for lack of a better word) is also a problem. If I bought a Seiko 5 from you for $75, what in Jeebus's name makes you think showing me a Grand Seiko ad is going to get you a sale?
Great comment. The marketing hits home with the younger crowd and their mindset of buying what a kardashian tells them.
The Grand Seiko is aspirational. Like how B&W is producing the Nautilus... how many are buying one? You make and market high end models in order to attract people to the brand. If they can make something great, the more affordable products surely must be good too.
There is one more thing to DW and MVMT: They make watches that normal people like. Just from a visual standpoint, I'd much rather get one of those than a Seiko 5. Seiko doesn't have to stop making the watches they do, but they should hire good designers who cater to the more minimalist style. I'm wearing a Jacob Jensen, which has the name embossed on the case... That's the only branding there is. It's as minimal as it can be without losing too much functionality. Show me something gorgeous, Seiko, and I will buy it. But I can't find anything from them. If you have anything written on them, the font needs to be perfect. Perfectly chosen, spaced and sized. How about the designers behind Farer? Those are some incredibly good looking watches. Sleek but playful. Like Nomos, but different.
DW is a fashion watch waste of money@buy a Tissot Classic Dream or Timex
@Philip O Sullivan The Tissot Everytime of the same style. An excellent alternative and it's cheaper than a DW
It is always funny to me when I see somebody posts a pic with this watch on Instagram..
Should I call the doctor if the loss of snobbery lasts 4 hours or more?
Thanks to your channel I was able to avoid buying a DW watch collection and instead started a mix of timex and orient watch collection.
Id rather buy a Bambino Gen2 for the price of a DW
#PURECLASS
Thank you Eli,
Best regards,
TGV
You are absolutely correct about superficiality when it comes to watches
That's exactly what I did.
@@chriscole344 smart man
The fact that a pretty blonde blue eyed boy is the "founder" says a lot.
That alone most definitely appeals to that kind of shallow group.
It is not the watch itself, but the image.
I would LOVE the DW if it sold for $8.99 at Walmart instead of $128.99 at some fancy boutique store.
Watched this to see how many synonyms exist for the word ghastly.
Love your intros but love the videos even more! I could spend all day watching them, wait sometimes I already do lol.
Fashion is the enemy of taste.
Funny thing is my local TKmaxx is FILLED with Daniel Wellington watches for £20 on sale constantly
Well said, sir! Affordable alternatives, there are many. Seiko, of course, comes to mind. Especially the Seiko 5 line. Orient and Citizen would be another I'd suggest. Even some micro-brands that have been putting out such quality like Helm, Spinnaker and Lorier would a much better choice.
Genius way to address the Alpha M infomercial. Great video!
Oh snap. Got em.!
Ah the infamous Alpha M video. When I watched that and he was coming across so demented I felt as if there was someone from MVMT stood off-camera holding a gun at him.
Tony Pluto More like waving a check and adding zeroes.
@@eyeheartsushi2212 Yeah that could explain the insanity
Honestly, all swiss manufacturers should take marketing lessons from DW and MVMT, and as always outstanding video
At least they are not asking 100.000 like an RM lol. After all a DW costs around a 100 dollars. You are telling me that a watch with a cost of a Ferrari or a house justifies its price but this DW doesn't. Ok bro. Unless a watch has gold or other stones on it, can't justify the price! But then you are not paying for the watch itself.
Now, I know this is years old. I was at the bar in my local pub and someone wearing a lovely Daniel made comment that his watch was the same as my Nomis tangente. Did I do the right thing to agree.
I'd say DW is today's Skagen Denmark but, to be fair, even Skagen had better minimalist designs and automatic Miyota movements.
You sir, are a legend. Thank you for your honesty and enthusiasm in this beautiful hobby we know and love. More power to you sir! Onwards and upwards!
I can imagine the salty DW owners disliking the video with their watch on LMAO
Timex Indiglo for about 35€ if you're on a low budget. They look great!
DW success proves nothing but most watches buyers know nothing about watches craftsmanship, heritage. And are willing to pay as much as 98% of the price just for a name on the dial with a generic movement on beneath.
As a Swede, I am deeply ashamed about this brand. I hope you will all forgive the Swedes in time. I’m also very sorry about ABBA, IKEA, Swedish House and all other pop culture brands dumbing us all down. Accept my humble apology.