The art of crafting company culture | Guillermo Miranda (Boeing, IBM)

Guillermo Miranda is a seasoned expert in all things culture and talent. In this clip, he explores the vital role of culture in startups. He defines culture as the behaviours that naturally occur without oversight - and underscores its importance for growth and agility. Guillermo highlights the necessity of intentionality in culture creation, emphasising that it shouldn't be left to chance but carefully designed. Through this insightful discussion, discover how open dialogue and strategic decision-making can shape a robust and effective company culture.