This is HUGE: Spotify Countdown Pages Coming THIS MONTH
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- Опубліковано 8 лип 2024
- Spotify Countdown Pages are coming July 24th, 2024! Artists with over 5,000 active listeners per month will get access.
Read more here: artists.spotify.com/countdown...
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I often wonder what the point of anything Spotify-related is these days. Every artist who isn’t a superstar is accused of being a “bad actor” botting streams. Even if an artist has never paid for playlists, etc. Everyone across the board is guilty.
I don't care about how unpopular an artist is if he is good i would like to be notified one he announce an album. It's sucks that artists needs to have 5k montlhy listener to be illigible.
Agree
up yours spotify
This new feature is more than a lifeline, for an artist as small as me, who thought it was too late! 🎧
Maybe a compromise could be to lock the presave link behind a landing page with an email gate. Yes, it's another step, which would likely lead to increased ad cost, but leads would potentially be higher quality, data would be owned by the artist, you still get the push notification feature, and you still don't have to go through that extra Spotify authorization step after login (correct me if I'm wrong about this part). If running FB ads to cold audiences, FB Instant Forms could even be used in place of a landing page, as the instant forms allow you to put a link at the end.
I would guess the point is for Spotify to get more listener data day one, meaning the algorithm will get info faster and be able to sort music more efficiently.
Very helpful! Thank you!
Glad they're finally adding some functionality
hey, andrew. I noticed they mention the feature will not be available for singles yet. do we know if it'll be available for EPs? they talk albums and singles, but nothing about EP releases.
As far as I know it will only be available for albums. Not sure if it will ever come to singles or EPs but I hope so!
That’s cool, but still missing the point imho.
Pre-saves are great but the goal of running pre-save campaigns is to collect fan data, AND get the save on release day.
Even with native pre-saves, you’ll still play their game, they would still NOT share fan data with you and you would still run a pre-save campaign, from scratch, every single release.
So yeah, that’s cool it’s now native, and I’m obviously biased as I own a platform, but I still wouldn’t use them. Not without being able to collect fan data.
I think it just comes down to the goal of the artist. So many artists I know wouldn't actually use the email address at all, and as a result pre-saves for them were not nearly as useful. For those artists this Spotify feature is a massive cost saver because it will likely make pre-saves significantly cheaper.
On the flip side, SHOULD artists own their data and fully utilize email marketing? Absolutely. But the reality is a lot of artists don't because they're focused more on industry metrics like monthly listeners and social media followers.
The perfect situation (that will never happen) is Spotify adds a checkbox to the native pre-save function that allows fans to share their email address with the artist. I'm not holding my breath though, Spotify's entire business model is reliant on them holding all the cards.
Ty for the interesting information:) unrelated question. Do u believe we still should use FB / IG campaigns? I have a single coming up and I don't know if I should do a campaign for it🤷🏻♂️
Super helpful video
I’ll be dropping my first album soon, but I’ve been stuck on whether to opt-in for the waterfall strategy due to the mess it makes visually, so this is the best news!
Can someone make a video explaining the "DDEX standard" that is mentioned in the page Spotify has in order for the countdown page to appear?
Are conversion campaigns still better than traffic campaigns for Meta ads to Spotify through a landing page?
Yeah 100%. I almost exclusively use conversion campaigns with a landing page.
According to Spotify the average artist has an active audience of 33% compared to their overall listeners. That means, on average, someone will have to have 15k monthly listeners to qualify. I wish I could look up in the 2021 "Loud and Clear" data how many artists had above 15k monthly listeners, but we all know it's a tiny percentage. I just don't get why they have to gate-keep basic functions so hard, it can't be that resource-heavy can it?
I'm conflicted on this. On one hand I wish everyone got access to new features. However there is something to be said for forcing people to achieve certain milestones to get extra perks. UA-cam, TikTok, Instagram etc all gatekeep features at certain milestones.
I believe only 3% of artists have 15k monthly listeners or more. The thing is, it's not too hard to hit 15k. I know hundreds of people who went from 0 to 15k in a few months, from either paid or free marketing. I would however prefer if this number was adjusted to 1k active listeners.
@@AndrewSouthworth Yeah I was thinking myself that 1k monthly listeners would be a threshold I could get behind. It would separate people who've uploaded like 3 tracks and abandoned the platform from those who are most likely more invested. 15k just seems extreme to me tho, especially for something as simple as a presave function on a platform with 0 built-in discovery (unlike TikTok or YT).
@@AndrewSouthworth The thing is ive been on the absolute grind for 3 years doing everything i can and i have had no noticeable results which makes things even worse for me.
I'm interested to know how best to implement a waterfall strategy cross-platform now when taking this and Apple's similar functionality into consideration. Will we need to upload singles to the other services separately from Spotify/Apple, which would receive the full album and then enable the singles from within their ecosystems?
That's my guess how it will work. For Apple Instant Gratification releases that's basically how I would do it. We would distribute the album to all platforms first, then do singles to every place except Apple Music and iTunes because we were handling the singles with the Instant Grat forms.
What worries me is this: Is an active listener different than a monthly listener?
Yeah it is. Sometimes they’re close, sometimes way off. Usually active listeners are 30% of monthly listeners though. Any type of listeners from playlists won’t count as active.
nice, I qualify for Countdown Page
Nice!!
It's the 24th and I'm not seeing anyway to use this feature....Any hints?
The feature is only for albums, so i'm not sure you'd see anything unless you have an upcoming album scheduled in Spotify. They also require at least 5,000 active listeners in the last 28 days. Additionally today is the first day, they mentioned it would be rolled out over a few weeks - so some people must have it today but others won't get it until August.
When I get access to the tool i'll be making videos about it, so stay tuned for that!
Pre-Save campaigns are still quite useless no? Why not just wait until the song comes out so people can listen and save. Only advantage I can think of is that you get alot of streams day one instead of waiting for the ads to optimize but what's the advantage? I think this is mainly for people who are already fans. Rn I average around 7% of my followers streaming any given release. Maybe this could increase that somehow
is this also for single tracks not just album presaves
Pretty sure just for albums.
Hello Andrew
Hello
Why would anyone do countdown pages when they have Release Radar?
Smh only 20% of Spotify artists have over 1,000 monthly
It's even more than that, only 20% of artists have more than 50 monthly listeners. Only 7% have more than 1,000 monthly listeners. As of 2022 at least.
To me this isn't surprising. Spotify told us a few months ago that their primary focus is the top 3% of emerging artists that either already make a living from the platform or are on the path towards making good money from the platform.
Waterfall... so like what Apple Music already does.
Yeah exactly. This is pretty much a clone of Apple Music's instant grat track system.
better late than never
It’s too late. All my releases are out long time ago.
Did you stop making new music?
5000 monthly listeners? Wtf?
Useless feature for 99.9% of artists.. If you don t have a couple of millions fans, who give a **** of that count down on your page? Useless, smoke in eyes ....
I disagree. I've worked with many artists where we either did waterfall release strategies or Apple instant grat releases, and they did not need millions of fans to get value out of it at all. Even just a couple thousand fans makes this feature useful, especially considering artists will be driving fans to these pages from digital ad platforms.