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Very useful training. I respectfully disagree about Advantage+ audiences. I use them for music marketing and they outperform every single time if set up correctly. 1) Make sure you use multiple audience suggestions (warm audience, video views 75%) as well as some detailed targeting (genres, similar artists). 2) Keep in mind, in 2024, the main factor affecting ads performance is ad creative, so no matter what audience type you choose, you'll eventually get great performance if your content is attractive to a cold audience. 3) Don't forget to exclude your existing followers! Create an audience of existing IG followers and then exclude it in the audience, so your ad doesn't get served to people who already follow you. This is especially true if you're running ads in a small country or city. Great content as always Andrew!
Thanks! I'll give them another try, I haven't tried blending the custom audiences in there yet. One issue I see a lot with them is 90% of the traffic going to 65+, and not translating into streams.
@@bronson1392 By using the facebook ads manager you can have full control over your settings. Target group, creative and much more. You also have a better overlook of the data, which means that you can analyse the data to optimize and test different things to find what actually works for you. When boosting (advertising through instagram) you have much less control. Both when creating the ad and also while the ad is running. ☺ Best regards form a senior advertiser. keep rockin!
Running my first meta ad for Instagram now from your video. We are also a metal band so be interesting to see how it goes. always tend to get a bunch more likes than follows. thanks dude
Great video as always Andrew, super informative & straight to the point! You’ve been helping me grow my career for some years now & you definitely deserve your flowers 🙏🏽
Hi Andrew, Following this video & I'm very aware of how countries like Brazil will eat up the budget. Would it be a good idea to do 3 ad sets, one for each country tier? Or will the ad set with the cheaper countries still take over the other 2?
Hey Andrew! Longtime watcher here, I was wondering if you could cover why is it "better" for a new artist to promote their spotify singles versus their instagram first to gain traction.
Hey! One big reason is that it's straight to the point, finding people that like how your song sounds to go listen to it. Can get much more use out of your budget if the goal is to grow on streaming platforms and trigger algorithmic playlists. Plus, you typically gain IG followers as a side effect of running these ads to streaming platforms, since they run 'through' your IG page.
@@AndrewSouthworth I always wonder about this from a touring point of view. If your goal is to build an audience in specific regions, can running adds to Spotify still be helpful? I am always worries that the audience will be too scattered all over the globe.
hi Andrew, do you please know, wyh the button Call to action is grayed? I am not able to change, so there is only visit the instagram profile instead link for the spotify url for example :(
If you're trying to use a Spotify URL, you wouldn't use the Instagram Profile visits campaign. For the IG profile visits campaign it locks the CTA. You'd want to run an engagement conversion campaign like this: ua-cam.com/video/14CiWigtPDA/v-deo.html
00:00:00 - Introduction: Promoting Instagram with Meta Ads 00:00:26 - Setting Up the Campaign: Traffic Objective 00:00:57 - Naming and Budget Setup for the Campaign 00:01:27 - Selecting Conversion Location: Instagram Profile Visits 00:02:22 - Audience Selection: Original vs. Advantage Plus Audience 00:02:51 - Geographic and Demographic Targeting 00:03:48 - Detailed Targeting: Genres and Artists 00:04:55 - Audience Size Considerations 00:05:22 - Ad Placements: Choosing the Right Instagram Placements 00:06:50 - Naming the Ad Set and Choosing the Facebook Page 00:07:16 - Creating the Ad: Using Existing Posts vs. Creating New Ads 00:08:21 - Reviewing and Finalizing the Ad Preview 00:09:08 - Navigating Meta Business Suite for Insights 00:09:36 - Avoiding Facebook and Instagram Scams 00:10:33 - Insights: Tracking Instagram Profile Visits and Followers 00:11:58 - Analyzing the Impact of Ads on Follower Growth 00:12:57 - Comparing Pre-Ad and Post-Ad Follower Growth 00:13:22 - Benefits of Running Spotify Streaming Campaigns for Instagram Growth 00:13:49 - Conclusion: Additional Resources and Links
I have two instagrams one my main profile and one for my movie, can you choose which one to focus the ads or does it apply to the main or spread across both profiles? Thank you
Hey Andrew great video! Looking forward to trying this out, I have an unrelated question.. we have an artist who is releasing a song as a collaboration and the collaborator has already pitched the song to SFA, the artist has another release he would like to drop prior to the collaboration however it is not appearing in his SFA, it has been 6 days which I know isn't particularly long however we are getting concerned... if you have a collaboration already pitched to SFA from a DIFFERENT artists profile are you still able to pitch your own release from yours ? 🤔 Thank you in advance!
Hey Andrew, do you turn your ads off for your music on weekends? It seems like weekends really tank and it may be a waste of money, what are your thoughts on that? Thanks!
Typically I don’t, but I also don’t see worse results on weekends. Streaming data tanks on Sundays but ad costs for me don’t see to change. Overall I don’t think it’d be worth turning off for weekends unless it’s really bad cost wise on the weekend.
@@AndrewSouthworth Awesome appreciate it! BTW, I had to remove indonesia, Taiwan and Egypt from my tier 1-2 countries because they now require 21 and older ads in those countries. Have you noticed that?
hey andrew and gang, when you run your ads how long does your learning phase take? Everytime I run ads the learning phase takes days and I'm not sure if the ad is running to its fullest becaszue I can't see the data. I know the ad is running because I get the notifications of my Instagram. anyone thoughts?
Hey Andrew, i've been running this for a while, but I've noticed when the adds come up e.g some interacts with the add and I get a notification, the 'Visit Instagram profile' CTA doesn't come up even though it's selected in the add, any ideas?
Found out directly from Meta that running visit IG profile through Meta adds doesn't quite do this very well, I found a way around it which is to run a conversion campaign and set the website landing to your Instagram profile. This achieves the ad shown with the 'Learn more' and the link to click directly to your website (IG Profile) as the destination. Otherwise, the ads are served without the IG link to visit the profile and all they see is the ad creative.
My instagram account got banned from running ads because it was apparently linked to my facebook ad account which got banned for no obvious reason. Now im trying to unlink my instagram from facebook, but its still blocked from running ads. Must be a bug. You cant contact Meta either. What can i do?
Ah sorry to hear that, that sucks. Head to Business Support Home in ads manager to see if you can appeal it in any way. Aside from that your other option is to make a new IG account, either for everything or just 1 that you use to run ads for exclusively.
@@AndrewSouthworth thank you, but I'm permanently banned so I'm not allowed to appeal. Anything else I can try? see, I got a chance a long time ago to try and fix the ban with uploading ID, but I guess I was too late. Now there's no way I can reach out. Really sucks that META don't have a contact system.
@@kluvtheartistGreat to know, on the ads, do you only target followers? Do they engage with your non promoted content on the page? Does it improve organic reach when you post as normal?
Do you have anyone that could help me with my facebook ads? I am having all kinds of problems, blocked account (for some unexistent reason, since I never used the account for ads before), now I created another account and can't create an add, it says "there is a problem with this request, we are working to solve the problem as soon as possible. How is there a problem if I just created the account? crazy! I don't know what to do, nothing in my account looks like what you are showing. :(
🚀 Spotify Growth Machine Course: geni.us/SpotifyGrowthMachine
🏆 Hire us to run your ads: geni.us/ForbidMedia
🌍 Best website / store / funnels for music artists: geni.us/MusicFunnels (get your 14-day FREE trial!)
👥 Fan Growth Machine: geni.us/FanGrowthMachine
🎬 UA-cam Growth Machine: geni.us/UA-camGrowthMachine
💿 The best Spotify playlist service: geni.us/PartneredProjects
🧑💻 Consultations: geni.us/GSConsulting
📰Join the FREE Music Marketing Monday newsletter here: geni.us/GSNewsletter
⌨ Chat in the community (FREE): geni.us/GSCommunity
🎤 Modern Music Marketing Podcast: geni.us/MMMPodcast
Very useful training. I respectfully disagree about Advantage+ audiences. I use them for music marketing and they outperform every single time if set up correctly.
1) Make sure you use multiple audience suggestions (warm audience, video views 75%) as well as some detailed targeting (genres, similar artists).
2) Keep in mind, in 2024, the main factor affecting ads performance is ad creative, so no matter what audience type you choose, you'll eventually get great performance if your content is attractive to a cold audience.
3) Don't forget to exclude your existing followers! Create an audience of existing IG followers and then exclude it in the audience, so your ad doesn't get served to people who already follow you. This is especially true if you're running ads in a small country or city.
Great content as always Andrew!
where can i exclude ig followers on meta ads? this would be super helpful
Thanks! I'll give them another try, I haven't tried blending the custom audiences in there yet. One issue I see a lot with them is 90% of the traffic going to 65+, and not translating into streams.
Why not just use Instagram ads from within Instagram?
@@bronson1392 By using the facebook ads manager you can have full control over your settings. Target group, creative and much more. You also have a better overlook of the data, which means that you can analyse the data to optimize and test different things to find what actually works for you.
When boosting (advertising through instagram) you have much less control. Both when creating the ad and also while the ad is running. ☺
Best regards form a senior advertiser. keep rockin!
@@zajwilliams4296 have you figured our where to? I didn't see an option to do that which dislike facebook ads
Man thanks for addressing that spam BS on FB, I'm Glad I'm not the only one dealing with that smh!
Running my first meta ad for Instagram now from your video. We are also a metal band so be interesting to see how it goes. always tend to get a bunch more likes than follows. thanks dude
I see they finally added this option to ads. Wasn’t possible before . Kinda game changing
Great video as always Andrew, super informative & straight to the point! You’ve been helping me grow my career for some years now & you definitely deserve your flowers 🙏🏽
Thank u Andrew u always bring out fyeee content 🔥🔥🔥
Hi Andrew,
Following this video & I'm very aware of how countries like Brazil will eat up the budget. Would it be a good idea to do 3 ad sets, one for each country tier? Or will the ad set with the cheaper countries still take over the other 2?
Hey Andrew! Longtime watcher here, I was wondering if you could cover why is it "better" for a new artist to promote their spotify singles versus their instagram first to gain traction.
Hey! One big reason is that it's straight to the point, finding people that like how your song sounds to go listen to it. Can get much more use out of your budget if the goal is to grow on streaming platforms and trigger algorithmic playlists. Plus, you typically gain IG followers as a side effect of running these ads to streaming platforms, since they run 'through' your IG page.
@@AndrewSouthworth I always wonder about this from a touring point of view. If your goal is to build an audience in specific regions, can running adds to Spotify still be helpful? I am always worries that the audience will be too scattered all over the globe.
Thanks so much, Andrew! This information was incredibly helpful and made setting up my ad campaign so much smoother. I appreciate your guidance!
hi Andrew, do you please know, wyh the button Call to action is grayed? I am not able to change, so there is only visit the instagram profile instead link for the spotify url for example :(
If you're trying to use a Spotify URL, you wouldn't use the Instagram Profile visits campaign. For the IG profile visits campaign it locks the CTA.
You'd want to run an engagement conversion campaign like this: ua-cam.com/video/14CiWigtPDA/v-deo.html
@@AndrewSouthworth ohh i got it now, thanks a lot for explanation
Great, thanks! Would be nice to see something similar for TikTok.
Thanks Andrew! Great video! Very informative. I’m not that great at growing my Instagram. This type of campaign might be a good option.
Just came across this and I've been struggling with this. This is really helpful.
Thank you so much!! Your videos never dissapoints
Hi Andrew! Great stuff!
I sent you an email a few days ago about a request to get access to your new course platform.
Have a nce day!
00:00:00 - Introduction: Promoting Instagram with Meta Ads
00:00:26 - Setting Up the Campaign: Traffic Objective
00:00:57 - Naming and Budget Setup for the Campaign
00:01:27 - Selecting Conversion Location: Instagram Profile Visits
00:02:22 - Audience Selection: Original vs. Advantage Plus Audience
00:02:51 - Geographic and Demographic Targeting
00:03:48 - Detailed Targeting: Genres and Artists
00:04:55 - Audience Size Considerations
00:05:22 - Ad Placements: Choosing the Right Instagram Placements
00:06:50 - Naming the Ad Set and Choosing the Facebook Page
00:07:16 - Creating the Ad: Using Existing Posts vs. Creating New Ads
00:08:21 - Reviewing and Finalizing the Ad Preview
00:09:08 - Navigating Meta Business Suite for Insights
00:09:36 - Avoiding Facebook and Instagram Scams
00:10:33 - Insights: Tracking Instagram Profile Visits and Followers
00:11:58 - Analyzing the Impact of Ads on Follower Growth
00:12:57 - Comparing Pre-Ad and Post-Ad Follower Growth
00:13:22 - Benefits of Running Spotify Streaming Campaigns for Instagram Growth
00:13:49 - Conclusion: Additional Resources and Links
I have two instagrams one my main profile and one for my movie, can you choose which one to focus the ads or does it apply to the main or spread across both profiles? Thank you
You get to pick which IG account you run the ads through on a per campaign basis.
Hey Andrew great video! Looking forward to trying this out, I have an unrelated question.. we have an artist who is releasing a song as a collaboration and the collaborator has already pitched the song to SFA, the artist has another release he would like to drop prior to the collaboration however it is not appearing in his SFA, it has been 6 days which I know isn't particularly long however we are getting concerned... if you have a collaboration already pitched to SFA from a DIFFERENT artists profile are you still able to pitch your own release from yours ? 🤔 Thank you in advance!
Hey Andrew, do you turn your ads off for your music on weekends?
It seems like weekends really tank and it may be a waste of money, what are your thoughts on that?
Thanks!
Typically I don’t, but I also don’t see worse results on weekends. Streaming data tanks on Sundays but ad costs for me don’t see to change.
Overall I don’t think it’d be worth turning off for weekends unless it’s really bad cost wise on the weekend.
@@AndrewSouthworth Awesome appreciate it!
BTW, I had to remove indonesia, Taiwan and Egypt from my tier 1-2 countries because they now require 21 and older ads in those countries. Have you noticed that?
Thank you
No matter how many of these videos I follow, most of my ads never seem to do anything
hey andrew and gang, when you run your ads how long does your learning phase take? Everytime I run ads the learning phase takes days and I'm not sure if the ad is running to its fullest becaszue I can't see the data. I know the ad is running because I get the notifications of my Instagram. anyone thoughts?
These are the best. Thank you
Thank you!
Hey Andrew, i've been running this for a while, but I've noticed when the adds come up e.g some interacts with the add and I get a notification, the 'Visit Instagram profile' CTA doesn't come up even though it's selected in the add, any ideas?
Found out directly from Meta that running visit IG profile through Meta adds doesn't quite do this very well, I found a way around it which is to run a conversion campaign and set the website landing to your Instagram profile. This achieves the ad shown with the 'Learn more' and the link to click directly to your website (IG Profile) as the destination. Otherwise, the ads are served without the IG link to visit the profile and all they see is the ad creative.
can you do a videon on running ads targeted to deezer users? since they did the update where you get paid double after surpassing 1k streams
My instagram account got banned from running ads because it was apparently linked to my facebook ad account which got banned for no obvious reason. Now im trying to unlink my instagram from facebook, but its still blocked from running ads. Must be a bug. You cant contact Meta either. What can i do?
Ah sorry to hear that, that sucks. Head to Business Support Home in ads manager to see if you can appeal it in any way. Aside from that your other option is to make a new IG account, either for everything or just 1 that you use to run ads for exclusively.
@@AndrewSouthworth thank you, but I'm permanently banned so I'm not allowed to appeal. Anything else I can try? see, I got a chance a long time ago to try and fix the ban with uploading ID, but I guess I was too late. Now there's no way I can reach out. Really sucks that META don't have a contact system.
Is anybody not seeing numbers and stats in the Facebook ads mobile app?
Yeah same for me. Seems to be fine on desktop but the mobile app is showing me zero stats for some campaigns.
Do you have any clients that ads simply did not help them grow at all?
This is a great video Andrew. Thank you
Are the followers you gain as engaged with your content as engaged as organic followers?
I tried this, and the followers are actually more engaged
@@kluvtheartistGreat to know, on the ads, do you only target followers? Do they engage with your non promoted content on the page? Does it improve organic reach when you post as normal?
Do you find that when you promote, they interact with your existing content? Does it improve your organic reach WHEN you post content as normal?
Do you have anyone that could help me with my facebook ads? I am having all kinds of problems, blocked account (for some unexistent reason, since I never used the account for ads before), now I created another account and can't create an add, it says "there is a problem with this request, we are working to solve the problem as soon as possible. How is there a problem if I just created the account? crazy! I don't know what to do, nothing in my account looks like what you are showing. :(
It really seems you can only grow your Instagram fanbase by ads, organic reach seems so minimal, does anyone else has this problem?
Yea . But when you have bigger pages post u , u can gain followers
Yeah completely
Same bro