Why Spotify’s “Grand Strategy” Will Fail

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  • Опубліковано 23 тра 2024
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КОМЕНТАРІ • 790

  • @JoshChristiane
    @JoshChristiane 23 дні тому +2685

    We are living in a weird in-between age where Software companies can be worth billions and never post a profit.

    • @johnl.7754
      @johnl.7754 23 дні тому +64

      If inflation/interest rate don’t come back down then profitability will be very important

    • @MyImprov
      @MyImprov 23 дні тому +25

      In between what? Do you expect this problem to go away?

    • @uniktbrukernavn
      @uniktbrukernavn 23 дні тому +16

      And they can do it for decades and no one bats an eye.

    • @manhoosnick
      @manhoosnick 23 дні тому

      ​@@johnl.7754 true but even with low inflation and 0% rates..they never made a buck

    • @humanperson8418
      @humanperson8418 23 дні тому +71

      That 'in-between age' is called a bubble. It's a feature not a bug.

  • @maliciousfry
    @maliciousfry 23 дні тому +1146

    "hours" isn't a good way to market audiobooks. I would rather pick a single book to add from a library for free listening on the go each month than worry about "hours". i never touch their books section because of this.

    • @Jack-496
      @Jack-496 22 дні тому +45

      My immediate thought too. I’m sure they stuck with hours for a reason though, probably more profitable for them and crappier for users at the same time.

    • @dougpatterson7494
      @dougpatterson7494 22 дні тому +8

      Is that not how Audible works?

    • @spencercarruth9706
      @spencercarruth9706 22 дні тому

      @@dougpatterson7494 Nope. You purchase whole books on Audible, not listening hours like what Spotify is doing. Apple Books works the same as Audible as well.

    • @adamnemo42
      @adamnemo42 21 день тому

      ​@@dougpatterson7494 In my experience with Audible you pay a monthly fee and get credits. You can buy audiobooks for their listed price or spend a credit. Then it's yours forever. Getting so many hours to listen to audiobooks month is not a subscription model I'm familiar with in the service.

    • @notyrpapa
      @notyrpapa 21 день тому

      @@dougpatterson7494no - on Audible you buy ‘credits’, which are equal to the value of one book. I’m using Spotify for now, as free is better than paid, but it’s very frustrating to be cut off mid-chapter. As PolyMatter says, it makes you feel like audiobooks are worth less by packaging them alongside songs, which means I’m not really interested in paying for more credits now, whereas beforehand I would pay for an Audible subscription.

  • @gruffysnuggles
    @gruffysnuggles 23 дні тому +520

    With the recent DOJ suit against Live Nation, I can 100% see Spotify jumping at the opportunity of becoming a ticketing site. It already has the "live events" feature that would seamlessly tie in with top artists, provided they give a marginally better deal than what Live Nation does, which is not hard to do at the minute.

    • @Tommorow1994
      @Tommorow1994 22 дні тому +23

      I can see google, amazon and apple gunning for that pie as well and spotify cant compete with those guys' piggy banks.

    • @chiraggupta2645
      @chiraggupta2645 22 дні тому

      @@Tommorow1994 spotify has brand value for music that the other companies don't, that holds value. "Netflix and chill" is a big reason why netflix remains basically the only clearly succesful streaming service. First mover advantage is a big deal. Its why apple is one of the biggest company on earth (iPhone)

    • @texanfournow
      @texanfournow 21 день тому +3

      Whenever someone uses the word "seamlessly" I choke a little bit.

    • @yunleung2631
      @yunleung2631 21 день тому +14

      This would be a game changer. It would enable them to promote musicians I already listen to to support them easily!! win win

    • @yunleung2631
      @yunleung2631 21 день тому

      @@Tommorow1994 Google, Amazon, and Apple all literally have competing products against Spotify.
      Spotify hasn't lost yet. And if they do it well, I don't see why I wouldn't just buy a ticket there. It's the network effect.

  • @SpektralJo
    @SpektralJo 23 дні тому +1165

    The problem is the insane power lables have, not only over Spotify but artists as well

    • @fujinshu
      @fujinshu 23 дні тому

      Agreed, it seems that Spotify is just trying to desperately make a profit somewhere while the record labels are simple money parasites of a bygone era that leech off their artists' hard work.
      If only they unionised further and did what Hollywood did last year...

    • @makisekurisu4674
      @makisekurisu4674 23 дні тому

      Why the fuck does music artist still exists.
      Why not just run away and drive trucks or something

    • @lbgstzockt8493
      @lbgstzockt8493 23 дні тому

      The worse part is when record labels use their deep pockets and influence to create laws that are highly beneficial for them under the guide of being for the common good. Especially things like copyright are blown way out of proportions so this oligopoly can continue to create millions, while providing dubious or even negative value to the average citizen

    • @afonsoabreu5144
      @afonsoabreu5144 23 дні тому +132

      I am completely shocked to know that the EU has not yet fined these 3 companies for monopolistic practices directly or indirectly in the European market. (Especially because Apple itself was fined 2 billion because of Apple Music vs Spotify battle he talked in the video)

    • @fubytv731
      @fubytv731 23 дні тому +53

      The problem is the consumer actually, since no one wants to practically pay a single cent for listening to music.

  • @caniblmolstr452
    @caniblmolstr452 23 дні тому +1143

    All Spotify needs to do is become a music label

    • @kosmosXcannon
      @kosmosXcannon 23 дні тому +179

      That's what Netflix did

    • @atgctg
      @atgctg 23 дні тому +498

      Spotify can’t launch their own label because their contracts with record companies prevent them from competing, allowing labels to pull their music licenses if Spotify tries.
      Source: ua-cam.com/video/vZLs3v4meDk/v-deo.html

    • @kyledanish9292
      @kyledanish9292 23 дні тому +207

      A record label could feel threatened and not renew a contract with Spotify. This did happen with Netflix when HBO pulled content. The difference with Netflix is that they started early, so when HBO pulled out, there were no other streaming companies. However, with Spotify, if one major record label pulled out, people will go to Apple Music or UA-cam Music

    • @tHebUm18
      @tHebUm18 23 дні тому +15

      ... and successfully go under to be purchased for peanuts by Amazon, Apple, or Google.

    • @thomaslisankie342
      @thomaslisankie342 23 дні тому +1

      That's exactly what I was thinking when watching this video.

  • @andreylucass
    @andreylucass 23 дні тому +686

    Apple, Google and Amazon are trillion dollar companies that don't depend exclusively on streaming revenue. Those three will eventuality buy Spotify, Deezer, Tidal, Qobuz etc.

    • @rubennavasardyan3501
      @rubennavasardyan3501 23 дні тому +64

      Deezer is a sister company of Warner Music. I don't think the conglomerate that owns both is about to sell it since it's their way of retaining a small degree of control over the music streaming industry. Even if it loses them money.

    • @MIKAEL212345
      @MIKAEL212345 23 дні тому +57

      the US is really amping up their anti monopoly lawsuits so I doubt any of those purchases would get approved. those companies might avoid even trying to buy spotify to avoid the regulatory heat.

    • @shanep.7184
      @shanep.7184 23 дні тому +15

      Why buy when you can just build a competing product.

    • @juniorbitare3041
      @juniorbitare3041 23 дні тому +6

      No… these companies will eventually just go bankrupt anyway .

    • @Marcos-yd2iz
      @Marcos-yd2iz 23 дні тому +5

      Absolutely not happening. Would be a huge antitrust issue

  • @PatMeizzner
    @PatMeizzner 23 дні тому +245

    maybe add a tier system so I could CHOOSE to listen audiobooks and podcast and or just a music

    • @B3Band
      @B3Band 23 дні тому +21

      If they are making that level of investment, the last thing they're going to do is give you a chance to opt out, especially if you think you're entitled to a discount for doing so.

  • @SOFTWAREMASTER
    @SOFTWAREMASTER 23 дні тому +210

    Just on time when Spotify cancelled car thing lmao

    • @AshnSilvercorp
      @AshnSilvercorp 22 дні тому +6

      The $90 brick...

    • @robertpoole5652
      @robertpoole5652 22 дні тому +7

      I like my Car Thing too, so the fact they are discontinuing it really bothers me.

    • @AshnSilvercorp
      @AshnSilvercorp 22 дні тому

      @@robertpoole5652 you should probably ask for your money back or charge it back. Payment processors will ask questions if that happens.

    • @theonlydiego1
      @theonlydiego1 20 днів тому

      @@AshnSilvercorp it was being sold for $30 usd at one point

    • @lance_374
      @lance_374 19 днів тому

      @@theonlydiego1 they probably sold it at that price because they were already planning on shutting it down and wanted to get rid of whatever they had left by ripping people off.

  • @FullLengthInterstates
    @FullLengthInterstates 23 дні тому +203

    Artists pulling content has been incredibly tragic. Whatever their reason, audio streaming as a whole will suffer. As more of the music in my "library" gets greyed out, I become more interested in returning to the offline library that I have full control over.

    • @NitzanBueno
      @NitzanBueno 22 дні тому +12

      Musicians mostly make money from tours anyway. Successful musicians can get away with pulling their content and even everyone pirating their stuff - as long as they want to come to the shows.

    • @theviniso
      @theviniso 22 дні тому +23

      I never liked the whole idea of having my music tied to an app or to an internet connection so I've always downloaded everything I like as mp3 files. It takes a little effort to mantain it all but it's more than worth it considering I'll never have to worry about these licencing shenanigans.

    • @sidhantjasrotia7079
      @sidhantjasrotia7079 22 дні тому

      Do flac​@@theviniso

    • @kingofhearts3185
      @kingofhearts3185 21 день тому +5

      Audio files are really small too, not hard to keep a lot of them on my phone.

    • @KitnaMW
      @KitnaMW 21 день тому

      @@theviniso it's infinitely more time consuming if you need to do so on multiple devices (like mobile + PC) and for tracks that just got released/game soundtracks. Also it takes shitton of disk space if you want audio with actually good quality, and then you also have a problem of finding the tracks with right extension and not some .mp3 junk. I don't like to use a streaming service which can one day just get my favorite tracks to get greyed out, but alternative is too much of a hassle to me right now. I'm just not willing to spend hours on finding thousands of tracks i like, sorting them into playlists, and then keep updating them on both my devices.

  • @generichoi4leader437
    @generichoi4leader437 23 дні тому +62

    With them canceling the car thing, I don't think anyone is going to trust any future tech that they make.

    • @AlysterDrake
      @AlysterDrake 23 дні тому +3

      which car thing

    • @Fe22234
      @Fe22234 23 дні тому +14

      ​@@AlysterDrakeit is called car thing.

    • @bluebay0
      @bluebay0 21 день тому +5

      @@AlysterDrake Car Thing is a recently discontinued physical Spotify music player.

  • @MrWesleyDP
    @MrWesleyDP 23 дні тому +34

    The Audio book thing is batshit crazy. Who thinks of a book in terms of listening time instead of ...ya know the book?

    • @giuwuseppe
      @giuwuseppe 20 днів тому +3

      because books can be 2 hours long or 80 hours long

    • @Gdsamplify
      @Gdsamplify 19 днів тому

      @@giuwuseppe Mr Wesley Dumb Person

    • @sexyscientist
      @sexyscientist 13 днів тому

      Audible also classifies them into four based on their listening time.

    • @jakob5643
      @jakob5643 11 днів тому +2

      It's not crazy though. It's not like you religiously finish every book you start. Many books sucks ass, especially novels, which means if you paid $12 for a book and it sucks, you'll likely won't spend it for a while. Meanwhile, if you can browse more, it does make sense.

  • @KC-Mitch
    @KC-Mitch 23 дні тому +56

    Most audiobooks are already free. It’s called your local library. You can only check out a few per month, but unlike movies and music, they take so long to finish that it really isn’t a problem for most people.

  • @davidprocopio5833
    @davidprocopio5833 23 дні тому +52

    You miss one thing!
    There is only a set amount of listening time someone has! Which means that any minute spent listening to an audiobook isn’t spent listening to music. So the bet that Spotify making is to make as useful an app as possible while growing how competitive it is amounts content creators so that you have podcasters, studios, and audiobooks all competing for your listening minutes

    • @bluebay0
      @bluebay0 21 день тому +8

      It would seem Spotify does not think this is a problem because they must imagine that any user would only listen to so much music in a day. By getting into audiobooks those same users could spend more time on the app. And what about people that consume one or the other form of content exclusively? Bringing in audiobooks must have attracted a certain kind of consumer that would never have bothered with a music app.

    • @Sundji
      @Sundji 16 днів тому

      @@bluebay0 Yeah, podcasts and audiobooks definitely increased my time on the app

    • @bluebay0
      @bluebay0 16 днів тому

      @@Sundji Thank you. While that supports my point, I have to admit it is anecdotal.

  • @King_Gamer_1st
    @King_Gamer_1st 23 дні тому +202

    Brilliant timing considering the "Car Thing" thing

    • @tahasilat7394
      @tahasilat7394 23 дні тому +6

      what "car thing" thing?

    • @multiinc
      @multiinc 23 дні тому

      ​@@tahasilat7394 they're shutting down all car thing things by next year

    • @mimikyoo
      @mimikyoo 23 дні тому

      Google "Spotify Car Thing"

    • @caml1140
      @caml1140 23 дні тому

      @@tahasilat7394 spotify announced yesterday that they are discontinuing support for the car thing at the end of 2024. people that paid $90 for it will end up with a useless piece of plastic

    • @WarriorWildhead1337
      @WarriorWildhead1337 23 дні тому +3

      I still have no idea what that was about

  • @amusik7
    @amusik7 23 дні тому +137

    Me and my friend went to a music business school years before Spotify or any streaming existed and we came up with the concept because we saw smart phones making it possible. We worked on the business plan for months but there was no way we could ever make the math work so that it would be a profitable business and so that artists could earn a living from it so we never pursued it. It’s hilarious that Spotify to this date has never turned a profit. But I was wrong about the utility of it - Spotify has increased the revenues of the industry and brought it back in that sense even though it keeps on losing money.

    • @fanban2926
      @fanban2926 23 дні тому +2

      They'll be profitable soon enough, latest quarter was great.

    • @Unrelatableness
      @Unrelatableness 22 дні тому

      @@fanban2926 how do you think they will achieve that?

    • @fanban2926
      @fanban2926 22 дні тому +1

      @@Unrelatableness Cost cutting

    • @santostv.
      @santostv. 22 дні тому +7

      Spotify needs to realize that unfortunately they will never be a major company, but unfortunately is not the way you do it in Silicon Valley,so the money makers will still get wealthy meanwhile small investors will get wrecked and they don’t care.
      In their world you don’t need to have profits to make money,I’m jealous to be honest 😂

    • @fanban2926
      @fanban2926 22 дні тому +2

      @@santostv. Profits are required one day, it can just be far out.

  • @mhmahasoso
    @mhmahasoso 23 дні тому +180

    As a yearlong iPhone user I’ve given Apple Music a try but it’s just not for me. Spotify is just so more personalized and you can seamlessly switch between your iPhone, your iPad, your pc and a random smart speaker. Apple Music got no chance there and I’ve to simply say that Spotify is the by far the better option

    • @smnbrgss
      @smnbrgss 22 дні тому +11

      I don’t use Apple Music either. I tried using Spotify again a couple years ago but didn’t like the UI, how un-user friendly it is for their “free” version, and in one update how the liked playlist operated. I tried UA-cam Music and never looked back.

    • @arthuratlas2166
      @arthuratlas2166 22 дні тому +15

      I swapped over to UA-cam Music, which can be a bit less convenient in places, due to not having a dedicated desktop or console application, but I was paying for UA-cam Premium anyways, so essentially it allowed me to reduce costs by dropping Spotify and the service is good aside from the aforementioned problems.

    • @arthuratlas2166
      @arthuratlas2166 22 дні тому +1

      Also I hate the Spotify app and its ever loading menus, they really don'T know how to build an app with decent performance

    • @mhmahasoso
      @mhmahasoso 22 дні тому

      @@arthuratlas2166 are you on android? I’ve never had an issue with the app on my devices. The only crash I could frequently trigger was if I clicked on shuffle 20-30 times as I was never happy with the result. That kept killing the app lol

    • @mhmahasoso
      @mhmahasoso 22 дні тому

      @@smnbrgss got YT music too, preferably use it for live concerts. The rest via Spotify premium. Never got warm with how YT music looks and works , way more complicated than Spotify imo

  • @chad9971
    @chad9971 23 дні тому +153

    As a user of Spotify, I appreciate music, podcasts, and audiobooks being in one spot. I left Apple Music for Spotify back in like 2016. Tried out Apple Podcasts around 2018-2019 but stuck to podcasts on Spotify. Left Audible for Spotify audiobooks. I'm sure not everyone is like me, but I find it very convenient to listen to everything on Spotify. With that being said, it is annoying having that hard-stops on audiobooks. When I hit the limit, I listen to informational podcasts...or just read a physical book from my shelf or the library lol.

    • @magicboxhead9448
      @magicboxhead9448 23 дні тому +11

      At least for me I stuck with Audible since it’s so much cheaper, I can get a 50 dollar audiobook for 12 bucks using credits

    • @chad9971
      @chad9971 23 дні тому

      @@magicboxhead9448 yea spotify is drunk to think ima pay for unlimited audiobooks. And with that, I have the family plan with my girlfriend and brothers added, so its cheaper for us to all use one app than piecemeal other audio apps.

    • @Cybersawz
      @Cybersawz 22 дні тому

      @@magicboxhead9448 $9.21 if you buy 5 credits for $46.

    • @wesleysanders8570
      @wesleysanders8570 11 днів тому

      me too!

  • @liquidiced
    @liquidiced 23 дні тому +47

    @12:50, that lane change was durrttyy

  • @m1thun27
    @m1thun27 23 дні тому +69

    It's nice to see polymatter back with a technology related video again.

    • @multiinc
      @multiinc 23 дні тому +3

      ikr it was all geopolitics for a while

    • @fundoo203
      @fundoo203 22 дні тому +6

      ​@@multiincno it was all china

    • @SGN30
      @SGN30 7 днів тому

      😂😂​@@fundoo203

  • @kerapetsedireko
    @kerapetsedireko 23 дні тому +19

    I think they missed out on an opportunity to be the brand people think about when they get wireless headphones.

  • @foxooo
    @foxooo 23 дні тому +129

    Spotify needs to get into live events.

    • @riceandpotatoes
      @riceandpotatoes 23 дні тому +19

      They are mildly. I buy concert tickets through their referral system

    • @foxooo
      @foxooo 23 дні тому

      @@riceandpotatoes once Ticketmaster is broken up they reslly have a chance to offer discounts to subscribers

    • @ehmzed
      @ehmzed 22 дні тому +15

      Exactly, I don't get why Spotify can't start selling concert tickets on their own, instead of having to redirect customers to third party ticket selling websites

    • @foxooo
      @foxooo 22 дні тому +7

      @@ehmzed cuz live nation has a monopoly

    • @GhostSamaritan
      @GhostSamaritan 20 днів тому

      Like Tidal?

  • @lost5748
    @lost5748 13 днів тому +10

    Spotify just raised their prices, again.

  • @-Rishikesh
    @-Rishikesh 23 дні тому +29

    Spotify should have started its own label company in its peak. That way you are vertical integrating and not dependent on others.
    It can even start today, lookout for real talent and spend money on them. Because if they do click and make it big, atleast they would have some brand loyality, untill unless spotify screws them over..

    • @Tomi97_videos
      @Tomi97_videos 22 дні тому +20

      They can´t. The Big 3 Music labels would pull all their music off the platform the moment they try and effectively kill the company.

  • @JSx145
    @JSx145 23 дні тому +13

    Spotify, among all the others, is emblematic of the commodification and enshitification of art… eventually, these companies will burn through all the VC funds, funds subsidized through profitable arms of their businesses, or debt, and will only leave destroyed creative industries in their wake.

  • @technetium9653
    @technetium9653 23 дні тому +123

    Spotify is the worst of both worlds of UA-cam and Netflix, it has the legacy media companies who want to and can strong-arm and leverage their power on Spotify and small creators who can get squeezed out

    • @Johnny_Savage
      @Johnny_Savage 21 день тому +5

      Spotify also has bad sound quality compared to YT Music.

    • @jensenraylight8011
      @jensenraylight8011 21 день тому

      No, Spotify is a Godsent, i listen to Spotify for 24/7, and can't live without it.
      UA-cam and Spotify are the only thing i can't live without, Netflix on the other hand, i can deal with that.
      and unlike Netflix, Content on Spotify aren't Fragmented yet.
      UA-cam music is just too cluttered and it didn't have a lot of Spotify advanced Playlisting Functionality
      for Musician, Spotify isn't your money making machine, if you think it's, then you played the game the wrong way.
      Musician earn money from selling merchandise, Live Performance and Touring,
      without spotify, they can barely get any listener because people
      need to shell out Money just to listen to some Nobody.
      There are a lot of Great Artists that i would otherwise won't know if i didn't use Spotify.
      It's up to Spotify to figure out how to make money, in other way, leveraging their Platform
      sure, if you want to go back to paying $3 a song or $25 for an album, then go ahead, delete your spotify
      but, i would rather seeing them Win than lose,
      because once they lose their domination Position,
      the Market will be Fragmented, all the other Platform will fight for Exclusivity, just like Netflix and Disney+

    • @Root174
      @Root174 21 день тому +1

      @@Johnny_Savage Funny, I've heard people say the opposite. Sometimes, I feel like YTM is worse, but I have trouble telling. Although YTM sometimes adds user-uploaded content to your queue, even if it was a 'video'. Those can be more noticeable.

    • @dmtree
      @dmtree 20 днів тому +1

      ​@@Root174he's an audiophile and absolutely does not know what he's talking about. They both have about the same quality. Don't listen to audiophiles they are regarded

    • @lance_374
      @lance_374 19 днів тому +2

      @@Johnny_Savage try turning off audio normalization. that is the worst feature to exist in any music app, it compresses the louder parts of songs to make them quieter and boosts the quieter parts of songs. Apple's sound check feature doesn't compress the songs, it just changes the volume of each individual song based on the overall volume of the song.

  • @djp1234
    @djp1234 22 дні тому +14

    I would use their app if it wasn't trash. If it let me customize my own newsfeed and only updates from specific artists that I chose. But they don't want my money.

    • @chancia8990
      @chancia8990 17 днів тому +1

      YES YES YES
      their app simply doesn't work well at all even the paid option.

    • @Tom_Nu
      @Tom_Nu 4 дні тому +1

      Genuinely, Spotify has so much potential for just being an incredible hub of all your favourites and the things you may like. All they do is just rework their homepage with more things I and the majority of users will never click on or care about

  • @dkexpat2755
    @dkexpat2755 23 дні тому +23

    Being held hostage was exactly how i felt as a Joe Rogan fan. Going from UA-cam to Spotify was so shit, no comment section, no way of searching for specific episodes, no way to list them by most viewed etc. The web player stop working half of the time, nah Spotify aint for me. Never.

  • @BD-lq4id
    @BD-lq4id 22 дні тому +19

    the future will be introducing fan subscriber service. Similar to patreon, twitch subs, "join" on youtube. Spotify will introduce the ability to directly subscribe/support to favorite artists for a monthly cost with a portion going to the artist/label and a portion going to spotify for facilitating. The industry has been talking about this now for a bit.

    • @jedimmj11
      @jedimmj11 21 день тому +3

      This is a terrible idea. Most songs I listen to are the only song I like from that artist. I'm not gonna pay them a subscription to access that one song

    • @nehalilisays
      @nehalilisays 21 день тому +3

      ​@@jedimmj11I think it's meant to be an additional thing for either some exclusive stuff or just as a way to show support to your favourite (indie) artist. But they already have something similar with that donation link in some artists' profiles.

    • @byzameli
      @byzameli 19 днів тому +1

      So theyre becoming myspace

    • @pedro.alcatra
      @pedro.alcatra 10 днів тому

      Absolutely not. I would never pay a creator to do its thing.

  • @PXAbstraction
    @PXAbstraction 23 дні тому +101

    Almost like companies should have a viable business model before being able to get millions or billions of dollars in funding. Radical idea, I know.

    • @Bunnyblaster12
      @Bunnyblaster12 23 дні тому +41

      You say this, but no investor wants to miss out on the next Amazon. Will there be another thing that grows like Amazon is highly questionable.

    • @PXAbstraction
      @PXAbstraction 23 дні тому +1

      @@Bunnyblaster12 I get that, but what Spotify is selling and the costs associated with it are very different than what Amazon was trying to do. But it's funny how many investors won't spend the small amount of time needed to find out how things like podcasts and audiobooks are largely money pits before throwing millions at them.

    • @viralgayguy
      @viralgayguy 23 дні тому

      @@Bunnyblaster12 So the game venture capitalists are playing is essentially buying lottery tickets, but the tickets are thousands to millions of dollars

    • @davidk.d.7591
      @davidk.d.7591 22 дні тому

      ​@@Bunnyblaster12Amazon's core business is barely profitable. Most of its money is made with AWS

    • @FranciscoJG
      @FranciscoJG 22 дні тому +5

      Stock markets were a mistake.

  • @raghavkrishnan5018
    @raghavkrishnan5018 23 дні тому +327

    Spotify's "Grand Strategy" will fail due to its inability to sustain profitability in the face of rising content acquisition costs and intense competition from other streaming services that offer similar features and exclusive content - there saved you 20 minutes

    • @abhi36292
      @abhi36292 23 дні тому +5

      thanks man

    • @freakout3516
      @freakout3516 23 дні тому +3

      I love you

    • @salakast
      @salakast 23 дні тому +63

      There's a lot of important backstory here, I think it's worth it to watch the whole video. There's not much filler here.

    • @InDeepPudding
      @InDeepPudding 23 дні тому +6

      BUT THE IMPRINT SPONSOR!! YOU NEED THIS VALUABLE INFORMATION!!!!

    • @DoesNotInhale
      @DoesNotInhale 23 дні тому +1

      Thank you

  • @duimu
    @duimu 23 дні тому +24

    This reminds me of the Spotify + Samsung smart speaker that just never seemed to have happened

  • @boricns
    @boricns 22 дні тому +5

    I've grown fond of Spotify, but lately, I've returned to purchasing music. While monthly payments are manageable when you frequently use the service, there are moments when you want to reduce expenses. However, letting go feels challenging because of the extensive playlists and songs accumulated over the years. It's like my memories are being held hostage, in a humorous way.

  • @lambdalambdalambda818
    @lambdalambdalambda818 23 дні тому +14

    I feel like the audiobooks havn't really been brought to europe yet.
    I would love to have it here

    • @chancia8990
      @chancia8990 17 днів тому

      yes but full books not like 15 hours and the book is 16 hours long XD

  • @xd-fu6ry
    @xd-fu6ry 23 дні тому +7

    8:18 You really should not be using a mean for data that is not normally distributed. It’s somewhat misleading. Using the median of the data would be a far better choice.

  • @TikkaQrow
    @TikkaQrow 23 дні тому +43

    I listen to nearly ALL of my music directly on UA-cam.
    Playlists, live streams, concert recordings, etc.
    (I really like to gravitate to copyright free or very indy stuff as i sometimes stream and don't like getting hit with DMCA stuff when i'm just playing a bit of Overwatch)
    There's some really good niche music i sometimes see (and even hear on the Local FM radio) that literally don't exist on streaming platforms; Only CD, FM radio, UA-cam upload by the artist.

    • @Gurumeierhans
      @Gurumeierhans 23 дні тому +8

      UA-cam music lacks so much basic features unfortunately...

    • @diskrisk9145
      @diskrisk9145 23 дні тому +4

      Many services like Apple Music let you upload your own files for your own library and, unlike Spotify, fully integrate it into your library instead of living on a separate "Local Files" folder. Could be worth looking into if you find UA-cam to miss features you'd want

    • @---777---
      @---777--- 23 дні тому +1

      I remember my disappointment when i can't found on a Spotify that one remix that i love more than original track. (It's a Waveshaper - Escape to eternity Sir Ridley Remix).

    • @realivanjx
      @realivanjx 22 дні тому

      if you want content, ytm will always win. period.

    • @shadowtaco69
      @shadowtaco69 22 дні тому +1

      ​@diskrisk9145 you can add your local files songs into playlists too tho

  • @GhostSamaritan
    @GhostSamaritan 20 днів тому +2

    Spotify started off doing music streaming the best way, but they've fallen off. So many features are "missing" or suboptimal, because their competition has been putting in work. They should focus on their core business which is doing music streaming the best.

  • @mikebauer6917
    @mikebauer6917 23 дні тому +20

    Dumped my paid subscription recently. Either the “discovery” algorithm had a stroke, or I did, because it started to offer garbage. The shuffle option also forgot about what shuffle means.

    • @srajandikshit7590
      @srajandikshit7590 20 днів тому +4

      Try YT music, it just repeats the 10 songs you have just listened. 🤡🤡

    • @metalxmetalxmetalxmetalx
      @metalxmetalxmetalxmetalx 20 днів тому +1

      It only pushes label artists the app is fkn cooked

    • @mistymu8154
      @mistymu8154 5 днів тому

      The Spotify algorithm used to be good, but these past couple of years it has been really disappointing. It feels like Spotify promotes payola. And while Spotify recommendations are getting worse, the Apple Music recommendations are improving.

    • @metalxmetalxmetalxmetalx
      @metalxmetalxmetalxmetalx 5 днів тому

      @@mistymu8154 yea spotify have PayPola going on for sure. In the autoplay

  • @user-bk4pm6me8i
    @user-bk4pm6me8i 23 дні тому +4

    15:35 Spotify essentially functions as a fintech platform for record companies that hold its stocks
    .

  • @SmileySadFaceHD
    @SmileySadFaceHD 23 дні тому +4

    I thought the insane amout on money dumped to get exclusive podcasts causing price increases was the dumbest thing I had ever seen until they did the same with audiobooks with even dumber price increases.

  • @RazaSyed12345
    @RazaSyed12345 23 дні тому +10

    I hope it doesn’t , Apple Music should be the one to fail

    • @metalxmetalxmetalxmetalx
      @metalxmetalxmetalxmetalx 20 днів тому +1

      No Spotify

    • @SGN30
      @SGN30 7 днів тому

      UA-cam music*

    • @viitorulatrecut
      @viitorulatrecut 2 дні тому

      Bruh why should it fail... all streaming services are basically the same thing, just all missing a feature the other has

  • @meepswag35
    @meepswag35 6 днів тому +2

    one reason they can't raise prices, is that people will just go to the other companies if they do, since then those companies are cheaper

  • @Jaxx.A.
    @Jaxx.A. 13 днів тому +3

    Also, isn't this one of the things that killed iTunes? A platform dedicated to music that added books, tv and movies, podcasts which no one asked for into a broken, buggy program?

    • @danka1167
      @danka1167 3 дні тому

      Itunes fell out of favour due to spotify

  • @amushroomtrip
    @amushroomtrip 23 дні тому +3

    my brother, the conclusion of the video cant also be a transition into an ad. blue balled me with it

  • @RariettyC
    @RariettyC 11 днів тому +2

    The thing is it's so much of a headache to transfer years of activity between music streaming platforms, especially if you compare music streaming to video streaming. I have no brand loyalty to Spotify, but I feel like I keep paying for Premium solely because the concept of moving all of the music I listens to sounds like a job. It's not like dropping Netflix for a month to pay for Disney+.
    Paying for Spotify feels less like an active choice and more like something I feel obligated to do, more like a bill than a product I'm eager to have, so any desperate attempt to obfuscate the basic function I pay Spotify to do just feels more like a pain to deal with than anything. There is nothing I could imagine them adding that would convince me to spend more money.

  • @UnknownCharacter458
    @UnknownCharacter458 22 дні тому +2

    Random: at12:53 there's a silver minivan that does an extremely tight lane change, cutting off the black Toyota in the stock footage.

  • @caseclosed9342
    @caseclosed9342 20 днів тому +1

    I used to have Spotify Premium for years. I first got it way back in 2014 because I was in college and as a student they gave you premium for 2 bucks a month. I kept the subscription even after I graduated and paid more for it. I started with music but as time wore on I eventually moved to podcasts and in a couple of years I was mostly using it for podcasts. However, most podcasts I listen to are actually on UA-cam anyway so when I started a free trial of UA-cam Premium I started listening to everything on there. Finally, a couple of years ago I was having to cut costs so I dropped Spotify Premium. With all the podcasts and music on UA-cam there was no point in paying for Spotify and what’s the point of audiobooks if they keep it that short? I’d rather pay for a full audiobook on Audible than listen to 15 hours and wait a month or end up paying what I would have paid for it on Audible anyway…

  • @littlekirby6
    @littlekirby6 23 дні тому +3

    yeah Spotify can't keep doing this forever... I ended up canceling my subscription once I started listening to more podcasts than music. Originally I got into Spotify because you know, you can stream like any song, and Premium made it ad-free. But... that's for songs only. A lot of podcasts have ads hard baked in, and I can't really complain because you can't really take it out. But once you start serving me ads, not read by the hosts, based on my location, it's a step too far for me. If having Premium doesn't disable those types of ads, then what am I really paying for?

  • @4bSix86f61
    @4bSix86f61 23 дні тому +4

    The Spotify homepage is as worse as it gets.

  • @GetDaDrawsDawg
    @GetDaDrawsDawg 23 дні тому +4

    Wish there was an actual fully open sourced decentralized way to share music.
    Were not their yet but someday we might be.

    • @theforsakeen-9014
      @theforsakeen-9014 23 дні тому

      sooner than you might think with how good AI is becoming at generating music

    • @FranciscoJG
      @FranciscoJG 22 дні тому +1

      @@theforsakeen-9014 I was about to add the obligatory rant against AI used in creative work, but then I remembered how most mainstream music is made so I have to admit you have a point.

    • @wokekkk
      @wokekkk 22 дні тому

      Soulseek qt exists

    • @spartida3850
      @spartida3850 22 дні тому

      look up soul seek! if u prefer a ui, look up nicotine+ as well, i think that might be what you’re lookin for :3

    • @AshnSilvercorp
      @AshnSilvercorp 22 дні тому

      Labels would have to be ringed in to do that. They just want to sit on IPs as investments instead of actually selling products.

  • @Zero_Contradictions
    @Zero_Contradictions 17 днів тому +2

    10:17: The graph is mis-titled. It should be "Audiobook Listeners".

  • @HOUB
    @HOUB 13 днів тому +1

    They’re about music, they should broaden their reach in that industry only. Start selling artist merch, even tour tickets. Reward an artists top listeners with first opportunity at merch or tickets or a discount or something which could encourage fans to use Spotify over others. They could take on ticketmaster which people would love them for, probably. Apple Music has Spotify beat in pretty much every way except a couple.

  • @djayjp
    @djayjp 23 дні тому +4

    Wall Street will be perfectly willing to finance them as long as revenue keeps expanding as it has.

  • @abirmuhtasim3697
    @abirmuhtasim3697 23 дні тому +4

    UA-cam showed me 4 ads in this one video

  • @JK_JK_JK_JK
    @JK_JK_JK_JK 23 дні тому +23

    I still remember having to buy CDs and Cassettes and listen to them Walkmans and CD players! 😔

    • @slipperywhale2167
      @slipperywhale2167 23 дні тому +1

      With the price of everything today, nobody can afford to buy a single hard copy to listen to one artist.

    • @CzechingYoutube
      @CzechingYoutube 23 дні тому +2

      @@slipperywhale2167 That's why we bought 2nd hand back when CDs were a thing

    • @AruthaSilverthorn
      @AruthaSilverthorn 23 дні тому +2

      I now describe these as antique technology to my 5 year old daughter

    • @uniktbrukernavn
      @uniktbrukernavn 23 дні тому +1

      Jesus you're old. I own an Aiwa hs-p505mkii cassette player. I think it still works but the lead battery is dead 🧓

    • @B3Band
      @B3Band 23 дні тому +3

      Yeah, and it sucked. It's nothing to be proud of. Labels had even more power back then than they have today.
      Remember when we had no idea if an album was going to be good? We had to just throw $10-20 bucks at it and hope the rest of the album was as good as the one or two radio hits?
      It absolutely sucked to spend $15 for one album from one artist and have to carry them all with you without damaging them.

  • @flightloungebeats
    @flightloungebeats 19 днів тому +3

    spotify's going to be a textbook example for future music industry kids about how not to run a music business lmao

  • @danielmarrs-gant9669
    @danielmarrs-gant9669 21 день тому +1

    Spotify already does charge for the free hours, in the UK at least you can save £1/2 a month by downgrading to “Basic” which is what premium was before audiobooks were added

  • @prettypic444
    @prettypic444 23 дні тому +10

    I don’t get the whole propriety audiobook thing. I can get audiobooks on my phone *for free* from my public library’s app and listen for as long as I want!

  • @Finlay-sg4qs
    @Finlay-sg4qs 21 день тому +2

    0:39 is a very misleading graph. This is based on founding year of the company, not the year they became "unicorns". The issue is that older companies will have had more time to gain valuation and so are more likely to be "unicorns".

  • @joewillems1994
    @joewillems1994 23 дні тому +2

    The problem is, and always has been, the record labels they are greedy and steal huge sums from the artists they "represent"

  • @prithibibiswas6681
    @prithibibiswas6681 22 дні тому +1

    Love the company analysis video 👍
    We're so back!

  • @alvaroSantisteban
    @alvaroSantisteban 22 дні тому

    I'm super glad that you returned to this format of analysing the economical model of a company!
    That being said, I found strange that you didn't mention the investment that Spotifys CEO did on the military industry...

  • @Mikivli
    @Mikivli 22 дні тому +1

    they should make albums with 3 exclusive Spotify songs added that is split between artist and Spotify. that can unlocked with a “donation” that also gives you a tshirt or something. which tracks that are paid for stay in account “purchase” even if premium is cancelled 🤔

  • @SoEinTyp
    @SoEinTyp 9 днів тому +1

    Can‘t they do four price categories?
    One plan for exclusively music (e.g. 10/month), one for exclusively podcasts (e.g. 5/month), one for exclusively audiobooks (e.g. 10/month) and one for all of them (e.g. 20/month)?
    They could provide good content in all of these categories and finance them with their own plans.

  • @DrkCarbalt
    @DrkCarbalt 22 дні тому +1

    To be fair, even if Spotify fails record labels will probably bail them out or straight up buy them since the alternative is worse for the music industry

  • @ryanvrieswyk7300
    @ryanvrieswyk7300 23 дні тому +1

    Anyone else notice that the playlists in the stock footage go hard asf?

  • @jakehix8132
    @jakehix8132 22 дні тому +1

    12:50 i feel like we watched that van squeeze in from multiple angles for literally no reason?

  • @user-wj7sm9bm6p
    @user-wj7sm9bm6p 23 дні тому +2

    The biggest factor for me is what you get for the money. It is a dollar more than Apple Music and Apple offers lossless audio. That alone doesn't make Spotify worth it. If they add Hi-Res, it may sway me back.

    • @bokangsepinare7428
      @bokangsepinare7428 14 днів тому +1

      Listening to hi res audio on Bluetooth headphones is one of the worst placebos

    • @user-wj7sm9bm6p
      @user-wj7sm9bm6p 14 днів тому

      @@bokangsepinare7428 I agree

  • @ariefbudi427
    @ariefbudi427 20 днів тому +1

    Spotify just too nice for a company. They can literally currated music playlist with cheapest royalty and shove it in our face but they just being nice to customers and giving us most suitable playlist

  • @tonytins
    @tonytins 23 дні тому +1

    I remember getting an email about "Car Thing" from Spotify. I was confused and curious all at the same time.

    • @AshnSilvercorp
      @AshnSilvercorp 22 дні тому

      you should probably ask for your money back with a chargeback. They sold you a brick.

    • @tonytins
      @tonytins 22 дні тому

      @@AshnSilvercorp As curious as I was, I never brought it. Thankfully.

  • @Inforza
    @Inforza 22 дні тому

    i love spotify, it is kinda the only subscription i have besides my phone, tv and internet subscriptions.
    But the reason for me isn't that i can listen to any music i want, but mostly that i can download dance music livesets and that i can listen to those livesets on my phone or any other device i got spotify on.

  • @user-y4h9rq
    @user-y4h9rq 21 день тому +1

    Literally have to pay for everything now cannot even choose songs only limited song can be chosen on spotify. Worst thing

  • @CreativeMindsAudio
    @CreativeMindsAudio 23 дні тому +1

    What Spotify DOES have is a 15% investment from the major record labels. Their latest anti-music behavior - first podcasts and now audiobooks as you mentioned - and anti indie behaviors: no song earns money until the month it hits 1k plays and saying AI generated songs is okay to have on the platform and promote for a more saturated market for independent musicians, it's clear it will be doomed soon. I say go with apple music, youtube, tidal, or just like any other service. show with your money that spotify's decisions to not pay small artists is a bad one (yes they pay other royalties, but those things are more complicated than just giving a check).
    that being said i've earned a lot more from bandcamp than i have from streaming, but streaming is for long term revenue vs short term. in addition to the promotion it can create. i've had a lot of new listeners from youtube, but spotify has done nothing for me. it's a joke now.
    also as far as profit for spotify, it wouldn't be too tough to earn more money if they paid executives a bit less and didn't pay joe rogan (and others like you mentioned) hundreds of millions of dollars to be exclusive to the platform. it's a choice they made to not be profitable.
    also the comparison to netflix is not correct. actors and various people on set get paid royalties/residuals from the productions they work on and it used to be significant too.

  • @LakeNatomaInvite
    @LakeNatomaInvite 7 днів тому

    At 5:40. Spotify absolutely pays per stream. The pool of money from which they pay is based on a percentage of total revenue and is adjusted for factors including which plan (premium, free, family, etc.), the country the song was streamed in, and statutory publishing royalties which also vary by country. But the amount of money that each song - each artist and therefore each record label earns is definitely based on streams. Also, please explain how "it would allow one determined user to bankrupt the company". That does not make sense.

  • @Hugo__IV
    @Hugo__IV 23 дні тому +1

    I want my music app to be a music app, podcast app to be a podcast app, and books app to be a books app. I don’t really want all of this in one app, these are completely different things. I’ll die with my apple apps.

  • @lenowoo
    @lenowoo 23 дні тому +3

    annoyed, is very apt description for my case. But saying there's no reason to listen in Spotify is huga ass bias. . And many people do prefer everything in one place. It literally have the most user.

  • @ACMH98
    @ACMH98 17 днів тому

    my biggest issue is that they create vertical videos but never truly used them? imagine the impact if they had had vertical video charts etc back in 2017/2018 when they were huge and THE moment. they also don't utilize that people can discover new artists from them, and not having more live events fans could actually go to. and i could go onnnn

  • @WarriorWildhead1337
    @WarriorWildhead1337 23 дні тому

    I guess I'm in Spotify's target demographic for its "grand strategy." I do a lot of driving so I like being able to switch between my liked songs and the two podcasts I bother to keep up with on the fly depending on my mood, and it's actually gotten me to try out audiobooks for the first time this year. I still prefer print books but it's nice to listen to some books I'd otherwise not have read. Shame it still doesn't know how to recommend me new songs I'd like

  • @itsJustAnotherViewer
    @itsJustAnotherViewer 19 днів тому +1

    This just sounds like the biggest problems are exclusive deals, record label monopolies and stock market investor culture encouraging unsustainable short term gains. Its all just anti-competitive behavior, and the quality of the services provided suffers from this.

  • @paran0ia7
    @paran0ia7 4 дні тому

    It could very easily backfire and sink the company entirely, but I really hope that Spotify's last-gasp move is to leverage their ubiquity in the space to try and force the Big Three to back down and accept more reasonable terms. An insanely risky maneuver to be sure, but the average user is NEVER going to subscribe to more than one music service, even if it means giving up legal access to 60% of the songs they like, and everyone involved is acutely aware of that. I say call their bluff; dare them to either take on the burden of distributing their own music again, or play ball and be content with "just" their earned payouts. The big labels are very much in control of Spotify's relevance, but the inverse is I think also more true than they'd like to admit.

  • @rufioh
    @rufioh 18 днів тому +1

    Spotify does audiobooks? And it’s an hours per month limit? Not a credit like with audible?

  • @sleepywolf1533
    @sleepywolf1533 23 дні тому

    Hi Poly - I wanted to write a comment about something. Spotify did in fact make a profit earlier this year. They announced it in their last investor reports. 68 million usd. Am I wrong?

  • @pixeltaco9782
    @pixeltaco9782 23 дні тому +1

    Spotify existing for as long as it has is insane. they need to think beyond just audio because these experiments they do are getting less and less worth it. why they have not done music videos makes no sense as it seems like a free win for them. one other idea I had is that they could compete on some content. many artists do live shows and usually people from the crowd will record parts and bits of it, but why not spotify record the event, and have the recording of it exclusive to their platform. maybe charge and additional 2 or 3 dollars to access it or include it in hifi whenever that comes out as a 15 dollar a month deal. that is 4 extra dollars per month for those users who want that.

  • @codycast
    @codycast 22 дні тому

    3:20 surprised to see digital become so small. But I guess once you can stream whatever you want whenever you want, no need to “own” the digital file.

  •  13 днів тому

    I had no idea there are audiobooks... Also I just checked and I can't find them anywhere on the app. Must be a regional thing.

  • @Sundji
    @Sundji 16 днів тому

    Didn't it used to be 40 hours for the audiobook. It annoyed me because I forgot what was happening in the book when I got my time back.

  • @mikoisfree
    @mikoisfree 11 днів тому

    8:50 The thing about House of Cards moments is that they tumble with just one card pulled out at the base. Or a Kevin Spacey scandal.

  • @EstablishedContext
    @EstablishedContext 8 днів тому +1

    6:13 and just 5 days ago Spotify raised their prices again by $1.00 lol

  • @stringzar
    @stringzar 23 дні тому

    how can i short spotify stock?

  • @TV---kn2rl
    @TV---kn2rl 23 дні тому +6

    "One app has to have everything," that's exactly why I don't use Spotify, there's too much music they don't have. As far as I know, I can't just use them and fill in the gaps with mp3s, I don't know if the app can play locally stored files alongside their own. So it's an all-or-nothing deal. Plus, their access to particular artists can change at any time, whereas my locally stored mp3s can't be taken from me.

    • @creamygg
      @creamygg 23 дні тому +7

      The app can, indeed, play locally stored files. There's an option in mobile settings to enable those files to show up in your Spotify library.

    • @andan2293
      @andan2293 22 дні тому

      Yeah, "every song ever made", lol. I just have HDDs full of music (and piles of physical media) and don't have to deal with any apps, subscriptions, internet connection, bad compression etc...

    • @Memecube
      @Memecube 22 дні тому

      ​@@creamyggyeah and it works pretty seemlessly. It's cool to have playlists with both streamed and local songs

  •  23 дні тому +1

    I'm sure Spotify's podcast venture would have gone much better, if it wasn't so poorly done. Literally every major podcast app has a better experience than Spotify had.

  • @yoshimurahirihito
    @yoshimurahirihito 19 днів тому

    You analysed the failures of their attempts at horizontal integration, but only mention a couple vertical ones. These would be slower to develop but likely more profitable, more depth there would have been appreciated.

  • @osoaioi
    @osoaioi 19 днів тому

    I actually hate listening to podcasts on Spotify- scrolling through episodes takes forever, the generative subtitles are awful, and literally every time I listen once or twice in the middle of an episode it randomly auto plays an entirely different episode Ike heard before and I have to manually switch it back. The second the podcasts listen to are available elsewhere with better UI I’m switching.

  • @JesseCorbett
    @JesseCorbett 23 дні тому

    re: podcasts, it didn't help that their podcast feature is half baked, buggy, and missing important features. I had to move music apps because for months after the integration of Anchor, the app INSISTED on the home screen that I should listen to a podcast that only had 3 episodes 4 years ago and whose album art was uncomfortable NSFW material and absolutely no way of saying I wasn't interested. I'm still pissed about that.

  • @jayrana5069
    @jayrana5069 10 годин тому

    How are these graph designs so good!

  • @zumabbar
    @zumabbar 23 дні тому

    that outro ad is funny considering what was just talked about in the video lmao

  • @BaardFigur
    @BaardFigur 22 дні тому

    1:43 what are the Tidal numbers?

  • @redheads604
    @redheads604 23 дні тому

    lol the timing of this episode considering Car Thing

  • @pavuk357
    @pavuk357 20 днів тому

    Before this video I had no idea Spotify had audiobooks. Apparently it just isn't available in my country, though not surprising. Spotify delayed launching podcasts here for years too. And, as unintuitive it is, in my country there are many small paper publishers who doesn't even try to make ebook versions, not just audiobooks. I personally have some books that were printed in 4 digits range.
    Edit. I digged slightly deepr and even though audiobooks aren't available in my region, some people and organisations (even governmental lol) use podcasts as a platform for small audiobooks, or as some kind of introduction to them.

  • @wrbrown571
    @wrbrown571 22 дні тому

    Will people figure out their local library also has audiobooks that they can check out for the cost of maybe waiting until it's your turn to check it out, ad free?
    🤔

  • @B0A2
    @B0A2 22 дні тому

    I actually really like the audiobook stuff I did run out of hours this month in the middle of a book which was super annoying. But all in all it’s a great feature