Use THIS Facebook Ads Feature Now
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- Опубліковано 14 сер 2023
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The Facebook ads platform is constantly evolving and we need to adapt as advertisers if we want the best possible results.
Because of that I have changed my mind on a particular Facebook ads feature.
Previously I recommended that you don't use it. But we have done some more testing recently and we're seeing better results when using it.
In this video I show you what this Facebook ads feature is and how to get the most out of it with best practices.
#facebookads #metaads
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Good work Ben. We’ve been using dynamic creative exclusively at our agency for the past 3+ years, and have learned a ton of nuances. Happy to share if you ever want to make a “dynamic creative deep dive”
Here are a few tips/suggestions when it comes to dynamic creatives:
1.) You can not optimize creatives for specific placements unless you create an ad set exclusively for a specific placement. For example you can’t ensure a 9:16 video will only be shown on a reels/story placement in dynamic creative. The work around is to use a 9:16 video/image that if cropped for use in feeds, would still look good.
2.) Using more than 2 ad copies, 3 images, 2 videos and 2 headlines per dynamic creative ad leads to worse performance than staying at that combination variety
3.) More often than not Link CTR determines which creative gets more of the ad spend budget and impressions allocated towards it and not the conversion you are optimizing for
4.) Always use completely different set of creatives if running multiple ad sets using dynamic creative
Thanks for the tips! What’s the reason for running a completely different set of creatives if running multiple ad sets? I thought the ad set variation is different audiences?
Would you recommend running 2 separate dynamic creative ad sets, same creative, but with one optimized for feed and the other for reels?
Great comments bro!
thanks!
Thanks Ben. I can't wait for the next video. I hope your take is different from what's out there right now. Some of the strategies I see related to campaign structure and dynamic creative won't work with smaller budgets, so please keep us little guys in mind!
Love your content, learned so much from watching your vids for a couple weeks now. Thank you!
Thanks for watching :)
Looking forward to your new campaign structure video next week. Thanks for the amazing info!
Glad to hear it :)
Hi Ben, You explanation skills are very good. Can you please share a video on setting up events after pixel installation with the new changes in facebook in 2023, especially removal of aggravated event measurement?? The interface now slightly looks different. It would be a great help for learners like us.
Hey Ben thanks so much for the tips once again, in your next video could you also cover any thoughts on when to use multipled headlines but use your old ad structure for the images vs fully switching to the dynamic creative
Thanks for the update Ben! Very helpful as always💪🏻…
Happy to help :)
will be using it!
I would like to see a video about how changes in adsets affect your existing engagement. Like, if you change anything on ad level, facebook usually just creates a new post and you basically lose all your likes and comments. There's an option to use existing post, but it's pretty confusing.
I wouldnt recommend changing the Ad or Adset settings after a campaign has started because
1. You loose the ability to compare historical data
2. It would reset the learning curve and could have negative impacts in performance
@@TheYoosuf Well, you have to change your ads if the product you're offering changes or if you want to try out new settings/creative.
Thank you. Very helpful and current. You have a new subscriber eager to learn more.
Awesome, thank you :)
Amazing video i will wait you new video from long time i wiated your new structure about broad and dynamic creative ad
Thank you :)
Thanks waiting for the next video
Coming soon :)
Interesting! I watched your video yesterday and already uploaded a campaign using this method. For now with 12 hours the cpm is $9.6, and I'm using open target 😅. Let's see what happens for the next 7 days 🤞. I'm looking forward to your next video 🤩! Thank you for sharing your knowledge and experience, it has helped me a lot 👊! Greetings from Brazil! 😀🇧🇷
Thanks a lot and best of luck with it :)
Great video! Can you please make a video on why Facebook ads performance suddenly dropped?
Hi Ben! I've been watching your videos recently and they have helped me a lot managing the ads for our business. I have a question, though, what's your take on Facebook's standard enhancement recommendation? It brags 10% lower potential CPA but, people on reddit says otherwise. I'm tempted to apply it on my on going ads but I'm scared it might only skew the ad performance.
Thank you Ben
My pleasure :)
Hi Ben, thanks for all tge value you give out. For people like us that dont have a website, whenever i choose messaging as an option, i get a prompt saying "Ads may yield zero result". I ran the ads multiple times to see if there would be any changes but none so far. This has cost me alot of money and i am sad about it because my ads are not converting. Please what are your recommendations, really hoping to hear from you.
For those who are curious, I've experimented with this approach, and it seems to yield better results. However, it can be a bit mentally challenging to disable individual ads within Meta's dynamic creative feature, which is essentially letting Meta optimize between various ads to determine what performs best.
One method to remove an "image" within an ad is to access the specific target group and delete the image from there. However, this often triggers the ad to go back into the learning phase and undergo a review. I'm not entirely certain if this is the most effective approach. If anyone else has insights on how to disable images within dynamic creative without disrupting the entire system, please feel free to share your knowledge. :). Meaning to only keep the image ads that are converting.
hi mate did you find any solution for this?
One interesting thing we’ve learned using dynamic creative over the years, is that if you remove low performing creatives and only keep higher performing creatives active, then the higher performing creatives start to perform worse. Our theory is on this is this: Budget spent per creative likely contributes to its performance success. Meaning, since lower performers long creatives get some ad spend budget allocated to them, the higher performing creatives get the optimal budget and therefore perform the best. Once the lower performing creatives are taken away (without being replaced with something else), meta reallocates more of the budget to spend on higher performing creatives, which can de-optimize when impressions are served and for how long, which can then decrease performance.
For example, let’s say I have $5 of my $10 overall budget to spend on showing high performing creative x, and I do this between 6-9pm and I get the best results. And I spend the other $5 showing the other creatives at other time slots and they don’t perform well.
If I now remove the lower performing creatives and now I have more of my overall $10 budget to spend on the higher performing creatives, it means I will now show these ads at other time slots that may not be ideal. And by doing that, I’m now decreasing the overall performance metrics of what was once my best performing creatives.
I hope this makes sense? Again, pure speculation on our part, but we do see time and time again, that if you run dynamic creative for a period of time, and you find lower performing creatives and take them out, the higher performers will subsequently perform worse.
My biggest problem with this solution is exporting it. I created my own database to distinguish good and bad ads over time.
Although you can see the breakdown of each ad, you can't really export in a good format unless you type everything manually.
Ben, I guess the main disadvantage from this as opposed to multiple Ads for each creative or A/B testing is that you don't get to understand WHICH combination of creative + copy + CTA is the best performing. Or are there ways to see the performance breakdown?
Yes can see the stats in the ads manager dashboard
You can only see data for individual elements but it is not possible to see the performance of combinations@@aronuchukwuezugo615
Yes you can actually see that info by using the breakdown by Dynamic Creative element.
Do you have any videos where you analyse the creative elements of these Dynamic creatives?
How about having the format specific to each placement? Is that possible with DCA? Or are we going to have those ugly IG stories with 4x5 images?
Hi Ben, thanks once again for updating us with whats new with Meta. Quick question - I'm running the dynamic creative campaign with around 13 creatives. Is it reccommended that we limit to 3-4 at the most? Secondly, is this strategy better only if your daily spend is big?
As an agency that exclusively uses Dynamic Creative (and have been for the last 3+ years) There seems to be a sweet spot regarding the number if creatives to use in Dynamic creative ads. We’ve found that 2 ad copies, 3 images and 2 videos and (2 headlines) routinely provide the best results.
Of course it can also depend on your ad spend and performance window (meaning how long are you willing to wait to determine if your campaign is a success or not..)
What we have found, however, is that any more than the above (2 ad copies, 2 videos, 3 images) cause ads to underperform over a 30 day window.
We’ve also been able to determine that link CTR more often than not determines which creative meta will prioritize showing more often, and as a result, allocate more ad spend to.
So it’s very well possible that a higher converting creative may get less allocated ad spend and there for impressions & reach, vs a lower converting creative that has a higher link CTR.
How would you know which combo works best and what are things that you need to do in order for results to be replicatable?
V true
Really informative... As usual 😊
What audience should be used with this dynamic creative option?
What's your suggestion
You can use for any audience.
Hey Ben, thank you for your work!Do you know how to get Facebook to stop instantly blocking my new business accounts? I never launched a single ad, never even owned a Facebook, couple days ago I created everything and then my new business account was restricted, and review did not work. So I tried again, and it was restricted again. What's the matter? What did I do? Mark hates me?
H Ben, love your videos, really informative. I have a confusion - if we add new ads to an existing ad set, would that new ad be shown to the people who've already seen the previous ads (in that same ad set) or they would be excluded from the target audience of those new ads?
Also, would you suggest creating new ad sets or new ads in the same ad set as the data of an ad set shows all ads data including the new and old ads.
The answer is probably a mixture. It depends what Meta thinks will perform best.
When changing ad creative I like to add it into existing ad sets.
@@BenHeath Thanks so much for your reply. Makes sense.
Could you make a video about Facebooks data points in ad copy and how to write copy that targets your ideal customer?
That's an interesting suggestion.
Can you elaborate a bit more on what you mean by (data points in ad copy?)
@@bridgetekcommunications332 whatever you mention in your ad copy Facebook will use to target prospects who would be interested or likely to take action in that.
Could you make an updated video about advantage + targeting if you have a different opinion or any other info
Sure, good suggestion :)
would you only test 1 ad format in a dct? like 3x videos
Is it just me or can you not use both story and grid dimensions when using dynamic creative? It's not giving me an option to change the dimensions depending on the placement.
I'm an artist marketing my art prints, and Facebook keeps showing my ads to a lot of other artists instead of buyers. I can tell this is happening because I will look at the profiles of the people engaging with my ads and a lot of them are artists themselves. I see this as a very bad thing, since other artists are mostly clicking out of curiosity of their competition and don't have intentions to purchase. I have followed your tutorials closely and am optimizing for purchases. I tried to exclude "artist" as an occupation, but Facebook only offers the option to exclude "digital artist" without a general "artist" occupation. The only other option is to exclude the entire interest "art, artists, visual art.." ..obviously I don't want to exclude people interested in art...just people who create art themselves. Any suggestions on how to actually stop Facebook from showing my ads to so many other creators instead of buyers?
I'm facing the same exact problem only that I sell cakes and when I choose interests such as 'cakes', 'weddings' etc, my ad only gets shown to other cake bakers. We really do need a solution Ben. Please help! Thank you for all you do.
Find interest targeting, test each targeting in different ad set. Here is the hack to find more targeting, look for influencers and celibs in your industry, look for brands & magzines in your industry. Go for alteast 1 million plus audience if you are a local business 250k around will be fine.
I m in the same issue.
I run ad to electrical works . It also shows to the similar electrical people instead of the clients.
i have same problem
One way around that would be to run leads or sales campaign. Then, if the clicks don't convert, Facebook will learn not to show your ads to that particular audience. If that is not an option, you could try extending your target audience - there are not that many artists, compared to the size of general population. IF you are only getting clicks from content creators it may mean that your targeting is wrong.
I don't have a website.....how do i do my conversations with dynamic creative?
Somebody, please help. I started running my first campaign for a client and I tested 4 different ad sets. They were all scheduled to begin at the same time, but it's been 24 hours and one of the ad sets still just says "scheduled". Do I shut it down and cancel the test and restart???
How does this work with the social proof you build up within one ad? Does all comments get split between all ad variations? Example: One user comments on one ad variation; Does this comment get shown on all variations?
Hello Ben! Thanks for your videos, In what aspect can I upload the videos in this type of ads? 1080x1080 or 1080x1920
Both and horizontal as well :)
@@BenHeath but I can’t modify in the same ad, I have to add other for example one 1080x1080 and other 1080x1920, right?
Quick question: If I use it can I track the numbers & see which one works or does meta do its thing?
You can take a look at the breakdown by Dynamic Creative element :)
I use dynamic ads and it dramatically reduced my CPL.
Good to know :)
Hey Ben! My client's (travel niche) usual audience age is 45-65+ but their product can be sold to 25-45 as well, is it a good option to create 2 Ad sets and test which does better?
1. Open Targeting with 25-45 Age
2. Open Targeting with 45-65+ Age
Just do 25-65 and let facebooks algorithm find thr customers.
Use open targeting only if you in an old ad account which previously did well with some campaigns. For a faily new ad account, I do not recommend t hat. Other than that I think your approach is good especially because you can also customise your offer for the demographics and test out different creatives as well for each. This also gives you some additional insights on Cost Per Result for each age range
Thank you!@@TheYoosuf
Hi Ben!
Super important doubt here please.
Lets say I make a campaign and make 5 different ad sets each with 3 different variation of a single creative. That campaign starts performing and the next day, I duplicate the same campaign but change the creative. Would that work?
What would be the reasoning behind changing the creative and duplicating the campaign? Ideally if that campaign is working then it has some good amount of data in it so I would try and optimise that further and if you need to test different offers try it out in the same campaign
Hi Ben 👋 i am running ads for a tea company which we advertise tea products people can buy from any supermarket.could you please with Which ad objective should i select? Thank you very much for the helpful videos
What’s the end result that you seek to achieve? Is it to make a purchase from the tea company website, or let people know about the tea company and make people aware of the supermarkets they can buy from?
Hey Ben, I’ve a question. I have never run Facebook ads before, would you still recommend using it? Thank you
Good question, I would hold off for now and revisit in a few months time once you have more experience
The problem with me on dynamic testing is that Facebook will spend all the budget on one video even if that is not good and it will leave the others without spending solution please ?!
Great informative video as always @benheath ! Quick Q Is 300 people reached low for £30 lifetime budget spent over 4 days? I use it on people who follow my page and who know them as well, Tyvm!
You are very welcome :)
Yes it probably is, but I wouldn't worry about it in isolation. Your frequency number could be higher for example.
@@BenHeath Thanks for your reply. Frequency is at 4.8 and every week it's about 200-300 ppl reach but 1.5k impressions, so nothing to worry about ?
@@iboomayt8185 4.8 sound very bad tbh. Usually you don't want the frequency to be more than 3 over a span of a month. You should try to increase your audience size if possible or decrease your adspend since it sounds like you're basically just wasting money showing the same ads to the same people over and over again(not to mention that targeting such a specific audience is a lot more expensive).
Hello Ben, I have a question for you: How much data does facebook need i.e. impressions, CTR, Clicks before it can give you an estimate for your conversion rate ranking and engagement rate ranking?
The estimates are seemingly always inaccurate to be honest. Once you run a campaign for a while, you’ll be able to estimate yourself and that’s what we typically do.
@@BenHeath Thank you for this insight!
The issue with this feature is that it’s only allowed to be used for 1 ad set per campaign. How would you recommend determining which ad set gets the dynamic creative feature when, like most advertisers, you have more than one ad set?
It all depends on your ad set strategy and overall budget. If you’re using multiple ad sets to target different audience segments, then you can use dynamic creative for each ad set. However, make sure that your dynamic creatives in each ad set, are completely different from one another.
We do this all the time. For example, we could have one ad set targeting audiences based on interest, another ad set targeting look-a-like audiences.
Each ad set gets its own dynamic creative, and each dynamic creative gets its own set of ad copies/creatives that are completely different than the other.
Hope this helps.
Will you please update a video for facebook tracking issues which we faces after the meta update?
Thanks for the suggestion :)
@@BenHeath I'll be wait for video 😍
If I upload 3 different aspect ratios, it does not seem like Meta is able to figure out which one to use for which placement.
If I use one image, then 2/3 of the image placements will be totally incorrect.
Is there no winning here? 2/3ds of the time the image will be cut off or totally misplaced. I don't understand how this is a good idea.
Me too, any solutions?
Hello Ben, if you use this method will you still able to get the same engagement on all posts?
No and that is one of the downsides. Your social proof will be spread among more ad variations.
Does it show you the performance of each creative and each headline?
Yes you can find that info under the breakdown reports section of the Ads Manager
The problem with this I noticed is that it is very difficult to gain social proof on your ad or you gain none at all.
Yes that is a drawback. Everything has pros and cons.
so without dynamic creative i can test a creative with multiple txt but WITH dynamic creative i can test multiple creatives with multiple txt?
Yes :)
It doesnt seem to be possible to change the placement option videos for each aspect ratio (1:1, 9:16, 16:9) when using this setup
I am finding the same issue. You can only select one dimension which is used across all placments...
Me too, any solutions?
This is 100% accurate. The work around is to use 9:16 videos and images that if cropped to fit a specific placement, would still look good for said placement.
@@swaggy745we use 9:16 creatives that if cropped to fit square dimensions for placement across feeds, they would still look good. So we make sure any creative overlays/promos/offer, are visible in the middle of the creative vs top or bottom. Meaning as we leverage 9:16 creatives we do so mindful of how they would look cropped.
Doing this, ensures the 9:16 looks good on both reels/story placements and feeds, etc.
Hope this helps
so there is no copy in the images right? just testing different images
We will often overlay copy on images.
Does Facebook show which dynamic variations are most successful?
Yes you can see that by using breakdown by Dynamic creative element :)
Liked without watching hahah
Nice :)
If we do this, will this increase our cost for ads? Will we pay more?
The idea is actually that is will cost less. In a cost per conversion basis.
i see, ok Ben, thnks@@BenHeath
But wouldn't this increase the CPP or CPA?
Not in our experience. In fact we've seen the opposite
@BenHeath This is awesome.
Thank you very much sir
I think this is not good for testing ads because you can't know which ad is the most relevant
You can actually see inside the adlevel. We use it in our agency.
You can use the breakdown by Dynamic Creative element to see which performs best
Bro pls speak Tamil
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