NEW Facebook Ads Strategy for CHEAP ADS!
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- Опубліковано 14 тра 2024
- Meta has just released a brand new feature that gives us a completely different way of running Facebook ads.
Instead of using the auction buying type we can now also use the reservation buying type with our Facebook ad campaigns.
The reservation buying type allows us to guarantee lower Facebook ad costs.
In this video I show you exactly how this new Facebook ads feature works and walk you through the new Facebook ads strategy this allows us to use.
#facebookads #facebookadsstrategy
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Definetely one of the best online advertising contents around
Great video! For the omni present content strategy, you advice only to go with the highest value placements. Do you have an updated list of what those placements are, or is it identical to the ones preselected in this setup?
And would I be able to book a consulting session with you or someone on your team regarding how to set up the omni present content strategy using this? I imagine there could be a few changes since you can play with sequence and the delivery schedule is different from the auction option.
Thank you for Sharing.
Thank you for your sharing
This is a high value Information you give in their
Thanks Ben for all you do.
I appreciate that :)
Thanks for the video😊. let's assume I have installed a subdomain to a funnel & I need to run ads to that funnel. I need to verify the domain right? So, what domain do I need to verify in biz manager? Is it the Subdomain or the Main Domain? What domain am I supposed to verify? Subdomain or Main domain?
Hi Ben, just found your channel. I’ve incomjng webinar training soon. Is this setting considered the best to promote it ?
Hey Ben, what about ad set and ad? How many ad set and ad are perfect for you?
dear ben nice video thanks for this can you make video on how to show ads on contact numbers we have
hello Ben Thank you for all your contents . i have learnt much things watching your videos and it has improved my ads way too much .. i want to add something about the Reservation .. in most accounts it won't be appeared unless you start a Sales campaign then it will start to appear as an option .. i have noticed this through using different ads accounts
Yes, that is what I was thinking. Would this buying type be an alternative to the sales objective to retarget people who have already seen a FB/IG post or content on your website?
Great content
Hi Ben. My understanding is that by choosing an objective, we select a specific kind of people. So, for awareness or engagement, the maximum we can expect is that they will watch our video, but they will very, very rarely come over to our website to become leads or customers.
Another thing is the cost. I checked an ordinary auction campaign with the same objective but a smaller budget, and the rough CPM estimate was almost the same (just not guaranteed).
So, I think this kind of campaign is really for big businesses wanting to increase brand awareness. The sequenced delivery is the sole reason I would consider giving it a chance. But even for that, an intensive landing page view campaign followed by retargeting ads every other day for those who clicked through might work better.
What do you think?
You can try selecting "Engaged Shoppers" in audience targeting option and then select must also like "target interest". Lets try and check the results.
Your understanding is on point. This reservation buying type is absolute garbage if you want leads or sales.
duh that's why it's called awareness...@@remymorthier4032
Ben you always fail to disappoint us 😞😞
Isn't that a good thing?
@@BenHeath It is.
@@BenHeathit's sarcasm 😂
nice vid mate
Hi, you have "add content", but it doesn't appear in my BM,
In mine I have the choice between: crop images, add catalog data and add a background,
On the right side of the screen, where you see the preview of the ad, I have a basic fb ads template made from images from my site (it's not even the product I want to advertise), and I can't change anything.
So I can't add my videos/fixed images.
thank you in advance for your reply!
Thanks
My teacher, the creative and powerful marketer, Ben, thank you for your tremendous lessons and the strong and continuous content. I would like to ask you about which video from your channel you would advise me to follow that talks about automation for advertising campaigns on Facebook, if I want to sell my store on Shopify after getting good results and a good income for a period of months??
amazing comment !! if you need any lead generation please search google "muktarseo" I can help you with mass outreach to your target audience with a dedicated campaign
I like how fast you talk
ben can you make a video about the EU, it's not allowing me to make engagement--> messages
Nice. ❤❤❤
Hey Ben, could this be used for a business to then create an audience for a remarketing campaign for users who viewed a percentage of video, or clicked through to website etc?
Yes you could do that :)
Ben hi, i have requested to join your facebook group for a few days now but haven't been accepted, is there any conditions person should meet to be able to join or not?
Hi Ben, super exciting new feature! I tried it but Meta was trying to force me to reach 20000 people min and to spend 3k for that. Might try again later
The minimum audience of 200,000 is correct but spending that much to reach them with reservation seems very odd. Is your targeting very narrow?
@@BenHeath I was getting a few millions people in the audience, tried to increase it but it would not really lower the budget crazily
Hi Ben! I trust you're doing great, I'm a big fan of your videos. I'm curious, are you planning to create a Facebook Ads course, especially as we approach the conclusion of 2023? Count me in as your first customer if you decide to go for it! :)
Thanks a lot :)
I already have a Facebook ads course. Here's the link: heathmedia.co.uk/facebook-ads-insiders/
Thank you so much! Just a quick question, is it up to date? @@BenHeath
Hi Ben I was quite excited to see your new reservation video however, My advetising page is not showing it still on the old "Reach and Frequency" any ideas please. thanks for all the great videos.
Not everyone has the new feature yet I'm afraid. Hopefully you'll get it soon.
thanks so much for the reply Ben @@BenHeath
Hi Ben, Great content. Can you please share when creating "Ad Copies" for this auction type, can we select "Buy Now" button under the actual post we will be advertising ?
Thanks :)
Yes you can as long as that action is the appropriate next step for your prospects.
@@BenHeath thanks for the clarification
HI Ben, thanks for making this video. I am still seeing 'Reach and Frequancy' as my option, and not 'Reservation'. Are the same thing?
Same here...
Same with me.
ben is this possible to start affiliate marketing with no landing page
Very helpful new update 😊
Happy to help :)
Hi Ben, is there a way for meta to catch the right target audience who message for inquiries on your product? if pixels are used for sales objective to track audience, what can meta do to track audience in a messaging (engagement) type objective. Would appreciate your advise or comment on this matter.
This is i would do. I will run an engagement ad using a creative that targets my specific audience..i wont select interests or demographics, I will let meta do its job to target interested audience. After a week i'll stop the ad and make a look alike audience from the previous ad. I will then use that look alike audience for my website. I hope this helps
Show quoted text
But i dont think there's a pixel to track messaging. I will just use audience who engaged in my ad. Then i'll retarget them to follow up
@@coachedisonvargas how do you do this? How can you use that audience that engaged with a previous ad as lookalike audience for a new ad?
@@gca666 go to audience. Make a lookalike audience. Select engaged in ads, click include until you choose all ad engagers. After that, you can click next and make a look alike audience
What about traffic campaigns pointing to Amazon product page? (Horror novels in my case) Is this method more likely to outperform them compared to people running leads/sales? I tried regular awareness campaign in the past and while the reach was higher, cost per click seemed a lot higher than on a traffic campaign.
I haven't tested this strategy with that specific set up so I can't say for sure I'm afraid. I imagine it could well work better though. So I would test it.
Yeah, I do that when I have no means of tracking conversions (Affiliate, Blogs, last minute or cheap clients etc), so I make sure the creatives do the pitching and the landing page does the converting .. I always go for single/carousel ads format or video ads. worked nicely.
hey, how many ads should I have in a 5 ad sets campgien?
hey i have a serious doubt that i want to run instagram ads on stories and reels and its giving me way more estimated daily results in stories and reels compared to other things like feed , explore etc and when im clicking other option its showing me less reach butt the problem being that ig shows me the message that using less than 6 ad placements may increase cost per esult so should i make the ad in 4 isto 5 ratio or 9 isto 16 because its a animated ad im really confused .....
Would reservation campaigns be a good choice if, say, a company is advertising job opportunities? My client is looking to hire (towing) and I'm wondering if this would be a good choice, but they do want to drive people to the landing page to fill out the job application.
I haven’t tested that out yet. I’d give it a go though. I could see it working
Highly Appriciate your videos. It would be great if you make a ads strategic video for Print On Demand business.
Thanks and good idea :)
2:50 gratidão pela oportunidade avanco social vocês são os melhores para as redes sociais
I thought of giving it a try. I was going for Engagement, messages. But somehow for me, Facebook was estimating a higher cost per reach than I was already paying for, using the same audience 😬 Also, it wouldn't show me the "image or carousel" ad format, which is what I usually run 🤔 So I gave up on it.
That's very odd - I haven't seen that before. Was your target audience quite small?
@@BenHeath It displays the estimated audience size as "2.50M - 2.90M". I also noticed that the "image or carousel" format is only available when running the Awareness objective, not Engagement. Placement on "Messenger" is also disabled.
Hi Ben! Great content as always! Question though, can we run this type of ad without an end date or is it fixed to 7 days?
I believe you have to run a lifetime budget, which will have a fixed date.
Hi Ben. I have tried doing the reservation ad campaign for awareness but I'm getting stuck at the screen saying "Preparing your changes for review". Tried reloading and reserving again but with the same results. Would you know if there are some issues with this type of ad?
bRO I Have THE BUGDET of 300$ which roi should we expect
hi, how can i upload the picture ?
Hello. I hope you can answer this question. I'm doing ads in a very small market (country). When doing Message ads how can I deliver to more new people? Message ads work best in undeveloped countries. It seems like when I create a new ad campaign for the same company. I always start out reaching a lot of the same people. Therefore the cost per message is much higher. In smaller countries meta's ai retargets on its own, so no need for me to reach the same people continuously.
To me it seems the only way to reach more new people is to not replace the successful campaign/ad set, just replace the ad and keep running it. Is there another way?
Ben, i need your help. I have couple of questions here. Do you mind if i ask?
Hey Ben, I was wondering, does it make a difference if I post my ads from an iPhone or iPad instead of a computer?
Not in terms of the results you get. But all the features aren't available if you don't use a computer so that might cause issues.
What about reservation for engagement?
Hello Ben, I am struggling to find the buying type. There is none in my BM, and I can't choose between Action and Reservation. What should I do?
Not everyone has this feature yet I’m afraid
Also make sure you are using manual campaigns instead of tailored campaigns
I built an ad right according to your excellent explanations and then suddenly I found out that I have to put a minimum of $349 for the campaign. That's a lot for me. So how does it come out of a cheap ad like the name of the video?
I do not have that Buying Type/Reservation drop-down. The rest is similar. Has it only been rolled out to select countries?
It’s still in roll out right now. It’s not necessarily country specific, more ad account specific.
Hi Ben & Co, I have an issue with "Reserve & Upload" section: I successfully completed the tutorial, reaching the "Reserve & Upload" section. However, I encountered an issue - the prompt instructs me to "Upload ads before choosing your delivery method," but there's no option to upload images/videos and text for the ad. I've gone through it four times, but I'm consistently stuck at this point. Any guidance would be greatly appreciated. Thanks!
That button should be on the bottom right of your screen. It’s not in the Reserve and Upload section for some reason
No, this campaign simply fails to show me the ad creative panel no matter what I do - so I give up. If I could pay someone to do this, I would do. Let me know if you have any ideas.@@BenHeath
This video needs removing. I'm a fan Ben but this is simply wrong. Ads CANNOT work, even Meta support can't get them to work - remove the video and stop causing frustration!
How do you ad content to this type of strategy
I don't get bored because you talk fast
Does this strategy shown in the video actually result in sales? Or is its purpose only for the benefit of the pixels?
In addition, is this type of campaign, which you present in the video, suitable for a dropshipping store?
Drop shipping is a great ppc or area located ads. Have a AI do a market research and find the best locations and areas buying your niche you are drop shopping and sell there at the median price
And pay me commission when your done ;)😂
So just like bid cost?
Okay, my second account has this feature (Reservation), but my own does not. Is there a way to apply for that?
No that's how Meta does things. They roll things out to different ad accounts at different times. We have it in some but not all yet.
The only issue I've got is the purpose of the Awareness campaign. Who is this for and why? I get it if McDonald's want to show a million people some new shape of nugget, but how would this benefit a small company?
Bonus points if you wish to help me personally with a sporting accessories brand.
I do think this strategy suits larger brands with larger budgets. That's clearly what Meta is telling us with the default budget as well.
@@BenHeath that's kind of what I thought. It seems to suit mass market brands with an incredibly broad audience. Perhaps this is a great strategy for Burger King or ITV, but maybe not my brand with our specific sporting equipment
Hello! I don't have those two options. On my Ads Manager, I directly see the link (Awareness, traffic, engagement, leads, app promotion and sales). Does anyone have the same like me and what did you do? Thank you.
❤🌹
Me neither. Would love to hear why that is ☝
I dont know what happened with my Ads, but i stopped making money, even thought i changed up the Ad, the description, visualization, it said i will get 0 sales, and it was right. Now i owe some money for it because it did not make money from the ad even though it was making money for months and months.
This is convertions for sales. Any advice?
i will watch this vid
I would encourage to try again with your ad creative, headlines and offers. It's easy to change it once and expect things to turn around. You might need to test 15 new options to find a winner. The rewards of finding a winner are enormous though.
ok thanks Ben@@BenHeath
what kind of campagne do you recommend for a contest? i need to gain a lot of follower so my brand looks legit when i start do facebook ads after few days
You'd probably want to go for engagement in that scenario :)
I set one for brand awareness before like in your video. Should I change it or does brand awareness also works?
Thanks! But on my side i cant see this option. Currently Its not available for all?
No it’s still being rolled out I’m afraid.
I have watched almost every youtube video on how to get the best results from Facebook campaigns but each time I feel like I am finally getting a grip of how things work, something pops up and ads won't just perform and what you did a few works ago that worked, just doesn't work anymore. So, you go back to UA-cam to watch more videos and you finally get a small result this time, then next time nothing works. It is stressful especially for small businesses that don't have the money to pay advertisers. I am losing faith in the whole thing.
Just have faith, cuz faith can move mountains
would this buying type work well for retargeting ads?
its for awareness campaigns and reaching as many people as possible, not just those on your website. So no
Ager ek Campaign ma 3 ad set banain or #1 ad set ma daily budget 300 rekhain, #2 ad set ma daily budget 500 rekhain or #3 ad set ma daily budget 500 rekhain to Facebook ek din ma kitny paisay charge keray ga? Sirf 500 ya 1300 rupay charge keray ga.
Please rehnmai ker dain
can you help me do a transfer of payout account issue please I can pay
would love to be one your clients. Sadly you only go with companies which spends at least 10k. Is there any other way?
We actually have a 3k minimum budget requirement. Don't know if that is doable? If it is, book a call to find out more :)
Can we use this for lead generation ads please post a video for that tooo
I think it's a good idea to test it :)
It looks interesting, I wanted to try it, but when I click reserve and upload I don't see any place to upload my ads, where is this place!? I'm not an expert, but I regularly run ads, and I am considering working with you in 2024.
Exactly the same issue here!
im having this issues
Your a smart guy benny boy👌 thanks mate
Happy to help :)
The typical answer "welp idk spend more money to find out" lmao
Dear Ben, why my Facebook page does not get the reservation selection? >
same to me hehe
+1
Not everyone has it yet I'm afraid.
HI BEN PLEASE I HAVE A QUESTION M SELLING A PRODUCT WATCHES.....
I WANT TO RUN AN AD FOR WHATSAPP WHICH ONE IS BETTER TO GET SALES
ENGAGEMENT ? OR SALE ?
Sales most likely
@@BenHeath thank you
under the **Ad creative** section I am unable to find the *Media button to upload the video, can you please help me with that
same doubt here, did you find the solution??
Hello I have pages and im running sell products is from amazon im selling only in my country can you help me for best method to get messages for orders
Okay testing this out.
Reservation Awareness Campaign goes online Nov 1st 12AM PST:
>> My current campaign stats (@ 70k impressions): CPM $35.00 / CPC $1.19 / CPC thru $1.89 / CPR $13.00.
.. Stay tuned for results..
Nice, looking forward to it :)
How did it go? ☺️
hey bro how did it go?
Wasn’t fruitful stick to lead campaign lol
Hi Sir. I am your regular subscriber. i have question about facebook funds. This month November 2023 i added 800 dollars to my facebook ad account and now i want to add 1600 dollar more total amount i want to add is 2400 dollars but facebook is not allowing me 1600 dollar to add. when i add 1600 amount this shows that to add amount between this like 1 to 100 then next day 1 to 125 then next day 1 to 150. What is this ? what is the error? kindly guide me about this issue. Thanks.
Meta has spending limits on newer ad accounts I'm afraid. That's just something you'll have to work with :)
Slow down.. take a breath so we all can stay with you on the contents.
Sloe down the speed from your setting if you need a break. I love his style.
🇧🇷🙋♂️ Thiago finch tava certo procurar as coisas em inglês vc acha conteúdos incríveis
verdade, mano, nunca que encontraria isso no br
Can this tie up with an omnipresent content strategy?
nevermind, you answered the question! haha
It can indeed :)
I cannot get this to work. Every time I get to the screen to upload ads, I get a list of existing ads from other campaigns. I select a few and click "upload" but nothing happens after that. The ads are never added to the campaign. Am I doing something wrong?
i'm totally lost too lol.
Did anyone used this method for dropshipping stores??
Why is there no creative upload option at the end of this though!! Once you reach the end you reserve and upload there actually is nothing after that! The step in which you choose the creative isn't there at all! Then the campaign got published just like that with no creative chosen or uploaded, then there's no turn off option either for the campaign, I DO THINK THAT it's the actual reason Ben decided not to continue to reserve and upload at the end of the tutorial, it's because he knows this would happen and he doesn't know yet how to fix that!
You have to publish the campaign and ad group and the add the ads afterwards. I don’t know why Meta decided to do it like that as it’s very unintuitive but it does work
No wonder my RPM has dropped down from 1 dollar to 0.08 dollars and now I make 5-10 dollars daily where I used to make 100 dollars everyday.
I have tried to open such a campaign. That worked as far as it went, but I can't create an ad there. The button to create an ad is not active. Does anyone have the same problem?
Hmm that's odd. Probably a technical glitch. I'd try refreshing the page or using a different browser.
thank you for the answer. Today it worked.
I am curious about the result.
I’m having same issue can’t get into ad creative to create the ad I’ve hit reserve and upload and all it’s letting me do is select an old ad which isn’t what I want
@@brianmcghee9313same issue here, have u solved it?
How did u fix that issue bro?
Mine still says reach and frequency, I’m confused
This feature is still in roll out I'm afraid. Hopefully you'll get it soon.
I am not able to get the buying type option . I tried several ways even though I created new ads campaign account but then again didn't got this option.
Please suggest.
how come my facebook ads doesnt have that option?
This feature is still in roll out. Some accounts have it at this point and some don’t
Holy shit it says the cost is 0.3cpm, my usual cost is 1.5cpm, what's the catch?
Oh my god you speak like a machine
So you saw already actual conversions on the reservation ads?
Oh yeah for sure
@@BenHeath nice. I just checked. I have the feature.
I wanted to set one campaign up, but in adset level, when clicking on 'reserve&upload', a pop up comes and all seems good. But where do I actually create the ads for these campaigns?
There is a popular mindset that if we want leads or purchases, never go with awareness or traffic campaigns? Please share your thoughts based on your experience
Never is a strong word and there are scenarios where you do want to use either for leads or purchases. But mostly you are correct there.
so basically they just changed the name of a R&F campaign. Cheers
Not suitable for making sales
I'm sure your video is great but you talk way too fast this video is not for someone trying to learn.
Me too! But I simply pause the video!
Please speak slowly !!!
FB can't even stop spam on its platform you really think the algo can figure out who the buyers are without help?..lol
Too much blah blah with screen reading
Ben I've said it before and will keep saying it, the Brits are far superior to the Americans when it comes to teaching anything in a methodical and comprehensive way. I wish we could afford you and your agency. We'll have to work up to that. In the interim, do you have any resources besides UA-cam that I can learn the basics in a linear fashion? UA-cam bounces around and I don't know if I'm learining things in the proper order. Any advice would be appreciated. Cheers!
Haha we try our best :)
Have you seen my new mentorship program? The link is in the video description and it sounds like you would find that really helpful.
@@BenHeath Fantastic! I will check that out. Much Thanks!