This Is Why 90% Of Facebook Ads FAIL
Вставка
- Опубліковано 27 лип 2024
- Yep, that's right... 90% of Facebook ads launched are not profitable.
That might sound strange coming from a Facebook ads expert... but it's true.
And there's ONE big reason for it.
In this video I explain what that one big Facebook Ads mistake is...
And I show you exactly how to fix it.
#facebookadsfail #facebookadmistakes
CHAPTERS:
0:00 Surprising data
0:27 The big problem
3:07 Fix #1
4:01 Fix #2
5:02 Fix #3
5:54 Fix #4
6:47 Fix #5
7:40 Fix #6
8:30 Fix #7
9:28 How to put this into action
10:06 Don't miss this
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Interested in our DONE-FOR-YOU FACEBOOK ADVERTISING SERVICES?
If you have a Facebook ads budget of $3k per month or more, we'd love to speak with you and discuss how we can help you achieve fantastic results.
You can book a free 30-minute strategy session with us here: www.leadguru.co.uk/strategy/ - Навчання та стиль
Better offer:
1. Better product/service
2. Better price
3. Faster delivery/installation
4. Ongoing support and maintance
5. Better payment plan
6. Better bundles
7. Better design
You’re the first one to not waste my time and to actually be HONEST. Every sentence you say is packed with information. THANKS
Ben, I agree, agree, agree. I've been a marketing consultant for over 25 years. Once had a client with a local wine shop where customers could make their own wine, have a wine label designed and then purchase a case of wine they felt proud of. They could brag to their friends that they made the wine, bottled it, and it even had their own name on the bottle. Cool concept. So we had a party to do some wine tasting with local business owners. Every single person at this focus group poured the wine down the sink! Even though the wine was free, they didn't even want to take any home.
In other words, the wine store's offer was very bad out of the gate. So now I had to have a conversation with the wine store owner how no amount of marketing, discounts, nothing would allow him to be successful. I told him that he had to go back to the drawing board, do some serious research and really learn his wine-making craft. And fully understand "HOW" to make quality, good tasting wine. He still didn't quite understand what I was telling him... so I told him that your wine tastes like dog crap. And no amount of gimmicks are going to get you repeat business. 🤣🤣🤣🤪🤪🤪
I think if 90% arent working then it's likely the platform ripping people off ;-) I'll give you a perfect example. I had a trusted facebook business page with a over 44k followers and ran ads for 1000's of dollars each month and the performance was sub par! I had maybe 1 or two purchases from running these ads. I lost that access to my facebook profile and the business page and had to start over again. I stopped running ads and just posted to my new page and pow went from 1 or two purchases a day to 6-8 purchases a day without any ads. I personally think facebook are seriously ripping people off in terms of ads
WATCH ME - CREATE CONVERSION CAMPAIGNS
ua-cam.com/video/FiI1e_Ezeb8/v-deo.html
WATCH ME - FIND GREAT TARGETING OPTIONS
ua-cam.com/video/aoUZY9KWBos/v-deo.html
Thank you for sharing this Ben! However, I’d like to add something on to this. There’s a lot of honest and non-scammy ways you can make your offer be perceived more valuable. No matter what you’re selling, you should understand the physiology of your dream client or customer and communicate accordingly in your Facebook ads.
In my personal experience this has made a huge difference for most of my clients 😊
Thank you for sharing too :)
Great tips Ben, I particularly liked the bundle idea. Another really good tip is to make sure their Facebook page that the ads are running from looks professional and has a number of good reviews. I know when I go to make a purchase now on Facebook I always check the Facebook page to make sure it's an established and recommended business as I've been stung in the past from dodgy businesses that quickly create a business page and start advertising.
Thanks for sharing :)
@@BenHeath you're welcome, thanks for sharing your content it's really helped with my recent ad campaign. I've just finished working through your online course too, I highly recommend.
Thank you for sharing this Ben!
Really helpful video
Thank you Ben. This video is a gem.
Thanks for your consistent valuable videos.
I appreciate you Ben.
Hey Ben great stuff! and a good point on that trust factor when you are relatively new, especially with a service-based offering like coaching. Do you go with an awareness campaign first then a conversion?
Thanks Darren. I would usually do something similar. I detail it in this video: ua-cam.com/video/BJGIf2_h0aI/v-deo.html
One of my favorite youtubers, thanks for the great content!
Sharing is the key to success 🙏🏻
I appreciate that!
How come you provide so much value into your videos? You’re a treasure Ben!
Thanks a lot :)
You really kno what you talk about! perfect content and information.
Interesting background :D
I always watch your video from Pakistan . I am following you from 1.5 years . I have learnt so much , Thanks man for this valuable content . Please make a video on Whatsapp ads!
Glad to hear it - thanks for letting me know.
Incredibly informative, as always! Thank you so much, Ben, you never fail to deliver.
I appreciate that!
thank you .. so valuable info
Glad it was helpful :)
I think this is the best advice I've ever received!
I'm shocked that this video is not the number one watched
Just amazing
Glad it was helpful!
Thank you for the detailed training.
Glad it was helpful :)
Thanks so much for these videos. They have helped a lot to get better results in my company!
Great to hear!
Thanks for this video Ben it was really helpful & will try to apply whichever tool is applicable for my client's business.
Glad it was helpful!
one of the best videos, thanks a lot
Glad you liked it!
Awesome content as always 🥰
Thank you very much :)
Great as usual
Glad you think so :)
Hi Ben, do you have a video about how to make an ad on how to get your first sale for a very new website? - if conversion events are all red dots still.
Thank you Ben
Happy to help :)
Hey! It was an interesting video! I've just started drop shipping. I'm facing an issue with my facebook ads. There are "5 website purchases" but no sales/orders yet. It's been 2 days since I launched my store. I'm not able to understand what does it mean? Thanks!
Ben have you done a video on CAPI
Heyy ben thanks for ur videos it's really helpful
I'm beginners on Facebook ads my problem is when I run a campaign I see results only on the first 6 or 8 hours after doooown , thanks again
Thank you very much. I'd check out this video which should help with that: ua-cam.com/video/6_9ZC-WsU3Y/v-deo.html
Thanks Ben , as usual quality content.
Glad you enjoyed it
Really helpful video, thanks Ben!!
Hey Ben, can you please let me know whether I should keep my audience in ad set level broad or specific? If broad then how much? Like 600,000 is good or it should be more broader?
Hi Tazeen, I'd check this out: ua-cam.com/video/vYEYMDeroDg/v-deo.html
Hi Ben, would you recommend each ad set to have one individual interest or several within one ad set? I have been adding 10 interests within one ad set and have been getting decent results. I spoke with a Facebook agent and that’s what they recommend. Is there a better way? For example, just having several different ad sets with just one interest? Thanks.
I like to use one ad set per interest. That way you know exactly how each targeting option performs and can adjust your campaigns accordingly.
Same experience, but ultimately dependent on adset audience size
Hey Ben, please answer my question. What’s the minimum per day budget to target USA audience? We have tried setting $ 20 per day but on the first day the campaign ended up attracting just 2 clicks and 150 impressions. It didn’t fetch any conversions. It’s working fine with India targeting but not USA.
That’s due to high competition. You need to up your budget
You can start with a budget like that but it is going to take a while. With just that many clicks, I think you need to improve your campaign. Make the ads more engaging, the offer more enticing, etc.
Ben, face the fact, facebook conservation worse than before a lot. Talk other channel promotion early.
I increased my revenue over 150% last year. All fb ads and emails that’s it.
Awesome :)
Dear Ben, thank you for all your amazing videos. How would you however create a good offer if you work in healthcare and you're not allowed to do it by law? we are a dentist clinic and are allowed to advertise that we exist but not to make discounts or offerings, which ofc wouldn't make sense also. We try to advertise through good imagery and storytelling/testimonials. What would your suggestion be here? thank you
Hi Ben. Great videos, thank you. Off-topic question - how can I find out which campaign ad targets performed the best? Can't seen to find the answer anywhere. Have you got a video that deals with this subject? Thanks in advance.
Thanks David. Are you talking about targeting at the ad set level? In which case you just need to navigate to the ad set level and you'll see that data.
@@BenHeath yes, that's correct. I'm looking at the ad set level 'Charts' and 'Inspect', yet I can't seem to find a breakdown of my target performance. Sorry to be a pain.
@@davidallen8404 you can't find out which audience performed best unless you have one audience per adset. if you have multiple interests in one adset then no way to tell.
@@mrpoppinsandco I get it now. Thanks for the info. Much appreciated.
great
Thanks
Facebook ads have made worse than i was! Im thinking of quitting😑😑
higher aov is the way to go ✅
90% Facebook campaign fail? Damn, I don't want to run ads on platform which doesn't work for almost all advertisers.
Jesse, that would be true for all online advertising platforms. All the spoils go to the very best.
Also, there's a big difference between 90% of ads failing and 90% of advertisers. A lot of the Facebook ads we test don't work, but that doesn't mean the campaigns don't work because there are others in there that do.
That makes sense. Thanks for clarification.
which boosting strategy will work better for mens fashion and accessories page ?
what should be the least minimum budget ?
Hi Abid, first off I wouldn't boost. I'd do this instead: ua-cam.com/video/Y352gPvIMB8/v-deo.html
@@BenHeath Thank you for your suggestion 🖤
This video is immensely helpful.Thanks Ben
Glad it was helpful :)
Hi, when i want to advertise, I put in my target audience the UK, all genders and age between 18-35 and the estimated daily results is maximum reaching 2k. Do you have any idea please why it is so low? Is it related to ios14? Any solutions please?
Hi Ben Need a help for an ad i am running for Canada client.
Ben, how to learn digital marketing core basics?
I'd start by educating yourself with videos like mine and then get practicing :)
@@BenHeath you don't have videos about marketing, do you?
Nice content here 👌 I want to ask, what is the best way to get back my FB page (score is 1.7) do I need to create a new one, and can I get my post ID on the new one for advertising. Thank you
This is a page restricted because of low costumer feedback. It is very hard to get it running again, but if u want to try, I have a working solution. Worked for me at least 4-5 times.
@@flankinator575 yes please, can you share this solution for me?
Thanks a lot :)
Your bet bet will probably be to create a new one I'm afraid.
@@BenHeath thank you a lot. And can I use then a same post ID from old ad creatives?
How can I increase my Facebook daily ad budget without losing my ad data such as likes, comments, and shares?
Briliant
Thanks Alex :)
hI ben thank you so much for all the detailed videos , i am new business and want to increase followers and likes etc for trust factor , which video would you recommend for business like me to watch to increase followers and for brand awareness. thanks
Hi Ben! I’m almost deciding about my first offer for making money. As a songwriter and arranger who posts covers the options are Patreon plans, a course or affiliate for equipments. Does any of these three sound like an easier way to start? My official channel has over 500 subscribers, 20 music videos, a year of duration and 37K views in total. I love watching your videos! Thank you for sharing a lot of free and useful info!!!
Out of those three I'm most familiar with courses. That's what I'd start with :)
@@BenHeath okay! Thank you for the suggestion!
But this is all based on a client that is very careful with their money... What if I'm selling an e-commerce product for people who don't care do much? My product is premium dog accessories
Good tips but too long on unimportant stuff. For first 3:20 minute you kept repeating one sentence. Good offer is important. Which by the way is not an innovative idea. Yet. One to two sentence was enough. Not a couple minute long.
can you teach me about facebook ads.?
I do offer 1-1 consulting sessions. You can find out more here: www.leadguru.co.uk/consulting-sessions/
Dear Ben What is the cost for one to one?
Second
Third
Don't you think, Ben, that if you don't have a reasonable following on facebook or/and instagram no matter how good your ads are you won't sell much. In the end don't people buy from you if you have social proof and trust?
I bet most people won’t click to your Facebook page
First!
Haha - well done :)
Fourth
Lfs