BECCA CLOSING DOWN// Who's Next? What Does This Mean For The Makeup Industry?
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- Опубліковано 4 лют 2025
- Becca Cosmetics is closing down. What does this mean for the makeup industry and who is next?
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Should I film a Becca dupes video?
Yes, sure! We love a good dupe here.
Yes please!! Especially their highlighters, which I have yet to try (I have a very very very large makeup collection and never tried Becca highlight....oh for shame!!). Also.....I love their matte primer. I have very oily skin. I'd love a dupe of that!
Yes. That would be great
Yes please
YES
My guesses are Stila and KVD vegan beauty who has totally wiped their Instagram. I do agree about Lorac though. I think maybe enough people like smashbox foundation and primers to hold them a little longer.
why did KVD wipe out their IG content?
@@formersusan not sure. Some people are speculating about another rebrand.
@@kristinjeter im thinking they might revamp their packaging aesthetic....like their upcoming cream foundation has this more clean minimalist, not goth/kvd-typical look to it + i've seen products with the old packaging on sale
@@olivia-xm3hx I hope they don't. Although personally I don'd own or love any kvd products, I think they packaging is really what make it unique. We really don't need another brand with minimalist packaging at this point... I hope it keeps it niche.
The new KVD foundation is so popular on tiktok. So, no.
I've never owned a product from Becca, and nothing really interested me. But still sad to hear they're shutting down
I was reading that one struggle in the makeup industry is no loyalty from consumers, and like you said, some brands have their "known products" but Estee Lauder is well known to change formulas, so, what they're going to do with The Ordinary might be scary. And it's sad to Becca, I purchased my first highlighter from them.
@Denise M nyx didn’t even last a year in my country
the amount of makeup knowledge is the video is amazing (including brands, parent brands, history, names, comparisons) and somehow relaxing. and when you forecast the industry.......like how, why?!?!?! I am too dumb for all that but you really do a great job of breaking it down for the commoners lol. Makeup 101 by Kelly Gooch. the sound of your voice and how articulate you are is very calming as well lol
You are so sweet, Leslie! Thank you :)
Leslie, you are not dumb
I think EL has destroyed every brand they have acquired. MAC was great until EL made them ordinary.
I’m sad for Becca, but I’m just waiting for the stuff to go on sale to buy a few of my favorites 😬
Same especially the corrector
I'm finding Becca at TJMAXX and Marshalls already!
@@Ann-jx7hp I need to check out the ones close to me but I hardly ever find anything
@@lucyandstuff I've never seen Becca there before. Over the last 2 weeks I've picked up a foundation, a mini of the hydra mist powder, glosses and a few of their brushes.
Same here
Oh no poor Becca! They make my FAVORITE setting powder-the hydra-mist set & refresh powder. It's amazing!
You should stock up! Becca has my favorite highlighter and that’s what im planning on stocking up on.
I saw that powder at my local TJ Maxx yesterday!
I saw that powder on sale on hautelook this week!
I am sad now, bc I loved their products. I really liked the foundation
@@yaranassar4190 haha that’s smart. I definitely have to do that 😂
I'd love if you did a video sharing dupes for Becca products that we won't be able to get any more like the Becca under eye brightening corrector (that's the most heartbreaking for me tbh lol), champagne pop, opal, and any other highlighters, the backlight priming filter face primer, the bronzers, etc.
Oooh based on your reply I think I need some Becca highlighters before September!! I've never tried their highlighters! And their bronzers too!
I would love a dupe for becca blushes!
I'm honestly here for more drugstore companies! While I do not like the fast fashion of colorpop, they really are forcing the game to change. I am also hoping that there will be a shift for more inclusion, cruelty-free, sustainable, and just "good places to work at" brands!
I agree, I'm more interested in drugstore lately as well but unfortunately drugstore prices are getting more and more expensive even though the economy and wages have sunk to all time low.
@@rinav.8681 Colorpop is drug store price with way better quality. Although if you really shop around for sale, you really can get regular drugstore stuff for close to nothing (talking about extremely couponing and stuff). They really is a game changer, make me owning much more than I need to and totally change how much I want to pay for makeup. I still splurge once awhile for Tom Ford or Pat McGrath, but I can always compromise on Colourpop and happy to not be paying more.
Also if companies are out sourcing their manufacturing over seas it will take longer to launch. Colour pop, Milk, KKW are all made in the USA. So their trendy stuff rolls out way faster.
I’ve been so impressed with drugstore makeup lately that it’s rare I go out of my way of high end makeup. Also I see slot more makeup brands coming out with skincare which is smart because people use skincare everyday where makeup they may not
Same here. There was a time, in my 20s that I only bought high end because at that time drug store make up wasnt as good and I hated not being able to try it out before buying. Today I rarely ever buy anything high end. I watch some of these youtubers, like an asian lady who only talks about luxury makeup and I just cant believe the level of consumerism. And the thing is her makeup look doesnt scream I'm wearing 300 dollars worth of makeup. She looks great, not saying she doesn't but my point is absolutely no one can tell that you have high end makeup vs drugstore.
i read somewhere that colourpop is all in house. So they make a “small” quantity and see how much it sells. Then if that products are sold out that’s when they make more. That’s why so many things from colourpop sell out so quickly. Because they don’t make a large quantity. So they don’t over produce to much.
It's accurate that they are all in house. I'm pretty sure colourpop has their own factory, etc. That's how they make things So Fast and SO affordable
I feel like this is so much better in terms of lessening waste from products that don't sell well and expire. Colourpop gets a lot of flack for being fast fashion makeup, but their small batches make them completely different and so much better than the garment industry in my eyes
This is so sad. In addition the announcement of J Hill going into Ulta around the same time as Becca’s announcement made me pause. JH’s release of her new duos going into Ulta soon ... just timing I guess.
I would love a dupes video for Becca. I have a blush and some highlights from Becca. Always looking for other options. Great video Kelly. 💯💯
wait... they just announced a release, feels weird to see them shutting down within a fortnight of that. but I'm not surprised. I see no UA-camrs I watch reviewing their products or even showing excitement for them.
I thought the timing was strange too!
I wonder if the release didn’t do well and that was their last chance. Angelica Nyqvist did a first impression when she found out Becca was closing. She said several positive things about it
Oh and now it makes sense when they said a limited edition lol.
@@cnb716 She had bought the product to review before the video.... then during the video she saw the notice on IG! Many of us were surprised.
@@cavlizzy yes, that’s what I meant
YES about the Naked palettes. I have a coworker who just bought the Naked Cherry palette, one that came out YEARS ago and she was sooo excited for it. So I agree, Urban Decay still releases them because, like you said, they sell themselves.
I think Laura Gellar would be next 🤔
I feel like if it's a QVC feature, it's safe. I thought they'd tank years ago!
I thought Laura Gellar already tanked 🤷♀️
Smashbox has new cream shadows that are wonderful 😁 Really sad to see Becca go, enjoyed hearing your thoughts on this.
yess, i love them so much, i wear them every day, even tho i wasn't an eyeshadow-person before
Love how you have looked up info and give us logical information etc. I appreciate and respect that! Thank you!
I think "we" in the beauty community don't know or don't have a feeling what's selling in stores (at least pre pandemic). People aren't always buying what influencers are selling, especialy outside a certain age bracket. "We" might not be impressed by what Benefit or MAC have released in the last months or even years, but if there is one thing selling better than ever it's Hoola or Velvet Teddy. People have staples and certain brands have a reputation for those needs.
Yeah, before the pandemic I was one of those people. I didn't know any of these brands, I just bought what I trusted over and over again.
Elf eyeliner. Anastasia Beverly Hills eyeshadow. Laura Mercier or Hourglass foundations mixed in with a Neutrogena foundation. Had a giant BH blush palette that fit all my needs. Never owned a highlight or bronzer.
Then with the pandemic I was just so bored that I decided to jump into this community and it is SO different than what I experienced before. 90% is unnecessary consumerism. But it is fun, which I think is the point. It's kept me sane during these times. But now I'm kind of worn out.
brands like smashbox do really well on eu because they have always been easy to get here, on stores, another one is anastasia and nyx, those really drive here inside kicks stores etc.
Your exactly right... the drugstore is killing the game these companies with these outrageous prices on some of their products is ridiculous drugstore is just as good if not better great video thanks for sharing👍🏾❤
Really enjoyed this video! Becca didn’t deserve to close 🥺for some reason it’s hitting us (makeup lovers) harder than I thought
Around the 8 minute mark, you are spot on with the lead time in product development. I work at an indie makeup company and one of the things that surprised me most when I started is how long things can take from idea to launch!
I was surprised to be honest, I didn’t see that coming especially that they just had a new release. I do agree with the points you mentioned especially how drugstore evolvement makes it hard for high end brands. They have to offer something extraordinary for people to pay more. If it’s a product that isn’t exciting for me like a brow pencil or a powder I would look for the least expensive product with the best quality.
Honestly, the First Light primer is my absolute favorite. I think people like Becca, but the combination of less innovative releases and their price point is what led to this. I wonder if they had come down in price, would they have made it?
Off topic, have you heard of Cheekbone Beauty? It’s owned by an indigenous woman in Canada, cruelty free, some vegan, and some sustainable packaging.
I’ll miss that primer too! And I’ll have to check Cheekbone out. Thank you!
@@KellyGooch I’ll definitely have to find something comparable now. You’re welcome!
I agree with you for sure! I feel like I totally would’ve been more interested in buying from Becca if they had a lower price point, or on the same level as other brands as Kelly said. I also really want to try Cheekbone beauty!!! I know I will at some point! They are such a cool brand thanks for talking about them!
I really enjoyed this video. I was gutted to hear about Becca but then realised the only I have ever bought from Becca is opal highlighter in powder and liquid form both of which I love😍
Kelly can you do a video about collecting makeup? I think it’s a very interesting topic
Excellent insights, Kelly. I would love more of these videos talking about the way the industry is moving. I've been thinking that the rise and popularity of the no makeup look means people might just not be buying as much makeup since they are wearing less.
The only thing bad about this video was that it ended so fast! You made such an impressive video with well thought of concepts and thinking. A lot of what you said made so much sense, with the major brands like NARS or Benefit Or UD relying on staple products should all else fail. Very interesting to see what happens by the end of this year in the Beauty Industry.
I love your sense of industry analysis and communication. So glad I randomly clicked on this vid. 🙏🏽😁
Very interesting.
Agree with what you said! Great video! Colorpop is making all the other brands go 👀👀👀
You hit the nail on the head with Naked. Have a friend that asked me recently "does the Ulta by us have those Naked eyeshadows". Was kind of a aha moment for me.
We've also seen a lot of previously popular brands leaving sephora or ulta. Most recently dose of colors
You make some really great points I've never even considered 😘
Yes! The one about having a product you would go through or not go through easily… I was like wow that’s smart to think about!
@@muneeraalmarzooqi4074 yes! That struck me as well! As Benefit ARE known for their brow products and those products are gone through alot faster therefore always in demand then say Becca's hydra mist primer, huge bronzer. Etc... 😉
Very good point about drugstore brands producing equally great products. Unfortunately I agree with you about smash box as well. They used to be a very wanted product but I have noticed the brand not being talked about as much. The higher end brands need to make serious changes to stay competitive. Great video
Great points about other makeup companies survival thus far. For me I'm not really using a whole lot of face products due to having to wear a face mask for work and running errands. I've noticed I've been using my eye palettes a lot more and focusing more on eye products.
i’m super bummed about becca. i’m never happy when people lose their jobs. also, her under eye corrector and anti-fatigue are two of my HG’s and i freaking love her lipsticks. i have a couple of her highlighters, but i’ve never tried or owned champagne pop, and i was really hoping to try it along with her new tinted moisturizer. i guess i have until september to stock up. i have to agree with you about lorac and smashbox. i’ve seen their products on sale ALLL the time now. drugstore makeup and indie brands are on the up and up. i definitely think that you should do a becca dupes video.
side note: that naked palette is one of the few naked palettes to speak to me in a long time.
I never thought of your theory regarding star products. This is super interesting. I agree that it would explain a lot!
I love the Buxom White Russian Palette! II love the eye shadows and two new blushes, it is so so pretty! I want to get the White Russian highlighter now, which I have heard great reviews on. I have always loved the lip polishes. Hoping they do not go out 🤞
I haven’t tried much Becca makeup, anything I have came in a Boxycharm. I’m not into highlighters but I found their lipstick formula is fantastic and moisturizing, might try to pick up a few shades if they go on sale.
I’m so sad to hear this. And I’m worried for other brands too. I think more will be following suit 😞 Please film a Becca dupes video! We all have products we cherish from the brand. Moonstone is my holy grail highlighter and I’m going to try so hard not to hoard backups 🙈
I found out about Becca shutting down yesterday. I'll need to find dupes for their Vanilla Quartz highlighter and under eye brightener.
Is it weird that I find your voice really soothing? Something about the cadence, maybe? I don’t know, you’re just one of the youtubers I’ll put on if I’ve had a stressful day, just to help me chill out
I just found your channel last week. You are adorable! I am also pale with very dry skin, so I love hearing your suggestions. While you and I have similar skin, I have blue eyes and pink undertone to my rosacea covered skin, so I wear mostly cool tones. Love your videos 💖
I hope they don’t decrease the quality of The Ordinary😤
Me too!
If they do the inkey list it is lol
yeah same they are probably gonna reformulate the products eventually :( and prices we aren’t sure. At the very least stock will increase!
As far now the formula won’t change but the future is uncertain. I’m stocking up!
They reduced the quality of Tom Ford eyeshadows after acquisition.
I’m so glad to hear you talk about this! I was surprised to hear they are closing down.
When I found this out a couple days ago I was heart broken, I use primarily Becca. I will definitely be stocking up on my favorite products 💓
I was wondering how their holiday kits were so cheap, I bought two. One had a full size anti-fatigue under eye balm, a full size powder and a mini under eye corrector for $39. The other had a deluxe mini primer, mini highlighter (champagne pop) and a mini under eye corrector for $15. I was happy to pay those prices but I thought it was odd because the full size anti-fatigue is $32. Looking back it was a smart way to move products.
Could you film an update cruelty free makeup brands as I’m confused if some are and are not
Estee Lauder is notorious for taking over brands with a USP and decent pricing and converting them into overpriced money makers. They did the same with our Indian brand 'Forest Essentials' They acquired 20% of the brand and jacked up the prices badly.
I'm sad for the Ordinary, coz I know whats coming.
Omg as an indian, i was completely unaware of this! I always saw forest essentials stuff and was like “who is actually paying so much for this”
Becca champagne pop and opal are my fav
Great video. All i know is im stocking up on the undereye brightener, capri coast and bronzed bondi bronzers, new tinted moisturizer and aqua foundation
Loved this video, Kelly! To your points - I agree that people are realizing that more expensive does not necessarily mean better, and are shifting toward buying brands (esp at higher end price points) that are indicative of the customer’s personality/aspirations. Each brand has to show and stand for something, and it’s not just about product quality anymore.
CT, Chanel, Tom Ford, Tatcha, PMG, Hourglass, even NARS are high-end, luxurious, bougie etc. Ilia, Kosas etc are “clean”, non-toxic (or whatever other meaningless marketing buzzword). Brands with big name celeb founders like Fenty, Huda, Selena are still fresh and “hot” enough to sell.
But the middling ones that don’t really have a purpose or point other than producing good products (like the ones you mentioned, plus Stila, Tarte even). They’re going to be struggling HARD.
I think those brands should strive to create HERO products that are meant to become staples in the occasional makeup user’s collection - that perfect neutral shadow palette, foundation, blush palette etc - instead of follow trends. Brands who do that already (IT Cosmetics, Bobbi, Benefit) are doing ok, I think.
I agree. Even for people who don’t really follow beauty community, they’ll use IT cosmetics CC cream, Benefit eyebrow products, Bobbi Brown vitamin base (the thick cream primer one that everyone seems to love) because they are staple products.
But brands like Becca, Stila, Tarte, they haven’t had anything staple like that. Tarte used to have shape tape and tried to sell shape tape range line but it failed, and shape tape wasn’t hit anymore. I’m not gonna be surprised if Tarte closed down...
I'm sad to hear that Becca is closing down, but I honestly couldn't tell you the last thing I bought from them. I love their highlighters, but there are so many great highlighters on the market now. I hope Lorac doesn't shut down. I recently got their Vintage Glamour and Noir palettes and I really like them.
The only Becca product I actually LOVE is their primers! First light and Back light. I'm buying a backup of each since their going out of business.
🦋Thank you for the upload and links.
🌷While fast beauty is good for providing everyone with a large variety of make up to choose from. Sometimes the quality is hit and miss. Where as with most high end brands like “Becca,” you know that because their releases take time. They have had more time to get better quality products, to make their products. in comparison to some other high street brands.🌷
🎀Now knowing that.”The Ordinary” is being brought out by the same company which owns Becca, I am worries now. The Ordinary is a great brand, I hope they don’t ruin it.🎀
On a slightly related note: I make cold brew in my French press and it's a staple from May-October for me. I use 2/3 cup beans to 3 1/3 cups water and steep for 12-ish hours. I'm going to be sad to see Becca go, but I'm even more disappointed that Estee Lauder has bought out The Ordinary. I always enjoy hearing your thoughtful takes on the beauty industry, especially videos like this!
I just discovered the under eye brightener. I'm sad it will go away. Mikayla Nogueira said the Milani super charged brightening under eye tint is a good dupe.
Got a great Becca highlighter in December at Marshall’s
I wasn’t surprised to hear that Becca was closing, but I don’t think I was expecting them to be one of the first.
Of course, Jordana closed down in December, but they’ve been fading from store presence for awhile.
I have also heard that while Dose of Colors isn’t closing they are leaving Ulta likely because it’s very expensive to be sold in stores and they could be struggling.
I’d be paying more attention to the brands that Sephora/Ulta fade out. They almost do it discreetly because there’s a lot of promotion for new brands coming in, but there’s only so much shelf space in stores.
For example, I’m pretty sure Ulta has completely stopped selling Butter London beauty and the Sephora in my area removed the Stila gondola. That’s what I would be looking into to figure out who’s doing well and who isn’t.
I think another thing that’s contributing to a shift is the growing influence of the beauty community becoming more mainstream. Even just a few years ago, if a friend asked me for product recommendations and I gave a high end and affordable option, they’d always go for the high end (like an Urban Decay 24/7 liner over a Milani dupe) because of the general assumption that high end was better. It was baffling to me as someone who knew that the drugstore had great products, but I guess UD was more recognizable to the average consumer. Now, though, I think that the beauty community is becoming more influential even for people who wouldn’t normally watch beauty videos, and it’s shifting people’s purchasing patterns. I also think you’re spot on about highlighters not being a product that can sustain a company. When I heard they were closing, I immediately thought about buying backups of my two favorites, Champagne Pop and Opal, but then I realized that even though I don’t own either in full size, between minis and palettes, I have at least 3 of each! Those will last me forever!
I like the UD Wild West palette it goes on smooth and it's one palette that doesn't turn my eyes red, my eyes are super sensitive to eye makeup I have many palettes and this is one I'm happy with !! I haven't purchased many becca products I do have the foundation and the cool setting powder which I love!
I think that the combination of price point and continued introduction of new and more affordable make up will produce more luxury brands to either close or be more innovative. The last year has brought many purchasing decisions to just "the basics" and makeup for many is not at the top of the necessity list. Skincare however has increased in demand.
I have pan in a full size Becca highlight and I used up a mini in a project pan...and knowing how long that took and how much is left in the full size, they definitely last FOREVER.
So surprised that they’re going out of business. I was hoping that they would make a comeback.
I had no idea! So sad! 😢
I’m so bummed :(
Its a shame but another brand that I think could be on the chopping block (one of my favs) is Tarte. I think you're right about Smashbox and Lorac.
I just bought again their first and back light primer although i still have them (because i love these primers so much and use them for years. I was getting nervous when i read the announcement). Btw i like this type of video. While you re doing your makeup and talking about some issues. And not focusing on products.
Interesting observation that Benefit is ok b/c their staples are brows and mascara and not a long lasting powder product like highlighter!
So sad for Becca, but I love these videos where you talk about corporate beauty. 😊
I feel like The Balm has the same problem Becca has. Their stand out products are blush/bronzer/highlights. Things that the average consumer don’t typically cycle through fast enough to be purchasing frequently.
I always confuse The balm with Benefit because their style is very similar.
@@Reiliferei The balm is cruelty free. Benefit isnt.
Excited to hear your thoughts on the palette. Thanks!
I also think many of these high end products are purchased in store. Many in mall settings. Due to COVID shopping in store has gone down drastically. I think that is another reason why people are shifting to other brands.
Yes. I agree. I love drugstore products, but I also love indie brands. My favorite right now is Sydney Grace.
What’s up with beauty blender? How are they still in business? $20 for a sponge!
They have a cult following and they are constantly being repurchases lots of makeup artists have 4-8 in their kits.
I feel like they are going to be on the struggle bus soon too
I only buy the beauty blender when it goes on sale. I’ve NEVER paid $20 for it.
@@browneyes89 Even for $10, they still make a huge profit. RT sponge is like $2 and they can still make a profit.
I think you're onto something with Smashbox. At least here in Greece, lately, their products always seem to be on sale. Like 40,50% off of everything.
I thought you made some great points! Loved hearing your thoughts.
I love my limited edition Ski Glow pallet from a few years ago, but since than I don't think the brand has released anything that made me say yep I am buying that ASAP, since that release.
I have a hunch that, because Becca is known for their complexion products, people just haven't been buying them. Why? Because we're all wearing masks. I can't personally remember the last time I wore highlighter, blush, or any complexion product under my mask!
I’m sad because I love their backlight priming filter! I will need to get back ups and am hopeful it will go on sale in the Ulta 21 days of beauty!
i love GWRMs!!! thank you for doing this style of video :)
I think the fact that luxury has become more accessible, more available and more collectible factors in just as much as drugstore,. Especially with the international brands I feel like I've "aged out" of a lot of the prestige brands or that their new releases don't fit my preferences . And then the affordable prestige and indie brands and clean beauty take another chunk I probably wear 25% more luxury or uber-luxury than I did in my 30s, but a decent amount of that is indie or clean and not department store luxury. And I probably wear about 10-15% more drugstore. But not because the products are "better" compared to what they used to be, but because a lot of brands, like Elf and NYX and Milani will make risky products.
I was saying the EXACT same thing about product type and sales!!! The highlighters are Becca's golden products are those are going to be repurchased much more infrequently than a brand who's biggest products are things like brow products, mascara, or even complexion products, so the lack of returning sales probably really hurt the brand
Thanks, Kelly!
Agreed totally.
I bought my favorite primer from her, black light the under eye corrector and my favorite bronzer. !!! Please do a dupe videos
Becca didn't really seem to know who it was aimed at either, it had some weird collabs that didn't really gel together or translate outside of the US.
I'm pretty sure they're Australian
I’m worried about how this might change The Ordinary. 😔
I wouldn't worry about deciem and the ordinary going anywhere. The ordinary is a cash cow right now, they can barely keep products in stock. Let's just hope they don't try to reformulate things.
I love becca and i did bought some things on a sale or with discount coupons so i am enjoying using them. Like the becca, khloe and malika pallete i order it and it was a great deal and its my favourite face pallete it is just stunning and everyone compliment when im wearing the blushes or the highlighter so i will miss that when i use it all the way up 😯😫
colourpop is made here in the USA and doesn't have to go back and forth for approval/edits from overseas. and then the whole distribution is quicker because of the proximity of manufacturing/warehouse. which is why brands like kylie and such was able to explode because the market/demographic is based here in the US.
Becca products are still available in Sephora stores in 🇨🇦🍁Canada.
Could you do a video on your Becca favs or must haves to pick up while they on sale before they are gone forever xx
I am sad their full coverage foundation was my favorite. It isn't too matte and it covers my redness and acne scaring with minimal texture. Def going to be picking up backups.
I agree. As a huge fan of LORAC, I am worried that playing it safe with their eyeshadows, and not having a wide enough shade range in foundation, is going to bring them down. What I love them for the most is their nourishing mascara formulas. They give immediate glam, with long-term benefits. The foundation is amazing. And while it does have a decent shade range, and is actually good for your skin, Rare Beauty and PÜR shot LORAC out of the water with their shade ranges. And PÜR is not only nourishing, but they have their 4-in-one products that can reduce the amount of products you need to buy.
Just found you and subscribed! Love your content and your whole vibe! 💕 back to bingeing your videos now. 😍
Estee Lauder always does this, it has killed A TONEof brands by buying it in, then liquidated it then kill it! Estee Lauder do this to maintain the market COMPETITION by killing small brands that has a unique selling point. Estee Lauder is notorious on this, in fact, all big brands are, It is their strategy always!
So charlotte tilbury is next?
@@antonmula9625 hard to say, maybe The Ordinary, maybe not, depends on what kind of equity the brand have, whether it can be liquidated or it can be used for the expansion of the Unbrella company.
@@antonmula9625 puig owned.
@@Awardrobeofwonders thx for the information
I SOOO hope Buxom doesn’t go out of business! I would be so sad! They are my go to glosses plus I love their Xtrovert mascara!
I also think there’s been a shift in spending with the Pandemic... more people are unemployed as well as home more and maybe wearing less makeup or less complex makeup with masking
Oversaturated market and not my favorite formula. I think we will see more close. Remember Livluvshermakeup and all those Becca saucers? She made me get Champagne Pop. I picked up the Becca Malika palette discounted at Ulta because I wanted a peachy highlight and blush palette. (Angelica's fault because I didn't know I needed a peach highlight until she was looking.)
Oh, yes, Livluvshermakeup! I thought of her and those saucers. Gosh, I miss her! She was so sassy! ~ Anastacia in Cleveland
where is she been? i used to watch her all the time she had all those saucers on display 😅 she was kind of all over the place but i enjoyed her videos...
@@tinac273 I understand that she needed to take a break from social media. I think it has been about 2 years already. I hope that she returns!