I completely agree, Charles. I swear, Estee Lauder just taints everything. It’s like they’re cursed or something. I wish they would just go away and leave these brands alone. It’s annoying! 😫
I feel like they are so focused on these brands representing them as chic and that "high-end" look, when really it's bland and boring and we've seen it before. Plus these brands have their own staple to them, their niche. Getting rid of that drives away loyal customers.
I think Too Faced discontinuing some staple and well-known products like the chocolate bar palettes and the peachy mattes collections definitely contributed to a loss of interest. They also repackaged some things and for me personally, the new packaging drives me away from the product. (I really wanted the bronzer in the original embellished antique-looking packaging but the newer packaging just isn’t appealing.) I’d love to repurchase a chocolate bar palette but I can’t, so there’s little that makes me want to buy from them. New launches have become uninteresting because it all feels like they’ve done it before, just repackaged.
This!!!!! When I tell you the peach foundation was the only foundation that EVER worked for me, it is no exaggeration. And it was such a popular collection. Why get rid of it?!?!? Like I get the tutti fruitti line didn't go as well, but the peach did. Why don't companies keep what work and add to that? They always reformulate or discontinue the most popular stuff. Idiots
A big issue for me with repackaging is that they change the product too. The Natural Eyes palette was my first high-end makeup purchase and was one of my favorites! But the repackaging changed some of the shades to more warm toned! I loved especially cashmere bunny but it's just not the same anymore! I fear the day I have to take the palette out of rotation bc it's definitely already technically expired 😢 I'd replace it if I could! but especially in a neutral palette the tones are so important...
@@sublimelemon5444 so many people firmly believe it's just repackaging. IT ISNT. They're always other changes and reformulations. I'm more likely to buy the old staple product than a new, worse quality product. Why do these companies make these decisions that DO NOT result in customers continuing to spend money.
I agree! Even if it’s not the rise and fall, I’d honestly love hearing the origins story of all these brands. Sometimes the characters and tribulations behind a company are as colorful as the makeup itself.
My Unpopular Opinion: With so many makeup brands trending towards "cool girl" I find Too Faced to be refreshing actually. It's obvious and flirtatious. I don't love the crazy sexualized names (same with Nars) but I do love the hyper girly packaging. I had some of their glittery eyeshadows around 2006 and I'm not sure if it was Too Faced, Urban Decay or Hard Candy who had the first glitter shadows but my guess would be UD. I remember their dry, chunky glitter shadows that just seemed so amazing at the time even though the glitter never stayed on your eyes for more than 10 mins! I do wish they wouldn't keep recycling the food themed stuff. I miss the old smokey-bombshell-girly makeup they used to have
My biggest complaint with Too Faced is that they add fragrance to sooo many products. I love their branding, but I can’t use most of their products because of all the fragrance 😠 Nobody needs their eyelids to smell like food, ffs.
@@justanotheranonymousaccoun6365 I soooo agree! I couldn't wait to get the chocolate bar palette. It messed with my eyes so much I couldn't wear it and ended up giving it to my sister. I never bothered trying the semi sweet, the peach, the ginger bread or any of the other "smelly" palettes. My favorites are the 9 pan palettes in the box or the tins. The Romantic Eye is my absolute favorite. Trying to track down the boudoir eyes palette. I've seen several on posh mark, but the sellers haven't been active for years. I'm not giving up. I want that palette!!
I definitely love too faced old packaging but lately it feel repetitive and childish, rather than hyper feminine. A lot of other brands do the same packaging but much better and more originally than too faced nowadays, which I think definitely took away from interest a bit
I think Too Faced used to be somewhat of a trend setter brand with the food themed products, the scented products, and the hourglass shaped mascara wands. They were the brand that made those things trendy and at the time they were the IT brand to have. But these days, they're definitely not a trend setter brand.
One of the things that are also contributing to this confusing branding of Too Faced is them regularly discontinuing bestsellers. I am still angry at them for discontinuing the Peach Perfect foundation. It was my holy grail, I went through numerous bottles. It is still the only one that holds under mask on my oily skin. Once I run out of my current one, it's gone and I will be missing it. The new Born This Way Matte is fine, but it doesn't hold the candle to Peach Perfect, and I will not repurchase it. I get it that they wanted to close the peach collection. But just close the collection, but keep the foundation - remove the peach scent, give it a new bottle and call it Born This Way Longlasting or something.
Maybe it wasn't a best seller, otherwise it wouldn't make sense to get rid of it. But I'm sorry you lost your favorite. Can I recommend the new Dior Forever? It lasts very well on my combination skin and looks super smoothing. Taylor Wynn did a video on it she loved it too
@@juleenee Dior is not cruelty free... For now the only thing that came close and was not a thick full cover paste on my face, is a mix of Smashbox hydra wear and catrice HD liquid coverge. But it's a hustle to mix them everyday.
Peach Perfect is my favorite foundation as well. I have half a tube left, maybe a little less, and I almost refuse to finish it because I can't buy it again.
I love your deep dive series. There’s so much makeup content that it can feel boring and repetitive to watch, but this is refreshing and makes me feel like I’m learning something to! Thank you for starting this!
It’s so crazy hearing the years these products were released. 2014 seems so long ago but when I remember them launching it, it feels maybe 4-5 years ago lol.
First, I really like your "Rise & Fall" series. I am learning a lot! You mentioned "indie brands" in this video, and that made me think that it would be cool if you could do a series on less-known makeup brands that have fabulous product launches. :)
I don’t know, I think Benefit was the first to use cutesy and fun packaging. They were doing that before Too Faced was a thing. I remember looking at their catalogs (yes catalogs) back in the mid 90s.
I didn't have money to buy Too faced when it was popular, so now when I can afford it, I tend to buy it. The quality is the same as similarly priced brands. It smells nice. And I actually like the names. And it's cruelty free.
I loooove this series so much !!! Makeup industry is saturated at the moment and some brands dont stand out like they used to. And we are also seeing beauty gurus that go for minimal collections and their take on new launches is like 'yeah , this was cool 5 years ago so i wont buy it'. I still love makeup, but i also tend to not buy everything new that i like, because theres so many launches and it seems like they are not well curated, makeup brands seems to come up with new products just for the money and not for the beauty in makeup.
I agree. I think it’s quite interesting that UD and TF started around the same time, with opposing philosophies and are now owned by the same company. I used to buy from both of them, but not anymore. UD lost its edge. TF got problematic (the “rich lives matter” cake) and stayed that way. Cringy and boring. The BTS name, and the other cringy names are tired. They also did Nikkie Tutorials dirty.
It’s also interesting that people often buy based on ideologies and political affiliation and social justice agenda. Not even saying it’s always wrong, because I also don’t want to buy from a company who goes out of their way to treat an entire group of people like crap either. But 10-20 years ago you never knew if execs in a company supported your preferred social justice cause or you didn’t care if they were conservative or liberal-you just bought the product.
Spring vibes!! You nail it every time with your clothes and makeup and jewelry and nails!!! You got style, gurrllll! Also i love your videos and this series! Please do more! So much fun!!
Too Faced was a cruelty free staple for me for a long time. After some of the scandals, I buy them much less often. They had great base and cheek products for me. Miss those Love Flush blushes! The packaging drew me in, but that formula was also quality. 👌
NO ONE talks about the QUICKIE CHRONICLES palettes when they talk about Too Faced history! These palettes were sold at Sephora in the 2000s and were so original, creative, and different from anything sold at the time. I haven't seen anything like them since, but no one seems to remember them! Each palette was packaged to look like a vintage romance novel, had a copy of a different vintage novel illustration and woman on the front cover, had a different name based on the woman on the cover, opened like a book, and had different lip, cheek, and eye colors inside inspired by the cover girl or that the cover girl might wear. Too Faced released numerous variations but a few examples were “The Cupcake,” “The Beach Bunny,” “The Man Eater,” “The Party Girl,” and “The Glamour Girl.”
I feel all these brands should focus on improving formulas (even new formulas for old launches), consumers now adays are looking for not necessary new token hype products but good quality ones.
I can't believe the better than sex mascara is nearly 10 years old. I remember when it was first released and it only feels like 5 years, so it's wild they're almost at 10 years old!
Leslie Blodgett was the creator and face of bareMinerals for quite some time before Shiseido taking over, I would be interested in seeing a video about them and your take on the brand through the years since it feels similiar to Too Faced :) I’m so happy you popped up in my suggested videos because after watching a few so far, I’m hooked and subbed!
Girl, the real tea is that in 2013 they recruited a badass Education Director that rebranded and refocused their whole brand identity. She basically single handedly changed their company sales, along with a massive partnership with all social media influencers. She kept the integrity of the brand, elegant, sexy and adult. When they sold out to Estée Lauder they replaced her with some corporate robot and started creating cheap, childlike products. (My wife worked at the office and everyone was shocked, after she was such a friend to the founder and he didn’t even say goodbye) SELL OUTS! I’ll never respect those greedy, plastic, full of s$*# people that work there. Toxic.
I bought the cinnamon swirl palette only because it was on sale around Christmas, and I LOVE it. I wasn’t expecting to but I liked the colors well enough. I have so much fun with that palette, I’ve worn it almost everyday since receiving it in the post. It’s my new favorite….and I have a lot.
These videos are so interesting! Great job Kelly! Personally, I really enjoy the Too Faced eyeshadow formula, most of the times. I still remember that when the Chocolate Bar came out it was so popular on UA-cam and every makeup channel would rave about it, but it wasn't yet available in Greece at that time. When I went on holidays in Rome (summer 2014) I bought it at Sephora and I was so so so happy! It was such a special thing for me! 💖
The chocolate bon bons palette was my first high end palette. I was obsessed, I'd go in the middle of the night and sniff it lol.. the palettes in that series with the metal tin packaging were definitely the best they ever made in my opinion...
i just want their cute coquette vintage looking packaging back. like why would they discontinue love flush and so many other things to put stuff in cardboard with bad graphics these days it’s just regressing
kelly, you would be the BEST true crime youtuber. the way you explain things is captivating. you have quite a talent for that. and I know this because I follow several true crime youtubers who are also captivating like that:) just wanted to hype you up a bit
I feel like PLouise is where Too Faced meant to go, their packaging and themes are really similar to me, but Too Faced is confused about what they want to be, as Kelly says. This was a great deep dive!
The brand too faced is way too steeped in drama to ever appeal to me personally. Plus meh formulas at prestige prices? No thank you. It's also strange and uncomfortable how they simultaneously use sexual references with very childish packaging. But these are my hot takes and feelings. They have name recognition but I'm sure they're feeling some heat from the competition.
I am wary of purchasing from them bc of all the drama, but I do think the packaging more often skews "girly/hyperfeminine" than "childish". EDIT: huh, apparently people find the packaging nostalgic because it reminds them of stuff from their childhood? I grew up in the 2000s so maybe I just associate "kids' makeup" with looking way different
Their born this way foundation sits so well on my dry skin. I like that’s it’s versatile. I can mix in a moisturizer for a Dewey effortless tinted moisturizer look or use it for full coverage and press powder into my skin to make the face matte. I love this stuff!! Excellent for very dry skin.
I've used Too Faced since it launched. I look forward to the holiday collections each year even though I will admit they do look fairly similar (I've kept them all). I like their setting sprays especially the newest one. I love the chocolate scent...no calories!
But also I'm surprised you didn't mention the concealer! I see people using it all the time to this day! My mom loves it lol (I have never tried it, well I tried hers but it's too dark so I really can't tell. It's a light/medium shade and I'm fair so it's a huge difference!)
i bought one of their crap holiday palettes when I was 16 and it would somehow clump and leave residue on my lids, even with the primer they included. that was my first and last real experience with them, i dropped $75 from my min wage job at the time for that and it hurt. Other than that, i got the cinnamon roll lipstick from last year's holiday season bc it was on sale for $13.50
Those holiday releases that aren't in the chocolate bar type packaging are such trash! I'm so sorry you lost your hard earned money on that....they always give me Walmart set vibes....the ones with 5700 shadows and 3 lipsticks in pans
I have their Natural Eyes palette and it's a holy grail and go-to of mine, but their holiday eyeshadows are such horrible quality for some reason they're so patchy and hard to use, I've had to train myself not to fall for the pretty packaging
Born This Way foundation is my all time fave! I have extremely dry skin, so it pulls matte on me, but looks amazing! I love it, I've been through 5 bottles already..funny enough, I hate concealer from the same line - it's too dry, settles into fine lines, in one word - AWFUL
I love Too Faced! One of my favorite brands! The products are really great and their packaging is stunning, super cute! I still buy most of their products (my favorite concealer is BORN THIS WAY SUPER COVERAGE MULTI-USE SCULPTING, I love the lip injection, the mascaras, the bronzers). I'm also dying to try the eyeshadow palette TEDDY BARE IT ALL).
I can't believe left out their eyeshadow palettes with the makeup cards! Every brand in drugstores, Claire's, Charlotte Russe, n many other stores copied those! I used to LOVE powder products, especially eyeshadow, by Too Faced! Back in the day, Too Faced eyeshadow was high quality. Or, their Christmas/Holiday collections! They even put a palette in an iPhone case!
i really wish estee lauder didn’t buy too faced because now that i’m an adult with my own money to spend, i can’t buy the things i saw when i was 13-14 when they had better concepts/packaging :( i still buy a few things from them, like their heart core lipstick, their psl lipstick and their lip injection gloss (i got it from marshalls because it was cheaper there) but their packaging looks so generic. i wish their blushes were still heart shaped 😭
I just bought from their website because they had the sweet peach on sale for 25 but it came shattered their terrible customer service and I will never order from their website
For me, POUT lip gloss was the most popular lip plumper in the 2000s...then for lip gloss MAC clear lip glass, boujois 3d lipgloss (their glitter eyeshadows and chocolate bronzer). Lancome Juicy tubes and stila gloss paint sticks were also more popular
I don’t understand the criticism that is often directed at Too Faced about their mixed up identity - super sexual and cutesy. I think that’s totally fine! I am not only sexy or only cute, I am both or neither depending on the day! I think it’s similar to how dichotomous feminine energy can be.
Hi Kelly I love your deep dive on makeup brands I've been bing watching them all. I used to watch all the Beauty videos on UA-cam and always wanted all the nice high emd makeup from all the UA-cam videos but I can never afford it
I feel when the Nikki Tutorials collab came out, it was a peak time for Too Faced as well. Once it came to light how the brand treated Nikki I feel Too Faced lost alot of customers because Nikki has a large fan base who loves her.
This is one of the most interesting series, Kelly! I never knew that I wanted to know so much about the history of makeup companies, but now I do lol.. Great job dollface! ✨💛🌻
Love this series! Never been too big on TF products. When I first got into makeup I tried their Born This Way concealer that I found at Marshalls for a great price that everyone I was watching on UA-cam at the time raved about and I did like it but then I got into Jeffree Star and exclusively used his concealer and now I no longer support him either and I really don't even use concealer but all I've ever tried was that and I won the pumpkin spice pallet in a giveaway a year or two ago and I did enjoy it but I ended up decluttering it because I had other Shades in other pallets that I liked better. I'd love to see you continue with this series maybe you can do other OG Brands like mac
I really like some of their products. Like you said they're a brand with recognition, like UD or MAC. Their products are good enough for most consumers. Even though there are better formulas most ppl can work out a simple eyeshadow look with even a chalky formula like Morphes. I don't even hear about Natasha Denona or other newer brands outside of UA-cam.
Actually, it's not uncommon to know about the founder of a brand, it's just that most are dead. Max Factor, Estee Lauder, Coco Chanel, Christian Dior. There are living ones too, but they mostly double as desginers of houses with makeup lines on the side like Tom Ford, Marc Jacobs and others
It’s the combination of the sexy theme with the cutesy theme that is troubling for me. Like with the Teddy Bare collection. Who is that for? I don’t want to look like a sexy toddler.
I just bought a Too Faced eyeshadow palette the other day! It’s my first ever Too Faced purchase and I can’t wait to try it out! It’s their Natural Matte Neutral Eye eyeshadow palette with only matte shades. I’m super exited for it though, not gonna lie. 🙃 I think the brand is so much fun and I’ve always wanted to have something from them. However, this palette that I purchases look more elegant and feminine than fun. I think Too Faced is still pretty popular maybe just not so much on UA-cam. I’m also sad they discontinued their Chocolate Bar palette, that’s another product I’ve really wanted to try. Love this series, Kelly! ❤️
Too Faced was my favorite brand. The chocolate bar pallette was my go to travel pallette and I loved everything I bought from the line. But when they launched the line that included a product named $ussy, I NEVER bought 1 product from them again. I never bought the better than sex mascara due to the lame name either. For me, the gross names got way too out of hand. Are we talking makeup or porn?? 🤦♀️
I seriously doubt they invented glittery eyeshadow. I had a Chanel 2 pan red and black glittery eyeshadow in 1999! Granted they were seasonal and limited edition but Chanel had glittery eyeshadow every Xmas season back then. Ps. Living for your eye look today!
I was in college when Hard Candy, UD and Too Faced all launched. Hard Candy was cute, but Too Faced was camp. Stila came out a little after and that was super cute, with all the Stila girl illustrations. I bought tons of Too Faced back in the day, but I feel like I’ve aged out. I used MAC before I knew about any of these brands, and now MAC I still consider, but I would never buy anything Too Faced.
Does anyone else think Too Faced’s origin story is fake? There’s no way people were buying mixtures of testers from Jerrod Blandino, that’s so odd. I do believe he loved mattes mixed with glitter because almost every Too Faced palette back in the day had at least one of those so-called sequin shades.
Your look, makeup and blouse, match the too faced sweet peach palette! I still love that palette. I still love that peach glow face palette too, the one with the blush, highlight and bronzer. I don’t like the bronzer in the face trio, but I do still love that blush and highlight. The blush has a beautiful glow to it! And the chocolate bar palette is still my number 1 of all palettes (in the winter) even over my Natasha Denona glam palette. The brown tones they used are perfect for me whereas the browns in the glam palette just don’t work the same for me.
I miss old too faced. They were by far my favourite brand around 2012-2016. I think their old cardboard 9 pan eyeshadow pallette would do very well now if they brought them back!
Ok i don't know what it its but I have actually three palletes from this brand which is a big number for my curated collection. I love formula, I love tin packaging and I actually think their mini format is so good. I love it more than ND mini palletes, bc you can do numerous looks from just one 8-pan palette and I take them every time I travel. And I love pumpkin spice, it is pretty versatile actually. So I have mixed feeling about brand owners and oversexualised names but I'm still pretty interested in their palettes which is surprising to me because I feel quite burned out with makeup. Also, their liquid lip formula is great. And Milk Chocolate bronzer, it is so pale, it's perfect. And I'm still going to try their concealer and heart-shaped blush. Hoooly molly, I actually own a lot, so i just realised that it may become my most-worn brand. I need to sit down i think
I bought the Peach palette this year when I saw it had the shades I wanted - the greens, the wearable peach tones etc. I wish they wouldn’t discontinue their great products- chocolate bar palettes. Bon Bons is actually a great cool toned palette. Discontinued just before Natasha Denona brought out Glam. The Natural Eyes is actually a terrific nude toned palette but I hate the sleazy names. The sale of the big brands to the bean counter mega companies are the kiss of death. I suspect that’s happening to Charlotte Tilbury. The quality slips along with the innovation.
I have three too faced palettes (chocolate bon bons, razzle dazzle berry and pumpkin spice). All three have diferent formulas. You wouldn't think they're the same brand if it were for the formula alone. I'm down for the cute, not for the sexy. Unlike UD though, they manage to stand out with good products every so often, review wise. UD has been in a rut of "not bad, but not amazing either" since 2018.
HI Kelly great video. Can you please do a deep dive into what is going on with Hard Candy. I have gone on to there website and they barely have any products listed on the site. I have searched the net and I haven't found anything.
The reason that you don't hear about the founders of larger makeup brands and cults of personality now is because those people are dead and we don't have any emotional connection to those people. However, Revlon is a portmanteau of the names of the two founders, Maybelline is named for the founder's wife's name Mabel, Max Factor was named for Maksymilian Faktorowicz who was the first to mainstream cosmetics to main street America. There's of course the great Madam C.J. Walker. In the past of all American cosmetics, just because we are not aware of cult of personality that was used to market those brands doesn't mean they weren't pervasive in their time.
Este Lauder is poison for all companies they purchase. They make everything boring. MAC, Becca, and Too Faced all went down the drain.
I completely agree, Charles. I swear, Estee Lauder just taints everything. It’s like they’re cursed or something. I wish they would just go away and leave these brands alone. It’s annoying! 😫
I feel like they are so focused on these brands representing them as chic and that "high-end" look, when really it's bland and boring and we've seen it before. Plus these brands have their own staple to them, their niche. Getting rid of that drives away loyal customers.
This is true!
I think Too Faced discontinuing some staple and well-known products like the chocolate bar palettes and the peachy mattes collections definitely contributed to a loss of interest. They also repackaged some things and for me personally, the new packaging drives me away from the product. (I really wanted the bronzer in the original embellished antique-looking packaging but the newer packaging just isn’t appealing.) I’d love to repurchase a chocolate bar palette but I can’t, so there’s little that makes me want to buy from them. New launches have become uninteresting because it all feels like they’ve done it before, just repackaged.
Agreed, those palettes should be classic staples.
This!!!!! When I tell you the peach foundation was the only foundation that EVER worked for me, it is no exaggeration. And it was such a popular collection. Why get rid of it?!?!? Like I get the tutti fruitti line didn't go as well, but the peach did. Why don't companies keep what work and add to that? They always reformulate or discontinue the most popular stuff. Idiots
I miss the chocolate bar palettes so much, especially the chocolate gold palette which was my favourite :'(
A big issue for me with repackaging is that they change the product too. The Natural Eyes palette was my first high-end makeup purchase and was one of my favorites! But the repackaging changed some of the shades to more warm toned! I loved especially cashmere bunny but it's just not the same anymore! I fear the day I have to take the palette out of rotation bc it's definitely already technically expired 😢 I'd replace it if I could! but especially in a neutral palette the tones are so important...
@@sublimelemon5444 so many people firmly believe it's just repackaging. IT ISNT. They're always other changes and reformulations. I'm more likely to buy the old staple product than a new, worse quality product. Why do these companies make these decisions that DO NOT result in customers continuing to spend money.
it's honestly so interesting to learn the story behind these big brands! Please don't stop
I agree! Even if it’s not the rise and fall, I’d honestly love hearing the origins story of all these brands. Sometimes the characters and tribulations behind a company are as colorful as the makeup itself.
My Unpopular Opinion: With so many makeup brands trending towards "cool girl" I find Too Faced to be refreshing actually. It's obvious and flirtatious. I don't love the crazy sexualized names (same with Nars) but I do love the hyper girly packaging. I had some of their glittery eyeshadows around 2006 and I'm not sure if it was Too Faced, Urban Decay or Hard Candy who had the first glitter shadows but my guess would be UD. I remember their dry, chunky glitter shadows that just seemed so amazing at the time even though the glitter never stayed on your eyes for more than 10 mins! I do wish they wouldn't keep recycling the food themed stuff. I miss the old smokey-bombshell-girly makeup they used to have
My biggest complaint with Too Faced is that they add fragrance to sooo many products. I love their branding, but I can’t use most of their products because of all the fragrance 😠 Nobody needs their eyelids to smell like food, ffs.
Same, during the 2000s and 2010s I was a kid and a teen. The sexual names were so awkward for me when a UA-cam says the name of Toofaced and NARS.
@@justanotheranonymousaccoun6365 I soooo agree! I couldn't wait to get the chocolate bar palette. It messed with my eyes so much I couldn't wear it and ended up giving it to my sister. I never bothered trying the semi sweet, the peach, the ginger bread or any of the other "smelly" palettes. My favorites are the 9 pan palettes in the box or the tins. The Romantic Eye is my absolute favorite. Trying to track down the boudoir eyes palette. I've seen several on posh mark, but the sellers haven't been active for years. I'm not giving up. I want that palette!!
I definitely love too faced old packaging but lately it feel repetitive and childish, rather than hyper feminine. A lot of other brands do the same packaging but much better and more originally than too faced nowadays, which I think definitely took away from interest a bit
@@ShoSensei I always wished they would re-release the Boudoir Eyes palette! I never purchased it when I had the chance and always regretted it!
I think Too Faced used to be somewhat of a trend setter brand with the food themed products, the scented products, and the hourglass shaped mascara wands. They were the brand that made those things trendy and at the time they were the IT brand to have. But these days, they're definitely not a trend setter brand.
One of the things that are also contributing to this confusing branding of Too Faced is them regularly discontinuing bestsellers. I am still angry at them for discontinuing the Peach Perfect foundation. It was my holy grail, I went through numerous bottles. It is still the only one that holds under mask on my oily skin. Once I run out of my current one, it's gone and I will be missing it. The new Born This Way Matte is fine, but it doesn't hold the candle to Peach Perfect, and I will not repurchase it. I get it that they wanted to close the peach collection. But just close the collection, but keep the foundation - remove the peach scent, give it a new bottle and call it Born This Way Longlasting or something.
Maybe it wasn't a best seller, otherwise it wouldn't make sense to get rid of it. But I'm sorry you lost your favorite. Can I recommend the new Dior Forever? It lasts very well on my combination skin and looks super smoothing. Taylor Wynn did a video on it she loved it too
@@juleenee Dior is not cruelty free... For now the only thing that came close and was not a thick full cover paste on my face, is a mix of Smashbox hydra wear and catrice HD liquid coverge. But it's a hustle to mix them everyday.
Peach Perfect is my favorite foundation as well. I have half a tube left, maybe a little less, and I almost refuse to finish it because I can't buy it again.
The loose peach perfect powder was a game changer for me! I was so sad to see that line go
I was able to get one for $9 at the Cosmetics Company Store about a year ago! Check there if you have one by you.
I love your deep dive series. There’s so much makeup content that it can feel boring and repetitive to watch, but this is refreshing and makes me feel like I’m learning something to! Thank you for starting this!
Hi this series is super interesting! Could you do one on Benefit?
Loooove this series, so interesting and different from other beauty content!
Thank you, Eline!
Same!
It’s so crazy hearing the years these products were released. 2014 seems so long ago but when I remember them launching it, it feels maybe 4-5 years ago lol.
First, I really like your "Rise & Fall" series. I am learning a lot! You mentioned "indie brands" in this video, and that made me think that it would be cool if you could do a series on less-known makeup brands that have fabulous product launches. :)
I don’t know, I think Benefit was the first to use cutesy and fun packaging. They were doing that before Too Faced was a thing. I remember looking at their catalogs (yes catalogs) back in the mid 90s.
Yes, the early catalogs were very vintage and tongue in cheek. I didn’t think Benefit had cute packaging until Kitten came out.
I didn't have money to buy Too faced when it was popular, so now when I can afford it, I tend to buy it. The quality is the same as similarly priced brands. It smells nice. And I actually like the names. And it's cruelty free.
I loooove this series so much !!!
Makeup industry is saturated at the moment and some brands dont stand out like they used to. And we are also seeing beauty gurus that go for minimal collections and their take on new launches is like 'yeah , this was cool 5 years ago so i wont buy it'. I still love makeup, but i also tend to not buy everything new that i like, because theres so many launches and it seems like they are not well curated, makeup brands seems to come up with new products just for the money and not for the beauty in makeup.
I agree. I think it’s quite interesting that UD and TF started around the same time, with opposing philosophies and are now owned by the same company. I used to buy from both of them, but not anymore. UD lost its edge. TF got problematic (the “rich lives matter” cake) and stayed that way. Cringy and boring.
The BTS name, and the other cringy names are tired.
They also did Nikkie Tutorials dirty.
Estée Lauder owns Too Faced, Urban Decay is owned by L’Oreal.
It’s also interesting that people often buy based on ideologies and political affiliation and social justice agenda. Not even saying it’s always wrong, because I also don’t want to buy from a company who goes out of their way to treat an entire group of people like crap either. But 10-20 years ago you never knew if execs in a company supported your preferred social justice cause or you didn’t care if they were conservative or liberal-you just bought the product.
Spring vibes!! You nail it every time with your clothes and makeup and jewelry and nails!!! You got style, gurrllll! Also i love your videos and this series! Please do more! So much fun!!
Too Faced was a cruelty free staple for me for a long time. After some of the scandals, I buy them much less often. They had great base and cheek products for me. Miss those Love Flush blushes! The packaging drew me in, but that formula was also quality. 👌
NO ONE talks about the QUICKIE CHRONICLES palettes when they talk about Too Faced history! These palettes were sold at Sephora in the 2000s and were so original, creative, and different from anything sold at the time. I haven't seen anything like them since, but no one seems to remember them! Each palette was packaged to look like a vintage romance novel, had a copy of a different vintage novel illustration and woman on the front cover, had a different name based on the woman on the cover, opened like a book, and had different lip, cheek, and eye colors inside inspired by the cover girl or that the cover girl might wear. Too Faced released numerous variations but a few examples were “The Cupcake,” “The Beach Bunny,” “The Man Eater,” “The Party Girl,” and “The Glamour Girl.”
I feel all these brands should focus on improving formulas (even new formulas for old launches), consumers now adays are looking for not necessary new token hype products but good quality ones.
Let’s imagine the sweet peach palette with a new formula 🤩😍
I'd like to see one of these for MAC. They've kinda stabilized but they had a huge peak and huge fall too
This look is gorgeous! I love it! Is it the coral and light green you said you wanted to do? Cuz it looks green but idk if I'm seeing things lol!
Yes it is!
I can't believe the better than sex mascara is nearly 10 years old. I remember when it was first released and it only feels like 5 years, so it's wild they're almost at 10 years old!
I love this series, and I hope you go through the indie brands too! But more of "The Rise Of" for these smaller brands, in support and solidarity :)
Love theses deep dives!
Thank you, Tracey!
Leslie Blodgett was the creator and face of bareMinerals for quite some time before Shiseido taking over, I would be interested in seeing a video about them and your take on the brand through the years since it feels similiar to Too Faced :)
I’m so happy you popped up in my suggested videos because after watching a few so far, I’m hooked and subbed!
Girl, the real tea is that in 2013 they recruited a badass Education Director that rebranded and refocused their whole brand identity. She basically single handedly changed their company sales, along with a massive partnership with all social media influencers.
She kept the integrity of the brand, elegant, sexy and adult. When they sold out to Estée Lauder they replaced her with some corporate robot and started creating cheap, childlike products. (My wife worked at the office and everyone was shocked, after she was such a friend to the founder and he didn’t even say goodbye) SELL OUTS!
I’ll never respect those greedy, plastic, full of s$*# people that work there. Toxic.
I bought the cinnamon swirl palette only because it was on sale around Christmas, and I LOVE it. I wasn’t expecting to but I liked the colors well enough. I have so much fun with that palette, I’ve worn it almost everyday since receiving it in the post. It’s my new favorite….and I have a lot.
These videos are so interesting! Great job Kelly!
Personally, I really enjoy the Too Faced eyeshadow formula, most of the times.
I still remember that when the Chocolate Bar came out it was so popular on UA-cam and every makeup channel would rave about it, but it wasn't yet available in Greece at that time. When I went on holidays in Rome (summer 2014) I bought it at Sephora and I was so so so happy! It was such a special thing for me! 💖
The chocolate bon bons palette was my first high end palette. I was obsessed, I'd go in the middle of the night and sniff it lol.. the palettes in that series with the metal tin packaging were definitely the best they ever made in my opinion...
i just want their cute coquette vintage looking packaging back. like why would they discontinue love flush and so many other things to put stuff in cardboard with bad graphics these days it’s just regressing
kelly, you would be the BEST true crime youtuber. the way you explain things is captivating. you have quite a talent for that. and I know this because I follow several true crime youtubers who are also captivating like that:) just wanted to hype you up a bit
I love that you did one of your inspiration looks today. I’m loving it!!!!! ❤️❤️❤️
Thank you, Misti!
The recreation of the pink and mint look suits you so well 🤩
I feel like PLouise is where Too Faced meant to go, their packaging and themes are really similar to me, but Too Faced is confused about what they want to be, as Kelly says. This was a great deep dive!
I love your blush today! The whole look is amazing.
It seems that brands get worse when purchased by another company.
I’m so obsessed with the history behind brands and why they started. This is my favorite!
Ive been loving this series! Its a fresh take on beauty content. Keep up the good work.
Love this series! Has anyone asked you to do Benefit?! I would love to listen to that!!
Happy Valentine's day!
I am LOVING your eyeshadow in this video!!
Your eyeshadow is so gorgeous in this video! Almost makes me want to buy the palettes even though I'm on a no-buy 😄
The brand too faced is way too steeped in drama to ever appeal to me personally. Plus meh formulas at prestige prices? No thank you. It's also strange and uncomfortable how they simultaneously use sexual references with very childish packaging. But these are my hot takes and feelings. They have name recognition but I'm sure they're feeling some heat from the competition.
I am wary of purchasing from them bc of all the drama, but I do think the packaging more often skews "girly/hyperfeminine" than "childish".
EDIT: huh, apparently people find the packaging nostalgic because it reminds them of stuff from their childhood? I grew up in the 2000s so maybe I just associate "kids' makeup" with looking way different
Thanks, Kelly!
I hope you and everyone else has a lovely Valentine's Day!!!
❤❤❤❤❤❤
I love their foundation and bronzer! Plus they’re cruelty free so I’ll keep buying Too Faced products 🙂
Their born this way foundation sits so well on my dry skin. I like that’s it’s versatile. I can mix in a moisturizer for a Dewey effortless tinted moisturizer look or use it for full coverage and press powder into my skin to make the face matte. I love this stuff!! Excellent for very dry skin.
I've used Too Faced since it launched. I look forward to the holiday collections each year even though I will admit they do look fairly similar (I've kept them all). I like their setting sprays especially the newest one. I love the chocolate scent...no calories!
But also I'm surprised you didn't mention the concealer! I see people using it all the time to this day! My mom loves it lol (I have never tried it, well I tried hers but it's too dark so I really can't tell. It's a light/medium shade and I'm fair so it's a huge difference!)
I love the concealer!
Agree! I use the concealer everyday.
The Too Faced chocolate bronzer is the only bronzer I’ve ever completely finished!
I grew up on too faced products and all I can say is that they are my favorite brand I love them so much!! ❤️❤️ it works very good for me ❤️
Happy Valentine’s Day ❤️🌹❤️
Just found your channel, and as a huge makeup lover and someone in the industry, I LOVE these deep dive/ makeup history videos!
Shadow Insurance was groundbreaking when it came out.
i bought one of their crap holiday palettes when I was 16 and it would somehow clump and leave residue on my lids, even with the primer they included. that was my first and last real experience with them, i dropped $75 from my min wage job at the time for that and it hurt. Other than that, i got the cinnamon roll lipstick from last year's holiday season bc it was on sale for $13.50
Those holiday releases that aren't in the chocolate bar type packaging are such trash! I'm so sorry you lost your hard earned money on that....they always give me Walmart set vibes....the ones with 5700 shadows and 3 lipsticks in pans
I have their Natural Eyes palette and it's a holy grail and go-to of mine, but their holiday eyeshadows are such horrible quality for some reason they're so patchy and hard to use, I've had to train myself not to fall for the pretty packaging
I’m loving this series, Kelly ❤️
I love these series!!! I would like you to do your makeup using makeup from that brand (makeup you already have).
If a makeup artist tried to apply a microwaved product from a tuoperware on me I would both run and sue lol
Born This Way foundation is my all time fave! I have extremely dry skin, so it pulls matte on me, but looks amazing! I love it, I've been through 5 bottles already..funny enough, I hate concealer from the same line - it's too dry, settles into fine lines, in one word - AWFUL
I love Too Faced! One of my favorite brands! The products are really great and their packaging is stunning, super cute! I still buy most of their products (my favorite concealer is BORN THIS WAY SUPER COVERAGE MULTI-USE SCULPTING, I love the lip injection, the mascaras, the bronzers). I'm also dying to try the eyeshadow palette TEDDY BARE IT ALL).
I'm really enjoying your deep dive series you've had. They are similar yet different.
I can't believe left out their eyeshadow palettes with the makeup cards! Every brand in drugstores, Claire's, Charlotte Russe, n many other stores copied those!
I used to LOVE powder products, especially eyeshadow, by Too Faced! Back in the day, Too Faced eyeshadow was high quality.
Or, their Christmas/Holiday collections!
They even put a palette in an iPhone case!
i really wish estee lauder didn’t buy too faced because now that i’m an adult with my own money to spend, i can’t buy the things i saw when i was 13-14 when they had better concepts/packaging :( i still buy a few things from them, like their heart core lipstick, their psl lipstick and their lip injection gloss (i got it from marshalls because it was cheaper there) but their packaging looks so generic. i wish their blushes were still heart shaped 😭
thank you for these!! please do drugstore ones such as elf or cover girl!
The shimmer on your eyes is stunning!!!! 🤩🤩🤩🤩
I just bought from their website because they had the sweet peach on sale for 25 but it came shattered their terrible customer service and I will never order from their website
For me, POUT lip gloss was the most popular lip plumper in the 2000s...then for lip gloss MAC clear lip glass, boujois 3d lipgloss (their glitter eyeshadows and chocolate bronzer). Lancome Juicy tubes and stila gloss paint sticks were also more popular
I don’t understand the criticism that is often directed at Too Faced about their mixed up identity - super sexual and cutesy. I think that’s totally fine! I am not only sexy or only cute, I am both or neither depending on the day! I think it’s similar to how dichotomous feminine energy can be.
Hi Kelly I love your deep dive on makeup brands I've been bing watching them all. I used to watch all the Beauty videos on UA-cam and always wanted all the nice high emd makeup from all the UA-cam videos but I can never afford it
I feel when the Nikki Tutorials collab came out, it was a peak time for Too Faced as well. Once it came to light how the brand treated Nikki I feel Too Faced lost alot of customers because Nikki has a large fan base who loves her.
This is one of the most interesting series, Kelly!
I never knew that I wanted to know so much about the history of makeup companies, but now I do lol.. Great job dollface! ✨💛🌻
Love this series! Never been too big on TF products. When I first got into makeup I tried their Born This Way concealer that I found at Marshalls for a great price that everyone I was watching on UA-cam at the time raved about and I did like it but then I got into Jeffree Star and exclusively used his concealer and now I no longer support him either and I really don't even use concealer but all I've ever tried was that and I won the pumpkin spice pallet in a giveaway a year or two ago and I did enjoy it but I ended up decluttering it because I had other Shades in other pallets that I liked better. I'd love to see you continue with this series maybe you can do other OG Brands like mac
I really like some of their products. Like you said they're a brand with recognition, like UD or MAC. Their products are good enough for most consumers. Even though there are better formulas most ppl can work out a simple eyeshadow look with even a chalky formula like Morphes.
I don't even hear about Natasha Denona or other newer brands outside of UA-cam.
I think the entire era of disco might take issue with Too Faced in the late 1990s coming up with glitter eye makeup.
Actually, it's not uncommon to know about the founder of a brand, it's just that most are dead. Max Factor, Estee Lauder, Coco Chanel, Christian Dior. There are living ones too, but they mostly double as desginers of houses with makeup lines on the side like Tom Ford, Marc Jacobs and others
It’s the combination of the sexy theme with the cutesy theme that is troubling for me. Like with the Teddy Bare collection. Who is that for? I don’t want to look like a sexy toddler.
I just bought a Too Faced eyeshadow palette the other day! It’s my first ever Too Faced purchase and I can’t wait to try it out! It’s their Natural Matte Neutral Eye eyeshadow palette with only matte shades. I’m super exited for it though, not gonna lie. 🙃 I think the brand is so much fun and I’ve always wanted to have something from them. However, this palette that I purchases look more elegant and feminine than fun. I think Too Faced is still pretty popular maybe just not so much on UA-cam. I’m also sad they discontinued their Chocolate Bar palette, that’s another product I’ve really wanted to try.
Love this series, Kelly! ❤️
Love these deep dives Kelly 💕
please do more of these videos i love them
Too Faced was my favorite brand. The chocolate bar pallette was my go to travel pallette and I loved everything I bought from the line. But when they launched the line that included a product named $ussy, I NEVER bought 1 product from them again. I never bought the better than sex mascara due to the lame name either. For me, the gross names got way too out of hand. Are we talking makeup or porn?? 🤦♀️
Love these videos Kelly!
Love the series Kelly
I seriously doubt they invented glittery eyeshadow. I had a Chanel 2 pan red and black glittery eyeshadow in 1999! Granted they were seasonal and limited edition but Chanel had glittery eyeshadow every Xmas season back then.
Ps. Living for your eye look today!
I was in college when Hard Candy, UD and Too Faced all launched. Hard Candy was cute, but Too Faced was camp. Stila came out a little after and that was super cute, with all the Stila girl illustrations. I bought tons of Too Faced back in the day, but I feel like I’ve aged out. I used MAC before I knew about any of these brands, and now MAC I still consider, but I would never buy anything Too Faced.
I also remember Makeup Revolution duping the Too Faced little heart blushes!
Does anyone else think Too Faced’s origin story is fake? There’s no way people were buying mixtures of testers from Jerrod Blandino, that’s so odd. I do believe he loved mattes mixed with glitter because almost every Too Faced palette back in the day had at least one of those so-called sequin shades.
not related to the video, but i love you look today, especially the eye look. looks so beautiful!
Your look, makeup and blouse, match the too faced sweet peach palette! I still love that palette. I still love that peach glow face palette too, the one with the blush, highlight and bronzer. I don’t like the bronzer in the face trio, but I do still love that blush and highlight. The blush has a beautiful glow to it! And the chocolate bar palette is still my number 1 of all palettes (in the winter) even over my Natasha Denona glam palette. The brown tones they used are perfect for me whereas the browns in the glam palette just don’t work the same for me.
I miss old too faced. They were by far my favourite brand around 2012-2016. I think their old cardboard 9 pan eyeshadow pallette would do very well now if they brought them back!
It might be cool to do these while you do your makeup using the brand you are talking about. Just a thought. Love this series!
I'm watching QVC sell Tarte right now as I'm watching your video as well. Would love a video on Tarte too. 😍
Are you doing this Serie only with cruelty free make up? Could you do Nars. Cosmetics as well? Otherwise please also do dive Thebalm cosmetics
Ok i don't know what it its but I have actually three palletes from this brand which is a big number for my curated collection. I love formula, I love tin packaging and I actually think their mini format is so good. I love it more than ND mini palletes, bc you can do numerous looks from just one 8-pan palette and I take them every time I travel. And I love pumpkin spice, it is pretty versatile actually. So I have mixed feeling about brand owners and oversexualised names but I'm still pretty interested in their palettes which is surprising to me because I feel quite burned out with makeup.
Also, their liquid lip formula is great.
And Milk Chocolate bronzer, it is so pale, it's perfect.
And I'm still going to try their concealer and heart-shaped blush.
Hoooly molly, I actually own a lot, so i just realised that it may become my most-worn brand. I need to sit down i think
Great video, Kelly!
Thank you!
I bought the Peach palette this year when I saw it had the shades I wanted - the greens, the wearable peach tones etc. I wish they wouldn’t discontinue their great products- chocolate bar palettes.
Bon Bons is actually a great cool toned palette. Discontinued just before Natasha Denona brought out Glam.
The Natural Eyes is actually a terrific nude toned palette but I hate the sleazy names. The sale of the big brands to the bean counter mega companies are the kiss of death. I suspect that’s happening to Charlotte Tilbury. The quality slips along with the innovation.
Happy Valentine’s Day 💕
I still want those heart shaped blushes ❤🧡💕
I have three too faced palettes (chocolate bon bons, razzle dazzle berry and pumpkin spice). All three have diferent formulas. You wouldn't think they're the same brand if it were for the formula alone. I'm down for the cute, not for the sexy. Unlike UD though, they manage to stand out with good products every so often, review wise. UD has been in a rut of "not bad, but not amazing either" since 2018.
HI Kelly great video. Can you please do a deep dive into what is going on with Hard Candy. I have gone on to there website and they barely have any products listed on the site. I have searched the net and I haven't found anything.
I think it would be very interesting to do the Kat Von D brand in the future!🙂
I do love Too Faced. I love the products and their customer service. Always on point.
The reason that you don't hear about the founders of larger makeup brands and cults of personality now is because those people are dead and we don't have any emotional connection to those people. However, Revlon is a portmanteau of the names of the two founders, Maybelline is named for the founder's wife's name Mabel, Max Factor was named for Maksymilian Faktorowicz who was the first to mainstream cosmetics to main street America. There's of course the great Madam C.J. Walker. In the past of all American cosmetics, just because we are not aware of cult of personality that was used to market those brands doesn't mean they weren't pervasive in their time.