[INTERVIEW] From Shark Tank to Success: The Xero Shoes 8-Figure Growth Story

Ever wondered what happens to brands after they leave Shark Tank?
Join me as I chat with Steven Sashen, the founder of Xero Shoes, about how he went from making DIY barefoot shoes at home to becoming one of the most successful barefoot shoe companies out there.
Inspired by the bestselling book, ‘Born To Run,’ Steven created his first pair of DIY sandals right at his kitchen table to find a safe and fun way to enjoy the joys of barefoot walking. Impressed by the noticeable results these sandals brought to her stride, Steven’s wife joined in and together they created a one of a kind footwear brand that puts over 50,000 pairs of shoes on happy, healthy feet.
In this video we’ll be chatting about everything from their 'aha' moment and the leap into the Shark Tank, to how they've navigated the twists and turns of branding and marketing in the unique niche of barefoot shoes since the last 14 years.
Timecodes:
0:00 Intro
1:05 Interview Start
2:48 Steven's Story
7:25 Focusing on One thing vs Various Projects
9:50 XeroShoes
25:55 Marketing Strategy
43:10 Goals for the future
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In case you’re new here, here’s a quick introduction of me:
My name is Daniel, I’m an experienced retention marketing strategist and entrepreneur turned UA-camr. In addition to making informational videos to help e-commerce businesses grow, I also run Budai Media, a customer-obsessed retention marketing agency that’s helped more than 160 brands grow with the help of email and SMS marketing.
I release new videos every Wednesday, and in addition to UA-cam, I also have an active podcast, and several insightful newsletters. Click on the link below to visit my website and get access to all my free content:
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[@santiagoferrari2294]

Loved to hear Steven's story, Daniel. Thanks for sharing! Much love ❤

[@thedanielbudai]

awesome

[@shaheerkhalid4943]

Solid learnings!

[@thedanielbudai]

wow!

[@user-jt5fj8fc2w]

Great interview, would love to see more Shark Tank brands in the future. 🦈

[@thedanielbudai]

will come

[@SebaCeiMusic]

Steven seems to be a very positive force in the business, great interview!

[@thedanielbudai]

Glad you liked it!

[@MubeenImran]

Wanna exchange backlinks?

[@thedanielbudai]

nope