So.. I'm a Techno producer with big plans, according to Stephen I should spend £500 on a camera and cover Adele?? This guy lucked out that he didn't make and offer because that advice is useless for anyone but a small subset of musicians. Also, soundcloud and mixcloud are not free if you want more than a couple songs. They also provide zero revenue if you don't pay them so putting music there won't generate income, it'll just cannibalise your plays on the streamers
mind you alarm bells should have rung when he claimed the artists in with him had 50k streams in 4 months. Once they do the maths on their Spotify revenue they will stop paying for his services. Those streams will generate around $170. At that level of revenue new artists won't be able to pay for advertising.
It’s actually pitiful. Can’t believe that someone who claims he’s worked in the music industry even thinks that’s something to boast about! You can pay £50 and get 60k streams in a week. Might not be legit and farmed but it’s not the point haha
@TheManInBlueFlames yeah these guys are clueless for someone starting out thats better than 90% in 1 year they could be a big hit no ones an overnight success
That’s actually incredible, especially if these results are consistant. Getting views is really really difficult and getting 50k in 4 months is a great start since the hardest part is going from 0-5000 streams
Actually, artists are poor because they spend a lot on their recording equipment, promotion, lighting, studio sessions etc. They poor because promoting music is risky and expensive. If this service is consistent it is actually incredibly valuable to artists
BTW, the company name is un:hurd. Just saw their Tik Tok post in regards to DD appearance. In the comments section, 1 artist who'd signed up liked the product, whilst 5 had negative comments to make. Doesn't sound like it will get much traction.
mind you alarm bells should have rung when he claimed the artists in with him had 50k streams in 4 months. Once they do the maths on their Spotify revenue they will stop paying for his services. Those streams will generate around $170. At that level of revenue new artists won't be able to pay for advertising.
Exactly this..musicians don’t need him or his app..i feel sorry for anyone who has given 500 quid each to him..their careers will be stuck at square one while they wait on this guys false promises,the company will go pop and he’ll disappear into the sunset having made a buck out of them
@@mdavis2727 i’m no expert on social media but their youtube channel has only a few hundred subscribers and on the instagram it hasn’t posted since november last year..and this is the music impresario who musicians give 500 pounds to promote them? i hope deborah and peter saw the truth about this chancers operation and pulled out
@@MubinNoorhe was pretty vague about the algorithm and 'automation' too, in terms of how it finds the 'perfect' playlists for an artist. - targeted ads are easily provided across social media, and all the analytical info is provided too ,also from Spotify. It's all there, and an artist taking themselves seriously could spend about 5 minutes finding all the most popular genre specific trending playlists. He's just putting together what's already very easily available in a superficially trendy app and wacking a sizeable commission on top. It's pretty exploitative in reality, because his customer base is just non tech savvy musicians who don't realise how easy it is to do themselves. Steven was right to call him out and I don't think Peter or Deborah understand this space at all.
So this already happens to me on Instagram. I'll be scrolling through my feed and a random artist performing a song pops up and it makes it look like I'm following them but I'm not. It's obviously a paid ad. Sometimes I listen to the song in full sometimes I visit their website or Spotify or UA-cam. I can't say I found a favorite artist this way, but it does generate a little bit of interest doing it this way.
Long gone are the days where a young man pitching a business for 3 million quid, walks in with a suit and tie.. now they're showing up in baggy trousers and varnished nails. Shocking
Steven is just wrong here. I'm a music producer and it's my job to keep track of small musicians and get money out of them, SOOOO many of them do content, videos with amazing cameras, lighting, etc, and NOTHING comes of it in 99% of cases. I follow probably 100 artists closely, and in the 1.5yrs I've been doing this - only 1 person out of my "network" has blown up, and I didn't even know him, it's just somebody my friend knows. My friend's music videos and content is BETTER than the guy's who blew up. That guy being BLP Kosher. Edit : And I do have a friend who puts money into paid ads, and recently has been having some success with them.
"iM a MuSiC pRoDuCeR..." - No, you make annoying ringtones and put them in a loop for 2 minutes so talentless dimwits can mumble a nursery rhyme to it with an AA BB scheme.
Yeah, and he talks about how he does not have enough years left to see a return. Feels like he is thinking of retiring, but isnt wanting to make the decsion.
@@stuartcommon4651 It has not been mentioned it in a while, but in 2024 people will do a deal with one of the other Dragons, to avoid having to work in his offices.
I think the idea behind this is how the UA-cam algorithm is broken and how you can actually target certain demographics of people rather than leaving a video of a cover or song to rot.
This is the guy who cold calls you with the same email all the time “Yo I think your tracks are 🔥I have heaps of connections with all the big players in the buisness, for just £20 a month I can get you hooked up!”
I created a startup years ago around musicians. Learned it’s a terrible target group. Most are broke and have lazy personalities. They won’t pay for your solution and rather buy new drums. They don’t invest time or effort in anything else than making music. Of course not all of artists but with a majority being like this you won’t create a profitable business 🥁
According to Steven, If you can't promote your product or service to sausage munchers and narcissists on Instagram, then you don't have a viable business.
Common theme these days. Business owners know the dragons will ask for more equity regardless so go in with seemingly ridiculous valuations. Hopefully a lot now go away with the deal they secretly want in the first place
Never invest in something you don't understand. Sarah understands that. But Stephen did understand but didn't invest. Touker didn't understand that. Peter and Deborah appeared to understand but I'm not sure.
A business that doesn't need to exist. If it was needed then it would have been founded already around YT, Itunes(indie artists can sell there already), TikTok, UA-cam etc etc etc I can't see what this guy is providing at all unless he wants to sell his database to Vodafone next year. and those artists can get cheap mobile deals.
They take more money than the artists who make nothing on Spotify. I use Spotify or UA-cam to look up unknown acts playing my local venue. This business is just another to rip off artists
Why even ask for that much? In the real music industry, you gotta pay all that money back. Music industry is riddled with the corpses of a million musicians who asked for too much in their record deals I'm also pretty sure this type of musician gives away their music and sells their database ()which sucks... but that's the reality).
Stephen's suggestion that artists start marketing by getting good lighting and doing Adele covers kinda makes me hate him.What planet is he on where just doing a cover gets any random artist "millions of views"? All his friends pay for advertising to get those millions of views. All of them.
So.. I'm a Techno producer with big plans, according to Stephen I should spend £500 on a camera and cover Adele?? This guy lucked out that he didn't make and offer because that advice is useless for anyone but a small subset of musicians.
Also, soundcloud and mixcloud are not free if you want more than a couple songs. They also provide zero revenue if you don't pay them so putting music there won't generate income, it'll just cannibalise your plays on the streamers
I didn't know any of that, but I've thought in several episodes Stephen is a bit of a hack. A real one trick pony
mind you alarm bells should have rung when he claimed the artists in with him had 50k streams in 4 months. Once they do the maths on their Spotify revenue they will stop paying for his services. Those streams will generate around $170.
At that level of revenue new artists won't be able to pay for advertising.
@@IAMPLEDGE Yeah but if you're trying to get noticed one of those 50k streams might lead to something...or might not
@@bagpussmacfarlan9008 it won't lead to anything apart from sub minimum wage earnings.
So that’s why there’s all those soulless covers everywhere online
Check out a band called ... The Warning . . 3 sisters from mexico playing rock . .
Yup Steven idea is to drown the market with the same thing
@@rogerreed905they’re proper crap, should cross over the US border and get some waitress jobs. ❤
50k streams over 4 months.... They probably owe money to Spotify
💀😭😭
It’s actually pitiful. Can’t believe that someone who claims he’s worked in the music industry even thinks that’s something to boast about! You can pay £50 and get 60k streams in a week. Might not be legit and farmed but it’s not the point haha
That's actually decent by some artist's standards.
@TheManInBlueFlames yeah these guys are clueless for someone starting out thats better than 90% in 1 year they could be a big hit no ones an overnight success
That’s actually incredible, especially if these results are consistant. Getting views is really really difficult and getting 50k in 4 months is a great start since the hardest part is going from 0-5000 streams
5:00 Touker nailed it right there.
Actually, artists are poor because they spend a lot on their recording equipment, promotion, lighting, studio sessions etc. They poor because promoting music is risky and expensive. If this service is consistent it is actually incredibly valuable to artists
BTW, the company name is un:hurd. Just saw their Tik Tok post in regards to DD appearance. In the comments section, 1 artist who'd signed up liked the product, whilst 5 had negative comments to make. Doesn't sound like it will get much traction.
What are the negative comments about, mate?
@@unicornopia The artists that signed up are not seeing any benefit.
@@mauharleyBecause MILLIONS are needed to switch up the algorithm. The establishment is against you.
mind you alarm bells should have rung when he claimed the artists in with him had 50k streams in 4 months. Once they do the maths on their Spotify revenue they will stop paying for his services. Those streams will generate around $170.
At that level of revenue new artists won't be able to pay for advertising.
He can promote your music but nobody has heard of his bloody business 😂
Exactly this..musicians don’t need him or his app..i feel sorry for anyone who has given 500 quid each to him..their careers will be stuck at square one while they wait on this guys false promises,the company will go pop and he’ll disappear into the sunset having made a buck out of them
They have now
@@mdavis2727 i’m no expert on social media but their youtube channel has only a few hundred subscribers and on the instagram it hasn’t posted since november last year..and this is the music impresario who musicians give 500 pounds to promote them? i hope deborah and peter saw the truth about this chancers operation and pulled out
says the person who just learned about his business.
They haven't though have they
He got the dragons he feared most, ironic 😂
He meant intimidated, so it's a win
Musicians can get their music on established platforms for free,stephen is spot on this time..musicians don’t need this guy
but there's always a catch with the "free" distributors, so idk, i'm still on the fence about his pitch.
@@MubinNooreven when it's not free, you can do it and get all royalties for like 20 quid a year
@@MubinNoorhe was pretty vague about the algorithm and 'automation' too, in terms of how it finds the 'perfect' playlists for an artist. - targeted ads are easily provided across social media, and all the analytical info is provided too ,also from Spotify. It's all there, and an artist taking themselves seriously could spend about 5 minutes finding all the most popular genre specific trending playlists. He's just putting together what's already very easily available in a superficially trendy app and wacking a sizeable commission on top. It's pretty exploitative in reality, because his customer base is just non tech savvy musicians who don't realise how easy it is to do themselves. Steven was right to call him out and I don't think Peter or Deborah understand this space at all.
So this already happens to me on Instagram. I'll be scrolling through my feed and a random artist performing a song pops up and it makes it look like I'm following them but I'm not. It's obviously a paid ad. Sometimes I listen to the song in full sometimes I visit their website or Spotify or UA-cam. I can't say I found a favorite artist this way, but it does generate a little bit of interest doing it this way.
Why does everyone seem to come in offering single digit percentages of equity these days?
gen z -its not everyone
They want to APPEAR good and also - they want to APPEAR good afterwards to other investors.
Because they're there for publicity, not an investment.
Because it’s expensive to run a tech business, just to hire a dev you need to pay him around 80-100k
cost of living crisis man LOL
Long gone are the days where a young man pitching a business for 3 million quid, walks in with a suit and tie.. now they're showing up in baggy trousers and varnished nails. Shocking
I never thought the he would make a deal after Steven roasted him. 😅
I don't know why I watch this show when each time it just murders my soul
I was going to comment and saw your comment and found nothing further to add… perfectly said!,
Why?
In what way?
Steven is just wrong here. I'm a music producer and it's my job to keep track of small musicians and get money out of them, SOOOO many of them do content, videos with amazing cameras, lighting, etc, and NOTHING comes of it in 99% of cases.
I follow probably 100 artists closely, and in the 1.5yrs I've been doing this - only 1 person out of my "network" has blown up, and I didn't even know him, it's just somebody my friend knows.
My friend's music videos and content is BETTER than the guy's who blew up. That guy being BLP Kosher.
Edit : And I do have a friend who puts money into paid ads, and recently has been having some success with them.
So your evidence is anecdotal?
Would you like to buy this bridge? I can sell you one which you could slot into one of your songs. ZING!
for 99% ads also won't work.
"NOTHING comes of it in 99% of cases"
Yes, that's just how it works. 99% of all artists will remain unknown forever.
"iM a MuSiC pRoDuCeR..." - No, you make annoying ringtones and put them in a loop for 2 minutes so talentless dimwits can mumble a nursery rhyme to it with an AA BB scheme.
He’s going to put 25 Million artist on your Spotify playlist wether you like it or not…
Would be interested to see where this goes. Tech moves so fast, this may be a dinosour by Fall 2024 and something new and fresh will be in its place.
No one ever seems to accept TS's offers.
Yeah, and he talks about how he does not have enough years left to see a return. Feels like he is thinking of retiring, but isnt wanting to make the decsion.
Posh part of london aswel. PE
eckham@@76-UVB
It's because he no longer offers office space 😂
@@stuartcommon4651 It has not been mentioned it in a while, but in 2024 people will do a deal with one of the other Dragons, to avoid having to work in his offices.
I feel a little sorry for him.
Steven was happy that there was an app involved
I think the idea behind this is how the UA-cam algorithm is broken and how you can actually target certain demographics of people rather than leaving a video of a cover or song to rot.
There's no money in music in 2024
Only for the record labels and established platforms
Pretty sure there is, but neither you nor this entrepreneur understand the industry. Record deal is a loan. You gotta pay that back.
Its the devils playground, what do you expect?
There's more money now than ever before.
There is in touring
I have my own playlists. I don't need someone to tell me what to listen to, the radio does that
1.2m preseed for a home screen with a few playlists to pitch to and a meta ads API hahaha
Startup record label in 2024, dead in the water before it starts, surprised this got any offers
It's not a record label.
Alex is such an absolutely wonderful guy. I wish you the greatest of success.
You know him?? Why don't I believe that?
"Stunning"? Stunned!
This is the guy who cold calls you with the same email all the time “Yo I think your tracks are 🔥I have heaps of connections with all the big players in the buisness, for just £20 a month I can get you hooked up!”
I created a startup years ago around musicians. Learned it’s a terrible target group. Most are broke and have lazy personalities. They won’t pay for your solution and rather buy new drums. They don’t invest time or effort in anything else than making music. Of course not all of artists but with a majority being like this you won’t create a profitable business 🥁
Looks like your business wasn't well presented because even homeless junkies have hundreds a month for drugs
Does Bartlett ever talk about anything that isn’t social media?
well he mentioned he like matey's nails.. which was a bit weird.
...he's been flogging that crappy huel powder stuff, god knows what that's doing to peoples bodies.
It's his expertise, what would you prefer he talk about?
According to Steven, If you can't promote your product or service to sausage munchers and narcissists on Instagram, then you don't have a viable business.
@@BenjaminGoose Sausages.
The dragons invest in anything nowadays 😂
Common theme these days. Business owners know the dragons will ask for more equity regardless so go in with seemingly ridiculous valuations. Hopefully a lot now go away with the deal they secretly want in the first place
"there is not one solution" - Distrokid publishes cross platform for 20 quid a year, with unlimited releases.
Never invest in something you don't understand. Sarah understands that. But Stephen did understand but didn't invest. Touker didn't understand that. Peter and Deborah appeared to understand but I'm not sure.
FANTASTIC! What a beautiful man!
Was the guitar really necessary?
NEXT, please !!
A business that doesn't need to exist. If it was needed then it would have been founded already around YT, Itunes(indie artists can sell there already), TikTok, UA-cam etc etc etc I can't see what this guy is providing at all unless he wants to sell his database to Vodafone next year. and those artists can get cheap mobile deals.
so he's a band manager with extra tech...........
When Peter Jones makes you an offer that means two dragons really because Debra automatically follows him every time. 😂
She doesn't.
I can’t see that business succeeding in its current business model. Good concept, bad execution, too much money being spent.
'Absolutely stunning' - This can't be reality
Im suprised they were okay with advisory shares. Before they have a gotten offended about them
What's with the finger nail thing?
It’s nail polish
Lol. so a starving artist is going to pay this guy... with what money?
the $170 they earned off Spotify in the last 4 months, between them.
Or to put it another way: with what money?
Bandcamp?
is that still going?
Steven is right
What happened to him???
They take more money than the artists who make nothing on Spotify. I use Spotify or UA-cam to look up unknown acts playing my local venue. This business is just another to rip off artists
_But is Deborah “Juggz” Meaden in harmony with this business idea?_
💀juggz🎉
Did they also rob them?
Music promoters are everywhere
Who are they?
He’s defo a young Steven Bartlett him. Great idea.
Why even ask for that much? In the real music industry, you gotta pay all that money back.
Music industry is riddled with the corpses of a million musicians who asked for too much in their record deals
I'm also pretty sure this type of musician gives away their music and sells their database ()which sucks... but that's the reality).
Chancer.
"The Big Boys".... part of the "Fraternity." Blech. Yuk.The 1950's called and they'd like their phrasing and ideology back.
Its just another take on submit hub / Groover / Musosoup model....but fair play for doing it...
Was rooting for him music is one of the best things in life 👊
Steven out ..Peter & Debra is your best bet...well done 😊
Stephen's suggestion that artists start marketing by getting good lighting and doing Adele covers kinda makes me hate him.What planet is he on where just doing a cover gets any random artist "millions of views"? All his friends pay for advertising to get those millions of views. All of them.
First time they've applauded a performance, I wonder why?
Yes.
Shut up
Steven Bartlett looked like he had a Crush in the beginning with the Oog-a-lee 👀
If you change his skin colour he actually looks like him, same features.
@@danfrost3043 YES!! 🤣 That was my first thought...a super lightskindid Steven.
Who is Crush?
Steven was right
Pitching in his PJs
Them two are the best team you could ever get congrats 🎉
Yes two monkeys how cute
Ooga booga
Spoiler blocker
Damn another reupload. Seen all these ones lol
Why's he wearing Clown trousers.
He robbed co co
Asking $120k for 4% while wearing sneakers and a white T-shirt. Ok.
Sara not having a clue about any of this pitch..
She never does
@@nickpearce6815 I can't quite work out how she got so wealthy..
Neither can I 😂
@unidentified666 That might well explain it.
Deborah Peter and T have the business experience and connections - Steven is overrated 100% 😢
The seller is a chancer
Hahahahahahha…. I cant stop laughing. 👀
When did it become normal for a guy to wear nail polish
I think it happened sometime around November, last year
Crazy world we live in these days
Artists don’t understand marketing and are always broke and lazy and generally think the world owes them a living . Terrible business model .
Woke den
Success for Alex? Lol. Not really. He just cave in. Peter didn't bulge and Debra either.
HIS nail polish puts me off this joker. Yuk!
typical gen z gayboys
I don't think he'd be interested in you anyway, sorry.
Absolutely ridiculous, get off RASPBERRY!!!🏴✌️
I will eat Carolina Reaper chillies for every like I get.
🤡🤡
36 reapers m8
39 now
40 we want video evidence too
50 come on
That music was terrible wdym Deborah
love his nails
im sorry but im OUT
Lmao that singing was sooo bad
Lol, what are you talking about, the lead was a bit iffy but the harmonies were solid and sonically the song was pretty good.
He looks masculine with those nails done 💅
Silver spoon Stephen be sick 🤢
That guy is good
lol what??????????????
Dilated pupils
That performance was atrocious 😂
You have painted nails, I'm out!
Steven is just terrible. He must've came from money, because all his ideias are idiotic.
🤡🤯
You have to pay me a dollar for every like I get.
Second?
I even got a pair of trousers a bit like he has lol
they cant sing , that made my ears bleed