Thank you so much for these videos. I have a question, how do you usually make edits/updates/new tests. Do you edit the campaign/ad set/ad itself or do u duplicate and edit the new one?
@@growmyads Got it! Thanks. I am asking in general like if I wanted to switch bid strategy or add a new keyword do I need to duplicate or just change within the same campaign/ad set
With lot of data shall we test broad match im same ad group with exact match keywords as you said hybrid model of exact and broad match or shall we run another campaign with broad match keywords?
the annoying thing with google ad is it doesn't count a purchase if they don't click your ad, but you can have a lot of conversion from a person see you ad then typed your website url in google. how do you count that? or they come back later and directly search your brand name and convert. and how do we count those too?
A lot of what you say resonates with me. It's basically exactly what I do. It's all pure logic if you really think about it. The way I look at this is, You gotta maintain control and balance between where you let Google take control vs where you want to retain control. It's kind of balance between matchtype and bid strategy. I rarely and selectively use broadmatch only with those keywords which are either mofu or bofu and also only when I need more variations of a proven to work keyword. Even when I use broadmatch it is always with max conversion because I want to control the targeting intent wise. I am happy using max click with exact match because there I am retaining control in terms of matchtype. Btw you have amazing content. I would love to work with you someday, for now I am learning as much as I can 😊
I don't agree, I use broad match with manual CPC on low cpcs and I'm getting better results than some of my CPA bid strategies. You have two know what you're doing though, adding negative keywords etc
Kind of watched all of the videos, unbelievable professional of this guy.
Appreciate it!
Best vids on Google ads by far. So easy to follow and apply this content.
Glad you are getting value!
Man, great content. Like really. Congrats!
Appreciate it!
*This video clarified so much!*
Glad it helped!
Great video!
Thanks!
so should I be using smart bidding for a new search campaign if I am an E-com store selling doors and want to focus on sales?
I'd recommend checking out my video on bidding here: ua-cam.com/video/IKLR3z0dtgs/v-deo.html
Thank you so much for these videos.
I have a question, how do you usually make edits/updates/new tests. Do you edit the campaign/ad set/ad itself or do u duplicate and edit the new one?
Depends on what I am testing but normally all done in same campaign or via a campaign experiment.
@@growmyads Got it! Thanks. I am asking in general like if I wanted to switch bid strategy or add a new keyword do I need to duplicate or just change within the same campaign/ad set
With lot of data shall we test broad match im same ad group with exact match keywords as you said hybrid model of exact and broad match or shall we run another campaign with broad match keywords?
Same ad group.
the annoying thing with google ad is it doesn't count a purchase if they don't click your ad, but you can have a lot of conversion from a person see you ad then typed your website url in google. how do you count that? or they come back later and directly search your brand name and convert. and how do we count those too?
Your assisted conversion report should help you zero in on that info a bit more
@@Adrian-bk5qywhere is that in the gads UI?
Are you throwing broad match keywords in the same ad group as your phrase or exact?
Yea
A lot of what you say resonates with me. It's basically exactly what I do. It's all pure logic if you really think about it.
The way I look at this is, You gotta maintain control and balance between where you let Google take control vs where you want to retain control. It's kind of balance between matchtype and bid strategy. I rarely and selectively use broadmatch only with those keywords which are either mofu or bofu and also only when I need more variations of a proven to work keyword. Even when I use broadmatch it is always with max conversion because I want to control the targeting intent wise. I am happy using max click with exact match because there I am retaining control in terms of matchtype.
Btw you have amazing content. I would love to work with you someday, for now I am learning as much as I can 😊
I don't agree, I use broad match with manual CPC on low cpcs and I'm getting better results than some of my CPA bid strategies. You have two know what you're doing though, adding negative keywords etc