The same thing happened when Nike became the uniform supplier for MLB, too. Quality jerseys and jackets made by Majestic gave way to streamlined, boring, and shoddily-made products. Great video.
Part of this was because Nike had in 2023 for the 2024 season early on licensed the Swoosh out to Fanatics a company known for making cheap Knockoff gear that only lasts a single year of a few washes on its cheapest end but Nike set a price so low Fanatics had see-through crap in the white and only almost 100% solid in gray or other colors. Lots of MLB teams in 2024 pre-season had to resort back to old Nike pants until a month into the main season because of this issue telling players to double up on the top weairng a layer under the cheap tops that lasted 1--2 games if you did not wash them between games. Sure, Fanatics is okay for fans to wear, but is not ready for real on the field, court, or ice product for the players and NHL has Fanatics as the main/only sponsor for uniforms where after a year of uniforms ripping to pieces after every game, the NHL will have to find a new sponsor for the tops or players/teams might just resort to good Chinses knockoffs that are closer in color and sadly more durable then Fanatics. At least the MLB corrected the issue by paying Nike a bit more then needed and MLB head president of the league forcing them to make unforms themselves or contract is terminated so Nike they were not tempted to make uniforms by subcontracting out.
This video just auto played for me. Thought it was some super popular video based on the production quality, so imagine my surprise when I see only 126 views. This video feels so high quality and deserves way more views. Keep up the amazing work!
Gotta second this one. I saw the comment and figured it was before the video blew up only to realize it hasn't even gotten 500 views 🤯 Deserves way more
Starter and Reebok are goated for their contributions to 90s professional and collegian sports. Side Note Starter had some of the coldest NBA 90s warmups and it was stylized based on the superstar of such team. ie: 98 76ers warms ups were hip and cool to fit the personality of Iverson while the Bulls 98 were clean and classy to match the image of Jordan
Starter definitely had the 90’s on lock. The factory was in New Haven, CT and had a little factory store attached. Bulls, Raiders, Dolphins, Miami Hurricanes were all dope back then.
Exclusive licensing deals have killed the unique identity of NFL teams. Whether it’s with EA, Nike, or Fanatics, the NFL truly has become the No Fun League
The NFL makes a lot of money but I think they could have made more money in the long term had they not gave exclusive licensing. If they gave permissions for a percentage of revenue cut for every brand, they could have made the sport more popular while also getting filthy rich. They made a mistake in my opinion and I don't think they had a vision of the long term when they started these. They were looking for the quick buck.
@@superemesean5907 you have 1 week to research, record, and edit a video of this style and quality, or else this opinion here means nothing. Come on bro. Walk the walk if you’re gonna talk the talk.
@ yes my burner account that I’ve had for 10 years. Gotcha. Anywho where’s that video? I thought this was basic? Why can’t you do it? Buddy, even if I was from the same continent as this guy, or the same age (both of which are probably not true), who cares. Just tell me why you went out of the way to be so negative in the comments of a channel that literally has 1 video bruh.
The retro comeback is on here in the UK. Last week picked up a signed Redskins coat by Apex One. Had never heard of them. It is totally 90’s garish but totally fantastic 😂
This is why I love UA-cam’s recommendations. You find a gem of a channel like this. Video is high quality and the topic was very interesting. Keep it up.
@@sideline.archive I was surprised when I heard your accent. But from what I know the NFL is becoming pretty popular in England and Great Britain as a whole. What’s your favorite NFL team and Premier League team?
@ Tampa is one of the most popular teams abroad. The Broncos are my local team. The Gunners are my team as well. I started following them in 2003 thanks to FIFA on PS2. I will go to my grave saying that 2004 Arsenal Team is one of it not the greatest club teams ever constructed. Henry, Bergkamp, Pires, Cole, and Sol led by Arsene Wenger. Glad the club is doing a lot better now.
Raiders fan here. I'm collecting vintage jackets and currently have an Apex One, Campri Teamline, Logo Athletic and Starter jacket. Even Primark have been doing some decent NFL gear over the last few years, which have better designs than current Nike gear. Liked and subscribed. More of these types of video please!
@sideline.archive LOL Raiders still got 3 💍 💍 💍 pity they were over 40 years ago! Keep up the good work Hugh, I've been following you on IG, NVL & X...
Every once in a while someone will come along who is destined or at least deserves a million subscribers. Sometimes you just happen to come along finding them early and becoming their 547th subscriber. Good luck the rest of the way buddy. You seem to have a future in making good videos.
Samething happened to video games. Once EA got exclusive licensing to the NFL, the competition disappeared, and the game became dreadfully boring. I haven't played Madden in years. It's the same game every year with minor tweeks.
11:34 That Bears sweater is one of the most iconic pieces of NFL garment wear of all time. I really wish the bears organization would somehow bring it back to mainstream into the team. It's a perfect look
The classic Mike Ditka Cliff Engle sweater. I would love to do an episode just about those - but there is zero info on the internet about them. The NFL international series was FULL of them.
Man what a great video. I remember as a kid being a die hard Buffalo Bills fan growing up I had to have a starter jacket and if you had one of those even though being in the 5th grade at the time you had all of the chicks hanging around you. Not gonna lie I own a ton of Bills Nike stuff from shirts to hoodies to several Allen jerseys, but I remember in 2019 I was tailgating at highmark stadium and decided to go into the Bills store and saw a sales associate opening some boxes and was pulling out some badass starter jackets from my childhood day ones and I immediately pulled out my season ticket just for the discount and bought two of them one for me and one for my buddy who was tailgating and they sold out before the poor guy could even put them up on display. Everyone in the Bills store went nuts over them and everyone was in line high fiving and hugging one another when they got there hands on one. It was insane.
Great video! Don’t know how I stumbled onto it but it took me back. Getting a Starter Jacket or an Apex One jacket was not just a fashion statement, it was a status symbol. Your parents had some income if they got you one, and all the kids became jealous on the playground. Gangs not only would hurt or kill someone for a Starter jacket, schools had to ban the 49ers and Raiders jackets due to this. Most of us regular kids got the hats or the Champion stuff since they were more affordable. Half the dads in America had the Zubiez pants. A couple turning points for fashion. Gangster rap in the late 80s really helped popularize everyday people wearing jerseys to games and just randomly on the streets. Before NWA started wearing Raiders jerseys, the team maybe made a few million a year on jersey sales. After they hit the scene, it became a couple hundred million! The big catalyst for the modern Nike Monopoly was Jerry Jones, owner of the Dallas Cowboys. He wanted to have exclusive rights with Nike, and this would have been a problem due to the Cowboys brand presence. It would have given them an unfair advantage in the revenue department. So they switched to Nike and a few years later at Jones’ Hall of Fame acceptance as an executive, Nike had made him a one of a kind pair of sneakers made from the same fabric used to make the NFL hall of fame jackets. His shoes are one of kind and are probably the holy grail for shoe collectors. Probably a small token of thanks for pushing the envelope and making them even more money, even though their products kinda stink. I don’t remember when it happened, but probably in the 2000s. Coaches were allowed allowed to wear suits and other none branded apparel. I think when they went into the Reebok deal they banned that. One coach (I believe it was Mike Nolan of the 49ers) wanted to wear a suit and even asked Reebok to create a branded suit for him, but the NFL refused. It is sad we have become so “sleek” and “modern”, even with our HD televisions and such that can help make colors look more vivid. I guess you can just blame it on cold brutalism, which is just another thing that continues to harden and make people aloof in this modern world of ours.
This comment has made all the effort I put into making this video worth it. I am so glad that you love this stuff as much as I do and are interested in interrogating it. Thanks for writing this - some really useful and interesting nuggets in here that I'm gonna explore. Awesome!
@@sideline.archivewell, I’m just a Gen Xer that misses the old days of color and saturation. The 90s was during my teen and early college years and it seemed sports in general was doing wild things. The original Toronto Raptors uniform was wild, the kits most football clubs wore to the pitch (including the wild US World Cup kit), “Future Day” when the Major League Baseball teams wore these bizarre uniforms for a day and the fact some college basketball teams seemingly wore shorts that hit their ankles. University of Arkansas was the biggest offender in that category, wearing outlandishly long shorts because the head coach was getting sick of his players sagging all the time. Nowadays you got guys wearing short shorts again in basketball. 🤣 Anyway, I like collecting weird uniforms so that is why I enjoyed this video. My all time favs….mid 90s Phoenix Suns, the blue kits for US Soccer from the 94 World Cup, Notre Dame University’s Neon Green basketball uniforms from the 90s, the 49ers 2000’s uniform with the gold pants and trim, the Oakland As vivid green home uniforms, Colorado Rockies “city” uniforms with the Rocky Mountains, the old Denver Nuggets with the Denver Skyline, Atlas FC black and red half and half uniform and the University of Maryland State Flag uniform they debuted in 2012 (?) which nearly broke Twitter and their equally awesome Turtle Shell helmet from that same year. The University of Illinois is debuting a “leather helmet” era football uniform, and if you dig fashion you need to check it out. Anyway, have a great day
I kinda wish you'd mentioned Zubaz (the pants that were shown on several occasions, namely the Cowboys fan) as those plus the starter jacket/pullover were standard fare in the 90s. Still an awesome video for sure. Keep up the great work!
Also the exclusive contracts made it difficult for head coaches to wear suits if they wanted. The 49ers coach back in 2006 wanted to honor his dad and wear a suit like he did. But because of the exclusive contract, while he managed to be allowed to wear a suit, it had to be made by rebok and it looked like someone made their first suit with no prior experience.
Back when Pro line and starter and logo athletic made NFL gear (hats Shirts Jerseys Coats) was peak fashion. Nike made it dull and boring. That's why vintage sports wear goes for $$$$$ online.
My dad was a lifelong vikings fan and died earlier this year. He had a lot of the old apparel, and I always questioned his sense of style choosing that over the more sleek stylish designs. Its really interesting to see thats probably just what was trendy when he was growing up
@sideline.archive regrettably I ended up donating a lot of it because I didn't think I'd ever wear it 🫤 I did hang onto a couple things but probably not as much as I should have
Great video! Unfortunately though the style of the 80s/90s will never come back. We're in a "quantity over quality" era that we'll never leave. Now there's literally thousands of tshirt & jacket designs for each team, just because the manufacturing powerhouses can make whatever they want now. But while some outliers will buy the more crazy designs, the overwhelming majority will continue to buy the plain logo merch because it's safer to wear. I think when the NFL merch was just starting to take shape, the simple restriction on what was available meant that the overall look was more distinct and cohesive. We'll never have another distinctive era again, even if the 90s fashion is back in style
I'm european and I love our 80s/90s football ("soccer") outfits... And apparently you had it no different in the nfl 🔥🔥 Absolutely CRIMINAL that this stuff isnt around anymore today!
You gotta come follow us on instagram, @sideline.archive - we deep dive into al the designs in a short form format. I'm also a football kit enthusiast, but the American stuff is a whole universe of merchandise - instead of just kits. tap in!
Ok. This might be a short shallow thing to point out but I love that you’re British (assuming by the accent) and so invested in the NFL. Great production and entertainment too. Automatic sub from me
Thanks mate - correct, authentically British and a Bucs fan since 2005. Appreciate you coming on this journey with me! Come tap in on instagram too @sideline.archive
When I was a kid I had a black breakaway Arkansas Razorbacks Starter jacket. It was the one with the Hog went through the A. I got so many compliments for it. Recently I bought a retro Cubs varsity jacket from Pro Standard. And I have only worn it twice, but in those times I think I got six people saying how much they loved it and where can they get one for their team. There are different stuff out there you just have to find them.
Razorbacks and Cubs? Where are you from?! Or do you support teams all over the map? Awesome that you’re bringing back NFL fashion. Can’t beat the all black jackets.
It's amazing how monopolies end up destroying things. It happened in the music industry around 2000 when the courts allowed monopolies to buy up all the radio stations. Suddenly we went from underground movements like hip hop and grunge rock dictating trends organically to every form of popular music blending into one and the same. I used to play ice hockey growing up and back in the 1990s-early 2000s there were so many companies developing gear which helped advance the gear tech significantly over that time period from skates, sticks, protective equipment, goalie gear. Now all those small companies were all bought up by the 2 parent companies (name escapes me) that own either CCM or Bauer. Now everything seems bland and the exact same over the past decade and costs for basic equipment is outrageously expensive, like I'm talking $400 for a single hockey stick that can easily snap like a toothpick. Maybe you could try a video about that in the same vain as this one? Either way, great video - subscribed!
The funny thing is how NFL Film did a video on UA-cam how NFL teams pick their team's colors and designs and how they got to do it nearly a year in advance before they roll out these new designs. Yes, I know Nike has the contract with the NFL, but it really really interesting to see how NFL clubs choose their uniforms before going into the new season. The people that do it and how it gets done.
hey guy, i’m pretty sure you got a hit on the yt algorithm! This was suggested to me out of nowhere and i was glued to the screen. Excellent video, congrats to you and lets see this thing go viral, subscribed
@@redcomet6327 it’s 23:45 here in London and this comment made my day. Thanks for taking the time to comment brother. 49ers video is also up with a new vid coming next week! Appreciate you
I always mention this to my friends on how boring the NFL sideline gear is now. I always bring up how numerous companies in the 80s and 90s could produce NFL gear. The NFL gear sucks so bad now.
It doesn't need to be this way. But as the league makes more money - emphasis shifts from fan experience to corporate experience - since investment is what makes the league go round. But unfortunately, this negatively effects the aesthetic of the league.
I grew up in the 90s. I watched NFL football religiously at that time and still do I would get Eastbay catalogs in the mail, and I would leaf through them like a madman. Many kids at my school had starter jackets.
I mean there are some vintage styles like that on sale for the consumer at least. I got two Shark tooth caps of the Giants and Jets (previous logo from 2019) from new era
Part of the reason I wanted to do this was the massive rise of AI content. This is something I was really passionate about and I wanted to tell these stories the way I tell stories! So I’m glad that’s resonated with you. Thanks man
This video was just like getting my hands on the JC Penny Christmas catalog in 93 and going straight to the team sports gear section to see the latest Miami Dolphins offerings. Still break out my Starter jacket from time to time. Great video.
Just had a look - and whilst they are cool Grateful Dead inspired tees - they're not licensed. No logos or team names appear on the shirts. Just "Carolina" of "Boston". Not Celtics or Panthers.
1:05 in the 90s as a kid you just about had to own a starter jacket, only a question of what team. i had michigan (wolverines) due to the color scheme, no other reason
You're talking about things that long-time/diehard fans want to see. Please keep up what you're doing. As a 49er fan I loved your gold jacket video. Would love to see you cover the NFL jersey branding over the years. We miss the old Reebok jerseys....So much better than the current Nike line.
I’m just glad there’s more people like me that love this stuff! I’m on it brother. Come join us on insta as we’ll start posting some short form content just like this!
I have several 90s-era jaguars hats / sweaters from Logo Athletic and Lee. They are of higher quality and last longer than any of the Nike gear I’ve gotten in the past 5 years
I dont buy for a second that there is no appetite for fancy sportswear today. It's probably more a case of Nike doesnt have any reason in investing in creative designes since they hold the explusive rights and have to compete with noone. Plus the simpler the designes, the more they can appeal to all ages/groups without the need for different styles/designes
90s were the peak for sports fashion in pretty much every sport. They understood drape and shape so much better. And they also had better designs and colours. Now everything is streamlined to fit thin and be dri fit for better sport performance, but it doesn’t look as nice.
It would be great to see the coaches in coat & tie again. They could wear a necktie of their team's color on game day, have their team's patch on a navy blazer, or wear a V neck sweater with their team's primary and secondary color (the secondary color being a trim on the V neckline). Even the 80's-90's apparel was more dignified looking than the polyester hoodies and athleisure look they wear.
@@sideline.archive thanks! I’ve literally always asked the question what happened starter & logo athletics. And how it was taken over by Micheal & ness. But I should’ve known it was all about money & contracts. Gonna share this with my thrift friends lol
@@yasnooze_yalooze453 nothing like pulling a logo athletic or chalk line from the thrift when nobody else knows what it is! Glad to have you on this journey with me bro
Btw I think the hats would be a great topic for a video, majority of those vintage hats sell for comparably same prices as the jackets if not more, which is crazy, starter, LA, Sports specialties, and 1st versions on new eras
Thanks for explaining what never made sense to me. I’ve collected nutmeg millls, Salem, and logo 7 over the years. So much personality and detail to the styles of the 80s-90s. Didn’t know it was because of NAFTA shifting playing field.
I feel like a similar thing is happening with a lot of Soccer jerseys by the major brands for clubs, i.e. Adidas and Nike really not doing anything crazy or drastic which kinda makes so many kits look boring.
The same thing happened when Nike became the uniform supplier for MLB, too. Quality jerseys and jackets made by Majestic gave way to streamlined, boring, and shoddily-made products. Great video.
Part of this was because Nike had in 2023 for the 2024 season early on licensed the Swoosh out to Fanatics a company known for making cheap Knockoff gear that only lasts a single year of a few washes on its cheapest end but Nike set a price so low Fanatics had see-through crap in the white and only almost 100% solid in gray or other colors. Lots of MLB teams in 2024 pre-season had to resort back to old Nike pants until a month into the main season because of this issue telling players to double up on the top weairng a layer under the cheap tops that lasted 1--2 games if you did not wash them between games. Sure, Fanatics is okay for fans to wear, but is not ready for real on the field, court, or ice product for the players and NHL has Fanatics as the main/only sponsor for uniforms where after a year of uniforms ripping to pieces after every game, the NHL will have to find a new sponsor for the tops or players/teams might just resort to good Chinses knockoffs that are closer in color and sadly more durable then Fanatics. At least the MLB corrected the issue by paying Nike a bit more then needed and MLB head president of the league forcing them to make unforms themselves or contract is terminated so Nike they were not tempted to make uniforms by subcontracting out.
Hard to beat the quality of 90s Majestic jerseys. Thanks for watching!
Hate Nike, and hate fanatics
@@MaximusR93 aaaannnnnddd the NHL is using them for a decade. Good luck to those guys
Oof
This video just auto played for me. Thought it was some super popular video based on the production quality, so imagine my surprise when I see only 126 views. This video feels so high quality and deserves way more views. Keep up the amazing work!
@@Lasang114 made my day. Thanks for taking the time to comment bro.
Gotta second this one. I saw the comment and figured it was before the video blew up only to realize it hasn't even gotten 500 views 🤯 Deserves way more
@ thanks man. Comments like this really help for motivation!
@sideline.archive make sure youre putting tags into your videi before uploading. It was good editing
@FlexYourFreedoms do you mean the hashtags when you upload? Or am I missing something. Thanks!
Starter and Reebok are goated for their contributions to 90s professional and collegian sports. Side Note Starter had some of the coldest NBA 90s warmups and it was stylized based on the superstar of such team.
ie: 98 76ers warms ups were hip and cool to fit the personality of Iverson while the Bulls 98 were clean and classy to match the image of Jordan
I didn’t know this! That’s very cool. You got any more info? I’ll look into it and do some digging
Starter definitely had the 90’s on lock. The factory was in New Haven, CT and had a little factory store attached. Bulls, Raiders, Dolphins, Miami Hurricanes were all dope back then.
Exclusive licensing deals have killed the unique identity of NFL teams. Whether it’s with EA, Nike, or Fanatics, the NFL truly has become the No Fun League
Bring back the Wild West! Thanks for watching man.
The NFL makes a lot of money but I think they could have made more money in the long term had they not gave exclusive licensing. If they gave permissions for a percentage of revenue cut for every brand, they could have made the sport more popular while also getting filthy rich. They made a mistake in my opinion and I don't think they had a vision of the long term when they started these. They were looking for the quick buck.
Incredibly high quality for this size channel. Please don’t stop
@@SpencerTheBerzerk dude thank you so much. Woke up to a bunch of positive comments this morning and it’s made me so happy!
Omg you guys are so easily impressed 😒 this is basic as hell 😂😂😂
@@superemesean5907 you have 1 week to research, record, and edit a video of this style and quality, or else this opinion here means nothing. Come on bro. Walk the walk if you’re gonna talk the talk.
@wow you’re literally typing from your own burner account defending your own page 😭😭🤣 absolutely comical
@ yes my burner account that I’ve had for 10 years. Gotcha. Anywho where’s that video? I thought this was basic? Why can’t you do it? Buddy, even if I was from the same continent as this guy, or the same age (both of which are probably not true), who cares. Just tell me why you went out of the way to be so negative in the comments of a channel that literally has 1 video bruh.
The retro comeback is on here in the UK. Last week picked up a signed Redskins coat by Apex One. Had never heard of them. It is totally 90’s garish but totally fantastic 😂
Big up the UK! I hope you'll be rocking it to the international series next year. Fingers crossed Jayden makes the trip over for ya.
Where’s the best place to find these? Done the well known 2nd hand clothing apps but not having much luck
@ what city are you in. Send me a dm on instagram and I’ll hook you up. @sideline.archive
@ At the back of a Superdry store in Manchester they had retro gear of a range of US sports
This is why I love UA-cam’s recommendations. You find a gem of a channel like this. Video is high quality and the topic was very interesting. Keep it up.
@@jsilva7005 eyyy! I love UA-cam connecting me to people who dig the thing I love and the way I tell the story. Glad you enjoyed mate.
@@sideline.archive I was surprised when I heard your accent. But from what I know the NFL is becoming pretty popular in England and Great Britain as a whole. What’s your favorite NFL team and Premier League team?
Tampa Bay Buccaneers since 2005! And Arsenal (I’m from London)
@ Tampa is one of the most popular teams abroad. The Broncos are my local team. The Gunners are my team as well. I started following them in 2003 thanks to FIFA on PS2. I will go to my grave saying that 2004 Arsenal Team is one of it not the greatest club teams ever constructed. Henry, Bergkamp, Pires, Cole, and Sol led by Arsene Wenger. Glad the club is doing a lot better now.
@@jsilva7005 What are the chances! You should try to hop over and see a game. The Fifa where you could absolutely BEND free kicks. Glorious days.
Raiders fan here. I'm collecting vintage jackets and currently have an Apex One, Campri Teamline, Logo Athletic and Starter jacket.
Even Primark have been doing some decent NFL gear over the last few years, which have better designs than current Nike gear.
Liked and subscribed. More of these types of video please!
Campri teamline was only released in Europe! I think. Super niche!
@sideline.archive Just don't mention Superbowl XXXVII and Jon Gruden! 😭😭😭
Lost to my team! The TWO TIME CHAMPION TAMPA BAY BUCS BABY!
@sideline.archive LOL Raiders still got 3 💍 💍 💍 pity they were over 40 years ago! Keep up the good work Hugh, I've been following you on IG, NVL & X...
Every once in a while someone will come along who is destined or at least deserves a million subscribers. Sometimes you just happen to come along finding them early and becoming their 547th subscriber. Good luck the rest of the way buddy. You seem to have a future in making good videos.
Eyyyy thanks man. Appreciate the kind words and the sub!
Samething happened to video games. Once EA got exclusive licensing to the NFL, the competition disappeared, and the game became dreadfully boring. I haven't played Madden in years. It's the same game every year with minor tweeks.
I hear you … but NCAA 25 is different gravy!
Cannot believe I found this GEM of a channel PLEASE don’t stop this will BLOW UP
@@clarkmorgan23 thank you so much brother! More videos coming very soon.
One of my favorite UA-cam videos of all time! And that's almost 20 years worth of content for me!
Amazing!!!
Woah! Thanks man! New video dropping soon
I miss you LOGO ATHLETIC PUMA ADIDAS WILSON STARTER RUSSEL
They’re in a better place 🙏 gone but not forgotten.
Al Davis used to rock some Bad@ss Raiders gear ☠️
Yup.... That is true. He was always tapped in. 🏴☠️🏴
11:34 That Bears sweater is one of the most iconic pieces of NFL garment wear of all time. I really wish the bears organization would somehow bring it back to mainstream into the team. It's a perfect look
The classic Mike Ditka Cliff Engle sweater. I would love to do an episode just about those - but there is zero info on the internet about them. The NFL international series was FULL of them.
Excellent quality. Felt like a video from a channel with 500k subs. Keep it up and your channel will have tons of subscribers in no time.
Appreciate it mate ty
glad this appeared on my feed. quality content!
Glad you enjoyed brother - appreciate the sub too.
Man what a great video. I remember as a kid being a die hard Buffalo Bills fan growing up I had to have a starter jacket and if you had one of those even though being in the 5th grade at the time you had all of the chicks hanging around you. Not gonna lie I own a ton of Bills Nike stuff from shirts to hoodies to several Allen jerseys, but I remember in 2019 I was tailgating at highmark stadium and decided to go into the Bills store and saw a sales associate opening some boxes and was pulling out some badass starter jackets from my childhood day ones and I immediately pulled out my season ticket just for the discount and bought two of them one for me and one for my buddy who was tailgating and they sold out before the poor guy could even put them up on display. Everyone in the Bills store went nuts over them and everyone was in line high fiving and hugging one another when they got there hands on one. It was insane.
The Bills mafia have always been associated with the old school fashion. You gotta buy a pair of tiger stripe Zubaz next!
Not gonna lie I was caught off guard when I clicked an NFL video and heard your accent
did you expect a mexican accent instead ?
Great video! Don’t know how I stumbled onto it but it took me back. Getting a Starter Jacket or an Apex One jacket was not just a fashion statement, it was a status symbol. Your parents had some income if they got you one, and all the kids became jealous on the playground. Gangs not only would hurt or kill someone for a Starter jacket, schools had to ban the 49ers and Raiders jackets due to this. Most of us regular kids got the hats or the Champion stuff since they were more affordable. Half the dads in America had the Zubiez pants.
A couple turning points for fashion. Gangster rap in the late 80s really helped popularize everyday people wearing jerseys to games and just randomly on the streets. Before NWA started wearing Raiders jerseys, the team maybe made a few million a year on jersey sales. After they hit the scene, it became a couple hundred million!
The big catalyst for the modern Nike Monopoly was Jerry Jones, owner of the Dallas Cowboys. He wanted to have exclusive rights with Nike, and this would have been a problem due to the Cowboys brand presence. It would have given them an unfair advantage in the revenue department. So they switched to Nike and a few years later at Jones’ Hall of Fame acceptance as an executive, Nike had made him a one of a kind pair of sneakers made from the same fabric used to make the NFL hall of fame jackets. His shoes are one of kind and are probably the holy grail for shoe collectors. Probably a small token of thanks for pushing the envelope and making them even more money, even though their products kinda stink.
I don’t remember when it happened, but probably in the 2000s. Coaches were allowed allowed to wear suits and other none branded apparel. I think when they went into the Reebok deal they banned that. One coach (I believe it was Mike Nolan of the 49ers) wanted to wear a suit and even asked Reebok to create a branded suit for him, but the NFL refused.
It is sad we have become so “sleek” and “modern”, even with our HD televisions and such that can help make colors look more vivid. I guess you can just blame it on cold brutalism, which is just another thing that continues to harden and make people aloof in this modern world of ours.
This comment has made all the effort I put into making this video worth it. I am so glad that you love this stuff as much as I do and are interested in interrogating it. Thanks for writing this - some really useful and interesting nuggets in here that I'm gonna explore. Awesome!
@@sideline.archivewell, I’m just a Gen Xer that misses the old days of color and saturation. The 90s was during my teen and early college years and it seemed sports in general was doing wild things. The original Toronto Raptors uniform was wild, the kits most football clubs wore to the pitch (including the wild US World Cup kit), “Future Day” when the Major League Baseball teams wore these bizarre uniforms for a day and the fact some college basketball teams seemingly wore shorts that hit their ankles. University of Arkansas was the biggest offender in that category, wearing outlandishly long shorts because the head coach was getting sick of his players sagging all the time. Nowadays you got guys wearing short shorts again in basketball. 🤣
Anyway, I like collecting weird uniforms so that is why I enjoyed this video. My all time favs….mid 90s Phoenix Suns, the blue kits for US Soccer from the 94 World Cup, Notre Dame University’s Neon Green basketball uniforms from the 90s, the 49ers 2000’s uniform with the gold pants and trim, the Oakland As vivid green home uniforms, Colorado Rockies “city” uniforms with the Rocky Mountains, the old Denver Nuggets with the Denver Skyline, Atlas FC black and red half and half uniform and the University of Maryland State Flag uniform they debuted in 2012 (?) which nearly broke Twitter and their equally awesome Turtle Shell helmet from that same year. The University of Illinois is debuting a “leather helmet” era football uniform, and if you dig fashion you need to check it out. Anyway, have a great day
I kinda wish you'd mentioned Zubaz (the pants that were shown on several occasions, namely the Cowboys fan) as those plus the starter jacket/pullover were standard fare in the 90s. Still an awesome video for sure. Keep up the great work!
Got a whole video on the history of zubaz in the way! I’m actually wearing a pair of Giants zubaz as I’m writing this and drinking my coffee haha
Love the video! Brought me back when I was a kid in the 90s.
@@NMTrucks the sweet spot of what this channel is going to be all about. Think of it as a video version of the Eastbay catalog. Thanks for the sub!
Also the exclusive contracts made it difficult for head coaches to wear suits if they wanted. The 49ers coach back in 2006 wanted to honor his dad and wear a suit like he did. But because of the exclusive contract, while he managed to be allowed to wear a suit, it had to be made by rebok and it looked like someone made their first suit with no prior experience.
Did this actually happen? Did Reebok make a suit? You gotta get me more info
Back when Pro line and starter and logo athletic made NFL gear (hats Shirts Jerseys Coats) was peak fashion. Nike made it dull and boring. That's why vintage sports wear goes for $$$$$ online.
Sublime! Would expect nothing less from Mr Coles🙌
Ride or die! Appreciate you mate
My dad was a lifelong vikings fan and died earlier this year. He had a lot of the old apparel, and I always questioned his sense of style choosing that over the more sleek stylish designs. Its really interesting to see thats probably just what was trendy when he was growing up
@@Michael-yb7jh do you know which jacket he had? Was it the satin Starter? You should hang on to all that stuff!
@sideline.archive regrettably I ended up donating a lot of it because I didn't think I'd ever wear it 🫤 I did hang onto a couple things but probably not as much as I should have
Noooo! Ah well, always time to start a new collection. So cool to hear about your Dad’s insane wardrobe though. What a legend.
Great video! Unfortunately though the style of the 80s/90s will never come back. We're in a "quantity over quality" era that we'll never leave. Now there's literally thousands of tshirt & jacket designs for each team, just because the manufacturing powerhouses can make whatever they want now.
But while some outliers will buy the more crazy designs, the overwhelming majority will continue to buy the plain logo merch because it's safer to wear.
I think when the NFL merch was just starting to take shape, the simple restriction on what was available meant that the overall look was more distinct and cohesive.
We'll never have another distinctive era again, even if the 90s fashion is back in style
You're probably right. But a man can dream.
I'm european and I love our 80s/90s football ("soccer") outfits... And apparently you had it no different in the nfl 🔥🔥
Absolutely CRIMINAL that this stuff isnt around anymore today!
You gotta come follow us on instagram, @sideline.archive - we deep dive into al the designs in a short form format. I'm also a football kit enthusiast, but the American stuff is a whole universe of merchandise - instead of just kits. tap in!
Great video. You’re going to be big mate. Happy to have gotten in early. Excited to see where this channel goes
Thanks a ton mate. Appreciate you!
Ok. This might be a short shallow thing to point out but I love that you’re British (assuming by the accent) and so invested in the NFL. Great production and entertainment too. Automatic sub from me
Thanks mate - correct, authentically British and a Bucs fan since 2005. Appreciate you coming on this journey with me! Come tap in on instagram too @sideline.archive
Good video I have old AZ cardinals stuff from the 90s.At least Starter has made a comeback in the last couple years.
90s fashion making a comeback, maybe in sports too in the future
very well produced!
Appreciate you bro
It feels criminal to be this early to something this well made
Genuinely thought this was a video from Nonstop or Secret Base. Very very impressive. Excited to see future content.
Huge compliment. Thanks man!
When I was a kid I had a black breakaway Arkansas Razorbacks Starter jacket. It was the one with the Hog went through the A. I got so many compliments for it. Recently I bought a retro Cubs varsity jacket from Pro Standard. And I have only worn it twice, but in those times I think I got six people saying how much they loved it and where can they get one for their team. There are different stuff out there you just have to find them.
Razorbacks and Cubs? Where are you from?! Or do you support teams all over the map? Awesome that you’re bringing back NFL fashion. Can’t beat the all black jackets.
Keep up the good work boss, this is a very informative video.
this was actually pretty interesting, subscribed
Thanks for checking it out brother.
Wow, incredible video man. I subscribed. Looking forward to see more of your stuff, dude.
Thanks for the sub!
Thought this was made by a huge UA-cam channel. Very good video keep it up!!!
Big thanks bro. More videos dropping soon. Hit that sub!
Brilliant video. Starter was massive in the 90s.
Appreciate you man thanks
It's amazing how monopolies end up destroying things. It happened in the music industry around 2000 when the courts allowed monopolies to buy up all the radio stations. Suddenly we went from underground movements like hip hop and grunge rock dictating trends organically to every form of popular music blending into one and the same.
I used to play ice hockey growing up and back in the 1990s-early 2000s there were so many companies developing gear which helped advance the gear tech significantly over that time period from skates, sticks, protective equipment, goalie gear. Now all those small companies were all bought up by the 2 parent companies (name escapes me) that own either CCM or Bauer. Now everything seems bland and the exact same over the past decade and costs for basic equipment is outrageously expensive, like I'm talking $400 for a single hockey stick that can easily snap like a toothpick.
Maybe you could try a video about that in the same vain as this one? Either way, great video - subscribed!
I’ve got some hockey videos ready to drop! The CCM / Bauer monopoly is interesting I’ll look into that. Thanks!
@@calvinbaII well said
keep up the quality, only upwards from here! Great narration and great video.
Appreciate the encouragement! Hit sub and let me know what you think of the next vid when it drops.
The funny thing is how NFL Film did a video on UA-cam how NFL teams pick their team's colors and designs and how they got to do it nearly a year in advance before they roll out these new designs. Yes, I know Nike has the contract with the NFL, but it really really interesting to see how NFL clubs choose their uniforms before going into the new season. The people that do it and how it gets done.
Just found this channel and what a treat such excellent editing and so thought through
Really appreciate that mate. Hit sub to tap in! More videos dropping soon.
hey guy, i’m pretty sure you got a hit on the yt algorithm! This was suggested to me out of nowhere and i was glued to the screen. Excellent video, congrats to you and lets see this thing go viral, subscribed
@@redcomet6327 it’s 23:45 here in London and this comment made my day. Thanks for taking the time to comment brother. 49ers video is also up with a new vid coming next week! Appreciate you
Great video!! 💯 Love the nostalgia!
Super great video, youtube recommendations delivering gems 👏
Glad you like them! Jump on the sub for more!
This channel about to blow up. I thought these would have 200k+ damn bro good work
Can only get there with people like your fine self subscribing. Appreciate it bud. Ty.
I always mention this to my friends on how boring the NFL sideline gear is now. I always bring up how numerous companies in the 80s and 90s could produce NFL gear. The NFL gear sucks so bad now.
It doesn't need to be this way. But as the league makes more money - emphasis shifts from fan experience to corporate experience - since investment is what makes the league go round. But unfortunately, this negatively effects the aesthetic of the league.
I grew up in the 90s. I watched NFL football religiously at that time and still do I would get Eastbay catalogs in the mail, and I would leaf through them like a madman. Many kids at my school had starter jackets.
The day Eastbay died was a sad day
Excellent video, wonderful script and production. That’s an earned subscriber. Great stuff
@@CardboardDump very kind of you to take the time to watch and write that. Ty
I mean there are some vintage styles like that on sale for the consumer at least. I got two Shark tooth caps of the Giants and Jets (previous logo from 2019) from new era
Another reason the 90s was the best decade period.
100%
Dig the vid. Keep it og and not AI. You have a good voice and speech patterns for this. Subscribed.
Part of the reason I wanted to do this was the massive rise of AI content. This is something I was really passionate about and I wanted to tell these stories the way I tell stories! So I’m glad that’s resonated with you. Thanks man
You’ve earned my sub. This is so great. Time to watch all your content! 😂
Appreciate you man! 49ers vid posted a few days ago and new video dropping soon!
@ 🫡 thank you, king
he would appreciate a meatball marinara..that's a great sub!
Fantastic work dude
Thank you! Cheers!
Subscribed, cool to be here for an early vid. Keep up work like this and you'll get acquired by The Athletic haha
Thanks for the sub bro. Just excited to build a community who love this stuff like I do!
Damn what a video how does it not have more views
Thanks bro. Just posted a few days ago so hopefully we’ll get there. Stay subscribed for more!
This video was just like getting my hands on the JC Penny Christmas catalog in 93 and going straight to the team sports gear section to see the latest Miami Dolphins offerings.
Still break out my Starter jacket from time to time. Great video.
Appreciate you man! Come join us on instagram - we are basically a walking 1988 Sears catalog @sideline.archive
Very nicely produced, keep doing this and you will blow up
Appreciate that. Thank you. Hit that sub and follow the journey!
I have a Logo Atheletic St. Louis Rams sweater when they first came in 1995
Logo made the craziest stuff. Definitely some of my favourites.
Great production. You’ll have great success on this website brother 👏
Thank you 🙌
Great video! Please do more like this!
More coming soon!
What an OUTSTANDING video!
Appreciate you mate
This video deserves more videos. Really well made.
Thanks for checking it out bro - appreciate you
Very well done. Thoroughly researched and professionally presented unique topic. Looking forward to more.
@@cor-man thanks dude, appreciate you. Next video dropping soon - see you there!
As a patriots fan I miss those LA Gear Pats jackets from the mid 1990s anf pats starter windbreakers
Proper video mate 👍. Still recall the days where me and the mandem would run about in our Starter Jackets and Reebok trainers 👟
Phenomenal video! I love the 90s era and now I know the lore behind it!
Appreciate it thank you! Come join us on instagram @sideline.archive
Some smaller companies have been getting licenses from the NFL to make graphic tees and sweatshirts. Dead Threads is a good example.
Just had a look - and whilst they are cool Grateful Dead inspired tees - they're not licensed. No logos or team names appear on the shirts. Just "Carolina" of "Boston". Not Celtics or Panthers.
1:05 in the 90s as a kid you just about had to own a starter jacket, only a question of what team. i had michigan (wolverines) due to the color scheme, no other reason
Where did it go? It's up north in Canada. Look up CFL Turf Traditions. Throwback looks, Starter jackets, we have them.
I will! Thanks for the tip
Incredible content! Incredible production, we want more
Hit that sub! Appreciate you!
Exclusive contracts will only get you exclusive garbage, especially if the company starting 100's of million in the hole
Well-made video! Keep going!
appreciate the support bro
Not only the merchandise but the official jerseys as well, more and more I find myself missing and preferring the Reebok uniforms.
Keep these videos coming. You’ve gained a new subscriber
Welcome aboard! Appreciate the sub
This was a perfect bite size documentary
Thanks so much! Theres three more with one new one just uploaded a few hours ago. Hit that sub and come join us!
Super high quality video, keep it up
Appreciate it!
I had the apex cowboys jacket with the stars on the shoulders. it was so cool!
Crazy for 800 subs bro❤
Thanks mate! Had zero when I published it. Just glad to find people who appreciate this stuff like I do!
@ keep it up man!
@ hit that sub - got a fresh vid ready to drop soon. Really appreciate the support.
Fantastic video - those flashy 90s outfits should never have gone out of style.
Thanks man! Come join us on instagram - you sound like you have good taste.
You're talking about things that long-time/diehard fans want to see. Please keep up what you're doing. As a 49er fan I loved your gold jacket video.
Would love to see you cover the NFL jersey branding over the years. We miss the old Reebok jerseys....So much better than the current Nike line.
I’m just glad there’s more people like me that love this stuff! I’m on it brother. Come join us on insta as we’ll start posting some short form content just like this!
I have several 90s-era jaguars hats / sweaters from Logo Athletic and Lee. They are of higher quality and last longer than any of the Nike gear I’ve gotten in the past 5 years
Logo Athletic stuff is so nice. Same with Apex and Starter. Blows modern stuff out of the water for sure
I dont buy for a second that there is no appetite for fancy sportswear today. It's probably more a case of Nike doesnt have any reason in investing in creative designes since they hold the explusive rights and have to compete with noone.
Plus the simpler the designes, the more they can appeal to all ages/groups without the need for different styles/designes
It's all about the money at the end of the day. If it's easy to churn out simple designs and doesn't affect the bottom line - that's what they'll do!
90s were the peak for sports fashion in pretty much every sport. They understood drape and shape so much better. And they also had better designs and colours. Now everything is streamlined to fit thin and be dri fit for better sport performance, but it doesn’t look as nice.
Skip Bayless with the drip history lesson!
I own the one of the Cowboys lamp shown at 3:15. Picked it up as a garage sale for $1
Haha amazing. What a steal
Do you have an editor or do you edit your vids cause the quality is fantastic for a small channel
@@justaverage4088 I do all of it. Research, Write the script, do the VO, edit the thing! So this means a lot thanks mate.
Don’t know how I got here but UA-cam must know me well, looking forward to the future videos!! Hopefully we see some around the NBA
This is such funny timing, just exporting my next video and it's about the NBA! Dropping soon. Thanks bro.
@ haha amazing !!
We need a full deep dive series
Ask and ye shall receive. Thanks for checking it out bro.
It would be great to see the coaches in coat & tie again. They could wear a necktie of their team's color on game day, have their team's patch on a navy blazer, or wear a V neck sweater with their team's primary and secondary color (the secondary color being a trim on the V neckline). Even the 80's-90's apparel was more dignified looking than the polyester hoodies and athleisure look they wear.
An excellent take from the savvy sartorialist. Would expect nothing less
Chalk line was also had amazing jackets, honestly the best imo the back graphics were crazy
Totally agree. Next video might just be doing a deep dive on Chalk line!
@@sideline.archive thanks! I’ve literally always asked the question what happened starter & logo athletics. And how it was taken over by Micheal & ness. But I should’ve known it was all about money & contracts. Gonna share this with my thrift friends lol
@@yasnooze_yalooze453 nothing like pulling a logo athletic or chalk line from the thrift when nobody else knows what it is! Glad to have you on this journey with me bro
@@sideline.archive HELL YEAH! Keep up the good content!
Btw I think the hats would be a great topic for a video, majority of those vintage hats sell for comparably same prices as the jackets if not more, which is crazy, starter, LA, Sports specialties, and 1st versions on new eras
90’s NFL was LIT 🔥
all the style, all the violence, Madden and NFL Blitz LFG!!!
NFL BLITZ! Wow what a reference
This video is very good, thank you for creating great info
Still got my champion Bills hoodie. Got that puffy throw back style
@@TOMMYDACOMMIE incredible.
From the man that inspired the JMB. Content as good as his fashion choice.
Florida Gators sideline fashion series…?
I sub'd. great production!
Thanks! Great to have someone else who loves this niche stuff like I do.
Thanks for explaining what never made sense to me. I’ve collected nutmeg millls, Salem, and logo 7 over the years. So much personality and detail to the styles of the 80s-90s. Didn’t know it was because of NAFTA shifting playing field.
I collect nutmeg and Salem too! Come join us on instagram @sideline.archive - it’s gonna be right up your street when we launch next week
I feel like a similar thing is happening with a lot of Soccer jerseys by the major brands for clubs, i.e. Adidas and Nike really not doing anything crazy or drastic which kinda makes so many kits look boring.
They know they don’t have to - it’s a shame