@deludeddesktopalien You are correct. For all we know, One of the creators of a great Cartoon Network show might die in a car crash in December this year. The key word being MIGHT. You never know who's gonna go at any time.
@@realar CGI is not at all cheap. Especially for one-time-off commercials, where the 3D models will never be used again. In these use cases, 3D animation is ususally just as expensive as 2D
What I love the best about Richard Williams animation is the consistency of the characters' movement. Whether realistic or cartoonish, they move in a smooth, distinctly "Williams" manner.
In the wake of Richard's death, I've been watching some of these old TV commercials, and can't help but marvel at the wide variety of styles he was able to master. Some of these designs were absolutely not meant to be animated. The Tic-Tacs commercial, for example, has things like visible folds in the clothing of its characters: details that are far too complicated to be drawn over and over again. But Richard Williams was a man who could convincingly put animated characters next to actual humans. No task was too great for him, and the world already feels a little less interesting for his loss.
Agreed. Some of those old ad writers used to have a delightfully wry sense of humor. They knew that the best way to get people to remember you was to make them smile. I also like the aftershave one ("Remember, never for evil!") because the premise is just so bizarre. Also, the lighting and angles look really nice! That must have been so hard to animate, though, and those ad agencies expect you to work quick.
A great bit of animation, we just don't see this kind of advertising anymore and I had no idea Disney and Fanta had a partnership but those where simpler days, when all Disney cared about was dancing ducks and talking mice.
His beautiful half-hour version of "A Christmas Carol" totally blew my mind as a 14 year old in 1972. And it is still just as amazing~~ faces, shadows, clouds and fog, architecture, ~~I had no idea animation could do that. And it starred the voice of Alistair Sim! Everyone who loves animation should see it.
It sucks that commercials like these are rare nowadays. The last recent commercials I can remember that captured the same feel as the ads in this video were the Oregon tourism ads. If you haven't seen those ads, they're on youtube and they are definitely worth the watch.
What I loved about Williams and his crew was that no matter the project, whether it be a lifelong dream magnum opus or a simple commercial, he put his all into it and made it as artistic and beautiful as he could.
Richard Williams, what you've contributed to animation is as magnificent as your art! You will be loved and remembered for your brilliant mind and animation!
I really like some of the animations where the animation literally morphs into live action seamlessly and naturally. It really shows how talented the man was.
A little late to the party, but Richard Williams will always have my respect as an incredible artist, I discovered my love of animation thanks in good part to him and his awesome "Animator's survival kit" and I will always be thankful for that. RIP a true god of animation.
@@InvisibleHotdog Not literally Hitler, no. Hitler was a competent and charismatic orator, whereas Trump can barely string a coherent sentence together. He's more like Reagan with more advanced dementia.
Great animations, he was a Master. Beautifully smooth and excellently done. The Jovan Sex Appeal ad was an odd one, the pairing of the two items a Barbarian Warrior and Aftershave. It's certainly memorable.
I remember some of these, especially the one for roger rabbit ;3 so many memories of my younger self getting inspired by the works of Richard Williams.
The only time I ever saw the Jovan barbarian commercial on television was during Saturday Night Live, back when it was worth watching. I wasn't sure if it was a real ad, or one of their over-the-top parodies... Had the same reaction when I saw the first ad for *Sudden Impact* (Dirty Harry movie) on SNL later... But then its ads showed-up elsewhere.
That art style with the nine lives should've been used for a modern day reimagining of Tex Avery shorts. Has that type of animation been used in other productions?
Lao-G ROTTEN it sucked and worse his daughter was the one who sold the rights to allow them to make a cartoon in the Tex Avery style but couldn’t legally use any of the legacy characters so they just tried to use original OCs do not steal
Older ads used to 1. catch attention 2. great music/narration 3. memorable 4. creative 5. conveyed the product being advertised. Now all ads are aimed at: 1. something stupid or outlandish to try to catch attention 2. forget to convey what is even being advertised
Goddamn, this man was brilliant. Maybe the best artist to ever live. When tou make an exaggerated cartoon for Mens Sex appeal, you know he puts effort into everything.
This guy could literally animate anything he wanted wtf
He learned from Chuck Jones and Milt Kahl, had a great team, and created his own formula by combining techniques
Imagine what he could achieve today!
Man I just wanna see all of this animation with hd transfers
@@GewelReal Well today wouldn't have been too long ago, he was still making projects at age 80 and released a short film in 2015.
That the best part about learning the animation.
Rest in peace, the legendary animator Richard Williams. (1933-2019)
No... NOO. NOOOOOOOOO (argh.another good one gone)
nooo. not another good one gone .. :(
Wow I didn't know he recently died.
@deludeddesktopalien You are correct. For all we know, One of the creators of a great Cartoon Network show might die in a car crash in December this year. The key word being MIGHT. You never know who's gonna go at any time.
Damn
I find kinda odd that this Richard Williams animated cigarettes ads and ALSO commercials about the hazards of smoking....
1. he's getting paid for making the commercial
2. times change
***** I know right?
Everyone was making ads for cigarettes back in those days... I'm just appreciating the animation
this days, now to earn money some artist have to make porn or cigarettes and alcohol games (social games)
None of those are his goals actually.
weird how high animation budgets were for commercials back then
Now they don't care, just put everything in CG.
realar you say that like cg is cheap
Cheeky Bum it is comparatively much cheaper
@@realar no it just time consuming
@@realar CGI is not at all cheap. Especially for one-time-off commercials, where the 3D models will never be used again. In these use cases, 3D animation is ususally just as expensive as 2D
What I love the best about Richard Williams animation is the consistency of the characters' movement. Whether realistic or cartoonish, they move in a smooth, distinctly "Williams" manner.
OllieByGolly yep, he didn’t skimp on the frames at all. Always smooth and strangely life-like.
Why the fuck those commercials got sone great ass animation holy crap i see moee them plase i want name of these animators
@@devinweathers7520 Richard Williams
@@pupyfan69 thanks i love the black and white noir part and do u watch pink panther
It’s simple why. Drawing the character only does half the job the movement of a character finishes the job
The animation for these commercials are some of the most amazing I've ever seen.
This guy has diverse and wide range of style
REST IN PEACE: RICHARD WILLIAMS (1933-2019)
In the wake of Richard's death, I've been watching some of these old TV commercials, and can't help but marvel at the wide variety of styles he was able to master.
Some of these designs were absolutely not meant to be animated. The Tic-Tacs commercial, for example, has things like visible folds in the clothing of its characters: details that are far too complicated to be drawn over and over again. But Richard Williams was a man who could convincingly put animated characters next to actual humans. No task was too great for him, and the world already feels a little less interesting for his loss.
And look on the bright side, he lived to be almost 90 and kept going right up until the very end.
if youtube ads were like this I would never skip them
Jesus christ, that dude animated a frazetta painting?! god damn that was awesome.
Watching this is like being a kid watching those animated skits on Sesame Street.
These are incredible.
Amazing artwork and fluid animation. Great material.
I expected the cat that loses 8 lives to take a sip and then ding ding ding his lives would be 9 again!
Yea same
Same
“Stick with the broad or get a fresh packet of tic tac.
_no contest”_
Sigma as fuck
Tics before chicks
the jovan parfum ad is so gorgeous
The lion one is definitely my favourite >:3
Agreed. Some of those old ad writers used to have a delightfully wry sense of humor. They knew that the best way to get people to remember you was to make them smile.
I also like the aftershave one ("Remember, never for evil!") because the premise is just so bizarre. Also, the lighting and angles look really nice! That must have been so hard to animate, though, and those ad agencies expect you to work quick.
Reminds me of the Fritz The Cat movie
It’s _extremely_ fluid.
Same here! He reninds me of Frtiz the cat
Fun fact: the designer for the Jovan ad was none other than the legendary Frank Frazetta.
Dang it, this man does not does not enough credit for such beautiful work.
Rest in peace, Mr. Williams. ❤
A great bit of animation, we just don't see this kind of advertising anymore and I had no idea Disney and Fanta had a partnership but those where simpler days, when all Disney cared about was dancing ducks and talking mice.
I mean mostly money is one and another they mostly put ADs on the internet at most
His beautiful half-hour version of "A Christmas Carol" totally blew my mind as a 14 year old in 1972.
And it is still just as amazing~~ faces, shadows, clouds and fog, architecture, ~~I had no idea animation could do that.
And it starred the voice of Alistair Sim! Everyone who loves animation should see it.
I can't believe I have never seen a single solitary one of these commercials before. They are awesome! Love the animation!
1:43 blew my mind. I had to watch it like 3 times to feel comfortable.
These commercials are better looking than most movies
Richard "No Short Cuts" Williams. The man didn't phone a goddamn thing in once in his whole life. #Inspiration
It sucks that commercials like these are rare nowadays. The last recent commercials I can remember that captured the same feel as the ads in this video were the Oregon tourism ads. If you haven't seen those ads, they're on youtube and they are definitely worth the watch.
What I loved about Williams and his crew was that no matter the project, whether it be a lifelong dream magnum opus or a simple commercial, he put his all into it and made it as artistic and beautiful as he could.
This man flexed on everyone but did it with style, skill, amd kindness. I can watch his work for days on end.
Between the nailing of every style and the tremendous movement, these are the work of a genius.
He was the legendary animator Richard Williams, we will miss him so much. 😢
Richard Williams, what you've contributed to animation is as magnificent as your art! You will be loved and remembered for your brilliant mind and animation!
Imagine if The SpongeBob SquarePants Movie was animated by Richard Williams !
This guy literally makes a simple commercial into a masterpiece.
I really like some of the animations where the animation literally morphs into live action seamlessly and naturally. It really shows how talented the man was.
A little late to the party, but Richard Williams will always have my respect as an incredible artist, I discovered my love of animation thanks in good part to him and his awesome "Animator's survival kit" and I will always be thankful for that.
RIP a true god of animation.
Imagine if Richard Williams teamed up with Ralph Bakshi. They could've made a masterpiece together.
rip Richard Williams. one of the best animators ever! though Glenn Keane and Felix Colgrave are climbing after him too!
I know, he started my love for the behind the scenes work for movies and animation along side Damon albarn
@@michaelboydston313 ooh! that's cool! keep at it and good luck with that interest of yours!
Felix Colgrave is nothing compare to master Richard Williams. Not even close.
i feel so relaxed while looking at these R.I.P. Richard Williams
These are some of the best commercials/ads I've ever seen, no wonder you like Williams so much Mr.ThiefArchive.
We need more animations like this
Gone but truly never forgotten. Truly an inspiration that will last forever.
That Embassy American ad is so patriotic it's amazing. Makes you almost forget how awful things are in our countries right now. Almost.
Dude.
From a different time, when patriotism didn't imply jingoism so much.
Boohoo Trump is literally Hitler D:
@@InvisibleHotdog Not literally Hitler, no. Hitler was a competent and charismatic orator, whereas Trump can barely string a coherent sentence together. He's more like Reagan with more advanced dementia.
@@hotelmario510 you sound like a loser who hates him for having the success you don't. Many such cases. Sad.
I love how most of these are featured in "The Animator´s Survival Kit" XD damn good book, i say :)
A animator with skill beyond anything in the world
Oh my gosh...the Ben Truman one... They drew over real footage, right? These are so amazing.
+soridosuneku Yes, it was certainly rotoscoped.
+LuneyTune72 As is the case of every commercial you see here.
Weldon Thatcher Uh...no? Most are not. What are you talking about?
The rotoscoping in all of those commercials.
Weldon Thatcher Nope. None except for Ben Truman. You don't know anything. :)
So long, Richard Williams. We have lost another talented individual.
You know TV was good when even the commercials were works of art
LMAO The eye drops commercial!
Embassy American is great, wow.
I love Williams, His book is truly amazing and teach very well
These ads are Bangerz
I never knew Williams animated Disney’s Pooh design. Imagine if we had gotten a Pooh feature of that quality~
Or maybe even a Who Framed Roger Rabbit-styled Winnie The Pooh movie.
0:52 that looks kinda like something from Monty Python
Except it's smooth like that spread
This is called talent use it today folks
In Memory Of Richard Williams
(1933 - 2019)
I miss him, he created my love for animation and movie making
That Embassy American ad is so, so good!
The legendary Richard Williams... Rest in peace (1933 - 2019) ;-;
Great animations, he was a Master. Beautifully smooth and excellently done.
The Jovan Sex Appeal ad was an odd one, the pairing of the two items a Barbarian Warrior and Aftershave. It's certainly memorable.
Glad this came to my recommendations
I remember some of these, especially the one for roger rabbit ;3 so many memories of my younger self getting inspired by the works of Richard Williams.
the amount of SOUL in this video is incredible
i miss animation like this
The only time I ever saw the Jovan barbarian commercial on television was during Saturday Night Live, back when it was worth watching. I wasn't sure if it was a real ad, or one of their over-the-top parodies...
Had the same reaction when I saw the first ad for *Sudden Impact* (Dirty Harry movie) on SNL later... But then its ads showed-up elsewhere.
That art style with the nine lives should've been used for a modern day reimagining of Tex Avery shorts. Has that type of animation been used in other productions?
There was a tv show called "The Wacky World of Tex Avery" that wanted to reboot tex's style but it wasn't very good
Lao-G ROTTEN it sucked and worse his daughter was the one who sold the rights to allow them to make a cartoon in the Tex Avery style but couldn’t legally use any of the legacy characters so they just tried to use original OCs do not steal
Great collection. Can't wait to watch everything on your channel.😀👍🏼
That last, poor Richard Williams 😢
The lion tobacco ad will always be my favorite
I hope he was paid handsomely because HOLY SHIT THESE LOOK INCREDIBLE
An animator god.
These are not commercials they are works of art
Rest in peace Richard
0:35
Winnie the Pooh commercial
©2019 Disney Enterprises Inc.
Based on the Winnie the Pooh works by A.A. Milne and E.H. Shepard.
Imagine if Capcom ever got Richard Williams on board for a game?
Rest in Peace Richard Williams
Tic Tac was a good choice, bud.
He was an animation genius. And one the most important animation educator of all time.
Imagine how much more epic Redbull Commercials would be if Richard Williams was still alive and animated them today
The best exemples of an excelent tv animation
10:00
Woah! It sounds like the Bowser sound but lowered down.
I miss him.
I wish I could draw a single frame of any of these animations!
My favorites are Jovan, Ben Truman, and Embassy American
I wish someone would upload that tree one just by itself somewhere! So inspiring!
That aftershave one is kickass
I love that he animated for tobacco and a ad against tobacco. Bruh just did his job and didn’t pick a side
Wow! Richard Williams did many familiar cartoon characters such as Mickey, Donald and Goofy. Not to mention Roger Rabbit and Pink Panther.
Amazing, really amazing!!!!
r.i.p to a legend :(
animator has skill if he can animate in a painterly style
great animation
Older ads used to
1. catch attention
2. great music/narration
3. memorable
4. creative
5. conveyed the product being advertised.
Now all ads are aimed at:
1. something stupid or outlandish to try to catch attention
2. forget to convey what is even being advertised
I kinda like this modern one.
ua-cam.com/video/ctSYGu4hAsA/v-deo.html
WOW .....THAT WAS AWESOME
Goddamn, this man was brilliant. Maybe the best artist to ever live. When tou make an exaggerated cartoon for Mens Sex appeal, you know he puts effort into everything.
Well... We still have James Baxter
Rest In Peace
Can you spot Richard in one of the ads?
Wasn't prepared for Rambling Sid Rumpo to turn up lol.
Thank you!!!
Did anyone else notice that in the samson cigarette commercial the lion's tail flicked up when he was looking at the women
What's the secret formula for Frosties, Tony? Sugar. Copious amounts of sugar.
This animation commercial he made are pure gold so fucking awsome!!