First Indian ad to win the National Award.
Вставка
- Опубліковано 21 тра 2021
- The first advertisement film to win the National Award in India. The Shower wins the Best Promotional Film at the 67th National Film Awards in non feature film category for the year 2019 but announced in 2021 because of delay due to Covid. This magical film was directed by Bauddhayan 'Buddy' Mukherji, produced by Avishek Ghosh, written by Kainaz Karmakar and Harshad Rajadhyaksha, production designed by Monalisa Mukherji, styled by Dhara Nagchandi, shot by Sejal Shah, edited by Arghyakamal Mitra, graded by Miten Udeshi, onlined by Niket Sharma, composed by Vipin Mishra, mixed by Bishwadeep Chatterjee. This film changed the way we look at water conservation. A Cannes shortlist, IPAF winner at Seoul, winner of Best PSA at Kuala Lumpur Eco Film Festival, winner at Kyoorius and Olive Crown Awards in India, Platinum Remi winner at World Fest Houston amongst others. Part of the #startalittlegood campaign for Unilever India. A film that everyone at Ogilvy, Unilever and Little Lamb Films is proud of. :)
- Фільми й анімація
Banglore went from
Free water state to water free state
Bhai city hai Bengaluru 😅😅
It’s not original Bangaloreans problem alone!!!!
Bangalore is not a state😂
@@Evildocx-sj1eq"state" has more than 1 meaning
@@cliprimate_EXtinted like solid state, liquid state and gaseous state 😂🤣🤣
After 2 year,,, UA-cam recommend me this clip 😁
Yupp, UA-cam understood the banglore water crises, so showed this ad.. lol 🤣
Yea
Same
same
youtube per bhi abhi hi aya hai kiu ki yeh ad bahut purana hai waise bhi 🤣🤣🤣🤣
I still remember this Ad.. What a Masterpiece with a Impactful message 👌🏻🙏🏻
Whats the message? If a save water during bathing somehow it'll be magically be supplied to the villages? Dont be silly. or rather illogically emotional
@@siddharthbala5355 You Must have some Common Sense to understand the message 😑 it Won't be supplied but if City people will realise importance of water & if they'll save it, there will be gallons of water saved 🤷🏻♂️ & Water Resources won't face extra Exploitation. The intention of this ad is to spread awareness about the importance of water to Metropolitan Citizens who take water for granted.
Kannadigays are suffering from the water crisis, I must say i've never been this happy in a long time😅
@@Say_My_Name-- it should be priced. if it is price, it means "take for granted". free ka emotional message wont help if there are no direct consequence
Hindustan Unilever made Mercury poisoning in Kodaikanal and destroyed many employees life and environments of Western Ghats.
Now talking about water conservation.😒
Bloody Hell.....
Everytime I see this ad... It gives me goosebumps ... In
our city we have two taps one for ground water and one for Fresh water... THANKS TO THE ALMIGHTY LORD FOR HIS BLESSINGS UPON US..!
You're Christian???
Same dude
@@IslaChristien ...
Nah iam muslim but loves jesus more than myself!!
GOD is ONE and Jesus is not a God but his Man Messenger...
1 Timothy 2:5 For there is one God, and there is one mediator between God and men, the man Christ Jesus.
Btw.. i am Hindu 😊
@@sapnashekhawat4059 ..
Im a Hindu too (the one who lives in Hind aka INDIA!)
HINDU is not a religion its a nationality the real name of your religion is Dharma...
Please Don't worship Statues
GoD the Lord is one and Only.
Rigveda, Book 1, Hymn 164, Verse 46
🌟God is only one without two
*Rigveda, Book 8, Hymn 1, Verse 1
🌟”Do not worship anyone besides him alone, praise him alone"
*Rigveda, Book 6, Hymn 45, Verse 16
🌟"Praise him alone don't compare him with any one".
This is what the Real Dharma teaches us all!
@@peacebro9859we already know there is 1 supreme being. It's name if Para Brahman. It doesn't need any messenger to tell us. It can tell us in it's own ways.
I am from a village in Ganjam district, Odisha...Our forefathers were so intelligent that time..they had created many ponds in our village..and created a big water reserve with more than 25 acres of land.. They had created it around 1940s.. Now after 80 years, our people are getting maximum water for agriculture..
AWESOME!, we really need to keep our Traditional Water Conservation Techniques Alive!!!
That's amazing to know 😄
Odisha is really underrated!
@@Sameer_S_Kulkarniikr
Even in bengaluru our king kempegowda had built such ponds and water banks all over bengaluru, but the people wanted to build more buildings, so they just covered up the ponds and then built buildings
And what about Kalahandi district??
A Pakistani here. This is a genuinely good initiative by Unilever Hindustan. I wish our corporations were also active in CSR like this. Unilever Pakistan would rather starve a few villages than save 450 billion liters.
Bro even Hindustani Unilever is the same. Ad banaake they go back to wasting water.
Yahan bhi same hi hai. Ye bas company image ka kaam hai. Nothing else.
Me too as a Pakistan
Nestle company I guess ruined your pakistan too....
Pakistan ruined by Islam.
I was literally thinking of this ad in my mind yesterday and now it was automatically on my yt feed.
Same fking thing happened to me. I was just thinking about it yesterday and i got recommended of it today.
Google have a eye in your mind
no way 2 random people and my thoughts are same 💀💀💀💀wtfffff
Its miracle boys...❤
"iTS MAGIC, ITS MAGIC"
THE UNTOLD LAW OF SUBCONCIOUS MIND WORKING SUBTLY through YT algos.
This ad is so good. That’s why no matter what kind of time we live in, using a bucket and mug will always be the best option to save water.
Logically yes. The water in the bucket can be used for another session of bath & people shouldn't drain them. On the other hand, people need to be cautious by not leaving the shower on while applying shampoo, soap on body, scrubbing etc. Otherwise there'll be more wastage of water than usual
But shower requires less amount of water if you gonna be cautious
@@arsalanph7 exactly , 7 mins of shower uses the same amount of water you would use while taking a bath with a bucket ( 1 n half bucket aprox)
Bhai Earth mien pani ki Kami ni h, healthy water ki Kami h
But the add used shower...
Literally got goosebumps when the 1st man start drinking water..... This video just gave me mix feelings and watery eyes... ❤
After 3 years, UA-cam recommend this ad to me 😂
Bangloreans ne yeh ad nahi dekha tha kya
drinking water was sent to tamil nadu, read news paper
Bangaloreans have too many northies pouring in and the city is not developed for such huge population. Abhi bhi agar north indians chale jayenge wapas toh there will be enough water for 3 years or more. Upar se itni garmi dust bhi nai hoga as vehicles will also be less. Daaru bhi Kam hojayega iss beautiful shehar se.
Hamari Marzi hum kahi bhi jaye 😂@@SnehaSingh-qw2id
@@SnehaSingh-qw2idagree with you. I think there should be sons of the soil system for these metropolitans. Even, there should be cap on number of people arriving in the Mega cities
@@SnehaSingh-qw2id agar government allow kr rhi hai to woh jayenge. Aapke bhi ancestor kahan se the kon the kisko pta. Har kisi ko haq hai aage badhne ka.
Many of ours bathrooms have showers but still many of us use bucket for bath.
Everyone should think to save water
Buckets save water buddy a shower wastes more water then a bucket
Admi ho aya gadha
Bruh showers waste more water
Popat
Bruh ad shows shower wastes more water 😂
That is the ad which is much better than the SRK 's. Kamala pasand ad . We need this kind of contant not that
Are you nuts? Why do you people have to make these stupid comparisons??? Both ads have different target audience and consumer sets and have different purposes.
This ad does not support capitalism vro system hi gadbad h
They only do Kamala pasand (non tobaco) but in reality we know what people buy 😂
Evening is better than kamala pasand ad
@@swapznilad was presented by Hindustan Unilever which itself surviving on capitalism
What a beautiful ad, I had goosebumps.
Very good & beautiful message... Thank you to created this meaningful short ad.
राधे - कृष्णा 🙏
Necessity Vs. Luxury
I hope someday people will start valuing their resources, both renewable and non-renewable ones.
Why?
Countries which have build up their cities to be what those are should do what?
Return to stone ages just because?
Become as polluted and dirty as India is?
Just look at the streets, rubbish everywhere mixed with urine, domestic animals. Why not start to clean up the obvious to start with?
Yes it's important to not think "oh it's renewable anyway I don't need to think about how much I use"
@@hananas2 It is renewable. Also, sea water can be desalinized and made drinkable. Ganges river can be used for fresh water as well..., oh wait, it is so polluted that it can't be done.
Simply put, maybe they should start to take care of their country to start with before crying about water here and there.
Maybe also while at it, abolish their idiotic cast system.
@@johanea Hay, Dylan it is your time to clean the toilet 🪠
Shower is not a luxury bruh
I watched this ad in childhood, loved it so much that I kept sharing everywhere... Along with this ad, there's also an ad of Manoj Bajpayee which I really liked, it is 'ek boond paani'
@@topline2554the ad is 5-6 years old
@@topline2554The ad is originally from 2018.
@priyeshshetty2846 2018 hua toh kya hua 6 year pahle hi toh tha wo bol toh aise rha hai jaise parle-G,Amul Dudh aur Lijjat papad ke time ka ad tha.
@@adarshraj1042 lagta hai bhai vo 10 saal ka hai bachpan yaad aa gaya🤣
This is not
A heart touching ad but also message
I still remember this ad from my childhood..
Good old days...
This is the reality even today in India which is World’s fastest growing economy. Said but true.
I believe 60% water waste is also due to water purifier!! Govt need to take call on such purifier. I have water puriifier that purify 7 litres of water and wastes 14L😢. I started using that 14L water for cleaning house and washrooms....!! But have seen people wasting it.
Ekdom shi baat
I use it to water plants. That's how the water should be used but who will tell that to the "educated and qualified" people
is it 1.4L?
@@losaal_lom-uu6mw nope!! It's 14L! Try collecting that water in 5/10L container, you will get to know the truth
I agree. But in smaller towns, people do not run water purifiers all the time. Rather they run when needed and collect the reverse flow in buckets for other use such as washing or watering plants. We are thankfully quite resourceful.
Correct translation: Half of our village drank the water, but an urbanite won't finish his bath in same time
not SAME TIME, but, EVEN AFTER WASTING SO MUCH WATER
It's grammatically incorrect, but an urbanite hasn't finished his bath meanwhile
I still remember this add one of the favorites...
Jinko pani ki kami ka ahsas hai wohi jante hai uski keemat. Very good message given here. Thanks
This ad was the reason i started saving water since my childhood ❤️🩹
In 2021, Unilever consumed 30 million cubic meters (million m3) of water, an increase of 2% over 2020. For every tonne of production in Unilever's manufacturing facilities, 1.57 m3 of water was abstracted in the same year. Somehow I feel like someone taking a shower isn't tbe biggest problem here.
Finally someone that isn't a sheep and used their own brain and critical thinking skills
Correct!
Unilever is only pointing fingers at others so that the focus shifts to suit them.
Yes, but the products unilever manufactures are also useful. And it’s not that much water anyways.
Stop it with the antisemitism
@@TheVizualkat anti whatt.?? Wtf u are using any word that comes in ur mind?
I am never showering again.
You will stink
You were just looking for an excuse bro
😂😂😂😂😂@@mabrurhrivu4998
@@mabrurhrivu4998 Bro will not bath
Save sweat also use for drinking purpose
I still remember this ad.
Can't believe I am getting nostalgic from an ad.
Not kidding really changed me, it always reminds this ad whenever i am playing with water and after that mostly i am avoiding that type of playing
2 sal ke baad ye video mujhe aaj recommend hua hai ❤️
Mene bhi abhi video dekhi bohot dino baad ❤
I’ve been looking for this ad and I finally found it!
What a nice ad and such a deep message..
Last Line Really Gave Me Goosebumps 😢
is ad me pani ke rup me amrut barsa hai.
Save water Save Earth..
Mujhe tatti krne me pura 1 balti lgta h
OMG this is profound, thank you so much.
Wow hats off to the content writer
With so little so much is said
Amazing content creation. Setting new standards in the industry
One of the best ad on saving Water 💧..... ❤
Truly beautiful and meaningful advertising.
Wherever India is represented as a poor country...here here's and award for your best creativity
We are poor when you are going to accept this bro we cant have basis, needs how we. Are rich this is real india that live in villages how you can say this shame on you. If you feel shameful toward majority of India may be you are not true indian accept the truth is first step to solve a problems
Agreed
@@freefall_910 it is my opinion and I didn't force you to accept what I believe. So get a job and see how the world works rather than laying and commenting to start a debate. Go enjoy you life
@@girishmanoj5282 man am working and am not happy the way things are
Poor is a subjective term
Very moving ad.. brought tears to my eyes....I follow the saving of water very religiously and teach the same to many youngsters.
What an ad
Perfect for me
This is the most relevant ad... Must save water.. 🙏🙏
Remember seeing this ad
I live in the US and I still fill a bucket to take a bath. I once took a course in IITB that opened my eyes to the wastage of showers.
That's very gud ...because shower wastes alot of water
Yah many researches showed that shower wastes a lot more water than regular budget bath, the content of bathing in shower results in more water than content of bathing in a bucket. Also since in childhood we are used to bath with limited water and hence the bucket of water creates a sense of belief that the water is limited hence try to manage your bathing in that .
I have a shower in my bathroom but it has rusted since I never used it😅
From Gujarat♥️🇮🇳
Tumhare waha bhi shaar wala Pani?😂??? Gujarat mein bohot jagah shaar wala pani aata hai😂
@@Mikasa_akerman_0 Haa.. Hamare waha shaar wala pani aata hai.. Mitti hi esi hai kya kare🥲 Lekin fark nahi padhta.. Jo Gujarat me naya naya aata hai usko dikkat hoti hai😅
@@padhlebhai13 bhai mujhe rehete huye kaafi saal ho gye adat ho gyi ab 😭😭😭😭
@@Mikasa_akerman_0 🤧 Vese usko SHAAR nahi KSHAAR kehte hai Gujarati me
@@padhlebhai13 🫡mein gujju nai hoon
Jitana bhi chahiye national award 🎉 very heart taching ad 😮
Oh my God this made me cry.
😢 Tears In My Eyes
best ad i ever seen in my entire life
When i was a kid, i found this ad so heart touching
Moment I saw them drinking water everything in my mind going on was stopped , and it really melted my heart to cry for it😢!
Genshin Impact players: Been helping Indian villages before it was cool by not showering at all
Omg...so emotional ❤
This was actually a great ad.
Very much moving truth😢😢👌👍👏🙏
Although I don't have a shower in my bathroom .... But these companies always guilt trip normal/middle class people
What? Guilt trip??
@@iwebweeb4585 yes search it up the waste by corporate is way more than any individual can ever do in their whole lives... But they guilt trip normal people this is all propoganda... And yes corporate also have enough money to minimize this waste but they focus on profit maximization
Yes agriculture accounts for more than 70% of water usage worldwide, India being an agricultural country probably is even higher😂
Dont ask them how much water is wasted in their factories
All guilt for middle class only 😬
@@I_Wanna_Speak_To_Your_Manager exactly they have money to minimize the water waste but they chose to maximize the profit instead
Helping others is humanity
Instead of constructing Dams, government have to work on increasing the underground water level... People should not fall on magnificent of the structures, peoples have to change their thoughts on better and green future...
Heart touching. I never thought in this way
I understood the message immediately, and what a powerful message it is!
Yes. Yes. Such ads are the need of the hour. Hope, public takes a lesson from the ad. Loved it.
Such a powerful message. Bravo 🙏🙏🙏
The last line was epic
Yes this ad needs to be seen on national TV❤
First indian ad to win indian national ward
Till then international ads won indian national award
Yes.... excellent message and advertisement ! Very well done. ! 💧
What an ad 👏👏👏👏
Hope we will be sensible one day and go green.
I remember this masterpiece. It's moving.
Thought provoking
This is India's future.... They will struggle to get even water ..... With the current rate of population
Don't worry even with showrheads in our bathrooms we still use buckets n mugs to bathe unlike the West who drown their sorrows in tubs of water everyday
The fertility rate is barely at replacement level and India is doing very well economically. Next generation of Indians are guaranteed a better life than their parents. Can't say the same for us or any other western country.
And, water crisis is not just an indian issue but a global one. This ad talks about indian villages because it's an Indian ad.
Remember watching this, Loved this concept❤
Man this ad brings back memories
Basic question:
How does HUL transport the water saved in cities to villages?
Charging water tankers?
I don't understand how water saved by taking a shorter shower is going to "quench the thirst of the villagers". Are they going to transport that water to the suffering villages? This is the exact logical question that comes to the mind. These ad makers are just making you guilty for using the basic facility of having a proper and enjoyable modest shower by contrasting it with the water shortage problems faced by a remote dry village. Why should city people be guilty for their ordeal unless we don't take extravagant and unnecessarily long showers? These hypocrite ad makers and the company owners will definitely not start to have shorter showers after making this ad. There is enough water to drink for everyone, there isn't a problem of water shortage but of water mismanagement.
@@Himanshu_Khicharsahi kaha tune
@@Himanshu_Khichar Totally agree, often the shower water is not potable. So, how can it be a substitute of drinking water? These ads play with emotion but once you peel the layers, they simply don't make sense.
@@Himanshu_Khichar If u reduce using shower to take bath or reduce overall water consumption it leads to decreased burden on ground water. Which inturn leads to availabilty of ground water for more people in the city. Which results in decreased use of water from reservoirs or by transport which leads to utilization of reservoir water or transported water for draught zones.
@@vamsikrishnakoviYou would still need to transport that water to these remote villages. That would still have to be done through tractor tanks. Unless you create pipelines from the dams or whatever municipal water source, you can't solve the water crisis in these villages. The problem isn't about lack of water but it's management. You can continue to feel guilty about taking a modest shower and stop taking shower and think that this will somehow help the villagers but it won't.
You know I have a better idea. You know how much water is wasted by flushing the solid wastes in the toilet? How about city dwellers defecate in the open to preserve water that's wasted in flushing? That would save enormous amount of water for water thirsty villages.
Amazing presentation 👏💯❤️
Based on reality
Really touch the heart
Best ad ever..
As per my knowledge I think village people have more clean water than city people😂😂😂
Your knowledge is incompleted. you should learn more.
@@ShorifulIslam-qq8lw what’s ur knowledge? City water more pure than village water?
@@mohammadwasim9997depends on the location. Mountainous terrain usually has clean water. Flatlands typically dont
That's why I still drink tap water zaroorat ho tum Zeevan data
Seen this ad 5-6 years ago, seeing this again feeling nostalgic 🥺, save water save planet earth 🗿
One of the best ad ever 💯
This Brought Tears
Bangalore water crisis is just a beginning..... We all are equally responsible for water crisis and we will face this crisis sooner or later .😢😢😢
#Save_Water ❤
❤ excellent ad.. this Ad need to become biggest commercial of this world 🌎 on saving water
3 min are plenty of time. It fills 3 buckets!!!
When ads where actually fun to watch
Fr mate, I actually just feels some dark joke 💀🔥.
The earth is 70% water. Technology to filter salt water using reverse osmosis is also ages old. I remember learning it in school. All of these problems are important but they can be solved. The avg time taken in shower also uses a bucket to bucket and half of water, we need to be conservative yes but lets not blame people, this isnt their job. The government needs to be handking this better, make rain water harvesting infra, more lakes and dams in barren areas and so many solutions are possible if the government thinks and hires private experts to build it. Also mandate industries to treat and recycle their water waste they are the major water waste causing entities. This video is nothing but a whitewash attempt by Unilever like all major entities like nestle nd other fmcg majors to shift blame to the people, while they use mega litres of water in highly sub optimum washing nd cleaning processes in their factories
I also read that reverse osmosis is very costly and generally water desalination methods are very costly. Most of your points are valid though. All these messages while we're running out of clean fresh water due to climate change, deforestation and pollution, and who's doing all that? Such a bummer
@@souldancersbyjenniferAustralia has entered the chat
@@sweethomechicago please elaborate
Reverse osmosis like expensive a lot more expensive than you think the brine that come put of it is highly toxic to the waters and soil too. We need better tech for that. But India do not need reverse osmosis they have mansoon rains so if the soil can hold water you will have any water you need. And tgey know this too so every year in rural areas they hold a competition of building water holding structure called "Johads" between villages. The results are visible from satelites. Some enviromentalist groups also incorporate permaculture with it so families also can feed off of it. It is cheap good to the enviroment and soil lastly does not need high tech. We should stop relying on advanced tech so much and incorporate new tech with known technics since costs ,material usage and electricity usage is important especially for third and sexond world countries
I met the couple who invented reverse osmosis. (Their house was *very* nice. :-) It's not "ages" old. But it's certainly old enough that if you have polluted water around, you can make it drinkable for fairly cheap. But if you live in the middle of a dust-bowl desert, filtering the water isn't going to be especially helpful.
Thanks you sooo muchhh ma'am!!!!!!
As an India, I love this ad ❤
A mistake in video. The shower opens if you turn it to the left, not right.
Shower made in USA😂. Everything in reverse.
You know a camera reverses it right?
These "Water saving" advertisements don't work in countries with basically infinity supply of water. It doesn't matter if someone in the Scandinavia spends 100L or 1000L water during a shower, because it is circulated and it won't affect the waterless countries anything.
lol no country has infinite supply of water
@@kor2597 Welcome to visit Scandinavia! Drinking water is used for showers, and to flush toilets. Same with watering plants and filling swimming pools. Sometimes we also just leave the water hose on directly hooked on drains just to wash the drainage systems.
That’s not really true for Indians because india has 18%of global population but only 4% fresh water resources
many cities in india are suffering an acute water shortage. It is due to
1.non regeneration of water (specially ground water because of concrete everywhere)
2.overpopulation in metro cities(because everyone moves there for better job/life opportunities)
3. Mismanagement of water(includes transportation,wastage etc.)
Wdym by circulated, I would really love to read more about this man, can you tell me about this stuff,?,
It Hits So Hard...
After watching this I appreciate the life my parents made for me in canada.❤❤ long live india
The irony of Unilever producing this ad is beyond limits...the company which ruined Kodaikanal with a deadly mercury poisoning and refused to cleanup the mess. Shameless hypocrites.
Anything that hints poverty in India, is likely to gain recognition in West.
Itna sach nahi bolna tha bhai
@@AdarshSinghRaghuvanshi-ek2vm 😝
They want us to consume less. So that they can consume more. I say we should do socioeconomic transformation so that we harvest more
"First Indian ad to win a national award". "Gain recognition in the west".
Are you dyslexic or just plain stupid? Even the other awards it won were in India and one in Malaysia (not the west).
This gave me goose bumps
Still remember this add from my childhood
The most effective way is to add water meter in each household and business and have quota limits per person. Depending on goodness of people doesn't work 😢
People living in village have as much right to clean water and air as the people in city. They shouldn't be made to depend on city people's mercy!
How the turntables
Half Bengaluru can drink from a shower now
Respect ++ for the ad maker