I don’t think they are rare at all however the demand outstrips supply. It is what it is. I’ve bought 2 so far and been waiting over a year for the third. I have a decent relationship with my ad and still waiting for GMT over a year. He says he will get me one but only gets 20 a year and has over 1000 on a list. I believe him when he tells me I wish I had a ton of these to sell but I can’t get them fast enough. I think if you really want the watch, just be patient and you will eventually get it. People get angry and start bashing the brand but the reality is if you got the call likely you will be running to the AD to pick it up.
@@Fatboylo1980-l7n yeah I’ll probably address your last point in a future video. The sort of backlash due to frustration and the effect that’s had on enthusiast perception. I see way more Rolex hate comments than I did even 5 years ago. You are right though, many people would still buy one if the opportunity arose. That GMT will be sweet when it finally arrives. Which colourway did you choose?
@ I chose the blue and black on an oyster over jubilee. Also he said he might be able to get me a Bruce Wayne quicker if I liked it and of course I do so fingers crossed I get the call this year sometime but not in a huge rush. When it happens it happens.
@ when there’s a choice I usually choose Oyster-style bracelets. It seems like a “safe” choice, but I just love them. Both colourways are really nice but I have to say I find the Bruce Wayne, really underrated. You don’t see that much praise for it, and I think it’s gorgeous.
@ I was at the AD Sunday picking up a watch for my wife and tried the Bruce Wayne on , seeing in person for the first time you’re right. It’s really nice and a hard decision between it and the Batman
The quality of stores can vary significantly. Some stores attract more customers and generate higher sales, whereas others may not perform as well. It is essential to analyze sales reports for each store, even those with lower sales figures. It may seem unnecessary to allocate resources to stores with lower sales, but every location is important for brand presence. Moreover, the strategic decision to limit production numbers by Rolex contributes to maintaining the brand's exclusivity and high value in the luxury market.
@@cedbruise3751 absolutely, allocation definitely varies by region and by store. That said, while I agree Rolex likely has no interest in going back to the days of constant availability, their current production levels are considerably lower than they’d prefer. Their massive investment in new production facilities is an indicator of that. There is just far too much money being left on the table. They can only increase prices so much, the best way to increase profits is get more units into retail. I think as watch enthusiasts we forget that many prospective buyers really don’t follow the hype and the scarcity stuff. They just go into a store to buy a gift and end up buying something else, because it’s what’s available. We’ll see over the next few years how it all shakes out. I really appreciate your comment!
What makes it even more interesting is the different sizes of the different models that people try to go for. It might make it even harder than the math you have shows! 😮
Yeah, that’s an excellent point. In a short video it’s hard to really convey how many different models and variants they have to account for. I didn’t even mention the Yacht-Master, or Sea-Dweller. There’s also those diamond bezel models that the enthusiast community doesn’t care about but is part of their core product line, and serves a necessary and persistent part of their customer base. Thanks for your insight!
Most of that 1M go to the Middle East and Asia where the real money is. I have no desire to chase down a watch that the company has no desire to sell to me.
@@Tom_H327 yes I only briefly mentioned this by saying “assuming even distribution” because that’s a whole other video. You’re absolutely right though. A lot are, no doubt funnelled into the largest markets and the ADs catering to the wealthiest clients. I think most ADs see less than 1 per day on average, for sure.
@ for real. Also think about the politics of who actually gets to sell the few watches they do get in. Frustrating because the potential for earning commission is so high, they just can’t get stock.
@@jlozano2014 well like I said, made in huge quantities, but still not huge enough. Demand is the issue. There are a bunch of stores at any mall that have 50 seikos on display. Many Rolex AD’s often probably don’t even have access to one per day and they sell immediately. Rarity is always somewhat relative to supply and demand. There’s probably immeasurable gold in the universe, but to us it’s rare because we can’t get to it. Lucky for us there are a lot of awesome Seikos and we can’t just go….and…buy one…right now… Hey! Stop putting ideas in my head!
@@Sumerdini I definitely wouldn’t discourage someone to do that, Longines makes some really nice watches. There’s a few I’ve wanted over the years. I know there are more popular models but the Legend Diver just never leaves my wishlist. It’s cool, imo. Do you have a Longines?
I don’t think they are rare at all however the demand outstrips supply. It is what it is. I’ve bought 2 so far and been waiting over a year for the third. I have a decent relationship with my ad and still waiting for GMT over a year. He says he will get me one but only gets 20 a year and has over 1000 on a list. I believe him when he tells me I wish I had a ton of these to sell but I can’t get them fast enough. I think if you really want the watch, just be patient and you will eventually get it. People get angry and start bashing the brand but the reality is if you got the call likely you will be running to the AD to pick it up.
@@Fatboylo1980-l7n yeah I’ll probably address your last point in a future video. The sort of backlash due to frustration and the effect that’s had on enthusiast perception. I see way more Rolex hate comments than I did even 5 years ago. You are right though, many people would still buy one if the opportunity arose. That GMT will be sweet when it finally arrives. Which colourway did you choose?
@ I chose the blue and black on an oyster over jubilee. Also he said he might be able to get me a Bruce Wayne quicker if I liked it and of course I do so fingers crossed I get the call this year sometime but not in a huge rush. When it happens it happens.
@ when there’s a choice I usually choose Oyster-style bracelets. It seems like a “safe” choice, but I just love them. Both colourways are really nice but I have to say I find the Bruce Wayne, really underrated. You don’t see that much praise for it, and I think it’s gorgeous.
@ I was at the AD Sunday picking up a watch for my wife and tried the Bruce Wayne on , seeing in person for the first time you’re right. It’s really nice and a hard decision between it and the Batman
@ in your shoes I’d probably be equally happy either way.
The quality of stores can vary significantly. Some stores attract more customers and generate higher sales, whereas others may not perform as well. It is essential to analyze sales reports for each store, even those with lower sales figures. It may seem unnecessary to allocate resources to stores with lower sales, but every location is important for brand presence. Moreover, the strategic decision to limit production numbers by Rolex contributes to maintaining the brand's exclusivity and high value in the luxury market.
@@cedbruise3751 absolutely, allocation definitely varies by region and by store. That said, while I agree Rolex likely has no interest in going back to the days of constant availability, their current production levels are considerably lower than they’d prefer. Their massive investment in new production facilities is an indicator of that. There is just far too much money being left on the table. They can only increase prices so much, the best way to increase profits is get more units into retail. I think as watch enthusiasts we forget that many prospective buyers really don’t follow the hype and the scarcity stuff. They just go into a store to buy a gift and end up buying something else, because it’s what’s available. We’ll see over the next few years how it all shakes out. I really appreciate your comment!
What makes it even more interesting is the different sizes of the different models that people try to go for. It might make it even harder than the math you have shows! 😮
Yeah, that’s an excellent point. In a short video it’s hard to really convey how many different models and variants they have to account for. I didn’t even mention the Yacht-Master, or Sea-Dweller. There’s also those diamond bezel models that the enthusiast community doesn’t care about but is part of their core product line, and serves a necessary and persistent part of their customer base. Thanks for your insight!
Most of that 1M go to the Middle East and Asia where the real money is. I have no desire to chase down a watch that the company has no desire to sell to me.
@@Tom_H327 yes I only briefly mentioned this by saying “assuming even distribution” because that’s a whole other video. You’re absolutely right though. A lot are, no doubt funnelled into the largest markets and the ADs catering to the wealthiest clients. I think most ADs see less than 1 per day on average, for sure.
@ Haha. Being a salesperson at a Rolex AD has to be the most non-working job in the world.
@ for real. Also think about the politics of who actually gets to sell the few watches they do get in. Frustrating because the potential for earning commission is so high, they just can’t get stock.
Rare? Not at all, as rare as a Seiko
@@jlozano2014 well like I said, made in huge quantities, but still not huge enough. Demand is the issue. There are a bunch of stores at any mall that have 50 seikos on display. Many Rolex AD’s often probably don’t even have access to one per day and they sell immediately. Rarity is always somewhat relative to supply and demand. There’s probably immeasurable gold in the universe, but to us it’s rare because we can’t get to it. Lucky for us there are a lot of awesome Seikos and we can’t just go….and…buy one…right now… Hey! Stop putting ideas in my head!
@AutomaticReviewsOfficial lol, very true
Buy a quality Longines watch, that's all...
@@Sumerdini I definitely wouldn’t discourage someone to do that, Longines makes some really nice watches. There’s a few I’ve wanted over the years. I know there are more popular models but the Legend Diver just never leaves my wishlist. It’s cool, imo. Do you have a Longines?
just one, Longines Spirit Titanium 40mm...
@ that’s a great looking watch. I enjoy titanium watches, too. They wear super comfortably.
@ 💕