The Secret That Furniture Retailers Don't Want You To Know 🤫
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- Опубліковано 30 кві 2024
- In this video, I will go over some secrets of the furniture industry! A lot of people don't know that a lot of the furniture that you see on the shelves of Target, Wayfair and World Market is actually white labelled and therefore the exact same product that you see at other retailers - often at different prices! Here I provide loads of examples to show you how you can save money on furniture.
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⏱ Timestamps:
00:00 - What Furniture Retailers Don't Want You To Know
00:42 - What Is White Labeling?
02:04 - Spoken.io
03:56 - What Retailers Do This?
04:50 - How Do You Spot A White Label Product?
09:52 - White Labelling And Dupes Are Different
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So I can't guarantee that everything on Spoken .io is the same (I am not affiliated with the site) or that prices won't change. Links to the cheaper versions are in the description...
Do you know of a UK equivalent of Spoken ? thanks for the information about white labelling
Thank you so much for sharing your information. Very informative video. I subscribe to your channel just because of this video.
Is there a site that has fixtures, like for bathrooms and kitchens, and light fixtures? For example, Anthropologie.
As a guy that owns a furniture store, in a very far away country i have to say that Nick has a very strong point, modern retailers do not want to invest in a huge warehouse full of furniture, because even if they do, can not cover all the designs out there. So distributors were created and retailers buy from them plus their exclusive imports. And for Nick's Subscribers, a small advice. There are only 3 pieces of furniture thats worth spending on 1. Mattress 2. Your main sofa 3. The dining chairs that you use every day. All the rest are there just to fill the space.
4. Your desk chair, particularly if you work from home or you spend more time at your computer than you do in front of your tv. I also think bookcases are an investment item, especially if you are a collector of books because books are heavy and bookcases take a beating. A well-built bookcase can last decades and save a ton of $$ long term vs buying a new kallax or whatever every 2-3 years as they scuff/break/bow under the weight. I'd also argue in today's society a well-functioning desk is a prime investment too... again, especially if you work from home. A sleek desk with no drawers may look nice but also be wholly impractical if you need office supplies/cables/snacks at the ready.
@@Chaotic_Pixie Yes nowadays that more people work from home you need a good office equipment.
And an Eames chair. Everyone needs one
Thanks for the response from someone who works in the industry!
@@amog849 is it comfortable? How does it last long-term? Been thinking about buying the Eames Lounge Chair but it’s a bit of an investment yk
Nick, I think one of the most outrageous cases of white labeling was the Pottery Barn's "Bamboo Wall Art" incident from a few years back. Pottery Barn released this "Hand Crafted Bamboo Wall Art Plate" that they sold at retail for $299, guess what...
That "Plate" actually came from the Philippines and is what we call a "Bilao" (Bee-Lah-Oh) we literally use it to put a large amount of food meant to be shared in town fiestas. It can be any food for sharing: Noodles, fruits, rice cakes, heck even Western foods like chicken wings, roasted pork, etc. They literally sell that on the roadside here for.... $0.70 - $1.50!
It was so ridiculous it actually managed to make the papers when the incident came out😂😂😂
Speaking of Pottery Barn. I ordered two, large, $500 lamps a few weeks ago. When they were delivered, they were larger than I expected and looked too over the top in size for my room, and since I wasn't thrilled, I'm not spending that kind of money on them, so I sent them back. For some unknown reason, after I sent them back, I decided to do a reverse image search for them and found the exact ones (not dupes) for about $175 less. Same exact style, dimensions, place of origin, etc. No doubt they were the exact lamps. That's when I learned a valuable lesson. Glad Nick posted this video to give me more insight on this.
OmG, yes. 🤣
I have been a witness to a lot of these "works of art". I've also been a victim
.....and a "culprit"
I paid $35 dollars for a 5 x 4-inch grey glass tulip so called candle holder. When I got it, I could swear it was a glass lampshade taken off from one of those multi head floor lamps. And actually, it was!
Years later, at a thrift store, there they were five grey glass tulip shades stuck on a floor lamp. The lamp cost 25 bucks', it was beautiful, it worked and I bought it
Just look at it for what it is. If you see a "piece of art" and it's just a bunch of carpet remnants stuck on a framed canvas sprinkled with gold paint, ,(like one I sold for fifty dollars in 1984) that's what it is.😏
Wow!!
SMH
😲😂
This is by far the most useful video in the interior design universe that I've ever seen. THANK YOU!
You're welcome!
DITTO, DITTO,, DITTO!
Content like this is why i'm subscribed.
I jokingly refer to "inferior desecrators" - those people who dictate how your home should look, and spend far too much money giving you the same look everyone else has. There are plenty of YT channels like this, with videos like "Amazon items you ***Must*** buy" or "West Elm's Best Pieces for You".
Nick is the exact opposite. He does have style opinions, clearly stated as personal opinions. And he's willing to offer design principles for those who like styles he does not. [How to do Farmhouse.] He does not push product ... and with this video, he does the exact opposite. I bet a lot of furniture retailers are not happy right now.
I have my own style. As a web designer, I know the principles of design; Nick translates those to home interiors. And now, he's helping me find pieces that work with my style without paying extra.
Sometimes I do like to do the fun "what's new at x retailer" videos too because I genuinely enjoy them. Oh and don't you worry, I have thought about how this is going play with retailers - not great I bet. Oh well! Ultimately, I am supported by you guys and not them, so I have to be loyal to my audience. I've never been great at playing the game in the corporate world because I can't shut my big mouth, so that's why I'm on UA-cam! No one can stop me here. Mwahaha
I would love for Nick (or someone similar) to come to my home and dictate how my home should look.
I'm an interior designer. I've seen many different styles in my years of helping people make their home thiers. I don't care what you love I will help you make it look cohesive. I don't follow trends just to make you hate your house- I follow trends to see what will go out of style and what does not work in the long run .
@@ah5721 I want to make clear that I don't consider ALL interior designers style dictators. I know there are talented people in the profession who work hard to turn their client's vague ideas into reality.
But I have met enough of the "well, you simply must follow the latest trends!" designers that give the profession a bad name.
And when you have a style idea as quirky as mine, I figure I'd leave a lot of designers completely baffled. I describe it as "Frank Lloyd Wright meets a steampunk zeppelin captain in a dark alley behind the Bauhaus."
@@lizcademy4809, 😂
I never knew white labeling existed. I though I was finding really good dupes. Very informative, Nick. Thanks.
Sometimes dupes, sometimes the same thing. Everyone is sneaky and you can't always tell. Sometimes they are lazy and use the same photos supplied by the distributor...
Ive seen it in Macys and Home depot, Noble house.
Lol
White labelling happens in almost every industry. I’ve worked for many companies that sell the same product to multiple brands to repackage.
The only caution I would add is to include shipping costs in comparisons. They can even out some differences. I’ve seen sellers have “specials” with free shipping, only to realize they’ve added the shipping costs to the special price! It is the same overall cost as the day before the sale! Creative accounting!
Slightly related anekdote. I used to work in a shop with home appliances and parts etc. and so often we’d get customers that came in for something but we wouldn’t have it in stock so I’d have to order it (might take a few days). When I told them the price they said they saw it cheaper online and leave. Most noteworthy was a part that costed 1,49 in my shop and 0,99 online. I told them to take into account shipping costs, but they left anyway. Next day they came back to order through me because the extra 5 bucks shipping just wasn’t worth it…
Surmised that when I saved thousands buying my leather sofa's from a furniture store instead of the same leather sofa's from Pottery Barn. Same look, same scale, still holding up like new 6 years later. Thank you for confirming my suspicions.
Yep. I’ve found a lot of their pieces at Wayfair. Always worth doing an image search if you find something you like at PB to see if you can find a better price.
Yeah I think they do this a lot. It's sometimes hard to tell a dupe vs white labeled so I hope the video helped.
Image search really helped me when I was looking for a specific accent chair that was sold out at several online retailers. I got my accent chair!
As an added tip, I’ve used reverse image search in the past to find other websites selling the same furniture! Wouldn’t work in the scenario where the retailer rephotographs the product, but maybe an extra tool to use. Thanks for the website recommendation!
This works for Wayfair. I’ve found the exact same pieces sold under many different brands using the same stock photo at different price points.
Yes Google lens can get you pretty far too.
Ah, I didn't see your comment before I posted mine saying the same thing (but in a much lengthier way- this/yours is better).
Great tip!
I did that a few weeks ago on Pottery Barn lamps and found them much cheaper.
It’s also helpful when you have been eyeing a piece at one retailer for awhile and they choose not to carry it anymore. I was looking at a specific iron side table at Crate and Barrel for awhile and wouldn’t you know it when I was finally ready to purchase it they no longer carried it. I happened to do some digging and found the exact same table at Burke Decor and wouldn’t you know it.. it was around $150 cheaper (and more with a coupon code)
Oh interesting Crate and Barrel! It's tough for me because I suggest products all the time but I can't guarantee every link or image I use is from the cheapest place. I hope this gives people the info to shop around.
Luckily I live near a Crate and barrel outlet. The furniture is 50% off and each week it's marked down an additional 10% until it's 80% off. I was able to buy a $2000.00 couch for $400.00.
Love this one, Nick! You are so right, we deal with this as interior designers and in my case Film design all the time. The biggest thing we deal with that I think you didn't mention (maybe I missed it) is that some sites have a lower cost but charge a high shipping rate. Others offer free or low cost shipping, and this can make the total cost very similar... not always, but still important to note. Love that you mentioned and reminded us all to buy as well based on not just cost but also return-ability/reputation for service, etc. Super important to be able to support the retailers who also meet personal ethical standards and those things can play into that. Love your channel!
EXCELLENT POINT!!!
So true!
this is good to know as I'm a new designer . Thanks for sharing .
I discovered this practice by scouring the internet for everything I order online, but I didn’t know the name. Thank you for this post! The first time I realized this was going on was when I ordered a console table from Perigold for nearly 1k and then found the exact same piece on another sight for half price, even the reviews were the same! I called Perigold to cancel my order but they ended up giving it to me for half price because the other retailer (I think it was All Modern) was part of the same company but Perigold is marketed for a higher end customer. So it pays to shop around. As Nick said, look for specs, country of origin, and I would add reviews before making a purchase. Thanks Nick, this kind of content makes you stand out above the rest.
PB can up-charge because of how they market their merch--the store has soft lighting, etc. Years ago I went to a PB outlet (in Ohio)--when you see that same stuff stacked up on a cement floor under harsh fluorescent lights, you realize it's really not that great.
omg so true 🤭
My daugther and I saw a squirrel inside our local PB Outlet store. It was sadder than the local thrift shop inside.
So true. I was at a retailer last week and took a photo of the tag with the information on it for the side table that was just under $800.00. After checking this out, I found the identical one online for just under $500.00. I was disappointed that the store I was at were charging that much of an increase. Now you have given me the understanding. Also, this high end retailer a couple of years ago had a Christmas ornament for $10.00 each. The identical, and I mean identical ones I had then came across a couple of days later at the Dollar store were for $1.25 each. I bought it to compare. It's buyer beware! Thanks for your great videos! 💯
We all have to be SUPER smart these days.
A reason for the higher price may be the lower volume they purchase from the factory or higher logistic rates they get from their freight forwarders. (IF they carry inventory themselves)
When I took interior design classes in college, one of our assignments was to go to different stores and find exact same products and compare prices. Wow was I shocked at that time. But it makes sense. In a free market, anyone can charge whatever they want as long as they have buyers that will pay the price. We buyers just have to know that and do our due diligence. 💕
I just bought my son chairs from Amazon for 69 bucks a chair and found them on another site for 69 for set of two for a client for staging. They came in and were in the same exact box, same manufacture. They are the same exact chairs. So when I shopped for the breakfast table I did a lot of research and found the table for 250 instead of 600+ on other sites. It came in and it was the exact table! It pays to shop around if you have the time. I just did this for bathroom fixtures Delta. The same exact faucett was priced from 69-359 each and shower/tub set was 119-529. It is so crazy to me and the worst part is when you do buy and then you get ads (from cookies) telling you that you could have bought it for less.
Hello Shelley
This makes perfect sense. We downsized so I am done with furniture shopping for a while.
But the concept is similar to other items, power tools as an example. Same manufacturer, different labels, different color, different prices yet the exact same equipment.
It definitely pays to do some research and shop around.
This is 100% true Nick. I used to work for a large home accessory importer and would work with the buyers for these companies all the time . Also, don’t trust that the nice wood item you’re getting from some far away land isn’t coming with an infestation of termites.
😲😲😲😲😲
WHAT?! What's the story behind that?
@@hopefulmonsters4407 i've heard about this too. my professor gota rug in another country bought it back and found his wool rug got eaten by moths!! the bug lays eggs on them in the warehouse and they get warmed up and hatch when they arrive to you 😑
@@ah5721 Gahhhh, that SUCKS! Hand-knotted wool rugs are so precious 😣
@@ah5721 That's awful!
Yes! I find out about this now that I’m furnishing my first own apartment. We got our dining chairs and bar chairs from Amazon for half the price of what we were finding in local, physical retailers (here in the UK). Even on Amazon itself, the same chairs were coming in different prices. It was such an eye-opening experience.
Nick, I LOVE how fast you talk and the jampackedcontent!! No cheap fillers! Just high-quality info! THANK YOU!
omg i cannot express how grateful i am for this video, thank you nick! plz share more inside tips
Thanks Nick for this valuable video! I appreciate how carefully you had to approach this topic but you navigated it for the benefit of your viewers
This was good to hear from you. I had figured this out a while ago with the intense price shopping that I do. The price differences can be quite substantial.
Thank you, Nick. So often I have found products that look identical to something else and assumed the less costly product was some how inferior. You have changed how I will shop!
This is one of the most useful videos you’ve made. I’m going to need to watch it a few more times to become clear with the websites, retailers, and guidelines for comparing products (white label or dupe). Thank you Nick!
Thanks for confirming what I've noticed -- it's great to have a professional eye on this. This is a real public service and everyone should see this!
I’ve seen this phenomenon on Wayfair. Actually we just got a new bed frame and went with one they had listed under two different brands, but they looked exactly the same. We went with the more expensive one because I figured the other was a knockoff/ scam 😢
I recently purchased the Pottery Barn Dolores console and desk from Burke Decor for a fraction of the price. White glove delivery, perfect condition, arrived quickly and they have a nice rewards program. So not only did I save money on the furniture, I was able to turn around and get a couple hundred bucks off a new area rug for my master bedroom. I highly recommend them!
Great info. I’ve been in my home three years, and I am still adding pieces of furniture. Thanks for sharing this.
Invaluable! Reminded me of an old expression (30 years ago) from Italian designers when faced with a complete fail of furniture design: Paint It black and Send it to America.
Very helpful! Explains a lot of confusion I've had. You are the best! 🤩
I remember the first time I learned about this by accident shopping for a couch. We went into a place that sold mid grade furniture to browse and found one we liked and then for fun went into a high end store, WAY out of our budget but just for fun, walked back to the couches and found the EXACT same couch for almost double the price. I was floored.
A HUGE thank you for this video! I have been trying to find a way to explain this to my elderly mom who shops excessively for home decor and furniture. She always spends more than she should. Also, she likes UA-cam videos and anything interior design. Now I can send her this video link. You have just made my life easier and gained a new follower because I'm sure she will love you. Thanks again!
Thank you for this, as someone who buys a lot of furniture online, this is fascinating and will help me do better research first before my next purchase!
I've often wondered about this very topic. Super helpful getting reliable info about it from someone who works in the design industry.
You’ve given me a light bulb moment. Now I know why I see different prices for the same furniture. Thank you Nick!!
This video confirmed what I had heard rumors of before. Thanks for all the info and clarity. Also, I have accent chairs from Four Hands! I love them! I actually got them at Costco about 6 years ago (on clearance for a steal) and then a couple years later I saw the exact same ones online somewhere else for over double the price. They're some of my favorite pieces in my home.
When I find something I like, I put the name and description out on the internet and sometimes am able to find the exact same item for less money from another retailer. So now I understand why. Thanks for posting this, Nick.
So interesting! We’ve known about this in regards to large appliances for years. Makes sense that it would spill over into furniture.
Yes and I think people know that the fashion industry does this too. Same jeans get out into different retailers.
This is my favorite video from you yet! 🙌🏼 I JUST bought a staging business and this information is going to save me SO. MUCH. MONEY. Thank you a million times!!!
Thank you for doing the leg work to inform/educate us on how retail can operate. Who knew? I did not.
Nick, thank you so much. This is one of my favorite videos you've done!
I love your videos, Nick. This one blew my mind a bit! Thanks for explaining and providing examples. I see some rabbit holes in my future.
This was well worth the watch! I appreciate you Nick!
I’m glad you verified what I’ve been suspecting for a while. I ordered some pieces of furniture from a web site but found the exact pieces on a different web site for a lower price. I returned the more expensive pieces, of course.
WOW this is so timely! I am looking to purchase a new home that needs more furniture so its been really helpful. thanks Nick!
I LOVE this content from you Nick! So informative. Reminds me of your video on things to know about contractors. Please keep helping us!!!
Yes, it’s always good to keep in mind when shopping for furniture that very little of what you find online is “exclusive” to any particular retailer. It’s always worth checking to see if there is a better price elsewhere, especially it the item seems overpriced for what it is. I’ve saved a lot of money doing this.
Thank you so much this is so helpful! I’ve wondered if some of the items I’ve looked at were actually the same and now I know why they looked identical! Thank you again!
Nick,this advice is so timely and helpful, thank you! Have a great weekend
Thank you so much for this, I've never heard of this white labeling and I'm so glad that I can use these tools to purchase at the lowest possible price.
Wow, thank you so much for this video. I always had Ikea furniture, hand-me-downs, or garage sale finds, so when I started furniture shopping for the first time, finding the same furniture for different prices on the SAME WEBSITE, I thought I was going insane. Thank you for making furniture shopping less of a headache.
Yes!!!! My husband wonders what I do on line all day when I'm getting ready to make a purchase. My armchairs, lamps and bakers rack were wildly different prices for the same thing. I did my due diligence and combed the descriptions because sometimes I was amazed that with the price difference it could be the same product but it was. When I saw the title of the video I KNEW this was what you were going to talk about. So glad you brought it into the light. Although to someone like me for whom shopping is an art form, I caught on a while ago. Good to be affirmed!
I know Nick doesn't come back to past videos, but I still wanted to say this was incredibly helpful! Thank you so much for making this video. We're in the market for a side table and night stand but are on a budget.
This is super interesting! Thanks for sharing the website. Probably gonna spend hours looking through all the furniture
Thank you for putting this super helpful video out! I love how much research you did - really awesome
loved this video! side note that isn't the main point but I noticed your editing here and can imagine the time it took to crop all the screenshots and arrange them / zoom in/out, plus I loved the pencil scratch sound effect when you highlighted the price! It's the little editing details that make everything flow and feel professional. thanks for your time making this video!
Loved this show! It's so useful when you're buying the big, important articles of furniture (think appliances?). One important thing to remember is to include the cost of extras - what do they charge, if anything, for shipping and set-up? What's their return policy? What do they do if the furniture cracks or tears or something like that (a warranty, really) and for how long? All of that costs and it's all local costs.
And remember that there may be a reason why you want to buy from a retailers, like Restoration Hardware, who design and manufacture their own furniture.
Keep up the good work.
Great video! i hope people understand that of course this goes beyond just the decor market as far as reselling goes. Think about the cable tv or internet "authorized retailer" in rural towns etc., the internet has just allowed us to access more than one of these retailers at a time
Thank you so much for doing this video which really helps us to save money and become a more knowledgeable consumer!
Extremely enlightening! Thanks, Nick!
This is such helpful information, Nick. Love watching your videos!
Wow, insider info! Thank you so much! I would love more of these especially if it means saving money.
Thank you for providing a website to help with this. I knew about white labeling as it occurs in other industries but it can be daunting to try to go through the internet comparing products to see if they're the same.
Thanks so much, Nick. This was eye opening!!
So glad you’re talking about this! I do take pride in following the trail to the best price for the same product. Eg the Eiffel Rocker Chair that I got at a great price from Modholic. Well done (again), Nick!
Me too. I had been doing it for many, many years and always snatched the best deals.
This one is one of your best, as well as very enlightening! Thank you!!
I always suspected but nice to have it confirmed. Fantastic!! Thanks 😊
One of your best video! Thank you for educating me on how to shop smart!
Wow! Thank you so much Nick for this wonderful information! You are the best!
Great video. I noticed the same thing over the years. I know the headboard I bought was made by a main manufacturer. You’ll see the same type of headboard, but different companies will carry it with different fabrics they choose to sell as options for their customers.
Boy, I always learn something from this channel. Thanks Nick!
Great share Nick - I had no idea and now I am so aware thanks to you!
Wow, that was illuminating! Thanks, Nick.
Thank you for this video Nick, great information to have as a consumer!
Thank you for this! So informative!
So appreciate this video and all the insights . Thank you for making it. Can’t wait for more likewise videos in the future .
This was truly an eye opener! Thank you and more please😁
I’ve noticed this before! But I didn’t know what it was. Thank you for explaining it so thoroughly!
“A different value proposition.” Nicely said!
Thanks Nick, I didn’t know what this was called, it’s great that you ve alerted a lot of people
Excellent video! Probably one of your best. Very informative. Many thanks!
Nick, I've seen a ton of your videos. This one is my favorite yet. Thank you for daring to shed light on this! ❤
Hi Nick! Thank you for the great information and explaining this the way that you did, very helpful! 😊✌
Super interesting. Thanks for sharing, Nick! Great video!
There's also the insane amount of drop shipping that exists online. So many website sell "cutting edge" furniture and home decor that's straight up drop shipped from aliexpress.
Great video…you answered so many questions I have had. Thank you!
This is so incredibly helpful and I'm applying this tip immediately 💯
World Market carries step down versions of many styles carried by Crate and Barrel not only furnishings but dinnerware too. Good to remember to carefully consider that some retailers offer “similar” pieces but they may be smaller in scale or more cheaply constructed.
Nick, I cannot put into words - how much I love you and your channel!! :)
I've never thought about it before. That's super useful, thank you for this great video!
That was really helpful, and certainly new information to me. Thank you!
Thanks for your wonderful tips and sources. You're the best!
Wowza!! Such good info. Thanks for all your hard work.
Furnitures are usually not shipped from the retailer’s inventory you buy from but from OEM’s warehouse. Lighting, toilet, counter, cabinets, flooring retailers also do the same, contracting manufacturers to sell their products under retailer’s name.
WOW!! This is awesome! Thank you for making this video!!!
Yes, this is some amazing information. I had a feeling this is what was going on. Because I will do my research for one piece and noticed that the item was the same but different price. Love your content 👍🏼👍🏼
Thank you for this information, it was very helpful. The more you know.
Thanks Nick! So interesting and informative. I will definitely do more shopping around in the future!
Very useful information -thanks! I won’t be needing new furniture for a while but when I do, I’ll definitely look around more to compare prices.