Wanta Fanta? Crafting Campaigns that Revive Brand Heritage

Introducing - “Wanta Sip?”
Shakir Moin ( / shakir-moin-7b83941 ) and Ibrahim Khan ( / ibrahim-khan-6999288 ) from the Coca-Cola Company are joined by WPP OpenX and advertising maverick Rory Sutherland ( / rorysutherland ) to uncap how some of the most seasoned marketing minds think about a full-scale marketing reinvention.
To change or not to change? Is marketing an art or a science? What makes a brand iconic? Watch as we explore these questions and many more in bringing back the beloved “Wanta Fanta” campaign.
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