Uses and Gratification Theory (Explained in 3 Minutes)

Uses and Gratification Theory explains how individuals actively seek out media to satisfy specific needs or desires, such as entertainment, information, or social interaction. It focuses on what people do with media, rather than what media does to people, emphasizing user choice and motivation. This theory suggests that audiences are not passive consumers but rather active participants in selecting media that fulfills their personal needs.

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Read my full guide on uses and gratification theory here: helpfulprofessor.com/uses-and-gratifications-theory-examples/

[@jenmj12]

Extremely helpful explanation

[@TrinityMorales-u8z]

This was perfectly explained! Helped me understand the chapter in my course! Thank Youuu