High school students: Why would we EVER need to know how to do a research paper? Slidebean: Let me show you how to get millions of views with videos that are basically research papers. Well done. Well done.
Great content and what a great twist to your typical forensic technique. I snowboard and over the years I've noticed less and less North Face apparel on the mountains. I found it surprising that they still occupy 66% of that market as it seemed that they've changed the quality of their gear over time. Overall great video @caya!!!
Good stuff guys, very entertaining. Using a similar strategy of content creation/education as a lead funnel for my new startup! Also signed up to slidebean...keep it up!
@@slidebean Aaidebook. We're solving the problem of unnecessary patient readmissions to hospitals by streamlining discharge planning and providing home health care for high risk patients.
Great content. Have you considered adding a time line progress graph for this type of video? Would help me keep track of where you were in the company's history.
It's quite funny: in the UK I'd say NF was a serious outdoor brand until about 15-20 years ago. Then it started to become a street brand, to the extent that you could find rip off NF in street markets, and all the kids wore black NF puffa jackets for school. For serious outdoor enthusiasts (in UK), that was the death nell. They didn't want to be seen as followers of street fashion, so they moved away to less high profile brands, like Saloman, Merrell and Berghaus. I even remember they brought out 'black label' coats: where the logo was black, like the colour of the coat, so that it couldn't be seen easily. The logo/brand name lost its caché. I don't know what the situation is now. I still see it on a lot of kids, but I don't know whether serious outdoor folk still wear it. Shame really, as their stuff was genuinely good quality.
Listen man, no one bought NF because rappers wore them. Rappers wore them because the streets wore them. I appreciate the content but when it comes to inspiration, please get the trajectory correct. NOONE bought NF because Biggie mentioned it.
The business model of this youtube channel. Sale the service of aggrandizing large companies, and pass it off as "forensics" by talking about products that have flamed out. North face is a great product, if you actually do stuff out doors in the winter. I don't currently own any North Face, but I see soo many people that are barely managing basic balancing skills wearing it for the brand recognition and status signalling only. I know the company doesn't care. In fact, profits are profits. Greed is in.
You forgot one of the biggest issues they faced, that was them being #1 & 2 through periods, the most counterfeited brand globally!!! Also, in Australia and as someone who works in the adventure world, we only buy them 2nd hand or cheap, otherwise we look wanky, as when Asians go buy them and there everywhere on them just going to the shops, why would we want to have that appeal. They killed them self in the outdoor world. If an adventure brand exceeds in urban, it's a style than usability. So much else out there now, just as good/better.
Great content, but, i can't stand the way you narrate, unnecessary paused, like: North. Face has become. blah blah. blah... Take this comment as a positive feedback for improvement.
You guys are killing it with content, lately! Especially these "Company Forensics" episodes. Keep it up. Very impressed and informative.
Thanks, Marcus!
High school students: Why would we EVER need to know how to do a research paper?
Slidebean: Let me show you how to get millions of views with videos that are basically research papers.
Well done. Well done.
This is the best channel I've ever come across on YT and I've used YT for over 10 years! LOVE YOUR WORK!!!
Wow, Saul! Thank you for your feedback! We're glad you're here!
But did you subscribe?
@@robellyosief8820 I was the first comment, obviously I am.
Wow I never knew that North Face had faced bankruptcy several times! Good videos Caya! Keep it up!
And I hope you guys are ok over there, stay safe!
Thanks, Mahesa! We're safe here, we hope you are as well :)
You answered my request on startup success. Thank you!!!
Thanks for the idea!
Great content and what a great twist to your typical forensic technique. I snowboard and over the years I've noticed less and less North Face apparel on the mountains. I found it surprising that they still occupy 66% of that market as it seemed that they've changed the quality of their gear over time. Overall great video @caya!!!
Thank you so much, Keyana! Stay safe!
Good stuff guys, very entertaining. Using a similar strategy of content creation/education as a lead funnel for my new startup! Also signed up to slidebean...keep it up!
Welcome! and good luck with your startup! What's it called?
@@slidebean Aaidebook. We're solving the problem of unnecessary patient readmissions to hospitals by streamlining discharge planning and providing home health care for high risk patients.
We will check it out for sure!
Thank you, Caya, for another realy good video
Great content. Have you considered adding a time line progress graph for this type of video? Would help me keep track of where you were in the company's history.
It's quite funny: in the UK I'd say NF was a serious outdoor brand until about 15-20 years ago. Then it started to become a street brand, to the extent that you could find rip off NF in street markets, and all the kids wore black NF puffa jackets for school. For serious outdoor enthusiasts (in UK), that was the death nell. They didn't want to be seen as followers of street fashion, so they moved away to less high profile brands, like Saloman, Merrell and Berghaus. I even remember they brought out 'black label' coats: where the logo was black, like the colour of the coat, so that it couldn't be seen easily. The logo/brand name lost its caché.
I don't know what the situation is now. I still see it on a lot of kids, but I don't know whether serious outdoor folk still wear it. Shame really, as their stuff was genuinely good quality.
I always thought ESPRIT was pronounced Es-PREE
your graphics are top notch
Thanks!
nice slide show love it. please is there any other website I can grasp more information about the brand
Have you got some sources for the information provided?
Ordered a hoodie on the site recently.
Hi, may I know where to get the research/article / journal regarding the bankrupt history of TNF ?
Hi. All the sources for the video are linked here: slidebean.com/blog/startups-the-north-face-story
I love this channel.
4:27 did you see it?
Great videos, keep it up!!!
Glad you like them!
I have an embarrassing amount of north face gears and we dont even have winter where i live.
That happens ^^
Please don’t mix Sales with profit,
i.e. Sales can be 300 MUSD but after cost there can still be loss of 100 MUSD :)
love ut vedioes keep goinggg man
Thanks, will do!
Glad that you guys are making such high-quality videos. They are really useful for young entrepreneurs like me.
We’re glad you’re finding it useful!
Great video!
Glad you enjoyed it :)
Is the company a public limited company because it a subsidiary company to VF corporation
Have you talked about Instagram yet?
Not really... what specific idea did you have?
Good Content Caya
Thank you!
Do more successes!
Noted, thanks!
This video is brought to you by Dan Andrews
8:48
Wtf... talk about fake competition.
The same company that owns Kipling also owns timberland and jansport. My whole high-school was a lie.
The quality control has gone down hill in the last few years
Listen man, no one bought NF because rappers wore them. Rappers wore them because the streets wore them. I appreciate the content but when it comes to inspiration, please get the trajectory correct. NOONE bought NF because Biggie mentioned it.
IMO, the intro is too long.
My bags
Dude...... Esprit. Pronounced es-pree
In my opinion
Off of oil 🛢
The business model of this youtube channel. Sale the service of aggrandizing large companies, and pass it off as "forensics" by talking about products that have flamed out. North face is a great product, if you actually do stuff out doors in the winter. I don't currently own any North Face, but I see soo many people that are barely managing basic balancing skills wearing it for the brand recognition and status signalling only. I know the company doesn't care. In fact, profits are profits. Greed is in.
You forgot one of the biggest issues they faced, that was them being #1 & 2 through periods, the most counterfeited brand globally!!!
Also, in Australia and as someone who works in the adventure world, we only buy them 2nd hand or cheap, otherwise we look wanky, as when Asians go buy them and there everywhere on them just going to the shops, why would we want to have that appeal. They killed them self in the outdoor world. If an adventure brand exceeds in urban, it's a style than usability.
So much else out there now, just as good/better.
Great content, but, i can't stand the way you narrate, unnecessary paused, like:
North. Face has become. blah blah. blah...
Take this comment as a positive feedback for improvement.