The Painful Death of BlackBerry

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  • @Comrade_Jason
    @Comrade_Jason 3 роки тому +545

    Blackberry was a game changer in South Africa. Their Blackberry Internet Service allowed us all to explore the internet for super cheap. The keyboard was amazing. I owned four or five Blackberries (one of which was chewed by my puppy).

    • @Comrade_Jason
      @Comrade_Jason 3 роки тому +39

      It's so weird to think Blackberry is so insignificant today.

    • @ayandamafuyeka1952
      @ayandamafuyeka1952 3 роки тому +22

      We wouldn't have Rain's unlimited data today without Blackberry's BIS.

    • @romydamons9351
      @romydamons9351 3 роки тому +12

      R60 a month is still a flippen bargain!

    • @gabrielfrost9134
      @gabrielfrost9134 3 роки тому +2

      Hyena puppy? Lol jk.

    • @FadzaiSimango
      @FadzaiSimango 3 роки тому +7

      For 60 rand a month 😭 Sjo, we were spoiled by BlackBerry 😂

  • @khulekanimagubane9153
    @khulekanimagubane9153 3 роки тому +1156

    Remember when Alicia Keys was appointed as Blackberry's branding and communications director but was caught tweeting how much she loved using the BB from an iPhone...?

  • @curiousgemini
    @curiousgemini 3 роки тому +794

    This is a classic case of a successful company getting complacent and waking up one day to see it rivals surpassing them.

    • @thecowegg
      @thecowegg 3 роки тому +22

      Tortoise and the hare

    • @IcyBrown
      @IcyBrown 3 роки тому +23

      Yeah, they literally laughed when they heard that Steve was releasing an iPhone LOL I liked BB a lot and had different ones from 2013 to 2020 but its just dead, now I have an iPhone 6s and am happy with it

    • @user-vx7qn5qr1b
      @user-vx7qn5qr1b 3 роки тому +7

      Blackberry became a software company, I feel like in a few years we will hear from it alot

    • @guttgrinder1626
      @guttgrinder1626 3 роки тому +1

      Same thing with Harley Davidson.

    • @hilal_younus
      @hilal_younus 3 роки тому +1

      IE in a nutshell

  • @mubdualali9696
    @mubdualali9696 4 роки тому +165

    We studied this as a case study at the university. This company was too confident with their market share to the extent that they were giving lots of dividends instead of spending their money on R&D and new ideas!

    • @carmengrace2413
      @carmengrace2413 3 роки тому +10

      Not to mention management spent more time on vanity projects (buying hockey teams)than product.

  • @victorarreola
    @victorarreola 3 роки тому +264

    Blackberry…the Block Buster of the cellphone world
    They didn’t want to get with the times, so they were left behind

    • @TiaNEVERTamera
      @TiaNEVERTamera 3 роки тому +1

      you rhymed

    • @deerofdreams1783
      @deerofdreams1783 3 роки тому +4

      the message from the tale is this :if you are gonna have two words in your name you are FUCKED if they both start with b

  • @yourannoyingness
    @yourannoyingness 3 роки тому +300

    Randomly came across this video and clicked. His voice was so appealing I couldn't help but watch the entire thing. Kudos, mate.

    • @sufimuslimlion4114
      @sufimuslimlion4114 3 роки тому +7

      Ok but an appealing voice is what makes u watch videos about important or smart topics and analyze complex topics? Okay then you are very superficial

    • @yourannoyingness
      @yourannoyingness 3 роки тому +18

      @@sufimuslimlion4114
      There are tons of other channels that have covered the same topic. What keeps me entertained is how I relate to the commentary and the one delivering it. So, kindly take the superficial meter with which you judged my comment and shove it where the sun don't shine.

    • @RedFox45
      @RedFox45 3 роки тому +1

      PING!!! 😂 bring back the ping😂

    • @earlgrey3067
      @earlgrey3067 3 роки тому +3

      @@sufimuslimlion4114 Shut up with your fake concern.

    • @robotmafia000
      @robotmafia000 3 роки тому +1

      @@sufimuslimlion4114 dude, its not that deep

  • @funnyzumbija643
    @funnyzumbija643 5 років тому +330

    I was always wondering what happened to BlackBerry, lesson learned don't be a strong head and go with the flow

    • @sjcrw
      @sjcrw 4 роки тому +11

      for me, the death of blackberry is that blackberry pearl. before the pearl, BB do not have multi-media, that's one of the biggest flaws. yet, they ignored it and kept going. but as soon as pearl came out, teenagers got them, but then they found out it's limit multi media ability, only good for typing, that was the time when people still do talking more than texting. BB made a huge sales that year, then came disaster, teenagers don't like their phone, so 2 years later, they all switched, but investors want to see the same sales growth, which BB cannot maintain. public company wants to make more and more money, if they under perform, they get dumped. the reason is they grabbed a market they shouldn't grab, then it back stabbed them. also, as a waterloo based company, they only hires people from waterloo, bunch of newly grads sitting in the office doing nothing but playing games.

  • @cherubin7th
    @cherubin7th 4 роки тому +334

    The real lesson, never underestimate the stupidity of the customers. If you don't abuse it, someone else will and you are gone.

    • @michelecozzarin
      @michelecozzarin 3 роки тому +18

      Why stupidity? I'd admit that in the early smartphone days physical keyboards were better than digital keyboards, but around 2010 or 2011 there was no reason to have a physical keyboard instead of a digital one

    • @riougenkaku1762
      @riougenkaku1762 3 роки тому +33

      @@michelecozzarin maybe what he meant most costumers didn't care about the safety

    • @phuhuynh.3
      @phuhuynh.3 3 роки тому +14

      @@riougenkaku1762 that doesnt make sense either. How is it stupid that a non-corporate user would prefer a phone that they can make more use out of rather than a restrictive blackberry when security isnt their top priority

    • @jackkraken3888
      @jackkraken3888 3 роки тому +3

      Stupidity of Customers?

    • @baddeliyanagedondilanga7830
      @baddeliyanagedondilanga7830 3 роки тому +4

      no matter what everyone strongly prefer user experience over security. It doesn't mean security is a less concern, but it means security is given less priority by average user. Imagine if you have to decrypt your computer to use it everyday because the hard disk is encrypted? It will probably make you mad, and you will dump it. so the only solution is to either make it real time decryption/encryption or reduce the security somewhat depending on your threat level. most of the companies don't realize people want more usability than security, but I still see how some websites enforce captcha, 2 factor authentication whenever you login on same pc, IP verification. It is good in terms of security, but average user doesn't desire such things. I think this is why many people still use Google products, because it doesn't bother users like this.

  • @mbchannel1037
    @mbchannel1037 3 роки тому +122

    I remembered my ex classmate flexing his Blackberry cell phone back in 2007. That Blackberry cellphone made him the coolest in kid the school. Man, back in the day, most kids were all using Samsung and Nokia cellphone. Meanwhile, I was the only kid in the class using Motorola flip phone without colours on the screen that has antenna.

    • @sneaky_krait7271
      @sneaky_krait7271 3 роки тому +1

      I can remember I was the first of my school to have a samsung smartphone with full touch screen. The guys with blackberrys wanted to trade them for mine

    • @maadtee6281
      @maadtee6281 3 роки тому +1

      Lol that was me always taking hand me downs

    • @dazai-6443
      @dazai-6443 3 роки тому +11

      Kids at my class would literally talk about blackberry cell phones all day, there was this girl who had three different models, and every single time a new model came out she had it, she was popular just for that. These kids would literally exclude you out of their group if you didn't have a blackberry lmaoooo we were like 10?
      I remember wanting one and my parents saying "nope. You don't need it!" So I was stuck with my Motorola. But oh well, at least it had a camera hahaha

  • @ArthArmani
    @ArthArmani 4 роки тому +401

    Google scraped everything when iPhone came out and started working on touchscreen phone and android os, those who laughed at iPhone are not selling the phones now lol

    • @slidebean
      @slidebean  4 роки тому +28

      Thank you for watching!

    • @sonofage
      @sonofage 3 роки тому +9

      True. No one can be too big and rest on their laurels

    • @rudrasingh6354
      @rudrasingh6354 3 роки тому +1

      True
      Android was originally a camera os then they branched into a phone os with physical keyboard but seeing the iPhone they went with that plan
      Smart move.

  • @realsigsegv
    @realsigsegv 4 роки тому +131

    Blackberry was the best smartphone for business. The keyboard was really great, I could write emails eyes closed in 30 seconds. Impossible to achieve the same level of efficiency with current smartphones... I miss my blackberry.

    • @mohit_panjwani
      @mohit_panjwani 3 роки тому +13

      Blackberry still has phones with decent specs tho

    • @GasGotti
      @GasGotti 3 роки тому

      @@gemcases is that your primary phone?

    • @temjenkrazy
      @temjenkrazy 3 роки тому

      Well, Siri does that for me without even typing in 10 seconds. Lol

  • @trainyourdog7351
    @trainyourdog7351 3 роки тому +200

    A moment of silence for how 🔥bbm was back in the day.

    • @slidebean
      @slidebean  3 роки тому +15

      Never forget!

    • @trainyourdog7351
      @trainyourdog7351 3 роки тому +5

      @@slidebean I worked for alltel/verizon for 10yrs and sold a plenty! I was there when it went from Nokia bricks to bbm!

    • @RedFox45
      @RedFox45 3 роки тому +7

      PING!!!

    • @LebanonCity
      @LebanonCity 3 роки тому +1

      we cheated our test by using BBM

    • @RicardoMontania
      @RicardoMontania 3 роки тому

      Iphone is better.

  • @7MonarC
    @7MonarC 3 роки тому +66

    I used to work in a tech support call center. I asked a customer what her phone unit was, she said it's not a phone, it's a blackberry. And i just remembered how much bull i had to deal with everyday.

  • @emilychurch1214
    @emilychurch1214 3 роки тому +8

    My dad was one of the original engineers at RIM. I grew up with their prototypes lying around the house. My dad even used me and my brother for resilience testing. I'm really happy that you went into the details on the origin and what a dick ballsilly can be.

  • @markvicferrer
    @markvicferrer 3 роки тому +48

    They were so obsessed with the physical keyboard that I expected them to copy the Sidekick so that they could have that keyboard & touchscreen at the same time.

    • @lindseycassella3015
      @lindseycassella3015 3 роки тому +2

      I thought they did come up with something like that but more sleek looking

  • @jimarious6616
    @jimarious6616 4 роки тому +119

    UA-cam algorithm sucks, you deserve more subs. Just keep up and this channel will reach a million at some point.

    • @slidebean
      @slidebean  4 роки тому +6

      Thank you for watching! 💙

    • @danieldouglas4673
      @danieldouglas4673 3 роки тому +4

      True! I can't believe that I only discovered this channel last night! Keep going, the hard work will pay off!

    • @ThatNerdAlbert
      @ThatNerdAlbert 3 роки тому

      me who came from recommendations:

  • @jessewilliams522
    @jessewilliams522 5 років тому +110

    To be fair, making it anywhere near the status of blackberry would be a monumental success by any measure.
    Most companies struggle to make it past 1

    • @GasGotti
      @GasGotti 3 роки тому

      I’d have to agree with you there.

  • @TheRausing1
    @TheRausing1 4 роки тому +32

    I honestly remember that bbm crash so well.. so many people straight up bought a different phone in that time. Crazy

  • @InfectedChris
    @InfectedChris 3 роки тому +52

    I miss BBM from like 15 years ago...I met so many cool people randomly on there.

    • @Gottacacheemalll
      @Gottacacheemalll 3 роки тому

      What’s bbm

    • @williamnantana127
      @williamnantana127 3 роки тому +8

      @@Gottacacheemalll Blackberry messenger

    • @InfectedChris
      @InfectedChris 3 роки тому +6

      @@Gottacacheemalll Blackberry Messenger....It was like AIM /MSN but specific to Blackberry phones. I have no idea where some people found me but I met so many people from Middle Eastern countries and it was great sending photos back and forth!

    • @alexknight8174
      @alexknight8174 3 роки тому

      Ikr bbm was👌

    • @no-one00
      @no-one00 3 роки тому

      Wow did you randomly get phone numbers or was it kinda like a messenger ?

  • @LoFiLime
    @LoFiLime 3 роки тому +12

    Working in cell phone stores from 2010 to 2014 I saw more broken blackberrys coming in than anything. 9800s with broken screens and keyboards and bulging batteries were an everyday thing

  • @georgekariuki8614
    @georgekariuki8614 5 років тому +103

    Appreciate that you are mixing up the content for us to learn timeless lessons👊

    • @slidebean
      @slidebean  5 років тому +3

      Thanks for watching!

    • @RedFox45
      @RedFox45 3 роки тому

      Everytime he said rem i was like why the band make a phone 🙄😂 phone can only be used "IN THE CORNER" 😂😂😂😂

  • @afterburner119
    @afterburner119 4 роки тому +21

    Don’t ever stop making videos...... you got it man. Very happy to find this channel.

    • @slidebean
      @slidebean  4 роки тому +3

      Thank you so much! Glad you find the videos useful!

  • @sidjtd
    @sidjtd 4 роки тому +67

    When something grows by double, it’s 2x. And it’s pronounced by 2 times. 10x. Grow by 10 times. I did not grow up speaking English so I had to learn this

    • @gabby7391
      @gabby7391 3 роки тому +16

      So glad you pointed this out. I cringed at 10-"ex" to an otherwise great video

    • @lilyz725
      @lilyz725 3 роки тому

      Exactly!

    • @joshuapere997
      @joshuapere997 3 роки тому

      ? I didn't understand

    • @asobimo5532
      @asobimo5532 3 роки тому +5

      @@joshuapere997 they are explaining that in the video at 4:09 he says 10x "ten ex" insatd of ten times, which is how it should be said.

  • @justinmontana3710
    @justinmontana3710 3 роки тому +3

    I actually have quite fond memories of Blackberrys; my dad was a corporate man, so he had several of them over the years, which I often played games on when I commuted with him

  • @chikensaregood9500
    @chikensaregood9500 3 роки тому +2

    Little kid in me remembers exactly when the first iphone dropped. What got me the most excited was the idea of my ipod being able to be used as a phone as well. So now i no longer had to carry two devices with me at all times. I think that idea is what struck everyone else too

  • @Hypno_BPM
    @Hypno_BPM 3 роки тому +2

    I used to work with ATT Mobile during 2009-2014 and I remember one of Blackberrys biggest downfalls and shortcomings was having a very weak “App Store”. RIM/BB just didn’t adapt to the huge demand for Apps/Games etc and just focused too much on businesses. I believe that was a huge reason for their phones demise.

  • @lohphat
    @lohphat 3 роки тому +20

    No one referenced Research In Motion as R-I-M, they just said “rim”.
    The outages really hurt. IT departments were in the dark for days while their bosses were SCREAMING at them to fix it and RIM’s silence destroyed any confidence they had left.

  • @bradstewart7007
    @bradstewart7007 4 роки тому +9

    I knew Nokia and RIM were doomed the day the iPhone was announced. A phone OS based on Mac OS X with Apple’s developer tools was just going to trounce these weak phone OSes. iPhone OS 2 with MS Active Sync support and the App Store was the nail in the coffin.

    • @slidebean
      @slidebean  4 роки тому

      Thank you for watching!

  • @sreyleakxavier8799
    @sreyleakxavier8799 3 роки тому +10

    I had every single blackberry, the pearl the one with the key pad instead of the ball, and I was the coolest kid in school. I used to let my cousin use my phone to take pics and go on Facebook and instant message on my phone and my Black berry messanger was the first "blue ihpone texts"

  • @krislatoya7556
    @krislatoya7556 3 роки тому +5

    My 1st one was a white Curve 9360. I LOVED IT as it was a gift from my now departed friend 😭

  • @mrgenius2058
    @mrgenius2058 5 років тому +23

    Caya, great content, thank you very much for your efforts, I always wondered what actually happened to Blackberry's as they were some of the best phones I ever had, never had any concern about privacy or data breach.

    • @slidebean
      @slidebean  5 років тому

      Thanks for watching and for the feedback!

    • @IbukunOluwaShotubo
      @IbukunOluwaShotubo 4 роки тому

      True! I considered BB a goto when it came to security and privacy concerns.

  • @12bakd75
    @12bakd75 2 роки тому

    I was so close to buying a bb pearl back in the day but never got around to it. My friend got him and his gf the og iPhone back in 2007. Crazy thing was, was that they only launched in America and not Canada (which we were from) so he paid extra to have them shipped across the border. I instantly fell in love and pretty much forgot all about bb. I admired the popularity and BBM. I got the first real android device soon after (htc g1 dream) then traded it for a 3G!! If I could go back in time to relive the first impressions of that amazing tech back then I so would! It was truly revolutionary!! Great content , keep up the good work!

  • @Ancor_Vantian
    @Ancor_Vantian 3 роки тому +4

    I remember loving my Bold 9000 because of the leather piece on the back.

  • @bridgettejohnson9085
    @bridgettejohnson9085 3 роки тому +15

    Not gonna lie, I thought I was all that when I had my blackberry storm in 2010 💪🏾

  • @shotgun6X
    @shotgun6X 4 роки тому +20

    I miss Blackberry so much :(

  • @Grievous_4
    @Grievous_4 3 роки тому +4

    BBM was Exclusive, WhatsApp came and took the market. when BBM was made available on Android it was too late

  • @martinscrafty4184
    @martinscrafty4184 3 роки тому +2

    Blackberry was right to focus on security and privacy but they should have adapted to the needs of the market then. After being swept off our feet by the iPhone which introduced us to the social media era, people are actually coming back to their senses. Concerns over security and privacy are growing and companies like Facebook are already feeling the heat. Both Google and Apple have taken notice, how they address this issue might determine their survival.

  • @rodlenepaul4978
    @rodlenepaul4978 4 роки тому +9

    I am a Fintech startup, I have learned so much from the videos

    • @slidebean
      @slidebean  4 роки тому +2

      Thank you! Glad to know!

  • @MrBlitzpunk
    @MrBlitzpunk 3 роки тому +2

    I remember back in the day that i wanted to buy a BB just so i can text my crush, because she's using BBM at the time. Even when androids came, eventhough touchscreen is a lot more convenient a lot of my friend still stuck with their BB because of the BBM apps. You know, once you have a messenger apps with a lot of your friends and family contact in it, it's very hard to switch.
    But then, BBM got released on android, and just like that in a couple of months blackberry vanished from my social circle. It's regarded more as a throwaway or even 'drugdealing' phone from then on until it's dissapeared completely

  • @ineedmorecarrots6063
    @ineedmorecarrots6063 3 роки тому +3

    i remember these phones was a status symbol before

  • @AppleBman
    @AppleBman 4 роки тому +2

    A relative was an "Elite" Blackberry CSR for their A-List clients. I had lunch with her soon after I bought my iPhone 3G in summer 2008. She asked to try-out Mobile Safari which she'd never used before. After a few minutes of random surfing she handed it back and said she was amazed at how well real webpages rendered on the iPhone. The look on her face, though, was "Oh oh, Blackberry is screwed."

    • @slidebean
      @slidebean  4 роки тому

      Thank you for your comment! Interesting!

  • @FadzaiSimango
    @FadzaiSimango 3 роки тому +5

    His accent is so interesting. It's like ... American but with a little extra spice. I like it 😌

  • @avibrarbrar
    @avibrarbrar 4 роки тому +5

    I still have z10 from blackberry and I loved the navigation on that one.

  • @Bob.martens
    @Bob.martens 4 роки тому +9

    I miss physical buttons.

  • @anthonyanalytics
    @anthonyanalytics 5 років тому +17

    We were learning about the blackberry in my technology class! Thanks for the great content 🙏🏻

    • @slidebean
      @slidebean  5 років тому +1

      How timely! Thank you for watching!

  • @ultimatemaitai
    @ultimatemaitai 4 роки тому +22

    Nice video. Note that RIM was not pronounced "R-I-M" but "rim"

  • @rayray117
    @rayray117 3 роки тому +1

    i remember 2009 blackberry was everywhere, almost everyone in my college had it. iPhone was too expensive for anyone to afford.

  • @fgrion
    @fgrion 3 роки тому +2

    i think the problem is that such companies are stuck to their legacy. even if they change it, they don't be the same. I think blackberry died when the touchscreen became the norm. it doesn't mean touchscreen is better, it simply means that people wants to use the full screen as they don't use their phone only to type emails, but they watch videos, youtube and so on. so i think, even if blackberry would have gone to touchscreen, they wouldn't have survived.

  • @benevolent5146
    @benevolent5146 3 роки тому +3

    I still have my torch,curve and bold blackberries lol. fully functional but just boxed away in my attic.

  • @danicoleb5394
    @danicoleb5394 3 роки тому

    I remember Blackberrys. Those were the adult phones and Sidekicks were the teens and college kids' phones. Cell phones were so fun in the 00s.

  • @hiro6406
    @hiro6406 4 роки тому +9

    Its amazing a company so big could just disappear

    • @binarysignals9593
      @binarysignals9593 4 роки тому

      www.blackberry.com/us/en/company/overview they build enterprise software now.

    • @HandleThiSS88
      @HandleThiSS88 3 роки тому

      They gave not disappeared

    • @12bakd75
      @12bakd75 2 роки тому

      @@HandleThiSS88 pretty much. The next generation will not know the name ‘blackberry’.

  • @Gbambo12
    @Gbambo12 5 років тому +13

    Do one on Uber platforms, uber freight and logistics. They didn’t make much progress on that market

    • @basspalace2920
      @basspalace2920 4 роки тому +4

      I’m in logistics. The reason they failed is because the want to pay driver little $$$ so no one drives for them.

  • @_xwtk
    @_xwtk 3 роки тому +3

    BlackBerry tried to assist people in their lives, not make them live with the phone no matter were they sleeping or not. While BlackBerry tried to protect users info, people themselves were ready to sell their info to Google, Facebook etc. That was the actual reason BlackBerry died as a phone manufacturer.

    • @Dustie1984
      @Dustie1984 3 роки тому +1

      No it was not. The reason is simple: the general public didn't need to type that much and an iPhone with a touchscreen was sufficient for them, especially with smartphones' increasing multimedia capabilities. People wanted to look at content on a larger screen and Blackberry's built-in keyboard was in the way. Literally all that RIM needed to do was to put out a touchscreen version of their phone and keep developing their OS. Apparently they didn't invest in research and development and didn't think they would need to improve and reinvent...

  • @RyanshawMe
    @RyanshawMe 3 роки тому +1

    you can buy black berries still.. yes, i found them in every office back in 2007, but they were also giving people tons of issues and people needed constant help to get email working on them... there's other reasons outside of the design and hardware aspects; iphone just worked better

  • @adrianmaloney4962
    @adrianmaloney4962 3 роки тому +1

    My 2cents, about Black Berry (RIM) --- the BIS, (Black Berry Internet service) BES (Black Berry Enterprise Service) & BBM (Black Berry Messenger) Ecosystem. I still think that with the right resources, it can still challenge today's top platforms, i.e.: Android & iOS. BIS (Black Berry Internet Service) was the "Killer Platform" here in Africa / South Africa --- We had unlimited internet for ZAR60,00 per month plan with MNO.

  • @henrywilson753
    @henrywilson753 4 роки тому +4

    You are very informative. Like your business finance stories. Continue to keep up the excellent work

  • @paulberry2884
    @paulberry2884 3 роки тому

    Between 2007 and 2015 most of my colleagues had a Blackberry for work email and a personal smartphone for everyone else. But the main impetus behind making our corporate email compatible with iPhones and Android was that senior management only wanted one device. C-level management had access to email via their iPhones years before it was made available widely available to the rest of our staff as it wasn't considered stable enough for a mass rollout.

  • @toad6919
    @toad6919 3 роки тому +2

    When that phone just came out ppl was goin CRAAAAZYYYY
    ....Good times man....good times

  • @stephendacey8761
    @stephendacey8761 3 роки тому

    As somebody used to getting by without a cell phone I became friends with somebody who owned a Blackberry. I looked at it like the coolest invention. I couldn't believe you could get the internet on it. This was 2007, and I still was adamant I was never going to buy any cell phone. I was happy using the few phone booths still around. Then, in 2017 I decided to take a cruise and gave in and bought my first cell phone - a $50 piece of junk - to use on my cruise. Of course I needed wi-fi (whatever that was) so the phone became useless on the trip. I dropped the phone, probably half-drunk, several times and I hated it. To make a long story short, I tried sealing up the cracks, but that didn't work, so I bought a better phone just last year, and now 14 years later love it, but probably not as much as the younger generation.

  • @CoachFrancoRulloda
    @CoachFrancoRulloda 4 роки тому +4

    i love the videos on this channel. just came across you guys. thank you for the content Slidebean!

  • @hoseaderrick
    @hoseaderrick 5 років тому +7

    Thanks for the content Caya, keep it up man.

  • @KentHambrock
    @KentHambrock 4 роки тому +1

    I called it when the Galaxy line of phones first launched. The only way for Blackberry to survive is to give up on hardware it no longer understands and to prioritize the integration of it's best security features with Android, either by selling it as a service to a company like Samsung or by building a service that can be installed on standard user phones. I think if BlackBerry had managed to build a Samsung Knox like service before they did and offered it on all Android phones they could have thrived as a very different company.

    • @slidebean
      @slidebean  4 роки тому

      Thank you for watching!

  • @IbukunOluwaShotubo
    @IbukunOluwaShotubo 4 роки тому +37

    "Blackberry did a lot of things right, they also did a lot of things wrong."
    Wait for it...
    The way he said this got me: "And now they're gone."
    And yes, the cameras were great!

    • @slidebean
      @slidebean  4 роки тому +1

      Thank you for watching!

  • @wolfie2777
    @wolfie2777 3 роки тому +4

    i remember being such a baller in elementary and middle school because i had the BEST blackberry phones. i would bring them to school to show off and then had them be confiscated, only for my parents to buy me a new one with a different color the next day. it wasnt long tho before i was enamored by iphone 4 and ive never been able to escape the perpetual changing into new iphones every year. i am now on iphone 12 pro max lmao

  • @happygolucky7241
    @happygolucky7241 3 роки тому

    Video is right on point! A had a Blackberry back in 2010 & switch over the next year to Samsung to LG.

  • @sagarjaid1800
    @sagarjaid1800 5 років тому +5

    I really appreciate the work & this series, but i think content around startup like how to & what is better than this as it was providing huge value.
    We mostly all aware of why this company failed in past.
    Hope you guys will consider my opinion 😊

    • @slidebean
      @slidebean  5 років тому

      We will take your feedback into consideration. The objective of this series is for all of us to learn from their mistakes as well! Thanks!

    • @TheOnlyTruthSerum
      @TheOnlyTruthSerum 4 роки тому +1

      But they didn't stop doing the how to videos and while we learn what to do and how to do them we must all know what not to do because failure is a real thing, and lastly we do not all know why these businesses failed contrary to what you said.

  • @SyCoREAPER
    @SyCoREAPER 3 роки тому

    The server crash was what put my old job over any concerns and within a month we were Android and iOS

  • @abduldanish9953
    @abduldanish9953 4 роки тому +3

    BlackBerry was Slow in Innovation thats it. Blackberry OS couldve been updated, upgraded or changed without even taking Android OS. It was just slow, rigid and didnt want to change until every one got bored turned their backs against it

    • @pvshka
      @pvshka 4 роки тому +1

      Blackberry OS 10 was a fucking masterpiece. Everyone is gonna love the gestures and the UI when android -copies- invents them 10 years from now.

  • @Megazyi
    @Megazyi 3 роки тому +1

    Love this channel content. Very educational and full of information. Keep it up

  • @haruruben
    @haruruben 3 роки тому

    back in 2016 the company where I was working finally stopped officially supporting Blackberry products... even then, you would have to pay for it yourself and didn't have access to everything on the network but it was still another 2 years before the last Blackberry finally disappeared

  • @oqeufh
    @oqeufh 3 роки тому

    In my preteens having a Blackberry was the thing. Although when iPhones started coming out the "richer" kids got the iPhone and eventually the iPhone overtook everyone. The Blackberry was okay while it lasted but the iPhone was there to stay, eventually even the not so rich kids wanted to invest badly on the iPhone while carrier companies started giving out Blackberrys for free.

  • @DGTelevsionNetwork
    @DGTelevsionNetwork 3 роки тому +1

    I think had the CEOs embraced android instead of stepping down, the Priv would have came out much sooner and RiM would still be around.

  • @dumpsterdave7481
    @dumpsterdave7481 4 роки тому

    I briefly had Blackberry's 1st touchscreen phone, the Storm. Its touchscreen felt like a clicking keyboard. It was very glitchy. Apps would dissappear until a reboot brought them back. UA-cam worked on wifi okay.

  • @theskoob2944
    @theskoob2944 3 роки тому +1

    I had the Storm 2. Loved it and still crave the Suretype keyboard to this day.

  • @jjww8949
    @jjww8949 3 роки тому

    A year later and it’s still well worth watching. Well done

  • @cocothejoat
    @cocothejoat 3 роки тому

    Blackberry 😍 I remember wanting one do bad! But when I went to swap to a BB, they were sold out of the one I wanted and I got an iPhone instead. Never looked back after that lol My Mom was also a faithful BB user and once she switched to iPhone, she never went back either.

  • @madisoncannoles4907
    @madisoncannoles4907 3 роки тому

    I loved blackberry phones, and my last one was a purple flip, with a touchscreen and of course the keyboard. I upgraded to a Samsung, and I was in ❤️

  • @drewjoaquin4761
    @drewjoaquin4761 3 роки тому

    I remember arguing w/ my coworkers about the full screen display versus keyboard issue when iPhone first came on the market, but the BB evangelists just didn't get it... the Storm and subsequent Torch were complete garbage... and, when they finally did come with BB10 phones (which were pretty good), it was too late... I grew up and currently live in Waterloo, and the Blackberry office buildings are a ghost town, even before the pandemic.

  • @philollenberg
    @philollenberg 3 роки тому +1

    *No one* said "R-I-M," which makes the piece sound poorly researched.
    Additionally, the throw-away of saying "whatever that is" to Canadian Dollars implies a lack of understanding or care for global economics, which seems pretty important for a web series talking about international businesses.

  • @KatiaKossiak
    @KatiaKossiak 3 роки тому

    I have a BB Key one since 2017 and wouldn't change it for anything, I'm glad they didn't convert

  • @DerDudelino
    @DerDudelino 4 роки тому

    And it was so unnecessary: I remember a couple meetings with Blackberry executives where I've told them: Look, you have so much cash in the bank still, try to hire Apple engineers, buy better touch displays and cameras from Asian manufacturers and offer two operating systems on your devices: Android - for daily usage. And the Blackberry OS with all of its secure encryption for the most important calls and data. There below market standard touch displays, very bad cameras, and an os with almost no apps killed them.
    This is something I'll never understand - they had the money to invest and multiple years before Apple and Samsung took almost their entire business market with most companies slowly switching, but they didn't do it.

  • @LosDefinit
    @LosDefinit 3 роки тому +1

    “Canadian dollars, whatever that means??” I’m supposed to learn from this? Lmao

  • @oneito947
    @oneito947 4 роки тому +1

    you and ColdFusion should collaborate and make a video on mobile phones.
    A series that combines all the mobile companies, in a chronology from the start ones, the ones that failed to the ones left standing today

  • @jakobholgersson4400
    @jakobholgersson4400 3 роки тому +1

    In brief: a bespoke OS killed the company. It's what killed Nokia and what made Ericsson pull out of the mobile market.

  • @opensourceisnotcommunism4639
    @opensourceisnotcommunism4639 4 роки тому +2

    They should open source the OS!
    It will thrive!

  • @useyourimaginasean
    @useyourimaginasean 3 роки тому

    The bit about BBM was really fascinating, that sounds like a similar platform to imessage

  • @jdraven0890
    @jdraven0890 3 роки тому

    I remember that they came out with...the Playbook? Their answer to the iPad, more or less. Someone I know found a way to make it work well for him, but you had to be committed to the platform and its limitations.

  • @robpowell8197
    @robpowell8197 3 роки тому

    The BlackBerry 10 operating system was amazingly efficient and intuitive. It was fully gesture-based long before the iPhone got rid of its "home" button. It was a lot more than "just OK" in my opinion!

    • @sonofage
      @sonofage 3 роки тому

      Sometimes in tech, it doesn't pay to be first. If it did, Apple would try to always be first, they wait for it to develop before they implement it to their side. Even if they say they're the first in something more often than not .
      Like the demise of LG, they gave a few tech features that we can't imagine without in the flagship arena . The saddest part is Samsung and Apple are having less and less competition on their tier . Huawei was a disruptive entity to both or at least, a guarantee to remove slack from both companies

  • @UnbornAssassin7
    @UnbornAssassin7 4 роки тому +37

    "ten x" "eight x" times sir

    • @sutats
      @sutats 4 роки тому +1

      That'll cost you $2 point 15 sir.

    • @Alouette91
      @Alouette91 3 роки тому

      Yes! It was so annoying!

    • @trippymchippy8586
      @trippymchippy8586 3 роки тому

      He's an AI bot, cut him some slack ;)

  • @AdmiralBison
    @AdmiralBison 3 роки тому

    I reckon the Blackberry was the pinnacle of smart phones + keyboard form factor. - They were luscious to hold, fast and were the professional device next to business laptops.
    I remember starting in IT 2nd level in 2010 supporting Blackberrys, a BES (Blackberry Enterprise Server) setting up people's emails, data transfers, backups etc...
    It was mostly higher management that got BlackBerry devices, and I begged management for I.T. to have their own Blackberry devices but to them it wasn't justified...even though were the ones who support and troubleshoot the device and IT lived on calls, sms and emails as much as higher management!!!!!
    I finally got a Blackberry Z10 in 2013 as a dedicated work phone (It was a good device for what it did) and simply because I've always wanted to have one, even though I already had an iPhone 3G and Blackberries were pretty much on the decline * Ironically I was the only person at work with a Blackberry and upper management were on mostly iPhones.

  • @MissDafne92
    @MissDafne92 3 роки тому +1

    I feel like I'm the only one who never had a bb. I was a broke student when it was at its peak, and when I could change my old phone I switched to android

    • @TheLeah2344
      @TheLeah2344 3 роки тому

      I didn’t have one because my mom refused to buy me one. I was 14 back then.

  • @BMoney8600
    @BMoney8600 3 роки тому

    My dad had a Blackberry when he was a businessman. That phone was the coolest!

  • @Armins645
    @Armins645 4 роки тому +11

    Just let one of those UA-cam scam ads play for 2 minutes. Happy to take money from their pocket and into yours 👌🏼

  • @pvshka
    @pvshka 4 роки тому +4

    I don't know what the video says (nor do I care) but I blame Facebook and Google for actively disrupting the availability of their services on BB10OS

  • @kevongobiro3459
    @kevongobiro3459 3 роки тому +1

    Slidebean is a good startup but they should at-least let people download the free versions of their templates after they have finished editing them. It’s sad to create presentations then not be able to download them due to the high costs. It’s not much to ask as a user whose subscribed once to slidebean. Just the free templates will be okay. Sometimes it’s rather you seek customer loyalty than profit.

  • @karenelizabeth1590
    @karenelizabeth1590 4 роки тому +2

    I love my BlackBerry Priv Android phone, but I'd love to have a less crappy version

  • @Jequetepeq
    @Jequetepeq 3 роки тому

    Oh hey another youtuber which I watch a single video and then forget forever

  • @KBoon
    @KBoon 5 років тому +17

    I dont agree that the reason they failed is because of the keyboard.
    It's because they didn't go to Android sooner... MUCH sooner, preferring to dump billions into developing BB10 instead.

    • @MrDmackins
      @MrDmackins 4 роки тому +1

      Thats exactly how I felt. That last phone should've been the phone they dropped in 2012 at least, but they got the right person wayyy too late in their cycle

    • @lokeung0807
      @lokeung0807 4 роки тому +1

      As an Hong Konger, I can’t agree they failed because they didn’t switch to Android sooner
      Back into the days of BB10, they didn’t support part of the Chinese typing ways, which stop people from buying
      If you look at Blackberry Z10, Z30, their hardware was one generation left behind it’s competitors, and their full touch screen phone after Z30 is Blackberry Leap, it was basically the same with Z10, which is a disaster
      And after that, all Blackberry phone stick with a Keyboard, which have a small market
      I used Z30 for years after they release the Chinese input method I want, the touch screen keyboard is awesome, the phone was so smooth, an impressive UI, the Blackberry hubs is so good that I still miss it, neither Iphone and Android nowadays can integrate apps notifications, message and email so great
      I used Priv later, although Blackberry tried to put the hubs inside, the experience just worse than the BB10, and then they stop their support at Android 6, and stop making phone on their own
      So I think delay and slow development of BB10, and Qwerty (which John Chen thought it is the things
      differentiate Blackberry) is the main reason of their death

    • @KBoon
      @KBoon 4 роки тому +1

      @@lokeung0807 I heard from some people that BB10 would have needed to have been ready like in 2008-09 instead of 2013 in order to stand a chance against Android and iOS.

    • @lokeung0807
      @lokeung0807 4 роки тому +1

      Kevin B Yes, if it is in 2008-2009, it is very competitive
      QNX is with efficient design, Android was still slow, battery consuming, the UI is not that user friendly
      BlackBerry still tried to compromise, BB10 support most of the Android apps
      However, it never get a chance to get powerful hardware, like Snapdragon 800 without Qwerty to compete with Android and IOS
      Instead, Blackberry Passport, with a Snapdragon 801, received positive comment and with satisfactory sales in the first week, however Qwerty limited its target consumer, at last it failed, they blamed BB10 and turned to Android, and Priv failed too
      So I think it is late for BB10, but it should get a chance, but John Chen ruined it with Qwerty keyboard

  • @jamescartier8728
    @jamescartier8728 3 роки тому

    Blackberry 100% played itself. I went to a design school that had ties with Blackberry, and we all thought it was a company staffed by morons. They had neon signs in their face telling them what to do to regain relevance, but they flat out refused to be a competent company. It was like watching a bumbling senior fail to open a door, absolutely painful.

  • @AmaritoMan
    @AmaritoMan 5 років тому +2

    Wonderful CSI work Caya you hv diluted years of BlackBerry history to few minutes thx man keep it up

    • @slidebean
      @slidebean  5 років тому

      To become the CSI of late startups is our mission! Thanks, Bin!