The Sales Ready Content Challenge

Hello everyone! Welcome back to the "Orchestrate Sales" youtube channel. In this video, Scott Santucci shares The Sales Ready Content Challenge.
Sales enablement content is content that sales reps can use throughout the selling process. Sales reps need the right content at the right time to effectively engage with prospects and address their concerns. Sales content is about selling people your products or services. Use sales content when your audience is in the sales stages of the journey and is close to making a purchase. Sales content here is meant to upsell and convert audience members into customers.
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